Thursday, February 10th, 2011


Sisters. WE Get It.

Six-time Grammy Award-winner Toni Braxton is
moving to Atlanta to be near her mother and four sisters.

Five Braxton Sisters.  Only One Spotlight.
Click here
to meet the sisters.

Braxton Family Values
Premieres Tuesday April 12 at 9pm | 8c on WE tv
For more information visit

Cynopsis: DIGITAL


Good morning, it’s Thursday, February 10, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Some more details have turned up about Apple‘s much-discussed successor to the iPad, courtesy of a WSJ piece. The new version of the popular tablet (nearly 15 million sold to date) will be thinner and lighter, sport a front-facing camera, include a faster processor and ship with more internal memory. The mobile broadband-connected versions will initially be available through Verizon and AT&T. In other tablet news, HP unveiled its TouchPad running on the webOS operating system it acquired from Palm. Its biggest “wow” feature is something called Synergy, allowing users to sign in to their Facebook, Google, Microsoft Exchange, LinkedIn or Yahoo! accounts to see their contacts, calendar and email automatically populate the device. The interface simplifies multitasking by presenting group-related “cards” in stacks that combine emails with corresponding web pages or IMs with Facebook posts. HP also unveiled two webOS smartphones and announced that it will start selling webOS-based PCs later this year.


The BBC confirmed plans to roll out a full episode app for Android 2.2 and iPad soon in the UK, enabling users to watch live TV and radio and view catch-up programming on demand from up to 7 days previously. The interface will be customizable to allow favorite shows to populate the start-up screen. Demand for iPlayer content on mobile devices has been staggering, according to a blog post from Daniel Danker, GM of Future Media & Technology for the BBC. Growth in mobile use of BBC iPlayer outpaced PC growth by more than 2-to-1 over Christmas while BBC iPlayer growth on tablets outpaced growth on PCs by more than 20-to-1.
ESPN enjoyed higher consumption of the Winter X Games this year across multiple platforms, with total hours viewing on broadband channel up 30%, video starts on up 11% and views on the X Games YouTube Channel averaging a record 2.3 million views/day during the event.


Visa has agreed to acquire digital wallet start-up PlaySpan for $190 million in cash, a monetization-as-a-service provider that powers the purchase of virtual goods on social networks and online gaming platforms. The digital goods business is growing like gangbusters, expected to reach $280 billion globally by 2014, according to recent Forrester Research forecast.
Silicon Valley VC firm Andreessen Horowitz has quietly invested more than $80 million in Twitter by purchasing stock in private secondary markets, per AllThingsD. The microblogging site’s most recent financing round, led by Kleiner Perkins, valued the company at $3.75 billion.


Contextual ad company Vibrant is launching a new display ad unit dubbed VIA Dynamic that enables the ad’s creative to change based on the content displayed on the page. Clients’ ads can be equipped with live feeds to incorporate words from the page content in real-time; as the content on the page refreshes so do the ads. The unit also leverages semantic analysis, frequency of words, page positioning, source code data and demographics. Beta tests of the platform show a clickthrough rate of up to 5x higher than standard display ads, according to the company.
To promote its online security software, McAfee is teaming with viral marketing firm Oddcast, creator of CareerBuilder’s Monk-e-mail service, to launch a new marketing campaign that warns against malicious social networking traps by asking “Who Broke The Internet?” The social app presents itself as a news video users can insert their friends in by culling data from user profiles.


Adobe released a new version of its Flash video player (v.10.2) it says is 34-times more power efficient than previous version, freeing up valuable processing speed on your computer. The software includes Stage Video technology, promising improved flexibility (developers can display videos on each face of spinning cube,) and higher quality full screen playback across multiple browsers, devices and TVs.
In response to the Over-the-Top revolution, DirecTV is preparing to add internet connectivity to its set-top boxes including offering wireless hook ups as way to sell more PPV content, according to Investors Business Daily. The plan involves training installers to help set up the connections. The company estimates some 1 million or 6% of its current 19 million subs have a broadband connection running to their set-tops; the company hopes to increase that to 40% by 2013.
is preparing to launch a new 4G calling service capable of multitasking, video chat and stellar sound quality, per CNN. Tentatively named “VoLTE,” for Voice Over its Long-Term Evolution network, the service will be unveiled week at the Mobile World Congress but won’t be available until next year.
Seattle based RealNetworks announced it is cutting another 130 jobs or 10% of its workforce – the third major round of layoffs since CEO Bob Kimball took over for Rob Glaser a year ago. The cuts are described as “the final step” in the company’s restructuring efforts. Areas being downsized include engineering, sales, marketing and administration.


