Thursday, January 17th, 2008


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Cynopsis: DIGITAL


Good morning, it’s Thursday, January 17, 2008, and this is your first early morning digital briefing.

Digital content producer and syndicator 60Frames rolled out its first slate of programming with 7 new online series including the comedy Cockpit, developed by creators of Prom Queen and Erik the Librarian Mysteries, written and directed by TV writer Brent Forrester (The Office). The company, founded by former head of UTA online Brent Weinstein, also announced syndication deals with MySpace, YouTube, iTunes, Bebo,, Break, Dailymotion, Heavy, Joost, Veoh Networks and Vuze to air its web series.


The Family Guy Star Wars Parody Blue Harvest went on sale, the first Fox DVD equipped with Digital Copy for iTunes. Consumers can legitimately transfer a copy of the film to their iTunes library and then view it on a Mac or PC, iPod, iPhone or on Apple TV. The upcoming release of Hitman on March 11 will also contain this feature.
Turner Sports’ went live with a redesign timed for the 2008 golf season. New offerings include the PGA Pro Finder search function, a comprehensive instructional library, complete tournament coverage and new exclusive video content.
Multiplatform PBS Kids Sprout network launched a nutrition initiative with designed to inspire parents to connect and communicate with their preschoolers about health and nutrition issues. Sprout Smart PSAs will begin airing today on the Sprout linear channel, at and will roll out across a number of cable networks throughout the year. PBS also announced it will be adding more video content to its YouTube channel.
Fox International’s BabyTV launched on Narrowstep‘s IPTV platform as BabyTV launched internationally in 2005 and is available on over 100 platforms in 65 different countries and in 12 different languages via linear TV, VOD, mobile, broadband, home videos and inflight services.


Social networking site Bebo premiered the second season of the interactive web soap KateModern yesterday, revealing the fate of poor Kate. Bebo says the show averages more than 1.5 million weekly views and has received more than 35 million views since its launch in April 2007.
Comedic Video site JibJab Media‘s unique audience grew from 1.7 million to 2.4 million during the past month, according to comScore Media Metrix, an increase of 156%. Only grew at a higher rate during the same period.
JumpTV secured online streaming and mobile rights for up to 70 remaining FIFA World Cup South American qualifying soccer matches from SCP Worldwide. JumpTV also paid approx. $3.5 million for a minority stake in SCP’s broadcast rights for the games on all broadcast platforms, including DTH, cable, terrestrial, Internet and mobile. SCP and JumpTV have jointly secured distribution deals for this content with ESPN, DirecTV, DISH Network and InDemand to create an integrated coverage package.


Wireless high speed internet provider Clearwire is collaborating with Google to offer an suite of Google Apps to Clearwire customers. In addition to Gmail, Google Calendar and Google Talk, Clearwire will use AdSense to provide Google search capabilities for future Clearwire portal applications. The deal will provide Google with a valuable testing ground for delivering applications over WiMax technology, also being rolled out by Sprint.


NBC expanded its NBC Everywhere network of out-of-home digital platforms, announcing new strategic advertising and content partnerships with heath club content distributor IdeaCast and collegiate network The University Network. NBC Everywhere has entered into content and sales partnerships with Arena Media Networks, the PRN Supermarket Network, NJ PATH Trains, Clear Channel Taxi Media, Fuelcast and Channel One – providing a total reach encompassing over 200 local markets, 1600 locations, and 300,000 screens nationwide.

~ TRENDS, RESEARCH, ETC.  ~ reported users viewed a record 1.2 billion videos on the site in 2007, a 54% increase over the previous year. The site averaged 19.3 million unique users per month, more than 153 million average monthly visits and an average time spent per user of 46 minutes, which is a 36% increase over 2006. Additionally, broadband service doubled its distribution since Dec. 2006. It is now available in more than 20 million homes nationwide via more than 25 ISPs.
A total of 46.1 mobile data users in the U.S. used mobile search functions in Q3 of 2007, according to a Nielsen report examining the mobile search behavior of wireless subscribers. The most popular form of mobile search among data users in Q3 2007 was 411 (18.1 million users), followed closely by SMS-based searching (14.1 million users) during the same period. Demographics vary by search method. 61% of 411 search users are female, while 60% of WAP (or mobile web) search users are male.
Market Share of U.S. Internet Visits to Top 10 Social Networking Sites in 2007
Rank          Name              Dec. 07           Dec. 06         YoY %Change
  1            MySpace           72.32%           78.89%              -8%
  2            Facebook          16.03%           10.59%              51%
  3            Bebo                 1.09%                .99%              10%
  4            BlackPlanet        1.04%                .96%               8%
  5            Club Penguin       .80%                .54%               48%
  6            Gaiaonline           .76%                 .58%              31%
  7            myYearbook        .73%                  .14%           407%
  8            hi5                     .63%                  .64%              -1%
  9            Classmates         .55%                  .58%              -7%
 10           Yahoo! 360         .54%                  .91%              -40%
Source: Hitwise
Top 10 U.S. Cities for Podcast growth in 2007 requested on Wizzard Media’s podcasting network   (minimum of 100,000 requests per month)
City                                              Download Growth over 2006
Chattanooga                                               644.26%
Tampa-St. Petersburg (Sarasota)                   380.76%
Kansas City                                                348.09%
Green Bay-Appleton                                    338.87%
Fresno-Visalia                                            172.62%
Toledo                                                      105.69%
Houston                                                    101.26%
Nashville                                                    82.20%
Washington DC (Hagerstown)                         72.72%
San Francisco-Oakland-San Jose                     67.71%
Source: Wizzard Media


