Good morning, it’s Thursday, December 9, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Netflix has been pushing to get premium TV content on its platform the day after it airs, but it will settle for two weeks. Disney has agreed to provide Netflix access to select programming from the Disney Channel, ABC and ABC Family as little as 15 days after it initially airs. Among the shows covered by the deal are ABC Family’s Greek and Melissa & Joey, Disney Channel’s Phineas and Ferb and all episodes of older ABC shows including Lost and Ugly Betty. Netflix is also currently in talks to extend its licensing deal with pay TV channel Starz, according to the NYPost. Only this time it’s going to cost the streaming video provider more in the neighborhood of $250 million, a multiple of more than 8 from its previous deal.
 

 
If you’re planning to hit one of the Blockbuster kiosks on the way home to rent new releases “Inception” or “Knight & Day,” expect to pay a premium this time around. NCR Corp., which operates rental kiosks for the home video brand, is testing a $2.99 price tag on these films for the first night in Atlanta, Miami, Phoenix and San Francisco, triple the usual price and that of competitor Redbox, reports the LATimes. Studios have long complained that $1 rentals devalue their product.
 
Social gaming platform Mindjolt is partnering with local media website vendor Broadcast Interactive Media to deliver of hundreds of social and casual games to BIM network sites.
 
International Media Distribution (IMD) partnered with London-based Eros International to launch a Transactional Video On Demand service featuring Bollywood movie titles. The movies, priced typically at $4.99 and available before they’re release on DVD, will be added to IMD’s existing Bollywood Hits On Demand subscription VOD service, which is available nationally on Comcast, Cox, Cablevision, Time Warner Cable and RCN.
 

 
MTV has partnered with social web user management platform Janrain to allow site visitors to easily log-in using their Facebook, Google, Twitter, Yahoo or LinkedIn accounts to share MTV content with their social graph.
 

A CYNOPSIS MESSAGE FROM ROVI

Reach time-shifting, on-demand viewers before they start watching
With DVRs, on-demand, and online video, people are spending a lot less time watching live TV:

•    Only 52% of Americans’ viewing time is spent on live TV. 

(Morpace, 8/10)

•    86% of time-shifting viewers always fast-forward through ads.

(Deloitte, 7/10)

Rovi TV guides give you a DVR-proof way to reach engaged viewers in up to 15.8MM households …  before they make their viewing choice.

Download our media kit today:  http://www.roviadvertising.com.

 
Video ad network YuMe unveiled a trio of new ad formats:

• “Lights Out” simulates a page take-over by dimming the background of a pre-roll ad
•  “SideKick” synchronizes design elements, such as animation or audio cues, with the companion banner
• “Expanded View” allows ads to be framed with a border image to expand branding beyond the video player; once the ad ends, the branded frame disappears

 
Predictive analytics provider eBureau has partnered with audience data auction marketplace BlueKai, integrating eBureau’s audience targeting solution across BlueKai’s channel partners. eBureau’s “Custom Audiences” are constructed using offline data and subsequently targeted online utilizing a single, anonymous attribute.
 

 
P2P file sharing platform LimeWire announced it is closing its doors by the end of the year and will cease all operations by early 2011. The music streaming service ran into legal trouble and was ordered to shut down all searching, downloading and uploading of files last Oct.
 
Streaming Broadcast website FilmOn.com has been threatened with legal action by UK broadcasters for streaming their broadcast signals without permission, per the London Daily News.
 

 
A new international study from Initiative has identified some interesting defining trends from today’s college-aged adults (18-24), dubbed “the Reset Generation.” Not surprisingly, 94% of them have anxiety over their jobs or career opportunities. More than half claimed to have dropped out of school due to money woes. This crowd is also the most digitally savvy yet ­- 65% own a laptop, 71% own an iPod or mp3 player and 41% carry a smartphone. And they’re comfortable with sharing brand experiences, both positive and negative, on digital and social platforms. Recommendation for marketers from the study include:

• Expanding loyalty programs to reward consumers for the publicity and transactions they initiate through talking, sharing and recommending a brand
• Making it easier for young users to include your brand on their short list, including giving them the tools to engage in fluid, two- way dialogue throughout the purchase cycle
• Taking advantage of consumer participation by allocating budgets to social media, branded mobile apps to allow consumers to create and share brand content

 
Nearly half of all U.S. smartphone users say they have already, or soon will, use their phones to do mobile shopping, according to a recent ABI Research survey. More than half of those surveyed also use, or intend to use, their smartphones for mobile banking.
 