After ABC unveiled its iPad app geared around Grey’s Anatomy, Fox has followed suit with an iPad companion app around its hit drama Bones. The app automatically synchronizes with the live episode you are watching regardless of your time zone and can also be used when watching catch-up episodes on, Hulu or on a DVR. Interactive elements include polls, Facebook and Twitter integrations, the ability to purchase featured songs on iTunes and analyses of the case characters are working on.
CBS Radio News has launched its first iPhone app streaming audio news updates in real-time, 24 hours a day. The free app can be navigated by topic and personalized to fit users’ preferences. It features newscasts, specials, in-depth reports and interviews on the latest headlines.
Mobile video distributor MobiTV has added the T-Mobile-powered Dell Streak 7 tablet to the devices it develops applications for. MobiTV also powers several mobile TV apps for the iPad, including MobiNOW and UFC Mobile.


Adam Sanderson has been named to the new position of SVP/Franchise Management for the Disney/ABC Television Group. Adam is responsible for leveraging properties developed by Disney Channel, Disney XD, Disney Junior, Radio Disney, ABC Family, ABC Entertainment Group, ABC News, ABC Daytime and Hyperion Publishing and reports to Peter Seymour, EVP/Strategy and Research, Disney Media Networks.
Yahoo announced that Akamai Technologies President David Kenny will join the company’s Board of Directors, replacing Huffington Post CEO Eric Hippeau, who is leaving to become a General Partner at Lerer Ventures and who will also resign from the Yahoo Board.
Music rights group SoundExchange named long-time EVP and General Counsel Michael Huppe as the nonprofit’s new President. He succeeds former head John Simson, who has returned to creative work.
Carlsbad, CA-based gaming and integrated marketing platform Buzztime has hired former envIO Networks marketing executive Vladimir Edelman as its EVP and Chief Content Officer
Health-related video producer Everwell has hired Matt Herren as VP/Sales and Business Development.


Check out Sneakyshot, a new photo sharing app created by NY-based web start up named OMGICU founded by Hugh Dornbush, and produced by digital production house Addictive Networks, encourages you to take clandestine photos of people with your iPhone and share them via Facebook, Twitter or The app snaps 4 shots automatically while you hold the phone up to your ear and allows you to choose your favorite to share. (Sorry Mr. Favre, the service explicitly bans people from taking photos “of their junk.”) We can see this taking off in star-populated areas like Los Angeles … if only paparazzi could be so unobtrusive.
Correction: CP+G, the ad firm that created those controversial Super Bowl ads for Groupon (the next of which will star Sheryl Crow,) is based out of Miami, not Portland.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  REGIONAL MGR, SALES MKTG/NCC Media/LA or NY:  write strategic presentations and effective collateral to support ad sales and business dvlpmnt teams. Apply: or send resume to [email protected] (2/17)

JOB OPENING:  SR PRODUCER, ONAIR PROMOS/Nickelodeon/NYC. 5+yrs Wri/Prod exp & 3+yrs OnAirPromo exp TV, Exp w/Live Act shoots, Strng Grphx knwlge, Strng Knwlge NICK brand/popculture EOE/M/F/D/AAP. Apply   (2/17)

JOB OPENING:  AD SALES ASST DIR RESPONSE/GMC Cable/NY: We are seeking a recent grad w/ previous ad sales/advertising internship exp to asst the direct response & pd prgrmng dept. Strong Excel & multi-tasking a +. Apply: [email protected] (2/17)

JOB OPENING:   ASSOC DIR, BROADCAST MKTG/MSLO/NYC: Direct sales mrktng efforts/branded ent for TV/radio supporting corp rev goals. Req exper: 6-7 years at broadcast network in sales mrktng or nat promo dept. [email protected] (2/17)

