Thursday, February 14th, 2013


WE tv

Boundaries were made for crossing.
Joan & Melissa: Joan Knows Best?
Returns Saturday, February 23
9pm | 8c

Click here for a sneak peek.


Happy Valentine’s Day. Good morning. It’s Thursday, February 14, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
ABC: Zero Hour at 8p
AMC: Comic Book Men at 9p; Freakshow at 930p; Immortalized at 10p
HISTORY: Swamp People at 9p; Big Rig Bounty Hunters at 10p
MTV: Ridiculousness at 10p; Failosophy at 1030p


Gold Rush
for Discovery!

Source: Nielsen. Live+ SD. Prime (8-11p). Premieres. P25-54 Rating.
*GR (2.20 P25-54 AA%) outpaced both the first-three-season average and the full series average
for both American Chopper (1.70 | 1.44) and Deadliest Catch (1.67 | 1.97).


Timed to air in tandem with the season finale of PBS’ Downton Abbey this weekend, Plum TV presents a new reality series, Weekend Aristocrats, that follows cash-strapped British owners of stately homes who must open their doors to American tourists as overnight guests in order to pay their bills. The six-part series debuts episodes 1 and 2 this Sunday on Plum TV at 8p and 9p. Produced by Landmark Films for Sky Atlantic and distributed by Passion, the show will also be available on Hulu and Hulu Plus as of February 18.

DIY Network introduces Rescue My Renovation on Wednesday, February 27 at 9p.  The half-hour series, hosted by contractor John DeSilvia, documents the even messier side of home renovation – when the money runs out and when contractors cause damage. 

A new series on Discovery en Espanol spotlights the four inventions that define the modern era: cell phones, cars, airplanes and skyscrapers when Como Inventamos El Mundo (How We Invented the World) premieres Sunday, February 24 at 7p.  Each of the four episodes examines the people and events that led to their development. 

REELZCHANNEL’s four-part miniseries Ring of Fire starring Terry O’Quinn opens Monday, March 11 at 8p; season two of Bomb Girls starring Meg Tilly premieres Wednesday, March 27 with two back-to-back episodes at 8p & 9p; the second season of XIII.2 debuts on Friday, March 29 at 10p; and Treat Williams leads the miniseries cast of Eve of Destruction premiering on Monday, April 15 at 8p.

Next Monday, Mnet America, the English-language TV network for fans of Asian pop culture debuts the coming-of-age drama REPLY 1997 at 8p. 

KSL Media, the second largest independent media services agency in the US is now working with WellPet, the natural pet food and treats company. KSL also handles media business for PetSmart, Roche Diagnostics Corporation and Frontier Communications. 


Original primetime series American Greed makes a seventh season comeback on CNBC on a new night, beginning Thursday, February 21 at 10p for 13 episodes.  Stacy Keach narrates the series, which is produced exclusively for CNBC by Kurtis Productions.

truTV ordered a 15th season of truTV Presents: World’s Dumbest… and the new eight-episode season is set to launch Thursday, February 28 at 10p.  Expect appearances by veteran commentators Danny Bonaduce, Todd Bridges and Leif Garrett as well as  comics Chelsea Peretti, Jared Logan, Rachel Feinstein, Chris Fairbanks and Brendon Walsh.  In its 14th season, World’s Dumbest… averaged 1.1 million viewers, up +7% in the prior season.  The series is produced by Meetinghouse Productions.


CBS Corporation and, Inc. have expanded their content licensing agreement to bring classic series and other hit TV shows from CBS Television Distribution and Showtime Networks to Amazon’s Prime Instant Video service. Extending the current CBS content available to Prime members to instantly stream shows at no additional cost, titles include America’s Next Top Model, Everybody Loves Raymond, Jericho, The L Word, Undercover Boss and the United States of Tara


The 3rd Annual Streamy Awards
Sunday, February 17th @ 3PM PT / 6PM ET

dick clark productions and Tubefilter present this star-studded event honoring excellence in online video, live-streamed from the Hollywood Palladium.

