Cynopsis: DIGITAL

01/03/08

Good morning, it’s Thursday, January 3, 2008, and this is your first early morning digital briefing.

Online and DVD-by-mail service Netflix is partnering with LG Electronics to develop a broadband enabled set-top box that will deliver HD movies from the PC to the TV. While similar devices made manufacturers such as Apple and Vudu have failed to catch on, none have had such a large and dedicated subscriber base to market to. Netflix has 7 million subscribers who have collectively watched more than 10 million movies and TV shows via its “Watch Instantly” online feature. The service has cataloged more than 6,000 titles in its streaming library so far.
 

TLC is building in an online voting component into the Miss America pageant, the first time in the event’s 87-year history viewers will help determine the winner. Fans can visit tlc.com beginning tomorrow (following the premiere of TLC’s new reality series Miss America: Reality Check) to vote for their favorite contestant. The top vote getter will join the 15 finalist selected by the pageant’s judges.
 
MTV Networks Music Group says it delivered more than 1.2 billion video streams in 2007 via MTV.com, VH1.com and CMT.com, a 30% increase from 2006. Videos accounted for nearly half of its video streams. Britney Spears’ live performance of “Gimme More” was the most viewed clip.
 
Oxygen launched a widget to promote Season 2 of their hit series The Bad Girls Club.  The fully embeddable widget allows users to choose their “Inner Bad Girl” and learn about the irreverent and unapologetic cast. NYC based digital agency Wiredset developed the application.
 

 
Web TV platform Revision3 announced it delivered more than 100 million video clips in 2007 from a selection of 11 million different shows. The company says more than 46 million clips were delivered in 4Q alone, a 440% increase from 1Q 2007.
 
New York-based Fader Films and Born & Bread Productions unveiled a web series chronicling the sophomore and junior seasons of high school basketball prodigy Lance Stephenson. BornReady.tv will distribute new episodes each week via a dedicated website and iTunes.
 

 
Online video service CinemaNow announced a major integration effort with Macrovision‘s Connected Platform technology to make video downloads swappable across multiple platforms and devices. The latest effort to try and solve the “last 10 feet” problem of getting video content from the PC to the TV will focus on developing seamless integration between multiple software and hardware solutions. Having CinemaNow as a partner – which distributes content from many of the Hollywood majors – should help Macrovision attract device makers to join the platform in the coming months, according to Richard Bullwinkle, Chief Evangelist of Macrovision.
 
FCC Chairman Kevin Martin will join the Industry Insider Series of panelists at CES next week, joining CEA CEO Gary Shapiro in a one-on-one discussion about the upcoming 700 MHz spectrum auction and broadband deployment. For the first time ever all 5 FCC commissioners will appear at the conference, forecast to attract 2,700 exhibitors, 140,000 attendees and take up 1.85 million square feet of exhibition space.
 
The Recording Industry of America has drawn a new line in the sand for digital music users claiming that the act of ripping a purchased CD onto a PC is illegal, according to lawsuit covered in The Washington Post. The RIAA is seeking legal fees from an Arizona man who simply transferred a collection of 2,000 CDs onto his computer.

A CYNOPSIS MESSAGE FROM YPULSE

Ypulse.com, the leading resource for youth media and marketing professionals, offers a conference focusing on how college students use technology and what brands and media companies are doing to reach them.

Register at www.mashup.ypulse.com . Save 10% (even on early adopter rates) by using code CYNOPSIS.

 
The Television Advertising Bureau announced its ePort electronic ad fulfillment platform powered by Harmelin Media went live last month, transmitting orders to Continental Television Sales on behalf of its client, Gray Television-owned WOWT-TV in Omaha. 644 stations in 186 markets, including the top 100 markets, have now committed to the platform.

About 58% of Generation Y (13-25) viewers reported watching “about the same amount” of TV since the writers strike began in a new online survey conducted by Peanut Labs. Some 47% denied watching more online video with the strike on. The survey, carried out among 1,175 Gen-Y respondents active on leading social networks, examined Gen-Y’s preferred movies, TV shows and resolutions heading into 2008.
 

