Thursday, February 28th, 2008

Cynopsis: DIGITAL

02/28/08

Good morning, it’s Thursday, February 28, 2008, and this is your first early morning digital briefing.

Apple said it will release the specifications necessary for outside developers to create applications for the iPhone next week as well as unveil a new suite of features aimed at business clients. The company is on track to sell 10 million iPhones by the end of the year. Meanwhile, iTunes climbed into second place among music retailers in 2007, behind only Wal-Mart according to the latest NDP Group research. Apple has sold over 4 billion songs to date.
 

~ MULTIPLATFORM CONTENT NEWS ~
 

Following the NFL’s controversial 45-second online video limitation, Major League Baseball has followed suit restricting news organizations from airing or streaming more than 2 minutes of audio or video from league facilities, reports Sports Business Journal. New rules will also prohibit postings of more than 7 photos from any game online and require removal of any audio, photo or video coverage after 72 hours.
 
ESPN.com threw out the first pitch on a new season of Fantasy Baseball sponsored again by Dick’s Sporting Goods. Multiplatform offerings include live scoring, mobile alerts, podcasts and extensive TV, radio and online coverage. Fantasy sports usage grew by nearly 170% last year for ESPN.com in terms of unique visits, according to the network, with fantasy baseball players growing nine-fold during 2007, the first time it was offered for free.  
 
NBC officially selected P2P content delivery network Pando Networks to power its NBC Direct service, which will offer DVD-quality downloads of NBC prime time shows including 30 Rock, Heroes and The Office. Pando will also provide hash matching, digital fingerprinting and content watermarking technologies to ensure copyright protection.
 
Cast members and executive producers of CBS‘ Ghost Whisperer: The Other Site II will conduct a live behind-the-scenes tour of the set and answer questions from fans tonight at 5 pm ET/2 pm PT on Veoh‘s Viral Live channel. The online companion series, produced by Slam Internet, Inc., continues through March 7.
 
WWE partnered with digital marketing agency electricArtists to develop an embeddable news widget to provide fans with video highlights, ticket info and breaking news.
 
Art and personal creativity-focused Ovation TV will launch a VOD service with TVN Entertainment on March 1, including HD short and long form programming.


~ INNOVATORS & START-UPS ~

 
Bikinis drive traffic online – why not on mobile? Playboy Mobile has come up with a model search contest, inviting women to build their own online or mobile profiles in hopes of winning $5,000 in cash and being crowned Miss Playboy Mobile. Meanwhile MyWaves has developed a mobile edition of Sports Illustrated‘s famed Swimsuit edition through a dedicated channel at mywaves.com.
 
Former IPTV set-top box manufacturer Akimbo has shifted its focus once again, positioning itself as a turnkey software solution which web publishers can use to offer ad supported VOD in different models and formats including subscription, download-to-own and download-to-burn. Male-targeted MavTV will be one of its first customers.
 
MAPLight.org has created a Presidential Money Race Widget to keep bloggers, citizens and beltway pundits abreast of candidates’ reported fundraising data the moment it becomes available.


~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
The EU hit Microsoft with another $1.35 billion in fines for failing to comply with a 2004 antitrust ruling. The software giant is accused of failing to publish protocols for open source software developers at a reasonable price. Perhaps the commission didn’t see Microsoft’s big interoperability release last week.
 
Sony unveiled its first Blu-ray DVD player that enables broadband downloads of bonus material and picture-in-picture views, features that have been promised since the technology was introduced. The “BD-Live” feature works through an Ethernet port and will be first added to the BDP-S350 player, scheduled to ship this summer. The connected DVD equipment segment is projected to reach nearly 50 million units by 2012 now that the format war is over, according to a new report from Multimedia Intelligence.
 
Netflix raised its earnings, revenue and subscriber forecasts, expecting to end March with upwards of 8.26 million subscribers.
 
New York attorney general Andrew Cuomo has subpoenaed Comcast, requesting information about how the ISP manages internet traffic.
 

~ DIGITAL ADVERTISING ~

 
Debate is mounting over what caused an unexpected 7% dip in consumer clicks on Google‘s search ads in comScore‘s January search report. Explanations range from an overall economic slowdown to a change in advertising ad placement strategies.
 
24/7 Real Media
signed a deal to provide back office support for Petry Media‘s Digerati iSales unit, serving ads and providing a CMS solution to Petry’s network of more than 300 local station clients.