Darcy Antonellis was upped to President Warner Bros. Technical Operations. She will focus on developing, adapting and leveraging new technologies to support Warner Bros.’ various businesses. Darcy will retain her previous positions’ oversight of Warner Bros. Advanced Digital Services, Worldwide Anti-Piracy Operations and GDMX (Global Digital Media Xchange) and report directly to Kevin Tsujihara, President, Warner Bros. Home Entertainment Group.
Virgin Mobile tapped current VP/Brand & Integrated Marketing Bob Stohrer as Chief Marketing Officer. Bob will takes over for current CMO Howard Handler, who is leaving the company.
Veoh Networks named Dow Jones veteran Michael Henry as SVP/Advertising Sales. Michael will open a New York office for Veoh, which has principle offices in L.A. and San Diego.
The Maryland Public Broadcasting Commission promoted Steven J. Schupak to SVP/Content Enterprises, overseeing development of strategic content partnerships with a focus on licensing content to new media such as the web, mobile platforms and on-demand.
L.A.-based Championship Gaming Series announced a new executive team including Geoff Stevens as COO, Michael Burks as Executive Producer, Kieve Huffman as SVP/Business Development and Sales, Michael Widman as General Counsel, Scott Valencia as SVP/Operations and Jason Katz as VP/Global Marketing.


The classy, conservatively designed has some wonderful “online only” content. Check out The Naked Campaign, a series of documentary videos about the 2008 presidential campaign created by writer/director Gail Levin and New Yorker cartoon artist Steve Brodner. They are of a perfect example of how new media can be used to bring traditional media to life on the web. A picture can truly be worth a 1,000 words.
A couple of clarifications from the yesterday’s Macworld news: iTunes Movie Rentals are viewable more than once but limited to a 24-hour viewing period. You have 30 days in which to start the movie after you rent it, but once you do, you have only one day to complete viewing it, via your Mac, iPod or iPhone. (A bit of an inconvenience for those with movie narcolepsy, to be sure.) 

Also, we forgot to mention that MGM is also participating in the iTunes Movie Rental program. That means classics like The Magnificent Seven will be available, one of the 21 titles now up for rent on the platform.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SR PRODUCER BRANDED ENT/Sundance Ch/NY:Create hi-concept interstitial series/promos for BE/Sponsorship. A+ copywriting; promo prod; quick idea generation; 7+ yrs exp. Res: [email protected]. (1/25)

JOB OPENING: ONLINE PRODUCER/ LIFETIME TV NY: Looking for a creative and experienced online producer to oversee the development of show and movie websites for Apply at: (1/25)

JOB OPENING: SCHEDULING ASST/Lifetime: Admin Asst to SVP, Scheduling. Budget prep, phones, travel plans, prepare invs, attend mtgs, asst w/ presentation, etc. Exp in TV/cable & PC knwlg.Apply: [email protected] (1/25)

JOB OPENING: REGIONAL ACCT DIR/Screenvision Cinema, LA: 3-5 yrs exp, proven media sales performer to dvlp, present & sell cinema advrtsng to regional clients, BA req., regional travel req. Apply online at: (1/25)

JOB OPENING:  MGR, INDUSTRY SERVICES/ Interactive Advertising Bureau/NY:  Experience w/ project mgt/strategic planning/strong written & oral communicator/2+ years experience interactive ad space. Please send resumes to: [email protected] (1/25)

JOB OPENING: SALES ASSISTANT/BET, NY:Entry level position, detailed-oriented, organized, multi-tasker.Bachelors degree req. 1-2yrs sales exp. preferred Email resume: [email protected] (1/25)

JOB OPENING:  DIR, WEB OPERATIONS/KidRo Prods/NYC: Asst w/ dvlpmnt & lead implementation of a holistic strategy for celeb’s web site. Dynamic, self-motivated ind. w/ exp & skills in web content   Res:  [email protected] (1/24)

