Thursday, February 3rd, 2011

Cynopsis: DIGITAL


Good morning, it’s Thursday, February 3, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

A brouhaha broke out between Google and Microsoft this week after Google accused Bing of stealing and repurposing its search results without authorization or attribution at the Farsight search conference. (Google even performed a “sting” operation by planting “synthetic queries” linking nonsensical words to actual search terms, discovering the same connections show up in Bing results.) Microsoft”s Yusuf Mehdi, SVP/Online Services Division, vehemently denied the accusations in a blog post on Wednesday, accusing Google of gaming the system. “Google engaged in a honeypot’ attack to trick Bing,” he wrote. “Google’s ‘experiment’ was rigged to manipulate Bing search results through a type of attack also known as ‘click fraud’.” Microsoft IE VP Dean Hachamovitch also leveled his own attack on Google for dropping support of the widely used H.264 video format in its Chrome web browser. He says Microsoft will build a Chrome plug-in that will restore support for H.264 and that IE9 will play HTML5 video in the H.264 format.


Rupert Murdoch’s much anticipated iPad newspaper, The Daily, officially launched yesterday at a daily rate of .14/day, billed at .99/week or $39 for an annual subscription. (The first two weeks are free.) Each issue, which is downloaded overnight to subscribers, will contain “up to” 100 pages of content focusing on news, sports, gossip, celebrity, option, arts/lifestyle and apps/games with one editor assigned to each category. Fun stuff includes daily Sudoku and crosswords, customizable sports info and audio commenting. The first issue features a cover story about Egyptian President Hosni Mubarak, who agreed on Tuesday to not seek re-election next fall.
Time Warner CEO Jeff Bewkes told analysts that Warner Bros. will launch a premium VOD service during Q2 that will feature movies in a new window, 60 days from when they’re released in theaters, per Variety. (The company has bandied about a price tag of between $25-$30 for such releases.) Mr. Bewkes also said TW may lengthen the time Netflix and Redbox must wait for their movie titles, currently 28 days after they come out on DVD and are available on cable and satellite PPV.
Work-in-progress AOL reported a 26% decline in earnings and a 29% decline in ad revenue during Q4 2010. Domestic display advertising declined by 14% while subscription revenue dropped by another 23%. Aggressive cost cutting and asset sales helped the company increase profits to $66 million for the quarter, but it still posted losses of $782 million for the year. A leaked copy of a future business plan, dubbed “The AOL Way,” attained by Business Insider highlighted plans to chase search traffic by increasing the sheer volume of blog posts, stories and videos, from 31.5k pieces/month to 40k pieces/month by April.


Tech-themed online video producer Revison3 says it reached profitability during Q4 of last year, as its revenue grew 80% y/y and its total video views increased 165% – totaling 42 million views in the month of Dec. alone. The company also announced that tech investor Mark Cuban participated in its most recent round of funding.
Check out Deanzie’s Guide To Business Conventions if you need brush up your corporate social skills. It’s a new clip site put together by Fox Searchlight to promote the Feb. 11 release, “Cedar Rapids,” starring John C. Reilly and Ed Helms. (Nowhere on the site is the movie mentioned.)


announced it is returning with the its AdZone feature for the fourth straight year, streaming each Super Bowl spot in an embeddable widget immediately after they air. A real-time leader board will track live voting results as users decided which marketers fared best.


The Egyptian government restored internet service and Facebook access to the country on Wednesday after the shutdown seemed only to fuel the anger of protestors, who in turn found alternative ways to vent their feelings and publish their demands. Egypt was without internet, cell phone and SMS access for 5 days.


Teachers across the nation report interest in utilizing digital instruction materials in the classroom but a lack of computing devices and infrastructure make the task impossible for many, according to a new report released by PBS and Grunwald Associates. Over half of K-12 teachers report using digital media in the classroom frequently, (76% of teachers stream or download TV and video content, up from 55% in 2007,) but cost continues to grow as the main barrier to using fee-based digital resources, with 46% of teachers citing this as a barrier.  Also, digital content is found to be more effective when integrated with other materials. More than two-thirds (67%) of teachers said that digital resources help them differentiate learning for individual students, with 68% believing TV and video content stimulates discussion.
Some 80% of online users utilized the internet to search for Health info, making it the third most popular online pursuit after email and search, according to a joint study from the Pew Internet Project and the California Healthcare Foundation. The most likely folks to seek health information online include caregivers, women, whites, younger adults and adults with at least some college education. However a digital divide appears to exist along ethnic lines, with African Americans, Latinos, people with disabilities and Older adults less likely to look online and less likely to discover up-to-date information about drug recalls, food safety and medical treatments.