~ EXECUTIVE MOVES ~

 
Internet Broadcasting appointed Jeff Kimball as COO and Tony Dunaif as GM of Local Media Networks, part of a management shakeup aimed at spearheading the development of new products and services for IB’s local station clients. Jeff will be based out of St. Paul, MN and will report directly to David Lebow, the Company’s President and CEO. Tony will be based out of New York and also report Mr. Lebow.
 
Tacoda
‘s San Francisco-based Manager of Northwest Advertising Sales Steven Stein has been upped to Northwest Director of Ad Sales. He replaces Chris Little who left to join Podshow.
 


~ WEBSITE OF THE DAY ~

 
mDialog.com has a unique interface for sharing videos online, sortable by genre and presented in h.264 encoding optimized for viewing on an iPod, iPhone or AppleTV device. The site unveiled a new pay-per-download engine at MacWorld last month, enabling producers to monetize their work a dollar at a time. Or like Radiohead, creators can deploy a pay-what-you will model.  mDialog’s next big project will be Do You Believe Me, a new online interactive story/game from Toronto production outfit The Nightingale Company and beActive Productions.


 

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
02.28.08

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here


JOB OPENING: RESEARCH MANAGER/Nickelodeon/NYC:  Min 4 yrs exp. in primary research; Solid exp. in kids-oriented environment; BA in Psychology, Education, Child Development or Marketing req. EOE/M/F/D/AAP apply at  www.mtvcareers.com (3/6)

JOB OPENING: WEB PRODUCER, SHOWS/VH1.Com/NYC: 4+ yrs Online/Web Prod exp, Strg multi task/time mgment skills, Strg Microsoft Word, Visio, Adobe skills. Knwldge of brand/digital prgrming. EOE/M/F/D/AAP.  Apply www.mtvncareers.com (3/6)

JOB OPENING: LINE PRODUCER/PRODUCTION DEVELOPMENT/MTV/NYC: 6+ yrs prod Mgmt Exp in TV, Excel writ/oral skills, Strong financial skills. Prod. bkground & tech awareness. College degree A+. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: SR DIRECTOR, DIGITAL MARKETING/MTV Digital/NYC: 6+ yrs Consumer Mktg exp, 3+yrs Digital Mktg w Ent Org. Strg analytic/oral skills. Provn fwd thinkg/strat skills. MBA A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: VP CREATIVE/Logo/NYC: 10+ yrs leading creative in TV/Adv/Entertainment, Strng strat thinker, brand skills, Strng mgmt bckgrd, Heavy workload, Pop culture/Diversity passionate EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: SR DIGITAL PRODUCER/VH1.Com/NYC: 7+ yrs online/web production exp, Strg written/oral/creativity skills, Knwldge of VH1 prgming. Knwlge in SEO/multipltfm content/ HTML/Flash. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: ACCT EXEC, DIGITAL MEDIA/(WNBC NYC): 2+ yrs Online Ad sales exp. Strong sales, presenting, negot. skills. Creative thinker who can sell on both local& nat’l level as well as online agencies.Send [email protected] (3/6)

JOB OPENING: RESEARCH ANALYST/Comcast Networks/NY-Strong analytical & time mgt skills, Nielsen & MRI proficiency, and prior media experience req’d. Apply: www.comcast.com REQ61002BR (3/5). EEO/AA/drug free.  (3/5)

JOB OPENING: SALES PLANNER/AETN, NY: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2 yrs exp pln’g or buyer. Exc comm skills. Client service mindset. Apply: www.aetn.com/careers.html (3/5)

JOB OPENING: VP MKTG & PROMO/SANTA MONICA, CA/GSN, The Network for Games: Rep to EVP Mktg. 12+yrs exp in media mktg, pref TV, web and cable exp. BA/BS Business/Mktg.  Send Res/Cov Letter:  [email protected] (3/5)

JOB OPENING: MGR, PLNG & OPS/DIRECTV/NY: Will plan and conduct thorough, accurate analyses in support of company wide pricing and inventory initiatives. For immediate consideration, please send resume to: [email protected] (3/5)

JOB OPENING: VP, LEGAL AFFAIRS/ABC Studios/LA: Assist SVP in mgmt of all legal affairs; strong drafting, analytical, organizational, leadership skills; JD+ 10 yrs exp in studio/prod co. Apply: www.disneycareers.com Req ID #144088 (3/5)