JOB OPENING:  ONLINE PRODCTN ASSOC/NYC: Work w/site planning, content development, HTML coding, Flash, graphic design & CMS skills. Exp w/video editing, webcams or writing/editing all huge +.. Resume: [email protected] (1/24)

JOB OPENING: RESEARCH PROJECT MANAGER/TURNER ENTERTAINMENT NEW MEDIA/NYC: Leadership opportunity. New media ad sales research projects/positioning/trending/reporting. 5 yrs media research exp. Apply: [email protected] (1/24)

JOB OPENING:  TRAFFIC COORDINATOR/Hallmark Channel/NY: Edits daily broadcast logs; executes agency traffic instructions; maintains commercial inventory. See full posting and apply at (1/24)

JOB OPENING:  SALES ASST/DISCOVERY NEW MEDIA/NY: Provide general support and account maintenance for NY AE’s. New Media group is responsible for on-line, mobile, podcasting and VOD ad sales. Apply: #7195  (1/24)

JOB OPENING: MGR, SYNDI CONTENT & PROMOS/MEDIA STORM/NY or CT: Create/execute/mng content strategy of clients to achieve max exposure/results. Exp: 5+ yrs Cable, Brdcst and/or Online. Resume to:  [email protected] (1/23)

JOB OPENING: MGR NEW MEDIA RESCH/E!, Style & G4/LA: BA 3+ yrs exp w/ new media analytics tools Report web, brdband, mobile & VOD usage/trends Exp w NetView, Site Census/Google Analytics & Rentrak pref’d [email protected] (1/23)

JOB OPENING: ACCT EXEC/DIRECTV/El Segundo CA: Sell commercial time on regional sports networks in the great LA area.Report into the VP of Ad Sales. For immediate consideration, please send resume to: [email protected]  (1/23)

JOB OPENING: FREELANCE WRITER/PROD/Voom HD Ntwrks/NY:Seeking top creative to prod promo & interstitial material for HD movie channels. 5 yrs min exp w/major cable net. Edit/Photoshop skills & ability to quote “Evil Dead 2” a +. [email protected] (1/23)

JOB OPENING: VP, PRINT ADVERTISING/LIFETIME TV/LA/Extensive exp. running print dept. in cable network or ad agency.  Strong management and team building skills.  Apply to:  [email protected]  (1/23)

JOB OPENING: VP, GRAPHICS/LIFETIME TV/LA:  Exp. in on-air graphic design within broadcast or cable industry. Strong leadership skills req. Apply to: [email protected] (1/23)

JOB OPENING: SR.WRITER PRODUCER/LIFETIME TV/LA: Conceptualize, write and produce on-air and radio promos. Must have demonstrated exp. within cable or broadcast network.   Apply to: [email protected] (1/23)

JOB OPENING: ONLINE MKTG ASSOC/EXERCISE TV/LA: Write promot’l copy for banners, newsletters & web site.  Mng message boards & blogs.  BS/BA req’d (pref Bus/mktg) 1-3yrs exp online mktg/advrtsng. Apply: (1/23)

JOB OPENING: FREELANCE WRITER/PRODUCER/Voom HD Networks/NYC:Top creative to produce promos for HD movie channels. 5 yrs min exp w/major cable net. Edit/Photoshop skills & ability to quote “Evil Dead 2” a plus. [email protected] (1/23)

JOB OPENING: MGR DISTRIBUTION/CHICAGO/GSN, The Network for Games: Report to Exec Dir Dist. Mng Sales Activities & Mark/Sales Promotions. 3+ yrs. exp in Mktg/Sales. BA/BS degree in related field. Send Res/Cov Letter: [email protected]   (1/23)

JOB OPENING:  SENIOR INTERACTIVE RESEARCH ANALYST/Scripps Networks/Knox: Research support for all SN Websites. 3+yrs exp in on-line or mkt research. Field mgmt and data analysis is reqd. Apply at EOE. (1/19)

JOB OPENING: INTERACTIVE MKTG ADMINISTRATOR/WB Pictures/NY: Organized, 3-5 yrs. exp. digital mktg/media at agency/media co. Need exp. with plan/buy online media and ad creative. Email: [email protected] RE: UCTC/93360BR (1/19)

JOB OPENING: SPORTS SLS ASST/Univision/NY: Highly motivated. srvcng agencies/clients daily basis. Det oriented/time mgment/comm/PC/math skills. Prepare flowcharts/presentations. Soccer knowledge a +, EOE.Res: [email protected] (1/19)

