Good morning, it’s Thursday, January 13, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

The social gaming business is primed for big growth this year and marketers are taking note. eMarketer reports that social gaming revenues should rise to $1.09 billion this year, up from $856 million last year. The business is being driven by the popularity of games like Farmville and Mafia Wars that let users buy virtual goods, which comprise the bulk of the revenue. But advertising in these games is ticking up too. Ad spending in social games will grow this year by 60% to $192 million, and rise another 41% next year to $271 million, eMarketer said. Brands and marketers are recognizing the opportunity to promote their goods through social games, said Paul Verna, eMarketer Analyst and Author of the report.

U.S Social Gamers who play at least one game on a social network per month
2010 – 53 million/24%
2011 – 62 million/27%
2012 – 69 million/29%
Source: eMarketer

Yahoo Sports and social media company SportsFanLive.com paired up to create ThePostGame.com, a digital sports magazine that covers sports culture, such as events players attend, the trips they take and their favorite meals. Toyota is the launch sponsor.

Hockey fans can now watch their favorite teams on their iPad; the NHL launched its NHL GameCenter LIVE subscription service as an iPad app, offering 40 live, out-of-market games per week. The service is available through iTunes and to existing NHL GameCenter Live broadband subscribers for no additional fee.

Social networking site Bebo.com inked a deal with MeFeedia to bring the company’s video discovery engine direct to Bebo users. MeFeedia will also power video advertising for Bebo, which counts more than 117 million registered users worldwide and is popular in the U.K., Ireland and Australia.

NATPE is programming its first ever Advertising Innovations track at its annual conference this month. Slated for Wednesday January 26 at the NATPE conference in Miami, the track will feature execs from brands such as American Express, Grey Goose, IKEA, Pepsi and Walmart, NATPE said.

Ad featuring celebrities fare the same as ads without familiar faces, said a new report from ad research firm Ace Metrix. The company tested more than 2600 TV ads from 2010 and found that less than 12 percent of ads using celebs achieved a 10 percent lift over the norm and nearly 20% of celeb ads resulted in negative lift of more than 10 percent.

As it continues to forge its new identity as a digital programmer, AOL struck a deal with studio Endemol USA to co-develop and co-produce Web shows for AOL, starting with content geared to women. Initial series include an interactive Web makeover show called Re-Dressed by America and a cooking competition show called Mama’s Recipe. AOL said that shows produced with Endemol will all include “enhanced online programming,” such as user voting or additional video clips. The deal comes on the heels of other partnerships AOL has struck with Vuguru, Electus and Telepictures.

It’s not easy being a Netflix streaming user north of the border. A new Credit Suisse report finds that Canadian Internet users who pay based on usage are shelling out as much as $12 more per month due to Netflix bandwidth consumption, according to a Hollywood Reporter piece. Credit Suisse suggests such pricing structures may lead Canadians to cut their cable bills in other ways by switching to a lower-priced package.

Pre-season show buzz doesn’t equal long-term success for a TV network, but a strong a scripted lineup does. Those are among the findings of the Primetime TV Insight series report from the New York Times’ Baseline Intelligence entertainment research division. Over the last ten years, about 30% of the new series with the most pre-season buzz became successful, said TV industry analyst Steve Sternberg with Baseline.This is about the same success rate as all new series, he said. His report also found that brand-building and long-term stability come from scripted shows  less than half of NBC’s non-Saturday schedule consists of scripted shows; that figure is about 80% for the stronger-rated CBS.

Oprah Magazine, known as O, partnered with software firm Autodesk to launch a painting and drawing iPad appear geared to O readers. Called Sketchbook O for iPad, the free app launches with the magazine’s February issue as part of a creativity challenge.

Simon & Schuster is now on Foursquare . When users check in at certain locations, the publisher may provide them with location-based facts and recommendations from some of its authors.

CNN added its interactive online news trivia quiz to its Facebook page that lets users play against the clock to answer five questions about news.

ITV technology firm FourthWall Media hired Anton Fedorov as VP of iTV Sales and Charlie Barnes as SVP of Product Strategy and Management. Fedorov hails from Concurrrent and Barnes from Insight Communications.

Discovery Communications promoted Eileen O’Neill to the new position of Group President, Discovery and TLC Networks, as part of a restructuring at Discovery’s U.S. networks. Fellow Discovery vet Marjorie Kaplan was also promoted to President of Animal Planet and Science Networks where she’ll also now oversee those two cable networks. Discovery said Henry Schleiff will add responsibilities for Discovery’s Emerging Networks, Planet Green and FitTV, along with continuing his existing role as President and GM of Investigation Discovery and Military Networks.