JOB OPENING: ONLINE MEDIA PLANNER/Special Ops Media/NY: Coord planning/execution of online media buys-Negotiation, research, reporting and client/pub relationships. 1 yr exp interactive req’d. Apply: [email protected] (3/5)

JOB OPENING:  DIGITAL MKTG MGR/Epic Records/NY: Help direct the digital mktg strategy for diverse roster of musical artists. Apply: https://myjobs-en.becruiter.net (enter 201767in Job-ID field and click Search). (3/5)

JOB OPENING: TV SYNDICATION EXEC/Eclipse TV:  Seeking exper synd vet w/ major mrkt exper to clear sports and ent prog. Innovative comp – a great opp to work on development and sales. [email protected] (3/5)

JOB OPENING: AD SALES MARKETING COORDINATOR/Hallmark Channel/NY: Support Ad Sales Marketing dept. Min. 1 yr. exp in TV Marketing, Sales or Media. See full posting and apply at www.hallmarkchannel.com (3/5)

JOB OPENING: ACCT MGR/NAT’L SALES/BET/Chicago: Cable TV salesperson w/strong presentation skills. Sales/agency exp. & BA/BS degree req’d. Comfortable w/multi-platform & integrated opps . Email: [email protected] (3/5)

JOB OPENING: DIRECTOR, RESEARCH/BET/Chicago: BA/BS degree + 3-5 yrs. marketing & media research exp. w/proficiency in Nielsen systems req’d. Email: [email protected] (3/5)

JOB OPENING: WRITER/PROD /NYC: 5+yrs creating on-air promos; seeking brand savvy prod w/ strong conceptualization & writing skills, proven exp. w/ live action & design driven creative solutions EOE/M/F/D/AAP apply:  www.mtvcareers.com (3/4)

JOB OPENING: MEDIA RSRCH SPRVSR/MEDIA PLAN’G SPRVSR/SEATTLE, WA: Work on a Top 15 US advertiser. Plan strategies across all Touchpoints from traditional, digital, events, stunts. www.optimedia-us.com [email protected] (3/4)

JOB OPENING: SVP IDEA DIRECTOR/SAN FRANCISCO, CA:  Drive exploration of consumer insights – focus on the creation new, bleeding edge media ideas and approaches. [email protected]   (3/4)

JOB OPENING:  PLAN’G SPRVSR/OPTIMEDIA/NY:   Never Settle, Never Stop. Various accts , incl. top airline.  Exposure to all media. 4+ yrs media plan’g/buying exp. www.optimedia-us.com . Res/sal req to: [email protected] (3/4)

JOB OPENING: AD SALES TRAINER/AETN, NY: Responsible for training new AETN Ad Sales staff. Respond to user’s systems issues. 2yrs ad sales systems exp. MS Word & Excel. Customer svc a must. Apply: www.aetn.com/careers.html (3/4)

JOB OPENING: PUBLICITY DIRECTOR/TLC/LA: Create & execute national publicity campaigns/initiatives, develop press strategy, and pitch programming to press. 8 yrs media relations exp. Apply: www.discovery.com , #7704 (3/4)

JOB OPENING: PUBLICITY DIRECTOR/TLC/NY: Create & execute national publicity campaigns/initiatives, develop press strategy, and pitch programming to press. 8 yrs media relations exp. Apply: www.discovery.com , # 7706  (3/4)

JOB OPENING: DIRECTOR, PROGRAMMING/iN DEMAND/NYC: License programming for VOD, PPV, MOJO.  Bachelor’s + 5-7 yrs exp licensing & existing program supplier relationships.  Apply:  [email protected] (3/4)

JOB POSTING: SR RES ANALYST PROG/MKTG/A&E TV-NY: Res analyses & estimates for Prog/Mktg/Sched/PR Dvlp strat. presentations. BA/BS & 3 yrs TV res  cable/rep/bcast/agency. Nielsen. Res: www.aetn.com/careers.html (3/01)

JOB POSTING: CREATIVE DIR ON-AIR PROMO/AETN/NY: Mng on-air communications incl’g promos, graphics & show pkgs. BA/BS 7+ yrs exp in on-air promo & design. AVID, Final Cut Pro, Adobe Suite req’d. Apply: www.aetn.com/careers.html . (3/01)

JOB POSTING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE.Res: [email protected]  (3/01)