The iPhone 4 officially goes on sale (for pre-order) this morning through the Apple store and the Verizon website, for delivery or reserve pick-up beginning Feb. 10. Best Buy will also carry the Verizon-powered iPhone 4 from Feb. 10.
shared more details about the Android 3.0 operating system for tablet devices – codenamed Honeycomb. The new OS, which will run on new devices such as the upcoming Motorola Xoom, supports 3D graphics – a feature that should capture the imagination of game developers. Other cool features include the ability to chat during live video presentations (enhanced by new image stabilization tools), an updated set of UI widgets to make it easy to add content to third party apps and a new application bar appearing at the top of the screen offering easy access to your favorite apps.
Google also unveiled a web-based Android Market website allowing Android device users to browse and search for new apps from their web browser.
Massively multiplayer online game (MMOG) fans can get a crack at the upcoming free-to-play Battlestar Galactica Online game in a week-long open beta run exclusively on and international Syfy Universal websites, beginning Feb. 8. The Bigpoint game will include language options for English, French, German, Polish, Turkish Italian, Russian and Spanish.


San Francisco-based blog ad network Federated Media Publishing upped current President and COO Deanna Brown to CEO. She replaced co-founder and Chairman John Battelle, who will take over the role of Executive Chairman and Chief Strategy Officer.
Adam Guild has sold online publisher rep firm Winstar Interactive to current employees and accepted the post of President and CEO of Los Angeles-based Hungry? City Guides, publisher of print-based urban dining and drinking guides. Adam plans to create digital companion guides to go with the editions sold in bookstores.


Here’s one way to boost ratings during sweeps: tonight’s episode of CBS drama CSI will contain clues that will enable players of the CSI: Crime City Facebook game to unlock special bonuses within the game. The social game – part role playing game, part crime solving spree – was developed by Ubisoft. It has cemented an impressive audience of users (more than 2 million active monthly players), who will now be forced to watch the show to advance in the game. Crime City is easy to figure out and can be quite addictive as you move up in detective levels and earn more cash and energy with each case solved. CSI Funding Cash is required to buy stuff from the crime scene grid. You need to buy tools of the trade such as Luminol or a fingerprint kit in order to solve cases. UBI Credits are also available with a credit card if you want to power through the game faster and you don’t mind spending real world money to improve your virtual life.


Tune-In, Ratings, & Influentials Advertising Alert!
With 57,000 subscribers, Cynopsis readers are media execs from every corner of the business.

Drive Tune-In – Cynopsis delivers!
Ratings success – Cynopsis delivers!
Buzz from reaching Influencers – Cynopsis delivers!

1st thing each morning, in a fast, fresh format  the media industry will start the day with your message.

Impactful Ad Campaigns, Events, Special Projects
To start reaching decision-makers directly, contact Mike Farina – [email protected] , 203.218.6480

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the very bottom of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .


JOB OPENING:  SR. ANALYST DIGITAL RESEARCH/NBC/NYC: Provide top line & detailed analyses, reports, presentations, & highlights covering Bravo online properties & competitors. Apply @ req. 942BR (2/10)

JOB OPENING:  AFFILIATE SALES ACCOUNT EXECUTIVE/RLTV: support affiliate distribution sales initiative w/i geographic region, create, sell & manage aff campaign,travel 50%+,industry contacts preferred, 2+ yr exp.,apply: [email protected] (2/10)

JOB OPENING: INV ANALYST/BET/NY: Manage inventory and pricing.Detailed-oriented, org’d, multitasker, exc comm &knowledge of excel, BA req. Email resume: [email protected] (2/10)

JOB OPENING:  DIG. SALES PLNR/AM Universal Sports/NBC Sports/NYC:  Mng daily partner relationships & sales proc. for sales team; 2+ yrs online mkg exp media plan’g/client srvc role, BA/BS req’d. Res: [email protected]   (2/9)

JOB OPENING:  ASST MKTG MGR/NY: create strategic mktg. materials, manage comm. Various mktg. programs, oversee strategies/creative BA/BS Mktg & 4 + yrs sales/mktg env. Prof. Office Suite Apply: (2/9)

JOB OPENING:  ASSOCIATE PRODUCER/ Scholastic/NYC: Short term pos avail to ass’t in all aspects of developing high-quality console games for kids. 1-3yrs interactive exp req’d. Apply: [email protected] (2/9)
JOB OPENING:  EXEC DIR, VIDEO/RODALE/NY or Emmaus PA: oversee video ops. 10+ yrs exp with a strong rolodex, great mngmnt chops & extremely creative. Demonstrated ability to teach & influence others. Resume:  [email protected] (2/9)

