Thursday, February 7th, 2008



* CHICAGO WFLD 1130PM UP 100%      *DALLAS KXAS 145AM UP 50%
* BOSTON WFXT 130PM UP 100%       * SAN DIEGO KNSD 1200AM UP 50%
* MINN KARE 330AM UP 57%           * INDIANAPOLIS WTHR 12:00PM UP 67%

Click HERE to visit Mighty Oak Entertainment

Cynopsis: DIGITAL


Good morning, it’s Thursday, February 7, 2008, and this is your first early morning digital briefing.

Time Warner CEO Jeff Bewkes revealed plans to spin off the declining AOL internet access unit from the portal’s ad business, make all of its networks available on demand and possibly shed some shares of Time Warner Cable down the road. Defending the strategy to analysts, he described broadband and cable on demand programming as complementary rather than cannibalistic to traditional advertising and viewership.


Online micro-network producer Next New Networks is partnering with MySpace to offer a selection of its regular programming on MySpaceTV. The branded embeddable channels will offer a minimum of 20 episodes each from networks including Barely Political, Channel Frederator, Indy Mogul and Veracifer. MySpace has also agreed to distribute Next New Networks content on its mobile platforms.
HDNet Movies announced it will air the restored Director’s Cut of Lawrence of Arabia this Sunday Feb. 10 at 6:15 pm ET, the first time the classic has ever been shown in HD. Meanwhile, HDNet continues to shop its Ultra HD VOD product to cable and satellite distributors. The company is offering its partners’ customers the chance to purchase theatrical movies like the upcoming Magnolia Pictures release Flawless on a PPV basis before it opens in theaters, with the option to burn it onto a DVD-R for posterity. HDNet founder Mark Cuban described MSOs response so far as “off the charts.”
The William Morris Agency has signed on to represent Finland-based Habbo, the hot virtual world site for teens. WMA will help Habbo land actors and musicians for in-game appearances, as well as work to build new strategic partnerships and cross-promotional opportunities. The deal begs the question – Do the agents get paid in dollars or Habbo Coins?
Mobile service provider Helio announced a partnership with to provide real-time information on bars, clubs and restaurants based on users’ location.
Mobile entertainment company Medeo has struck a deal with The Recording Academy to distribute Grammy-related video content to Nokia mobile users outside of the U.S., including pre-show, red carpet and backstage post-show coverage. Medeo produces 6 channels of entertainment-themed content for mobile devices.


Revver, one of the first video sharing sites to share ad revenue with its producers, is officially shopping for a buyer, reports CNET. The site is seeking between $300,000-$500,000 as well as assumption of around $1 million in debt.
Financial media company Minyanville, producer of an animated financial news show on the Fox Business Network, has launched the first free financial virtual community. MinyanLand‘s goal is to teach kids and their families the fundamentals of finance and economics. Visitors can create a personalized MinyanLand avatar and are set up with a home and bank account with $5,000 in MinyanMoney. Kids can work to earn more, invest, shop and re-locate to new neighborhoods. joins the growing list of how-to-video sharing sites. The site, launched by former Google and YouTube executives with $8 million in seed funding, includes a director’s program instructing emerging filmmakers on production, distribution and advertising techniques. 


Google is working on a joint venture with a Chinese online music distributor to provide Chinese users access to free ad supported music downloads, reports The Wall Street Journal. Google has been slugging it out with China’s search giant Baidu, which operates a music download search service that accounts for more than 7% of its total traffic. Google hopes its plans to embed music files with digital watermarks can convince major U.S.-based record labels to supply the venture.
Online video delivery network Akamai reported $183.2 million in Q4 revenue, up 14% from a year earlier on net income of $35.8 million.


CBS Mobile struck a deal with social mapping service Loopt to deliver location-based mobile web advertising in the U.S. Loopt’s GPS-based localization technology can serve targeted ads to users based on where they are at the time, appearing on WAP-based CBS News and CBS Sports mobile sites.


Top Visited US Broadcast Network TV Show Websites (Week ending February 2, 2008)
Rank     Network     Website                                Market Share of Visits
  1           NBC         Deal or No Deal                              11.82%
  2           ABC         Lost                                             10.74%
  3           FOX         American Idol                                  6.40%
  4           FOX         America’s Most Wanted                     5.39%
  5           CBS         Survivor: Micronesia                          3.02%
  6         The CW      One Tree Hill                                    2.51%
  7           NBC         American Gladiators                           2.41%
  8           FOX         Are You Smarter Than a 5th Grader      2.21%
  9           NBC         Heroes                                            1.99%
 10          ABC         Extreme Makeover: Home Edition          1.94%
Source: Custom report from Hitwise


Digital video processing firm Imagine Communications appointed Terry Kinninger as CFO, reporting to Imagine President and CEO Jamie Howard.