Having a hard time making it to the gym? Then bring the gym to your devices – all of them. Digital fitness network Exercise TV just introduced a multi-platform weight loss workout across DVD, VOD, digital download, mobile and online. To sample and preview the workouts, visit this site www.LoseWeightIn8.com . The workout program uses eight moves in eight weeks to help anyone lose weight; making the workout available in so many places may make it easier for dieters to stick with the program.

Correction: The corporate ownership of TheOriginalWinger.com was misidentified yesterday. The soccer site that recently joined Complex Media Network is from the SUM network.

See ya!  Daisy
Daisy Whitney, in for Wayne Karrfalt this week, is a new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital
1.13.11

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JOB OPENING: NATIONAL BROADCAST BUYER/GSD&M/Chicago: To handle the effective and efficient execution of media buys based on the client’s needs and objectives. Please apply at http://bit.ly/fnOWI6 (1/20)

JOB OPENING: LINE PRODUCER/Logo/NYC: 5+ yrs broadcast, commercial and/or promo production management required; EP/Movie Magic budgeting & Excel exp., EOE/M/F/D/AAP www.mtvnetworkscareers.com (1/20)

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JOB OPENING: SUPERVISING PRODUCER/VH1/NYC: 7+ yrs exp reality TV production: BOTH competition-elimination & docudrama is a must; Reality Supervising Producer credits req; EOE/M/F/D/AAP www.mtvnetworkscareers.com (1/20)

JOB OPENING: ANALYST, RESEARCH/VH1/CMT/Logo/NYC: Up to 1 yr exp in TV Research; Knowledge of Nielsen systems StarTrak, N-Power, Navigator, MyEvents; B.A. req. EOE/M/F/D/AAP www.mtvnetworkscareers.com (1/20)

JOB OPENING: VIDEO SEEDING & SOCIAL MEDIA COORDINATOR/Dailymotion/NYC: Execute viral video seeding, digital outreach & social video campaigns. 1-2yrs related exp, web savvy, A+ writing req. Res to [email protected] (1/20)

JOB OPENING: DIR SALES & PRTNSHPS/IFC & SUNDANCE/NY: Sell multi-platform packages. Pitch, negotiate, build relatnshps. Devlp new opportunities to meet mktplace needs. 7+ year media/agency exp. Rez to: [email protected] (1/20)

JOB OPENING: MGR, SALES OPS/NYC: Create & manage sales operational strategies & procedures for TV & new media platforms for offices around the U.S. Apply @ [email protected] (1/20)

JOB OPENING: DIGITAL MKTG MGR/SABAN BRANDS/LA: Grow online/social media/mobile presence and assist strategy/development/execution/testing for Power Rangers, Paul Frank and future acquisitions: [email protected] (1/19)

JOB OPENING: WRITER, CREATIVE AD/Nickelodeon/NYC: 4+ yrs copyright/ad writing. Analyze creative briefs.Prep mktg presentation. Client service exp.Knowledge of kids culture/television EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (1/19)

JOB OPENING: MANAGER, SOCIAL EXPRESSIONS/Nickelodeon/NYC: 3+yrs licensing. Strong organization/presentation/communication skills. Exp. in paper goods. Digital design knowledge a plus EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (1/19)

JOB OPENING: MANAGER TOYS/Nickelodeon/NYC: 4+years MKTG or licensing @toy manufacturer or media company, Strong pitch/negotiation skills. Knowledge of NICK brand/consumer products. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (1/19)

JOB OPENING: MR. INTEGRATED MARKETING//MTV/NYC: 4+ yrs Ad Sales Marketing exp. at a Cable/Broadcast network; Strong digital marketing exp. a must; BA req. EOE/M/F/D/AAP www.mtvnetworkscareers.com (1/19)

JOB OPENING:  DIRECTOR, PROGRAM SCHEDULING/Nickelodeon/NYC:7+yrs Prog Sked exp in TV, Exp w/Research & Ops, Mgmt Exp, Strng Analytical & Strat, Knwlge NICK brand, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/19)

JOB OPENING: DIRECTOR OF PRICING AND PLANNING/GMC Cable/NY: 8+yrs Price/Plan exp + mgmt exp. Analysis of inventory/pricing. Expert w/Dealmaker/ Excel. Apply: [email protected] (1/18)

JOB OPENING: DIRECTOR OF AD SALES MARKETING/AccuWeather/NYC: 6+yrs of marketing experience, to create & lead the creation of the campaigns and materials. Full info/apply: http://hire.jobvite.com/j/?cj=oilzVfwR&s=Cynopsis (1/18)