Hosted by Chris Hardwick and featuring top names and performances including George Takei, iJustine, Larry King, Shane Dawson, Vanilla Ice, Soulja Boy, Shontelle, Boyce Avenue, and many more.

Tune in and more info:


ABC Family picked up two reality series, Dancing Fools hosted by Melissa Peterman (Baby Daddy) and the docu-soap The Vineyard (wt).  Dancing Fools is a half-hour unscripted comedy produced by the Gurin Company with Phil Gurin as creator/EP. The Vineyard is a coming-of-age docu-soap about Martha’s Vineyard-hanging 20-somethings. The series is produced by 25/7 Productions with Dave Broome and Brian Smith as EPs.  Production on both series kicks off this spring.
Bounty hunters Duane “Dog” and Beth Chapman are back on TV in an untitled 10-episode reality series slated to premiere on CMT this April.  Fans will help name the new series by submitting ideas on the show’s Facebook page by this Saturday. Beth Chapman will tweet the new title at @MrsdogC on Tuesday, February 19. The series was created through the Chapmans’ production company, Entertainment By Bonnie and Clyde; Electus’ Ben Silverman, Chris Grant and Jimmy Fox are also executive producing. 

Ryan Seacrest won’t stop working: now he’s producing a new six-episode unscripted dancing series tentatively titled Montecito for A&E Network, reports THR.  The one-hour docu-series takes place in the tony California enclave, home to wealthy women and their ballroom dance instructors. Ryan Seacrest Productions is producing with RSP’s CEO Adam Sher and Seacrest serving as EPs along with Generate’s Jordan Levin, Robert B. Levin and Hilda Keenan Wynn

Fox Television Studios is partnering with writers/producer-directors Chris Weitz and Paul Weitz on a new series Reamde (pronounced reem-dee) based on the novel Neal Stephenson of the same name. Fox Television Studios currently produces the TV series Burn Notice, White Collar and the upcoming Graceland all for USA Network along with FX’s new series The Americans.

Los Angeles-based Media Meld Studios will produce the pilot LogHeads for DIY Network.  LogHeads features Tommy and Gwen Mitchell, owners of Rocky Top Log Furniture and Railing.  The pilot is set to air on DIY this summer. 


Former American Horror Story star Dylan McDermott will co-lead CBS’ new Jerry Bruckheimer-produced drama pilot, Hostages. Opposite Toni Collette, McDermott will play Duncan, a righteous FBI agent at the center of a political conspiracy.


Cynopsis Webinar: Maximize Hispanic Market Engagement to Increase Viewership & Brand Lift – Our experts will discuss the newest tactics & strategies to harness and monetize the $1 trillion buying power of the Hispanic consumer.

FEBRUARY 27  * 1:30-3p.m. EST  *  REGISTER

Hosted by: Lisa Ball along with the following:
Christine Maggiore-EscribanoTelemundo Media
Diane Librizzi
La Loca Entertainment
Steve Mandala
Univision Communications
Tony Ruiz
The Vidal Partnership


Tuesday’s State of the Union Address drew 18.7 million total viewers across ABC, CBS, NBC and FOX.  Compared to President Obama’s 2012 SOTU, the 2013 address was down on average by 27%.  On the cable news side, FOX News pulled in 3.683 million total viewers just ahead of CNN’s 3.635 million viewers and MSNBC was third with 3.034 million total viewers. 

BET reports its sixth annual BET Honors telecast was seen by nearly 2 million viewers Monday night at 9p.