A group of anonymous, out-of-work writers are putting their talent to good use producing an insider comedy about the biz called Thewreplacements. Entourage it ain’t, but it’s one of the better web shows out there, with excellent insights into the hectic world of writing for Hollywood. Note to syndicators: the show recently completed its 100th episode. 
Thanks to: Albert Potter (who swears he’s not one of the “Three Masked Peeps.”)
Correction: The URL for NBCU’s TV fan site Television Without Pity is
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  MARKET & MEDIA RESEARCH A.E./NASCAR/Char NC: Sports ratings analysis, market/consumer research, industry wide decision support. Nielsen, NPower & Galaxy a plus; BS w/min 4 yrs. Exp;   EOE (2/14)

JOB OPENING:  HR MGR/LA: Provide direct HR support to client groups located in the LA reg’l office; incl’g TLC, Ad Sales, Affil Sales, Bus. Dvlpmnt, & Prod Mngmnt. Apply: Job 7216 (2/14)

JOB OPENING:  EXEC PROD + SR. PROD/NYC:  Branded Ent. Production House filling 2 positions: both need strong web and film or video production, plus budgeting and scheduling skills and great, creative personality. [email protected] (2/14)

JOB OPENING:  DIGITAL RSRCH ANALYST/NBCU, NY: Analyze internal & 3rd party online data to support mktg & sales for Oxygen/ Bravo properties. BA/BS, 2+ yrs exp in media, familiar w/Omniture a plus. #784838(2/14)

JOB OPENING:  MKTG COORD/Lightworks/NYC: Asst mktg dir in creation/mgmt of all materials-incl. trade shows, ads, pr, sales dvlpt, website & e-blasts. 1-2 yrs exp.Organized. Strong Writer. Apply: [email protected] (2/14)

JOB OPENING:  SR DIR/VP Digital Media Assets/AETN Stamford, CT:  Create, drive, execute strategies to efficiently develop media mgt priorities. apply: (2/14)

JOB OPENING:  TRAVEL ACCT EXECS/Discovery/NYC: Sell nat’l TV or interactive ads for Travel Channel. Manage & dev. growing business. Strong communicator. Solutions sales exp. Apply: Req #7513/# 7334 (2/13)

JOB OPENING:  SERIES PRODUCER/NYC: Oversee prod of a children’s animated series, inc. mng day-to-day opers, guide creative dir, & ensure that prjt adheres to sched/budget. ANIMATION EXP A MUST. Apply: [email protected] (2/13)

JOB OPENING:  VP, DIGITAL MEDIA MKTG/NYC/Brdcstg Co: Strategic multiplatform exp: series websites, ecom, wireless, online,mktg/adv/branding tactics. Sal: six figures. Resume to: [email protected]   (2/13)

JOB OPENING: SR ACCT MGR/CABLE NETWORK AND ENTERTAINMENT MKTG/ATL:  Must have 4-6 yrs exp. in acct mgmt at ad agency or in ent mktg dep’t w/ exp managing projects w/ an outside agency. Sports exp a plus. [email protected] (2/12)

JOB OPENING: MGR AD SALES RSRCH/NY: Dvlpmnt of sales presentations/materials. Competitive Analysis. Well-versed in Nielsen & its applications as well as synd studies. 5+ yrs rsrch exp major nat’l ntwrk. Res: [email protected] (2/12)

JOB OPENING: RESEARCH ANALYST/Discovery/MD:  Min. one yr. marketing resh. or media exp. Excellent analytical/mathematical/basic statistic exp. req. Strong comp. skills incl. spreadsheets/graphics. Apply: req# 7564  (2/12)

JOB OPENING: ACCT MGR-NAT’L SALES/New York,NY: BETCable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps.Sales/agencyexp. req’d. Email: [email protected]  (2/12)

JOB OPENING: CMT/TVL and SENIOR RESEARCH ANALYST AD SALES/MTVN-NYC: BA/BS; 2+ yrs media ind exp; wrkng knwldg Nielsen apps. Analytical sk. Strong math and computer sk. Apply (2/12)

JOB OPENING: MGR STRATEGY & RSRCH/BBC/NYC: Analyze mkt trnds & competition. ID new rev ops. Cr8 strat docs, develop LT biz strat. 3-5 yrs exp. Strat thinker & researcher. Apply: (2/9)

JOB OPENING: MGR DIGITAL AD SALES RSRCH/BBC NYC: Supprt, maintain sls systems, track performance, monitor mrkt & industry trends. 3+ yrs exp. Apply: (2/9)

JOB OPENING: MGR BBC AMERICA AD SALES RSRCH/ BBCA NY: Nielsen rating knowledge, maintain research sales system, sales presentations. Apply: (2/9)

JOB OPENING: ACCOUNT EXECUTIVE/Rainbow Advertising Sales Corp/NY:  Interconnect  NY, NY  5 yrs major market TV radio sales exp at ad agency level. See full posting and apply to req id #5243 (2/9)

JOB OPENING: VP DIGITAL AD SALES/Fuse/NY: Gain high value clnts. Bld prtnrshps w/ clnts & agencies. Sell intgrted, X-platform deals w/ emph on Web, VOD, Mobile/Wireless and Facade. Send Rez to: [email protected] “VPDAS” in subj. (2/9)