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JOB OPENING: SPOT MEDIA ASST/New Haven, CT area: Rapidly growing TV buying co. looking for junior level talent. Strong computer skills, fast learner, self motivator. Excel growth potential. Apply: [email protected] (1/15)
 
JOB OPENING: SR. ANALYST RSRCH/DISNEY ABC/CA: min 2 yrs exp studio/ntwk rsrch, syndication, exp Galaxy Explr, Wrap Overnights, Wrap Sweeps, strong analytical & written skills. Apply at: disneycareers.com (ID276141) (1/15)

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JOB OPENING: JR. RESEARCH ANALYST/OWN: Oprah Winfrey Network/LA: Up to 1 yr exp in TV Research, detailed oriented, knowledge of Star & NPower a plus. Apply at: http://careers.own.tv (1/15)

JOB OPENING: MANAGER REVENUE PLANNING/DIRECTV/New York, NY: Assist the VP & SVP of Ad Sales with all revenue forecasting relating to the DIRECTV Ad Sales business. For additional info: www.directv.com/careers job # 1001837  (1/15)

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JOB OPENING: FREELANCE CREDITS PRODUCER/AETN/Stamford: Freelance-Nite Shift https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=87057 (1/15)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (1/15)

JOB OPENING: DIRECTOR OF MKTG/Dailymotion/NYC: 6+ yrs online marketing/brand building exp + excellent data analysis skills req. for leading online video site. Competitive salary/benefits. Email resume: [email protected] (1/15)

JOB OPENING: SR ACCT EXEC, STRATEGIC ALLIANCE MKTG/bottlerocket Mktg/NY: Mktg,Acct Mngmnt, Partner promotions, Strategy/Plan’g. 5 yrs mktg exp & Bach deg. a must. Agency exp pref’d. Res/cover: [email protected] (1/15)

JOB OPENING: ACCOUNT SERVICES EXECUTIVE/NYC: Assist AD w/all aspects of sales process, passion for selling, develop selling/deal strategies BA/BS preferably in mktg/communications 3-5 yrs wkg within sales/mktg Apply: www.nationalcinemedia.com (1/15)

JOB OPENING: MGR  DIGITAL RSRCH/DISNEY/CA: Min 4 yrs exp in new media rsrch, exp in comScore, Omniture, web traff, quan analys, strong analytical & written skills. Apply at: disneycareers.com (ID250326) (1/14)

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JOB OPENING: VP, AFFILIATE MARKETING/iN DEMAND/NYC: Front line leader for sales, marketing, planning/execution.  Able & willing to travel.  Degree + 8-10 yrs in video/cable in mktg /sales. Apply:  [email protected] (1/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING/SUMMER  INTERN SHIP CREDITS ONLY: NEW MEDIA/DIGITAL MKTG INTERN/GSN/Santa Monica. Please send resume and CL to [email protected] (1/20)

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SPRING/SUMMER INTERNSHIP CREDITS ONLY: PROD INTERN/ATLAS MEDIA CORP/NYC: Opp to learn about business of commercial TV prod. 2-3 days/wk. assist coordinators/producers in prod of various shows. Dvlp skills various areas. [email protected] (1/14)

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SITUATION WANTED: EXPERIENCED TV PRODUCER with MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (1/20)

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SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/20)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/20)

SITUATION WANTED: EXECUTIVE ASSISTANT/ COORDINATOR /NYC: position with 10 years of experience in television and features in Los Angeles. Relocating to New York. Most recently worked for SVP of MOWs and miniseries. [email protected] (1/15)

SITUATION WANTED: FREELANCE TV PUBLICIST: Any publicists out there need help? Freelance publicist with 20 years of TV experience available for project or retainer work. Contact: Bronagh Hanley: [email protected] (1/14)

SITUATION WANTED: EXPERIENCED FINANCE & MARKETING10+ yrs in Cable / Network (BHN/FOX Sports), Bachelor’s in Finance. (Tampa, FL open to relocation). Email: [email protected] (1/14)

SITUATION WANTED: PR-MKTG ASST/ATL:5+ yrs as publicist to multi-Grammy nominated Ann Nesby, former Promo Asst at WZRB TV(CW Ntwk) Cola.,SC. Website: JustinOCooper.com – Contact:404-803-3006| [email protected] (1/14)

SITUATION WANTED: VO TALENT Rebecca Michaels available for freelance & in-house projects using Neumann mic from home studio for all types of gigs. Visit www.LoveThatRebecca.com for latest info! (1/14)

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