Former Warner Bros. Entertainment CTO Christopher J. Cookson was named President of Sony Pictures Technologies. In his newly created position he will oversee development and implementation of the studio’s technology policy and processes. Chris will also serve as Sony Pictures’ chief liaison with other Sony Corporation businesses in the area of technology.
 
Gary Bembridge joined CBS Television Stations Digital Media Group as VP/National Ad Sales, responsible for developing and executing sales strategy for the group’s 29 local station web sites and other digital media platforms. He reports to Jonathan Leess, President and GM, and Aaron Radin, SVP/Sales & Business Development.
 
Donald D. Perry will step down as President and CEO of Clear Channel Television, a post he has held since Jan. 2006. Craig Millar, SVP/Southern Region, will assume Don’s duties on an interim basis until a replacement is named.
 
Former Microsoft Director of Creative Marketing Chris Di Cesare was named the first Director of Marketing for YouTube. Chris was with Microsoft for the past 12 years, helping to launch the Xbox and Xbox 360.
 

NextNewNetworks also claimed the 100 million views milestone for 2007, led by the popular animation portal ChannelFrederator, which averaged 2 million views per month throughout the year and broke 4 million views in December. The consistent quality of this granddaddy of all cartoon podcasts continues to impress.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
01.03.08

Cynopsis Digital Ad Sales: Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: WEB PRODUCER, SHOWS/VH1.Com/NYC: 4+yrs Online/Web Prod exp, Strg multi task/time mgment skills, Strg Microsoft Word, Visio, Adobe skills. Knwldge of brand/digital prgrming. EOE/M/F/D/AAP. Apply www.mtvncareers.com (1/10)

JOB OPENING: ACCT EXEC/Norfolk, VA: Powerhouse Duopoly in market 42 looking for AE w/ min. 2 yrs. TV sales exp.; adept at agency negotiations, web sales. Sell NBC & FOX, live minutes from the beach. Apply [email protected] (1/10)

JOB OPENING: GENERAL SALES MANAGER/KSBI TV/DT-OKC: Must be a highly skilled leader/proven record of revenue success & sales strategies. 10+ yrs exp req’d. BA pref’d. Tremendous opportunities. Send res to: [email protected]  (1/10)

JOB OPENING: LICENSING ASST/COORDINATOR/LA: Coordinate travel, meetings, calls; exp with ACT, Excel, Power Point; Req’s: smart, hard working, good at multi-tasking; 25 – 30K; cover letter and resume to [email protected]   (1/10)

JOB OPENING: AD SALES MKT SPLST/AETN, NY: Manage prod of mrktg projects in support of AETN Ad Sales. 2yrs media exp. Pln’g or buyer a plus. Str writing & familiarity w/graphic design. Apply: www.aetn.com/careers.html (1/10)

JOB OPENING: RESEARCH ANALYST/MTV Tr3s/NYC: BS/BA. 1+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen (Explorer, NPower,  MarketBreaks, etc). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply www.mtvncareers.com (1/9)

JOB OPENING: MEDIA RESEARCH ANALYST/Outdoor Channel/CA: 2+ yrs research experience in a media, market research or agency setting. Resume to: [email protected] (1/9)

JOB OPENING: COORDINATING PRODUCER/NY: Mng editorial content. Update homepage w/breaking news, assign & edit stories. Req’s 3 + yrs exp, excellent news judgment, web & news writing skills.  Apply @ disneycareers.com Req #135114 (1/9)

JOB OPENING: COPY EDITOR/NY: Edit print pieces for accuracy. Rsrch & fact check articles. Major news exp req’d. Must have familiarity of AP Style and Web prod skills. Apply @ disneycareers.com   Req #135187 or search for ABCNews.com (1/9)

JOB OPENING: DIGITAL PROD/NY: Content Mng web pages, generate, write, rewrite, edit & prod breaking news & feature stories. Editorial BG, Web skills & 5+ yrs major news exp req’d. Long odd hrs req’d. disneycareers.com , Req #135122 (1/9)