Top 10 M-F Syndicated Strip Series for the week of 1/28-2/1/13 ranked in order by HH Rtg
Wheel of Fortune (CTD)                                   7.8 AA
The Big Bang Theory (WB)                               7.7 AA
Judge Judy (CTD)                                             7.4 AA
Jeopardy (CTD)                                                6.9 AA
Two and a Half Men (WB)                                5.6 AA
Family Feud (2/T)                                             5.3 AA
Entertainment Tonight (CTD)                           3.8 AA
Family Guy (2/T)                                               3.7 AA
Inside Edition (CTD)                                         3.3 AA
Dr. Phil Show (CTD)                                          3.2 AA
Source: Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of 1/28-2/1/13 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                               4.4 AA
Family Guy (2/T)                                               2.5 AA
Two and a Half Men (WB)                                 2.4 AA
Family Feud (2/T)                                             1.9 AA
Judge Judy (CTD)                                             1.8 AA
How I Met Your Mother (2/T)                           1.8 AA
Wheel of Fortune (CTD)                                   1.6 AA
Jeopardy (CTD)                                                1.6 AA
King of the Hill (2/T)                                         1.4 AA
Seinfeld (SPT)                                                  1.3 AA
Source: Nielsen Media Research

Tuesday A18-49 Analysis:  Univision led Tuesday among the A18-49 viewers with a 1.8/5, according to final primetime national ratings from Nielsen.  At 8p, Univision’s Por Ella Soy Eva won with a 1.7/5 while ABC’s The Taste and CBS’ NCIS: Los Angeles encore tied for #2 at 1.5/4 each.  During 9p, most broadcast networks aired live the State of the Union Address with no ratings data available though Univision topped with Amores Verdaderos at 2.0/5 and Telemundo’s La Patrona was next at 0.7/2.  Same story at 10p as Univision won the hour with Amor Bravio at 1.7/5 and ION placed second with Criminal Minds at 0.7/2.

Live + Same Day Household Ratings: Tuesday, February 12, 2013 (February Sweep Day 12)  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 5.1/8           NCIS: Los Angeles 5.9/9, State of the Union [no ratings data available]

NBC: 3.2/5             Off Their Rockers [r] 3.1/5, Off Their Rockers [r] 3.1/5, State of the Union [no ratings data available]

ABC: 2.8/4             The Taste 2.9/5, State of the Union [no ratings data available]

UNIV: 2.2/3           Por Ella Soy Eva 2.2/3, Amores Verdaderos 2.4/4, Amor Bravio 2.1/3

FOX: 1.6/2             Raising Hope [r] 1.7/3, New Girl [r] 1.5/2, State of the Union [no ratings data available]

ION: 1.3/2             Criminal Minds 8P 1.0/2, Criminal Minds 9P 1.4/2, Criminal Minds 10P 1.4/2

CW: 1.0/1              When in Rome 1.0/1

TELE: 0.7/1            Pasion Prohibida 0.6/1, La Patrona 0.9/1, El Rostro de la Venganza 0.6/1

UMA: 0.2/0             Cineplex TUE [7p start] 0.4/1, Made in Cartagena 0.2/0, Rosario Tijeras 0.2/0

A18-49:  UNIV 1.8/5, ABC 1.4/4, CBS 1.3/4, NBC 1.2/3, FOX 1.1/3, CW 0.5/1, ION 0.5/1, TELE 0.5/1, UMA 0.2/1


Participant Media appointed Holly Hines as SVP/Scripted Programming for the company’s yet-to-be-named cable television network for millennials that launches this summer.  Hines will head all scripted development and production

Saatchi & Saatchi Wellness named Kathy Delaney as CCO, where she will continue to work on new campaigns and platforms.  She will also take on the title of Global Chief Creative Officer of the Saatchi & Saatchi Health network. 

Executive recruitment company Cheyenne Group tapped Bill Cella as a Senior Partner with the firm. He will help run the New York office as well as the new London branch, which opens later this year.


Cynopsis Sports Webinar
How to Leverage Social Media to Boost Fan Engagement
Tuesday * February 26 * 1:30-3:15p.m. ET

Moderated by: Mike Trudell ( Beat Reporter + TWC’s SportsNet Lakers Sideline Reporter), along with:
Kate Guerra, Social Media Manager, INDYCAR
Susie Lokey, Sr. Director Consumer Marketing, Golf Channel
Gabe Lozano, Co-Founder/CEO, LockerDome
Caty Marzi, Manager of Social Media Business Devel., NHL

Register here:

This Day In History, sponsored by Destination America: Meg Tilly (1960), Florence Henderson (1934), Hugh Downs (1921) and Jack Benny (1894-1974) were all born on this day.
Answer to Our Last Trivia Question: In a Valentine’s episode of The Office, what was the gift Angela gave to Dwight which raised the bar for V-Day gifts there after? A Dwight Bobble-head. Kudos to: Bev Wolfe-FOX TV/NYC; Charles Starratt-Starratt Studio/John’s Creek, GA; Marc Mondry-MSG Network/NYC; Michele LaBarge-WNYT/NYC; Jessica Jennings Harris-Continental Television Sales/Chicago; Michaela Mastrangelo-Tulane University/New Orleans; Dan Haberer-Creo Entertainment/Playa del Rey, CA; Katie Rosenthan-Cox/San Diego; Heather Emoto-Univision Communications/San Francisco.

Today’s Trivia Question:  Valentine’s & Love-themed Shows Week: Who is John James Preston better known as? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Sports Social Media Webinar:
How to Leverage Social Media to Boost Fan Engagement

Please help us by answering this quick 5-question survey related to the February 26 Webinar:


Later —
Lisa Ball

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: PRGRM ANALYST, FREELANCE/NY: 2+ yrs exp in pgm rsrch to support Prgrmng w/ reporting/analysis of ntwrk performance & competitive skeds. Ability to pull #’s from NPower, Startrak a MUST. Reply to BET Program Analyst (2/22)

JOB OPENING: AVID EDITOR/Comcast SportsNet Philly: Philly 3+ yrs editing exp.; after effects required, cinema 4D a plus; avid or final cut exp required; search for #8828, (2/21)

JOB OPENING: DIGITAL MEDIA PLAN’R/NYC or LA: Responsible for day-2-day mgmt of all digital plng; RFP and proactive subs incl media plns, spec req’s, scrnshot decks & client proposals (outline prog concepts) Resume: [email protected] (2/21)

JOB OPENING: FREELANCE DEVELOPMENT EXEC: Cultivate relationships w/ind prod cos and structure greenlight process for brdcst TV group. 3-6 mo role. 8-10 yrs dvlpmt exp pref w/strong contacts in prod community. [email protected] (2/21)

JOB OPENING: DIRECTOR STATION SALES/Warner Bros/LA or NYC: Must currently sell syndicated TV shows for studio OR commercial time for TV station/rep firm. Min 7 years TV sales exp. 50% travel required. (2/20)

JOB OPENING: DIR, PARTNERSHIP MKTG/THE WEATHER CHANNEL/ATL: 7+ yrs mktg exp w/in cable industry or non-profit. Dev/exec strategic campaigns, relationship & proj mgmt, int/ext sales & mktg support. Apply: (2/20)

JOB OPENING: SALES ASSISTANT-DIRECT RESPONSE/New York City: Provide sales support to the Direct Response sales team for Crown Media Family Networks. More info & apply: (2/16)

JOB OPENING: DIRECTOR OF PROGRAMMING/NY: Min 10yrs TV Ntwk exp. Resp for planning/scheduling content for channel. Traffic software exp. req. Sports background a +. Send res/cov ltr Att Rosanne to [email protected] (2/16)

JOB OPENING: COORDINATOR, PROGRAM DEVELOPMENT/CMT/NYC: 2-4 yrs exp. in TV Production, Development, or Casting; BA TV Production or equiv. req. EOE/M/F/D/AAP apply (2/16)

JOB OPENING: VP, PROGRAM SCHEDULING/CMT/Nashville: 10+ yrs exp. in TV prog/sched; Min 2 yrs @ Sr. Dir level and above; Min 5 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply (2/16)

JOB OPENING: STAFF ACCOUNTANT/NBC Sports Regional Networks Stamford, CT: 2-7 yrs exp corporate accounting; search, #8516 (2/16)

JOB OPENING: MANAGER, FINANCIAL REPORTING/NBC Sports Regional Networks Stamford, CT: 5+ yrs financial reporting + auditing; search, #7559 (2/16)

