Thursday, January 31st, 2008

Cynopsis: DIGITAL


Good morning, it’s Thursday, January 31, 2008, and this is your first early morning digital briefing, coming to you from the NATPE 2008 convention in Las Vegas.

Better late than never. MySpace finally followed suit with Facebook in opening up its platform to third party applications. The MySpace developers platform, which goes live on Feb. 5, will enjoy some later adopter advantages. For one it will support Google‘s OpenSocial initiative from day one, enabling interoperability between other social networks including imeem, LinkedIn, Ning and orkut. Additionally MySpace says it will focus on monetizing third party content by allowing developers to share in ad revenue sold by its national sales team. Facebook, which opened up its API last month to allow apps to be added to outside sites, has seen its traffic virtually double to 23 million unique users since launching its developer platform last May.


Local station technology solutions provider TitanTV has transformed itself into a full service online video platform, offering stations daily video content affiliates can stream and sell to on their local sites. Stations can link to a VOD portal featuring short-form original shows like Titan Greens, offering environmental news with a pop cultural twist or RevYou, a weekly man-on-the street movie commentary show that interviews moviegoers as they come out of the theater. TitanTV also relaunched its listings grid, adding daily video recommendations.
will cover this year’s Independent Spirit Awards across multiple platforms, featuring live red carpet video streaming at, beginning the morning of the event on Feb. 23.
Fast growing female-focused lifestyle site acquired reality TV fan site
Brash Entertainment
, Lionsgate and Twisted Pictures are collaborating on an online game based on the gory Saw horror franchise. The game will feature a unique storyline that will answer questions left unanswered by the Saw films.
is providing content to the free educational-themed iTunesU service including video clips, lectures, interviews and teacher guides.

~ INNOVATORS & START-UPS ~, CNET and debuted a new feature powered by social networking software solution Loomia, allowing users who opt in to see what their Facebook friends are reading. The Seen This? application also comes as a widget that can be can be embedded on profile pages, pulling content from various publishers.
Former President of Fox TV and USA Networks Stephen Chao has put down his surf board and launched, another instructional video site featuring over 90,000 entries in 400 categories. Series A investment was led by General Catalyst Partners and ad sales will be powered by Scripps Networks.
Metacafe added more mobile partnerships including deals with Buongiorno, Dyuna and Mobile Streams, increasing the reach of its short-form videos to mobile users in more than 100 countries.


Online video services provider ROO Group struck an exclusive partnership with Abacast and Pando Networks to offer peer-to-peer (P2P) streaming solutions to its current and future customers. The deal, allowing ROO to utilize additional bandwidth on the edge of broadband networks, will lower streaming costs dramatically for its customers, according to ROO Chairman and CEO Kaleil Isaza Tuzman.  
The Subway sandwich franchise is suing rival Quiznos and Viacom’s iFilm site for running a user-generated video contest Subway says slandered its brand, reported The New York Times. iFilm encouraged its users to upload video testimonials of why they find Quiznos’ subs to be superior to its rival’s. Subway claims the videos made false and disparaging claims and is seeking punitive damages. reported that Q4 net income more than doubled over the previous year, thanks to discounting and free shipping incentives over the holiday season, with net income of $207 million.
Web based publishing platform launched a new Sports Top application that monitors television broadcast and automatically searches for and publishes relevant content to users’ PCs such as player profiles, stats, in-game photos, videos and news in real time.


Conflicting research reports disagree about how prepared America is for the digital transition. The NAB found that awareness has more than doubled over the past year from 38% to 79%. A different survey from the Consumer Reports National Research Center found 74% were aware of the transition but have major misconceptions about its impact. Over half (58%) believe all TVs will need a digital converter box to function, 48% believe that only digital televisions will work after 2009 and nearly one quarter (24%) believe they will need to throw away all of their analog television sets; none of which is true. The NAB estimates that more than 34 million households that rely on over-the-air television signals will be affected by the transition.
Top 10 Gaining Properties by Percentage Change in Unique Visitors (U.S.)
Dec. 2007 vs. Dec. 2006 Total U.S. Home, Work and University Internet Users

                                                     Total Unique Visitors (000)   
                                                Dec-06        Dec-07    % Change
Everyday Health                        2,690          12,073           349
Glam Media                               7,994          25,028           213
OfficeMax                                  5,130          15,339           199
Demand Media                          5,999          14,958           149
Yellow Book Network                 4,386          10,388           137
ValueClick Sites                        6,339           13,013           105                          19,105         34,658            81
WorldNow – ABC Owned Sites     8,714         15,474            78                            14,075         24,468            74
Experian Interactive                    8,054         12,500            55
Total U.S. Internet Audience      174,199       183,619           5
Source: comScore Media Metrix


Christopher Raleigh has been named SVP and General Sales Manager of The Weather Channel Media Solutions. He will be based in the New York office of The Weather Channel and will oversee all TWC national sales offices, reporting to Paul Iaffaldano, EVP and general manager of TWC Media Solutions. Christopher was previously SVP/Advertising Sales for GSN.