JOB OPENING: REPORT/PRODUCER /NY: Report, write, and edit breaking news stories. Cover news, dvlp contacts, generate story ideas & produce stories. Req’s 3+ yrs major news exp.  Apply @ disneycareers.com Req #135113 (1/9)

JOB OPENING: HOME PAGE PRODUCER/NY: Mng home page autonomously. Write headlines. Generate story ideas, mng content across site. Req’s 3+ yrs major news exp, exc news judgment & on-line exp.  Apply @ disneycareers.com  Req #135322 (1/9)

JOB OPENING: RESEARCH MGR/Nickelodeon Animation/Burbank: Media-related research experience in the child development/arts education/child psychology filds for one of our newest preschool shows!Apply at www.mtvncareers.com (1/8)

JOB OPENING: MGR,  ONLINE CONT. PROGRAM/Disney/N. Hollywood: BS in Bus, Mktg or related field. 5 yrs + online exp. Exc PC Skills, Exp working w/ website design and production. APPLY: www.disneycareers.com search for JOB ID: 131165 (1/8)

JOB OPENING: DIR CONSUMER MKTG/Fuse TV/NYC: Responsible for communicating mktg/promo plans for on and off channel activities supporting fuse’s TV prgrmng, live events & channel image. Please send resume to [email protected] (1/8)

JOB OPENING: SR MGR, PROMOS & SPONS/Cartoon Network/ATL: Oversee the dev & execution of CN and Adult Swim promotions & sponsorships across platforms.  10+ yrs mkt/sales/promos exp in the ent ind.  turnerjobs.com #90643BR (1/8)

JOB OPENING: WARDROBE STYLIST/NY: Create/maintain wardrobe for 2 hosts for wkly show & lrg TV ntwrk. 2 wks to purchase wardrobe & work on set 1 day and/or night a wk to dress hosts for shoot. res/rate to: [email protected] (1/5)

JOB OPENING: PROP MASTER/NYC: 8 Saturdays, (every 6 weeks) to work with promos of products for TV show. Experience in commercials & ability to create steam, flames, etc… Purchase props.  Res/Rate to: [email protected] (1/5)

JOB OPENING: ACCOUNT EXECUTIVE ONLINE SALES/ESPN/NYC: Need 3+ yrs online Ad sales exp.  Send resume to [email protected]    (1/5)

JOB OPENING: SR. RESEARCH ANALYST/HBO/NYC: BS/BA/2-3 yrs exp web traffic analy exp w/ Omniture & syndicated traffic sources (ComScore/Nielsen). Detailed/strong comm. skills/multi-tasking. E-mail: [email protected] (#91301BR) (1/4)

JOB OPENING: DIR OF SALES ADMIN/CBS TV DIST/NY: Mng ad sales admin w/ staff of 4 from order thru reconciliation. Finc’l background w/strong Excel, mngrl, & analytical skills pref’d  5+ yrs exp. Res/salary req: [email protected] (1/4)

JOB OPENING: SR PUBLICIST/truTV (fka CourtTV) NY: Pitch primetime series/generate creative media attention/press releases/events/support anchors. 3-5 yrs cable/network/entertainment PR exp. Apply: [email protected] (1/4)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLY:  Fox College Sports, Un-paid internship, for college credit.  Assist with running day to day operations; college sports interest & knowledge.  E-mail  [email protected]  (1/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: REALITY SHOWRUNNER/PROD: Makeover, Docusoap, Lifestyle, Competition/House formats. Resonant leader, excellent writer/director, creative, always on time and on budget. Realityshowproducer@gmail (1/10)

SITUATION WANTED: DIVERSE MEDIA PROF:20 yrs radio promo/brand/event exp. Mngmt, Sales, Broadcaster SX, NX. Strong org skills. Meticulous, Innovative, Journalist.. FT, will relocate. [email protected] (1/10)

SITUATION WANTED:  PROJ/OPS/TRAFFIC MGR/NYC: Prof. 5 yrs cable ntwk on-air promo/brand exp. Mng day-to-day ops of promo projs. Detailed, able to prioritize. Strong organiz skills. Meticulous. Temp or staff. [email protected] (1/4)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2008