JOB POSTING: NYC MEDIA BUYING/PLAN’G AGENCY looking for MEDIA PLNER/ASSIST TO CEO/PRES. Media knwldg & Excel/PP skills req’d. Also TRAFFIC/CLEARANCE . Handle client commercial clearances/trafficking. Contact: [email protected] (3/01)

JOB OPENING: AE /Luxury Link/NY: Must have online ad sales exp. Knowledge of agencies/clients across all categories. Luxury, Auto, Retail, Fashion, Beauty, Real-Estate. Send resume to:  [email protected] (3/01)

JOB OPENING: PRINT PRODUCTION MANAGER/Discovery/MD:  Min. 3-5 yrs advertising agency exp. w/print buying and critique high end color. Exp. Scheduling/Budgets. Photoshop & Quark Xpress.  Apply: www.discovery.com req# 7681 (3/01)

JOB OPENING: ACCT EXEC/Documentary Channel/New NYC: Position for expanding offc: Emmy-winning net. AE w/ 5+yrs exp. Concept/integrated sell at client/senior agency level. Apply: [email protected] (3/01)

JOB OPENING: DIGITAL ACCT EXEC/Sony Pictures/LA: Sell Sony Ent Online invent. across range of online ent properties. Mng W Coast sales. Digital contacts, 2-5 yrs digital ad sales exp req’d. Res: [email protected] (2/29)

JOB OPENING: F/T EXEC ASST/LA based Daytime Drama: For Show Runner.Candidate must have previous exp & possess excellent organization, computer and communications skills. Email your cover letter/resume to:   [email protected]   (2/29)

JOB OPENING: VP, DIGITAL VIDEO DISTRIBUTION/ESPN/BRISTOL CT:  Sales and marketing strategies to drive distribution non-mobile phone, digital products and services.  10+yrs industry exp. [email protected]   (2/29)

JOB OPENING: RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected] (2/29)

JOB OPENING: MGR AFF SALES ADMIN/A&E TV-NY:  Maintain Aff subs data – analy & report in SCRIBE.  Manage NCTC acct.  – BA/BS & 3+ yrs cable exp. & knowl of aff data structure.  Res: www.aetn.com/careers.html (2/29)

JOB OPENING: RESEARCH MGR/Cablevision NY, NY:  Seeks Research Mgr 5+ yrs TV Rrsch exp. Working knwlg new media/digital industry. Online and Trad. rsrch tools pref.  See full posting and apply to www.cablevision.jobs reg id 1786BR (2/29)

JOB OPENING: EDITOR/Rainbow Media/ NYC: 2+ yrs exp in broadcast/cable tv editing. Must have Avid/Final Cut Pro. See Full posting and apply to www.cablevision.com req id 5297BR (2/29)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: MARKETING INTERN/NY: Opportunity to work with broadband TV network and website for collectors (comics, action figures, pez).Work on branding, community outreach, promotion. Send resume to [email protected] (3/6)

SPRING INTERNSHIP CREDITS ONLY:  LIVE ENHANCEMENT INTERN/NY: Keep track of all sponsorships, enhancements & all requested elements that require logging during a live event. For more info/submit resume, visit www.cablevision.jobs req ID 5500BR   (3/4)

SPRING INTERNSHIP CREDITS ONLY: ACCOUNTS PAYABLE INTERN/Bethpage, NY: AP department is responsible for processing invoices to generate payments to suppliers.   For more info/submit a resume, visit www.cablevision.jobs . Enter requisition id 5498BR (2/29)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  Highly motivated/organized TV PRODUCER seeks Sr level producer position.More than12 years of experience in various formats such as talk, entertainment. Prefer employment in S Florida/LA area. [email protected] (3/5)

SITUATION WANTED: SR. PRODUCER/WRITER/FIELD DIRECTOR:  3 Emmy noms; NBC, Discovery, E!, CMT, TLC, VH-1; reality/ent/doc; LA based.  [email protected]     (3/4)

SITUATION WANTED:  PRODUCTION ASSISTANT: 2 yr exp as exec asst to VP of Ad Sales. Versatile,  outgoing, excellent communication skills. Seeking F/T position in a more
creative capacity. Exp’d w/ working on set. [email protected] (3/4)

SITUATION WANTED : Accomplished Advertising, Marketing, Sales Promotion & Direct Marketing Executive experienced in developing advertising programs. Will consider Agency, freelance & consulting assignments. Contact [email protected] (3/01)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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