JOB OPENING: MANAGER OF ACCOUNTING/NBC Sports Regional Networks Stamford, CT: 5+ yrs accounting or auditing; search, #8577 (2/16)

JOB OPENING: OFFICE MANAGER/EXECUTIVE ASST/CSN Bay Area SF: 2+ yrs office management/ executive assistance, pref in media company; search, #8458 (2/16)

JOB OPENING: ACCOUNTS PAYABLE ADMIN/CSS Norcross/GA: 2+ yrs accounting exp, 5+ yrs preferred; search, #8533(2/16)

JOB OPENING: DIR PROG & SCHEUDLING/Nat Geo Channel/DC: 3-5 Mgmt exp in TV sched, exp in analysis and research of Nielsen ratings, exp with MS Office is req, Degree req. Apply: (2/16)

JOB OPENING: MGR COMMUNICATIONS/NBCUniversal/NYC: Generate publicity for Bravo programming. 3-5yrs comm exp pitchng, bookng & coverng media intvs. Exp workng w/talent. Reality exp strongly preferd. (8500BR) (2/15)

JOB OPENING: SEEKING WRITER/PRODUCER/EDITOR for MSG On Air Promo department/NYC: Seeking creative, stylized Preditor with 5+ years promo experience for sports related spots. Send links and resumes to [email protected] (2/15)

JOB OPENING: RSCH COORD/WTNH/WCTX/WTNH/New Haven CT: Have analytical drive & interpret data for Sales Dept & enhance mkt posture for all media properties. BA deg or equivalent work exp req’d. Resume: [email protected] (2/15)

JOB OPENING: DIGITAL ACCT EXECUTIVE/A+E Networks/NY: Sell A+E Networks suite of multi-platform advertising opportunities within assigned territory to agencies/clients. Full Info/Apply: (2/15)

JOB OPENING: DIR, SOCIAL MEDIA/EPIX/NY: Dev & execute marketing & digital ad campaigns. Create engaging user-directed exp. Trk digital media. 4-6 yrs exp in digital marktg & content industry. Apply at EOE (2/15)

JOB OPENING: EDITOR/EPIX/NY: Prog edit content & all add’l digital platforms; Oversee movie pages creation; Web & Platform QC; Directs Web Dsgnr in Banner and Movie Poster/Image creation 4-6 yrs exp. EOE (2/15)

JOB OPENING: COORD, RESEARCH (LA) WME: Assist Research Dept. with projects, TV/MP tracking, report dist. and work flow. Fast paced, MS Office required. Prefer exp. with Nielsen. BA deg, 1+yr exp. CV to: [email protected] (2/15)

JOB OPENING: CTO/WNET/NY: Identify and implement a technology vision aligned w/business and supports all technical facilities. 15 years exp in prodt’n environ, 5 yrs exp in exec tech leadership role. Resume to: (2/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: TALENT EXECUTIVE/PRODUCER: 15 + years experience booking, casting, producing (sports, news, entertainment, events). Network/Cable credits. Talent Management (Contracts, Press,Sponsor& Web). NY Based. Contact: [email protected] (2/20)

SITUATION WANTED: MULTI-MEDIA SALES EXECUTIVE/NYC: Digital, social & traditional media ad sales. Sell, build, train, motivate, Business Development & work via satellite office. Extensive Contacts. [email protected] (2/15)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Zero Hour [p], Grey’s Anatomy, Scandal
CBS: The Big Bang Theory, Two and a Half Men, Person of Interest, Elementary
CW: The Vampire Diaries, Beauty and the Beast
FOX: American Idol, Glee
ION: Without a Trace, Without a Trace, Criminal Minds
MyTV: White Collar, White Collar
NBC: Community, Parks and Recreation, The Office, Law & Order: SVU [r]
PBS: The This Old House Hour, Frontline [r], Antiques Roadshow [r]
Telemundo: Pasion Prohibida, La Patrona, El Rostro de la Venganza
UMA: Beeper, Made in Cartagena, Rosario Tijeras

Univision: Por Ella Soy Eva, Amores Verdaderos, Amor Bravio

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