 
Netflix announced that company finance veteran David Wells is being promoted to CFO beginning Dec. 10. David succeeds Barry McCarthy – CFO of Netflix since 1999 – who is leaving to pursue other opportunities.
 
Gannett’s USA Today has made a number of digital related moves in its newsroom. Michelle Kessler (formerly Online Technology Editor) will become USA TODAY‘s first-ever Social Media Editor, reporting directly into the newsroom. Glenna DeRoy has been named Social Media Analyst, under the newly formed Product Development team. Wendy Matney has been tapped as Director of Audience Development. Michelle and Glenna will be taking over blogging duties at social.usatoday.com from former Social Media Strategist Alexandra Nicholson, who has taken the post of Director of New Media at Boston-based, cause branding firm Cone Inc.
 
Pardon the Interruption co-host, ESPN NBA studio analyst and Chicagoan Michael Wilbon will expand his role with ESPN as a Featured Columnist for ESPN.com and ESPNChicago.com.
 

A CYNOPSIS MESSAGE FROM BATTLE OF THE BANDS: ROCK THE DECADES

 
The entertainment industry continues to be proactive in its quest not to be “Napsterized” by new digital platforms. At a UBS conference in New York on Tuesday, Sony announced it is developing an HD premium movies-on-demand service around its Qriocity streaming video platform that will be available on a variety of Sony devices, including the PS3, Bravia TVs and Blue-ray players. The movies will be available to stream on an a la carte basis, but a Music Unlimited subscription service is also in the works. The company wants you to register your vital info on the site then tie each device to your Qriocity account, but thankfully the site allows PlayStation Network users to log in using their existing account. What’s interesting about the initiative, which will also extend to distributing premium just-released titles through cable operators, is that it gives Sony a completely integrated platform – from studio to the end user – to play around with. The company will be able to adjust pricing and windowing until it hits the sweet spot. After all, no one in their right mind actually thinks Americans will pay $30 to see a movie 30 days before it comes out on DVD.
 
Later —
Wayne Karrfalt for Cynopsis Digital
[email protected]
12.09.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: SALES PLANNER/NYC:  All planning facets of media campaign orders, update plans/customize presentations, send materials,order input,reconcile contract/order discrepancies, steward accounts [email protected] (12/16)

JOB OPENING: MKTG SOLUTIONS MANAGER/G4/LA: Job respond. include ideation and execution of multi-platform integration/sponsorship programs. 3-4 yrs exp. in TV mktg/ad sales. Expert in PowerPoint. Apply  [email protected] (12/16)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Online/NY: AE w/5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (12/16)

JOB OPENING: PROD COORDINATORS/SpeakeasyFX: Need 2 strng coordntrs for anim. series-1 to trck notes &1 to trck scenes as they move thru studio.Must have strng MS Office skills;Animation exp a must. Apply: [email protected] (12/15)

JOB OPENING:  DIR, MERCHANDISE/New York:  Increase revenue by optimizing e-commerce mktg & merchandising online stores. Apply: www.aetn.com/careers https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=82748 (12/15)

JOB OPENING:  PROMOTION MGR-ONLINE/Disney Interactive CHI: A track rec translating mktg + promo objectvs into results 4 advrtsrs. 4+yrs heavy mktg/promo exp w/2+ yrs online a MUST. Strong pres. Skills a must.  [email protected] (12/15)

JOB OPENING: CG OPERATOR (Duet), Part time NESN/MA: Utilize Chyron Duet in a fast-paced live studio operation to design, develop and implement graphics. www.nesn.com (12/14)

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Reporting to the Local Sales Manager, this position requires a team oriented, creative sales professional adept at growing existing accounts while developing new business www.nesn.com (12/14)