One of the more interesting new concepts to come along in the multiplatform space is the Auction Network, built from the ground up to be interactive. Users can watch and bid on live auctions from around the world right now via the broadband site. But the network is seeking cable and mobile carriage with plans to utilize each platform’s interactive components to allow viewers to check out what they’re bidding on before they buy. The company is headed up by former President and COO of TV Guide Networks Pam McKissick and is basing its ITV architecture on the Open TV platform.


Correction: the URL for that web show auctioning off its ad inventory on eBay is Without “the” you end up at a web hosting site.


Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: RESEARCH ANALYST/Fox/NY: Sales Research Fox Broadcast. 2+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen systems, MRI, Simmons or Scarborough, Str analytic sk. BS/BA. Please apply at (2/7)

JOB OPENING: ADMIN AFFIL DIST /SANTA MONICA/GSN, The Network for Games:  Report to VP Affil Mark. . 2+ yrs. exp in Cable TV. BA/BS degree in related field. Send Res/Cov Letter: [email protected] (2/7)

JOB OPENING: DIR AFFIL DIST/SANTA MONICA/GSN, The Network for Games:  Reports to VP Affil Mark. 5 years exp in Mark. Send Res/Cov Letter: [email protected] (2/7)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision Norwalk,CT: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid CT DL.  See full posting and apply to req 5057BR (2/7)

JOB OPENING: DIR MED MEAS. & ANLYS/AD COUNCIL/NY: 8-10 yrs exp., Manage monitoring, meas. & anlys. of PSA cmpgns. in all media. Plnner or rsrcher w/exc. Xcel, analytical, wrtng & mgmt. skills. Res: [email protected]  (2/7)

JOB OPENING: DIRECTOR/AD SALES MKTG/NY & KNOX: Develop and implement added value sales promotions & Upfront materials, provide support to the National Ad Sales Reps. 5-8 years sales promotions required. Apply at: (2/6)

JOB OPENING: AD SALES ACCT MGR/DISCOVERY, NY: Seeks a talented sales professional w/ 5+ yrs exp. in electronic media; pref. selling broadcast/cable advertising w/ exp. in US Hispanic market. Contact: [email protected]  (2/6)

JOB OPENING: ASSOC WEB PROD/(In-house)/Nicktoons Network/NY:  Create, dvlp & execute new online projects. Help Web Prod. & other depts. w/projects- inception thru completion. Details/apply: (immed)   (2/6)

JOB OPENING: DIR, SALES/CNN ImageSource/ATL: Lead AEs to exceed targets licensing news content to full range of non/b-cast clients. Prev rev success in stock ftg pref’d. Res/Cvr letter to [email protected]. Apply: (2/6)

JOB OPENING: SALES AE/CNN ImageSource/ATL: Join new team licensing news content to full range of non/b-cast clients. Prev rev success in stock ftg exp pref’d. Res/cvr letter to  [email protected]  Apply: (2/6)

JOB OPENING: AE/Luxury Link/NY: Seeking online sales AE. Contacts and/or experience within the online advertising industry are preferred. Send resume to: [email protected] (2/6)

JOB OPENING: DEPT ASST, CREATIVE RESOURCES/NYC: Provide admin support. Travel arrangements, scheduling, filing, mng licensee product samples.Office exp a must. Photoshop Illustrator & PP. Res to:  [email protected] (2/6)

JOB OPENING: RESEARCH ANALYST/Hallmark Channel/NY: Analyzes standard & custom reports on Nielsen/MRI/Simmons. See full posting and apply @ (2/6)

JOB OPENING:  DIRECTOR/ORIG PRGRMG/HGTV/NY: Develop program concepts, supervise prgrm production, establish budgets, production agreements and strategies. At least 7 yrs major mkt television prod exp. Apply at: (2/5)

JOB OPENING:  PLANNING & PRICING MGR/ NBCU, NY: Ensure pricing, approve plans&manage planners. BA/BS 5+ yrs planning exp. # 757887 (2/5)