JOB OPENING: SVP STRATEGIC RESEARCH/Disney ABC Dom TV/Burbank: 10 yrs broad-based TV exp + 7+ yrs mgmt; leading edge exec w/proven ability to assess media trends/developments. APPLY Req #137377 (1/28)

JOB OPENING: DIRECTOR OF STRATEGIC PLANNING/Turner Entertainment New Media (NY):   5-7 yrs exp in ad sales industry; must have DIGITAL & mgmt exp; analytical & presentation skills. Apply online , Req#92471. EOE (1/19)

JOB OPENING: SR WRITER/PRODUCER/iN DEMAND/NYC:  Write, research & produce promo spots monthly.  Manage edit & audio sessions. 3-5 yrs on-air promo exp.  Reel required.  Apply [email protected] .  EOE. No relo. (1/19)

JOB OPENING: ACCT EXEC/FOX/NYC: BS/BA/Min 5 yrs ad sales exp at media firm or network. Working with the National Geographic Channel. Please apply at (1/19)

JOB OPENING: COPYWRITER /In DEMAND Networks/NYC:  Develop ad/online/marketing copy.  BA + 5 yrs writing exp in TV/cable/studio/ad agency.  Apply at:  [email protected] (1/19)

JOB OPENING: PM SCHEDULER/POST PROD/LIFETIME/NY: 2-3 yrs related exp in TV or film/Degree in Broadcasting and/or exp in a hands-on tech broadcast environment/ See full posting and apply at: (1/19)

JOB OPENING: SR MGR, MEDIA RELATIONS/NPR/DC: PR pro with great business/ad/trade/tech placement exp to promote NPR’s extensive gvt relations, digital, business, HD radio activities. (1/18)

JOB OPENING: PLAN’G/SCHED’G PROMOS & INTERSTITIALS FOR BROADCAST AIR LOGS: 2+ yrs exp media planning, program’g & sched’g, traffic, or related field. Strong GRiPIT and/or BMS database skills for content sched’g. Visit : (Req ID 130381)  (1/18)

JOB OPENING:  SR COORD ADMIN/IFC/NY:  Coord all finance/adm process. Assist w/ business plan’g (forecasting& budgeting)&A/P. 1-3 yrs exp, Ent exp pref’d. Degree in Finance/Bus/Comm pref.
res: ref #5076BR (1/18)

JOB OPENING: NEW BUSINESS DEVELOPMENT ACCT EXEC/WTIC/WTXX/Hartford: seeking New Business Development AE w/ at least 1 yr media sales exp; broadcast TV, cable, or radio exp. preferred; strong work ethic; Resume: [email protected] (1/18)

JOB OPENING: INTEGRATED SALES MGR/AETN/NY: Looking for your next creative opp? Have  solid understanding of ad sales/media/ratings/mktg? Enjoy writing/presenting to groups? Take next step in career! Apply: (1/18)

JOB OPENING: MGR, RESIDUALS/RHI Ent/NY: Exp mngng a residual payment process. Knwldg of internat’l/domestic union & ind (film & talent) agreements, regulations. Strong org/negotiation/forecasting skills. Res: [email protected] (1/18)

JOB OPENING: DIR AFFILIATE SALES/ NY&LA: 4+ yr affil sls exp; strng presentation and comm skills; trvl up to 50%; strong PC and teamwork skills; BA degree req’d. Apply: [email protected] (1/18)

JOB OPENING: DIR AFFIL SLS MKTG/SiTV/LA: min 8yrs mktg/cable exp a must/resp to work w/Mktg & Affil Sls to lead/mng/and execute for multi-platform and event promos. BA req’d. Resume & salary history to. [email protected] (1/18)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: Immediate opening!/NYC (NO HO):  Boutique Entertainment & Lifestyle PR firm seeks motivated, bright intern. College Credit Only. Hands-On experience. Fun environment.  Apply to:  [email protected]  (1/25)

SPRING INTERNSHIP CREDITS ONLY: Rowdy Television & Film/ATL: TV & Film Production company looking for a fast paced assistant to work with the exec. assistant in production and administrative activities.  Email Brittany: [email protected]  (1/25)

SPRING INTERNSHIP CREDITS ONLY: True Entertainment/NYC: TV Production facility looking for hard working, versatile interns for production, post prod & administration. Please email resume: [email protected]   (1/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Brian N. Potter, owner of LA-based premiere full service rights & clearances co. is avail. for hire for TV, film & new media prods.Visit for more info.  Contact: 310-709-7909  (1/24)

SITUATION WANTED: Former long time MTV staffer looking for work in TV & film prod industry. Exp in music composing/prod, music video, direction, & documentary film making. Vast ntwrk of connections & interesting res. [email protected]  (1/19)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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