JOB OPENING: ASSOC DIR CUSTOMER MARKETING/ABC: Key liaison for Sales Teams’ Custom/Client-specific Communication re ABC marketing opportunities/Strong research/analytical/communication skills Req 139694  (2/9)

JOB OPENING: SR ANIMATOR-DESIGNER/Hallmark Channel/LA: Provides motion design & production from start to completion. 3 yrs. min. exp. See full posting and apply at (2/9)

JOB OPENING: MGR, INTERACTIVE SALES/National Cable Communications/NYC: 3+ yrs Media Sales exp. Knwldg of online ad space & media-buying terminology. Ability to meet & exceed digital sales goals. Email: [email protected]. EOE (2/8)

JOB OPENING: ACCT EXEC/SPT/NY: Sell digital inventory, manage digital sales pipeline, manage and maintain inventory. 3-5 years relevant experience. Apply: (2/8)

JOB OPENING: ABC FAMILY INVENTORY DIRECTOR: Identify, Manage and forecast online display and video inventory;  knowledge of website analytical software. Develop inventory strategy req # 132794   (2/8)

JOB OPENING: SR MARKETING MGR/Classic Media/NYC: 5-7 yrs exp rec’d; Create, manage & execute innovative marketing strategies, style guides, plans for family brands; Strong mgmt & planning skills req’d; apply: [email protected] (2/8)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: PR /NYC: Boutique agency (kids TV, toys, CE, licensing) seeks smart, mature, highly-organized, communications-oriented intern. College JRs or SRs only. Apply to [email protected]  (2/13)

SPRING INTERNSHIP CREDITS ONLY: OK! Sales/Mktg. Intern. Responsibilities include rsrch, coord mailings & sales materials, assisting the mktg team w/ general office duties. Plz indicate “MRKTNG INTERN” in sub line. [email protected] (2/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  SEASONED PROFESSIONAL SPECIAL EFFECTS MAKEUP ARTIST:Offering all services ranging from simple cut and bruise makeups to custom prosthetic work and lifecasting. Contact [email protected] (2/14)

SITUATION WANTED:  MEDIA PLANNING/Los Angeles Full Time/Freelance: 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected]  (2/13)

SITUATION WANTED:  20+ yrs exp in sales, marketing, strategic planning, brand mgmt, product development and marketing.  [email protected] (2/13)

SITUATION WANTED:  SHOWRUNNER/FIELD PRODUCER/ DIRECTOR: Docusoap, Comedy, Makeover, Lifestyle Infotainment,Feature Doc formats. Resonant leader, excellent writer/director, creative, always on time and on budget. [email protected] (2/13)

SITUATION WANTED: Hire “Made in NY” Production Assistants-Trained, experienced and vetted. Licensed drivers, reliable, with positive attitudes. Call 24/7 Hotline. 718-757-5816 (2/12)

SITUATION WANTED:  DIRECTOR/VP MARKETING: 15+ yrs exp in marketing, strategic planning, brand mgmt, advertising, product marketing.  Extensive industry background in advertising, CPG, travel, retail, financial services. [email protected] (2/12)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2008

Related Stories

Cynopsis 02/23/24: “Frasier” reboot renewed for season two

"Frasier" renewed for season two

Friday February 23, 2024 Today’s Premieres Netflix: The Indrani Mukerjea Story: Buried Truth Prime Video: The Second Best Hospital in the Galaxy; Married to the Game; Poacher Saturday’s Premieres Oxygen: Cold Justice at 8p NatGeo Wild: Rock Rapids Vet 9-1-1 at 10p Sunday’s Premieres Oxygen: Sin City Murders at 7p A+E: WWE Rivals at 8p […]

Cynopsis 02/22/24: Apple launches Apple Sports for iPhone

Apple launches Apple Sports for iPhone

Thursday February 22, 2024 Today’s Premieres Bravo: Summer House at 9p Max: Jellystone Netflix: Avatar: The Last Airbender; Death in the Dorms IN THE NEWS Comscore released an enhancement of its cross-platform audience measurement solution, Comscore Campaign Ratings. Comscore Campaign Ratings Local (CCR Local) gives advertisers access to deduplicated audience measurement at the local market […]

Cynopsis Esports 2/22/24: Embracer CEO causes uproar; Team owner sues Call of Duty League; Super Bowl ads shift away from gaming

Thursday February 22, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Gaming conglomerate Embracer Group’s restructuring is in “the final stretch,” but the company’s messaging could use some major work moving forward after CEO Lars Wingefors said its No. 1 value is to “maximize shareholder value in any […]

02/21/24: Cynopsis Jobs


MANAGER, CONSUMER MARKETING TV One SILVER SPRING, MD – HYBRID REMOTE Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full […]

Cynopsis Digital Out of Home 02/21/24: Hypermedia does Dubai; AdQuick strikes a deal with Crackle Connex; CTI acquires Vistacom

Wednesday February 21, 2024 Hypermedia inked a 10-year deal with developer Nakheel granting Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s communities and assets across Dubai. The digital network to be installed across Palm Jumeirah features various formats, from digital unipoles at the entrance to large panels along the […]