JOB OPENING:  INVENTORY ANALYST/ NBCU, NY: Manage& maintain USA/SFC inventory&selling schedule, fulfill agency/client req’t. BA/BS 3+ yrs sales exp. # 758319 (2/5)

JOB OPENING:  MEDIA RESEARCH POSITIONS @RPA:  Exciting opportunities at respected Santa Monica, CA ad agency! Manager (5+yr exp) and Analyst (1yr). See descrip. & apply @ EOE (2/5)

JOB OPENING:  ACCOUNT EXECUTIVE-PR AGENCY/NYC: Toys and kids’ entertainment. 2-4 years consumer-product PR experience, major media/blog placements ideal. Resume, cover note, salary requirements to: [email protected] (2/5)

JOB OPENING:  SALES DIR/Gas Station TV/Chicago: IP-based digital TV ntwrk. Delivers targeted content thru 20″ DTV’s integrated into gas pumps. Motivated & est. client/agency Rolodex & proven media sales record. Res: [email protected] (2/5)

JOB OPENING:  SALES ASST/Comcast Nets/NY: Support AEs w/daily sales activities. Det oriented, MS Office, time mgmt, math skills & Bachelor’s req’d. EOE/AA/Drug Free. Apply at job req 59701BR  (2/5)

JOB OPENING:  TRAFFIC COORD/Comcast Nets/NY:  Resp for commercial copy for VERSUS. College degree + 3 yrs exp. BMS/VCI pref’d. EOE/AA/Drug Free. Apply at job req 59765BR (2/5)

JOB OPENING:  MGR STRATEGY & RSRCH/BBC/NYC: Analyze mkt trnds & competition. ID new rev ops. Cr8 strat docs, develop LT biz strat. 3-5 yrs exp. Strat thinker & researcher. Apply: (2/5)

JOB OPENING:  MGR AD SALES RSRCH/BBC NYC: Supprt, maintain sls systems, track performance, monitor mrkt & industry trends. 3+ yrs exp. Apply: (2/5)

JOB OPENING:  RESEARCH MGR/BBCA NY: Nielsen rating knowledge, maintain research sales system, sales presentations. Apply: (2/5)

JOB OPENING:  MGR, PLNG & OPS/DIRECTV/NY: Will plan and conduct thorough, accurate analyses in support of company wide pricing and inventory initiatives. For immediate consideration, please send resume to: [email protected] (2/5)

JOB OPENING: WEB DVLPR/WordWorld/NY: Tech savvy & detailed oriented. Resp for dvlpmnt, maint, & enhancement of our website. Provide support for our online mktg & outreach efforts. 5 yrs exp. Res/sal reqs: [email protected] (2/2)

JOB OPENING: MEDIA BUYING ASSISTANT/NY: Seeking Media Buying Assistant with 1-2 years experience.  Excellent benefits.  401K, Pension, Medical & Dental Send resume to:  [email protected]  (2/2)

JOB OPENING: TEMP ON-AIR PRODUCER/truTV. NYC. Must have experience w/ live talent, solid writing skills & the ability to supervise edits for hosted wrap-around show. Send resumes & compelling links to:    [email protected]  (2/2)

JOB OPENING: RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected] (2/2)

JOB OPENING: MARKETING MGR/NY: Dev saleable mrktng opps to generate dig rev,write proposals, present pkgs, coord communication with site pub,ad serving team, online media buying/planning/sales exp. Req #135192 (2/2)

JOB OPENING: SR DIRECTOR, DIGITAL MARKETING/MTV Digital/NYC. 6+yrs Consumer Mktg exp, 3+yrs Digital Mktg w Ent Org. Strg analytic/oral skills. Provn fwd thinkg/strat skills. MBA A+ EOE/M/F/D/AAP. Apply (2/2)

JOB OPENING: SALES ASST/CABLEVISION/Bronx, NY:   2+ yrs exp in mrkt, adv or bus related field.  Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 5183BR (2/2)

JOB OPENING: TRAFFIC SUPERVISOR/CABLEVISION/ Jericho, NY:   Min. 4 yrs Traffic experience.  Working knowledge of Open TV/Eclipse Traffic & Billing. View full posting and apply to req id #5027 (2/2)

JOB OPENING: ACCOUNT EXECUTIVE/CABLEVISION/Brooklyn NY: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to req 4802BR (2/2)

JOB OPENING: PLANNING ACCOUNT EXECUTIVE/Rainbow Ad Sales/Interconnect, NY,NY:  Min 5 yrs media sales at cable network or similar. See full posting and apply to req 5065BR (2/2)