JOB OPENING: DIR, ADMIN/MTVN Legal/NYC: Asst SVP, Admin. Prepare/dist guild related contracts. 2-4 yrs bus. admin or ent indexp req’d. BA deg Bus Admin req’d. EOE/M/F/D/AAP. Apply (2/17)

JOB OPENING:  MGR STRATEGIC MKTG & DIGITAL/NYC:  Resp. for all stages of strategic dvlpmnt & execution of revenue generating, digital/multi-platform integrated solutions, online, mobile & emerging platforms. req#987 (2/17)

JOB OPENING:  ACCT EXEC/TV Guide Mag/Chicago: Exp/contacts ent media, pharma, & packaged goods.Increase existing bus, generate new ad rev, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (2/17)

JOB OPENING:  TV SYND ACCT COORD/NYC: LOA’s/ Contracts/Sig. Follow Up/Fully Executed. Prepare sales presentations TV & Cbl ntwrks. Strong PC/MSO, Excel & Ppt, verbal & written comm. skills. More info & resume to: [email protected] (2/16)

JOB OPENING:  LONG TERM CONTRACT POSITION/ CROSS PLATFORM MEDIA PROD ASSOC/NBC/NYC:  Dvlp, edit & upload of editorial content to online & interactive platforms to support MSNBC produced shows. Apply to:  [email protected] (2/16)

JOB OPENING: ACCT EXEC/GolTV/LA: Develop, present & sell on-air proposals, grow existing business & develop new bus. Meet w/ & service clients, Must be a self starter, media/brdcst exp, 4yr deg. [email protected] (2/16)

JOB OPENING: FREELANCE RESEARCH ANALYST/GolTV/MIAMI: Collect, evaluate and report ratings data. Must be proficient with Nielsen and Simmons systems. media/brdcst exp; 4yr deg. [email protected] (2/16)

JOB OPENING: MKTG MGR/GolTV/MIAMI: Asst VP on creating, implementing & exec. mktg strats. Create multimedia campaigns for consumer branding & Ad & AF sales. Bilingual, media/brdcst. & social media exp a +. 4yr deg. [email protected] (2/16)

JOB OPENING:  SPECIAL EVENTS MGR/MTV NETWORKS/NYC:  Mng small/medium sized events. 5-7 yrs of proven success in event mngmnt.  Good oral/written comm skills. Travel/wknd & evening ability a must.  Resume: (2/16)

JOB OPENING:  PROMOTION COORDINATOR/iNDEMAND/NYC: Track movies/events/sports for On-Air Dept. Consolidate info as mktg/promotional planners. Bachelor’s + 1 yr exp in TV/movie environment. Apply: [email protected] (2/16)

JOB OPENING: VP DEVELOPMENT/LA based production company specializing in unscripted programming. Great opportunity w/ competitive salary. VP req’s 3+yrs exp. Res. and or bio with references: to [email protected] (2/16)

JOB OPENING:   SR MGR, MARKETING/NYC/Media Co: Marketing, advertising, promotions. Strategic, creative, tactical execution of consumer campaigns. Ad Agency Mgmt. Can juggle multiple projects. 5+yrs exp. [email protected] (2/16)

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Reporting to the Local Sales Manager, this position requires a team oriented, creative sales professional adept at growing existing accounts while developing new business (2/15)

JOB OPENING: VICE PRESIDENT OF MARKETING/NESN/MA: Responsible for developing and overseeing the successful implementation of NESN’s marketing strategy throughout New England and nationally throughout the U.S. (2/15)

JOB OPENING: SPRVSNG PROD/Bravo reality cooking competition show/NYC: Head up story dept on set & through post. Sprvs mult prod in mult edit rooms under deadlines. Bravo exp taking show thru post. Email: [email protected] (2/12)

JOB OPENING: ADVRTSNG MGR/Disney FamilyFun Mag/NY: 5yrs sales/1yr mgmt exp print.Estab’d relations- NY, NE, & SE. Grow rev. by mngng 3 sellers w/direct sales resp. for key accts. Multi-plat. sales exp a + [email protected] (2/12)

JOB OPENING: JR. DIGI ACCT EXEC/KidZui Ad Sales/LA: 2-3yrs exp. Self starter needed to join fast-growing nat’l sales team at dynamic Kids start-up. Quickly dvlp new business & excellent customer srvc. Resumes to: [email protected] (2/12)