JOB OPENING:  ASST DIR- MOBILE, SOCIAL & EMERGING MEDIA/ NY or Emmaus PA: 3-5 yrs exp working on mobile, social & media w/ exc proj mngmnt skills. Proven track record of success using social media tools. Res: [email protected] (2/9)

JOB OPENING:  RESEARCH & MKT MGR/TV Guide/ NYC:  Manage Ad Sales wkly reprts- prform v. budget/sales, provide ntwrk hghlights of grwth & comp wins, dev & integrate concepts into mktg pres/ promo materials. [email protected] (2/8)

JOB OPENING:  PRODUCER, ASSOCIATE PRODUCER/LA: Must have Talk, Reality, or Court Show experience. EOE. [email protected]  (2/8)

JOB OPENING: DIR, BUS AFF/DISNEY CHANNEL/LA: Min 5+ yrs combo firm/netwk/studio exper; in-depth knowl guild/union agrmts, IP; top nego/drafting esp for live-action/scripted; JD/state bar; Apply Req 269593 (2/8)

JOB OPENING: SR MGR/ DIR/ BIZ DVLP/TPE/LA: Exp. Sales ‘n Mktg specialist for dvlping new & existing biz ptnrshps. Strong sales leader. Cable exp. rqd. Exclnt opportunity. Rez: [email protected] click here for details (2/5)

JOB OPENING: ACCT EXEC/DISH Network Ad Sales/NY: Join fast-growing nat’l sales team. Develop & grow new & existing Ad Sales business for advanced TV platform. 5+ yrs cable/iTV ad sales exp. Resumes to: [email protected] (2/5)

JOB OPENING: SALES PLANNER/DISH Network Ad Sales/NY: BA pref. 3+ yrs exp in advertising/buying/planning. Knowledge/exp in broadcast/cable TV entertainment industry a +. MS Office proficient. Resumes to: [email protected] (2/5)

JOB OPENING: ADMIN ASST/The Hotel Networks/NY: 3+ yrs Admin Asst exp supporting media execs; Req excel org & comm skills; Exp w MS Office, PPT, Excel a must; Media/digital/internet bkgd a +; BA pref; Res: [email protected] (2/5)

JOB OPENING: ACCT EXEC/OUTDOOR CHANNEL/SW terr: Dvlp, sell, implmt on-air/online media plns; crte new biz, mng accts, meet sls gls; Must be slf strtr; Media sls ind exp, 4yr deg reqd. To: [email protected]   (2/5)

JOB OPENING: VP AD SLS RESEARCH/20TH TV/NY: 6+ yrs tv rsch exp. Proficient in Nielsen systems. Rsch presentations for Ad Sales dept. for more info/apply: Email: [email protected] (2/5)

JOB OPENING:  MEDIA RESEARCH ANALYST/OUTDOOR CHANNEL/CA: Collect/eval ratings, market and/or sales data, Ad Hoc requests for Ad/AF Sales, Prog. 1-3yr media/brdcst exp; 4yr deg prefd. To: [email protected]   (2/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDIT ONLY:  DIGITAL MEDIA INTERN/assistant W LA Digital company seeking a capable intern to work directly with CEO.  Mobile apps, web development, film/vid Production and social media. Resume to [email protected] (2/9)

SPRING INTERNSHIP CREDIT ONLY:  DESIGN/DEVELOPMENT INTERN W LA Digital company seeking intern with experience in design, web and/or mobile development.  Work on client and internal projects and report to CTO:  Resume to [email protected] (2/9)

SPRING INTERNSHIP CREDITS ONLY: DIGITAL MEDIA MANAGEMENT/W Hollywood: Digital agency, managing high-profile clients. Interest in the PR/entertainment industry w/ great web skills. An opp to break into the biz and make contacts! [email protected] (2/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (2/10)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (2/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/9)

SITUATION WANTED: PERSONAL ASSISTANT/LA:  10+ yrs Exp’d, honest, loyal, & dedicated. Exp in Film/Music. Strong Management, Accounting & technical background. Computer savvy, Microsoft Office Suites. Email [email protected] (2/8)

SITUATION WANTED: SALES CLOSER in TV, FILM & MEDIA NY 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, email [email protected] (2/5)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (2/5)

SITUATION WANTED:  International and U.S. Hispanic Executive in Production Management, Marketing, On-Air Promotions.  Emmy award winner. Bilingual Spanish/English, Executive MBA. [email protected] (2/4)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from future mailings, please click here.   

Related Stories

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]