JOB OPENING: FREELANCE WEB DESIGNER/(In-house)/Hallmark Channel/LA – Maintain & create online identity & online marketing materials. See full posting/ requirements/apply @ (2/2)

JOB OPENING: FREELANCE WEB PRODUCER/(In-house)/Hallmark Channel/LA:  Deliver small to large-scale web-based projects from inception to completion. See full posting/ requirements/apply @ (2/2)

JOB OPENING: MEDIA PLAN’G COORD/SOAPnet/Burbank: PLAN’G/SCHED’G ON-AIR PROMO. 2+ yrs exp  mktg/adv/progrmng. Detail-oriented a must; strategic thinker. Encoda, Grip-it! Filemaker Pro a +. Apply:, Req #127799. (2/2)

JOB OPENING: STRAT PLANNING ANALYST/CNN Digital/NY: Dvlp rev reports4sales mgmt, deal approvals. 1-2 yrs exp in ad sales indstry,  proficient in Excel&media math. Web/Dig exp a+ (2/2)

JOB OPENING: DIGITAL RSRCH MGR/MTV Int’l/NY: 3-5 yrs online media experience, excellent comm & presentation skills. Bachelor degree Exp w/ Comscore/M:Metrics. Strong analytical skills EOE/M/F/D/AAP. Apply at (2/2)

JOB OPENING: CONTRACTOR/AD SALES/MKTG/NY/National Cable TV Network: 2-4 mo. assignment. Manage projects such as sweepstakes/write sponsorship proposals & hospitality events w/in deadlines. Apply to [email protected] (2/1)

JOB OPENING: AD SALES MARKETING MANAGER MKTG/COLLECTIVE MEDIA/NY: Creative thinker w/ strong writing/pres. sk; highly organized; devel. packages, client pitches, dir. mail, email mkt and web. Apply [email protected] (2/1)

JOB OPENING:  AE/Fuse/LA: Sell nat’l on-air & dig media. Incr share frm exst’ing clnts, gen new biz rev. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills. MUST send Rez to: [email protected] “AELA” in subj (2/1)

JOB OPENING:  AD SALES ASSISTANTS (8)/NY: Experience pulling flow charts required. Exp. w/Dealmaker or Pace is a plus. 2 month contract
Contact:  [email protected] (2/1)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: Authentic Entertainment, a busy TV production co., is looking for an intern. Must be highly organized, reliable and enthusiastic. Send resume to [email protected]  Write “Development Intern” in subject line (2/6)

SPRING INTERNSHIP CREDITS ONLY: PROD DVLPMNT /TV GUIDE/NYC: Perform mkt rsrch & competitive analysis on advanced TV advrtsng mktplace, looking at activities of major TV srvc providers/prgrmrs. CURRENT STUDENT JR or SR only. [email protected] (2/5)

SPRING INTERNSHIP CREDITS ONLY:  NBC/Universal has an immediate internship opportunity in audience research for Bravo TV. Exp w/ PowerPoint & Excel. Min 2-3 days/week. NY, NY. Email: [email protected] (2/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: PROJ/OPER MGR: NYC, Prof. 5 yrs cable ntwk on-air promo/brand exp. Mang day-to-day ops of promo projs.  Detailed, able to prioritize. Strong organiz skills.  Meticulous.  Temp or staff. [email protected] (2/7)

SITUATION WANTED: STRONG PROJECT MANAGER/LINE PRODUCER: Strong project manager/line producer for TV and Web looking for AP position on TV side. Contact: [email protected]  (2/7)

SITUATION WANTED:  VP of CONTENT DEVELOPMENT/EXECUTIVE PRODUCER:  Award winning creative leader is looking to join your team.  Experienced in Film/TV, interactive new media and games.  Contact [email protected] (2/7)

SITUATION WANTED: VP OF PRODUCT DEVELOPMENT/M&L: Multi award-winning merchandising & licensing product development and design expert. 18 years of experience. Contact: [email protected] (2/6)

SITUATION WANTED: SEASONED LINE PRODUCER specializing in Studio Game, Docu-reality, variety. & scripted seeking next project. Also freelance budget work on EP, MM, or Axium. Contact: [email protected] (2/5)

SITUATION WANTED: FREELANCE PROMO WRITER/PRODUCER/DIRECTOR: Former Creative Director & multi-Promax Award Winning Producer with stellar reel & writing skills looking for Freelance Promo/Interstitial work. Contact: [email protected] (2/1)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2008

Related Stories

05/26/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]