JOB OPENING: TECHNICAL DIRECTOR/NESN/MA: Reporting to the Studio Operations Manager, this position will provide technical direction for a sports news program www.nesn.com (12/14)

JOB OPENING: DIR DIG MEDIA AD SALES PLAN’G & ACCT MGT/NYC: Lead both teams for ent sites in NBCU portfolio. Lead x-functl process improvements/efficiencies working w/ Mktg, Ad Ops/Inv/Finance. www.nbcuniversalcareers.com Job:1281946 (12/14)

JOB OPENING: MKTG MGR NBC/NYC: Asst Mktg Dir & increase sales for msnbc. Interface w/ ext customers & translate needs of the target brand into “sellable” prgrms that generate rev for msnbc. www.nbcuniversalcareers.com job ID: 1288387 (12/14)

JOB OPENING: MANAGER, AD SLS RESEARCH/Vh1/LOGO/NY: 5+yrs rsch exp, proficient in Nielsen systems, MRI, Lake 5, Support P&I needs, Develop unique rsch metrics & methods of measurement, EOE/M/F/D/AAP. www.mtvnetworkscareers.com (12/14)

JOB OPENING: ASSOCIATE MEDIA DIRECTOR/Zenithmedia/NY: Lead a media planning team in strategy development and overall administration of client media needs. Send resumes to: [email protected] (12/14)

JOB OPENING: ASSOCIATE RSRCH ANALYST/KNOX/SCRIPPS NETWORKS: 1+ YRS &/or Internships in Media RSRCH. Daily research support for Affiliate & Ad Sales, SNI Digital & other corporate clients. Apply to # 1860, www.scrippsnetworks.com (12/14)

JOB OPENING: VP RETAIL SALES & MARKETING/WALMART TEAM LEADER/Nickelodeon/NYC: 10+yrs Retail Sales/Promos/Consumer Marketing, 5 yrs mgmt exp, Deep Relationships/Knwlge of Walmart, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (12/14)

JOB OPENING: DIRECTOR ANIMATION MARKETING/Nickelodeon/NYC: 7+yrs Consumer Mrkting Exp w/in Ent/Media/Retail, Strng Success record of Initiatives & Leadrship, Strng Strat Planng exp,EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (12/14)

JOB OPENING: DIR RSRCH & INFO/National Association of Broadcasters/DC: Exp’d candidate to fill position currently available. Please visit our web site at www.nab.org for the complete listing about this opportunity (12/14)

JOB OPENING: STRATEGIC MEDIA PLANNER/Philadelphia Area: Client Media Dept.,5-7 years Media Planning Exp, Agency, Broadcast & Interactive Exp a plus – Please send resume to [email protected] (12/14)

JOB OPENING: ACCOUNT DIRECTOR, AFFILIATE SALES/ Current TV/NYC: 5+yrs sales, marketing and acct. mgmt in affiliate distribution. Strong acct. relationships with top 10 MSO’s a +. Travel req’d. Resumes to: [email protected] (12/11)

JOB OPENING: ASSOCIATE DIR PRIME & ASSOC DIR NEWS/ABC TV/NYC: Create, maintain, implement Ad-Sales related marketing efforts for all Prime/News related assets of network 5+ yrs exp in media disneycareers.com Reqs: 272120 & 272118 (12/11)

JOB OPENING: TRAFFIC COPY/LOG COORD-NY: Willing to learn, good attitude, attn to detail in fast paced- enviro. Steward air for continuity, accuracy.Work w/AEs & Agencies.Train to back up log editor. [email protected] (12/11)

JOB OPENING: SUPERVISOR, ONLINE PROGRAMMING/iNDEMAND/NYC: Handles all content info and programming for storefronts + supplier relationships. Degree+2-3 yrs cable/online media. Apply: [email protected] (12/11)

JOB OPENING: MANAGER, VOD PROGRAMMING/iNDEMAND/NYC: Programming, scheduling & negotiating for content. Degree + 5 years in programming/scheduling/cable. Heavy Excel. Apply: [email protected] (12/11)