JOB OPENING: MEDIA SCHEDULING COORDINATOR/The Hub/Burbank: Long term temp role. Must have exp in on-air promo scheduling & scheduling systems. Exp in 2E a +. Strong detail-orientation. Apply at (2/12)

JOB OPENING: GENERAL MANAGER/Danny Lipford Media/AL: Expanding media company needs very organized GM, exp. in national adv. sales, generating web revenue, production. More info: (2/12)

JOB OPENING: SR PREDITOR/CREATIVE SERVICES/NY1 & NY1 Noticias: Must be fluent in Spanish. Write,produce & edit promos for 24hr news channels in NYC. Exp.rqd. For more info: ref job #123562BR (2/12)

JOB OPENING: DIRECTOR, ORIG PROG/HGTV & DIY/KNOXVILLE,TN  6+ yrs exp in prog prod or mgmt for cable TV. Manages relationships w/prod companies, ad sales, and internal depts. Showrunning exp req’d., ref #2148 (2/12)

JOB OPENING: MGR PRIMARY MKT RSRCH/ABC FAM/NY: Initiate, execute primary mkt rsrch to support Ad Sls & Mktg; oversee linear & digital rsrch.Exp in executing digital rsrch studies essential. Apply at ID# 280275 (2/12)

JOB OPENING: MGR PRICING & PLANNING REVENUE/ABC FAM/NY: Manage reporting & audience deficiency units.Prepare budgets, quarterly forecasts. Aid in rate card development & financial reporting. Apply at ID#280276 (2/12)

JOB OPENING: MGR PRICE & PLAN INVENTORY/ABC FAM/NY: Manage proposals through order status. Ensure client orders in NCS. Aid in inventory moves & re-expressions. Exp 4 yrs media. Apply at ID# 280500 (2/12)

JOB OPENING:  PRODUCT DEVELOPER/Nickelodeon/NYC: 3+ yr exp. Must have built interactive digital products. Acting knowledge of presentation layer technologies. Creativity and desire to innovate. Apply (2/11)

JOB OPENING:  MGR SALES PLANNING/Galavision/NY: Support Dir. on inventory mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Experience in media/DM/VCI/Spanish a +. Apply- [email protected] (2/11)

JOB OPENING:  CG MANAGER/NYC: 5 yr post exp. Manage/Schedule 3D artists, crew jobs, resource talent. Must understand VFX prod & artist skill sets. (2/11)

JOB OPENING:  MANAGER REVENUE PLANNING/DIRECTV/New York, NY: Assist the VP & SVP of Ad Sales with all revenue forecasting relating to the DIRECTV Ad Sales business. For additional info: job # 1001837  (2/11)

JOB OPENING:   DIR, PRODUCTION & DEVELOPMENT UNSCRIPTED: Develop, create & exec.-produce new shows for ION TV. 10+ yrs exp TV prod. Gen Entertainment. See full ad EOE  (2/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA INTERN/Lunchbox Advertising/Culver City: Asst. Social Media Dept with all activities; hands-on w/ non-trad. agency; credit only; Inquire & apply to: [email protected]. Check us out at (2/16)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: Cablevision Local Interactive Sales Internship: Provides practical experience in the communications industry and teaches daily operations within Optimum Homes and Auto Sales- Send resumes to [email protected] (2/15)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: UNIVISION SALES MARKETING INTERNSHIP: Provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to [email protected] (2/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED : SALES CLOSER in TV, FILM & MEDIA/ NY: 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, sharp professional – email [email protected] (2/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/17)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (2/16)

SITUATION WANTED: EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/15)

SITUATION WANTED: ASSISTANT/INTERN L.A.: Looking to learn from 1/2hr comedy director, sitcom preferred. 4yrs experience in L.A. Would love to shadow/intern or be hired as assistant. Email: [email protected] (2/15)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (2/15)

SITUATION WANTED: ASSOCIATE PRODUCER/ASSISTANT in TV, FILM, MEDIA/LA: 5+ years production experience (writing, producing, coordinating) including pre-production, live tapings, and post. Efficient, organized, self-motivated. Contact [email protected] (2/12)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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