JOB OPENING: HBO DIRECTOR, INT’L DISTRIBUTION  Latin American Sales/NYC: Min 3 yrs exp in licensing feature films, TV series & movies to broadcasters in Latin America. Fluency in Spanish req’d. Apply: http://bit.ly/g3kMdP (12/11)

JOB OPENING:  CREATIVE DIR/SR COPYWRITER/TBS/TNT/ATL, GA: Creative Director/Copywriter TV marketing/promos req., innovative, cutting edge, strong writing skills Resumes: [email protected] ; www.turnerjobs.com Ref. #120534BR (12/10)

JOB OPENING:  MKTG & PRODUCT MGR/NatGeo/DC: Optimize Home Ent bus. (pkgd media & digital) across int’l mkts. Asst w/ negotiation of distr. agreements. 5 yrs exp in int’l mkt/bus pref’d. Apply: nationalgeographic.com/jobs   ID 4373 (12/10)

JOB OPENING  DIR SALES OPS/NBC/NYC: Collaborate w/ Pricing/Plan’g, IT, Sales& external partners to design/deploy func reqs& logic of1stx-platform ad ind sales& reporting sys. Apply: [email protected] ID: 1283541 (12/10)

JOB OPENING  MGR, AD SALES MKTG/NYC/Multimedia Co:  Ideation, proposal writing & execution of integrated sponsorship programs. Strategic, creative thinker, can juggle multiple projects. 4+yrs exp, incl. digital. [email protected]  (12/10)

JOB OPENING:  ANALYST, PROGRAMMING RESEARCH/TV Land/MTV Networks/NYC: Ratings analysis, 1 yr TV research exp. Analytical/numeric/detail/data interpretation skills/Knowledge Nielsen systems. EOE/M/F/D/AAP www.mtvncareers.com (12/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: DVLPMNT/MARKETING /LA prod company: Must be available 2 days a wk, w Mac/Final cut experience. Small stipend to cover travel expenses &lunch. www.PIC.tv Resume/cover: Vstudiola @gmail.com   (12/14)

SPRING INTERNSHIP CREDITS ONLY: ON-AIR Dept/iN DEMAND/NYC: seeking interns to help in in-house edit facility  logging, viewing reels, tape dup. Apply: [email protected] (12/11)

SPRING INTERNSHIP CREDITS ONLY: MARKETING & PR Depts/iN DEMAND/NYC: seeking intern to support marketing activities and publicity for movies, sports and events. Apply: [email protected] (12/11)

WINTER/SPRING INTERNSHIP CREDITS ONLY: PROD INTERNS/NBC STUDIOS/NYC:  completion of at least two yrs of college level courses related to field of interest is pref’d  Proficient PC skills good organizational skills a must. Resume to: [email protected] (12/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats TV & Features Accurate, Reasonable fast turnaround. Email:  [email protected] (12/16)

SITUATION WANTED:Need a creative editor/consultant?HD editor/dir/shooter w/Final Cut system & 7D shoot pckg. 21 yrs int’l exp:HISTORY, BBC,PBS, NPR,NGOs, iBook trailers, iPhone apps. Reel/contact>alangrazioso.com (12/14)

SITUATION WANTED:CREATIVE DIRECTOR/DESIGNER/ILLUSTRATOR/NYC: Exceptional concept through completion. Freelance or staff. Portfolio: www.baerdavis.com Email: [email protected] (12/14)

SITUATION WANTED: SALES POWERHOUSE in TV, FILM & MEDIA 6+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, email [email protected] (12/14)

SITUATION WANTED: ADMIN ASST/NY: American U.grad w/4+ yrs admin exp., large exp. w/ client interaction, strong organizational skills, proficient knowledge of all MS Office 03 & 07 & can work on Macs. Email Jen @ [email protected] (12/11)

SITUATION WANTED:  Dedicated & Experienced in Ad Sales (cable), Marketing & PR. Chicago. Develop media plans, special projects, press releases. Full time & contract work needed. Serious inquiries only. Email [email protected] (12/10)

SITUATION WANTED:  MEDIA SALES/MKTG STRATEGIST/NY: Extensive exp in all forms of media. print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (12/10)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

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