Thursday, December 6th, 2012

Cynopsis: Sports

Good morning. It’s Thursday, December 6, 2012, and this is your first early morning Sports briefing. 

A federal judge ruled yesterday that sports fans could sue the likes of MLB, the NHL, certain teams as well as several regional networks for antitrust violations over how games are packaged for TV and the Internet. The judge ruled that subscribers could pursue their claims in a class action lawsuit alleging that the packaging reduced competition, boosted prices, and prevented fans from watching their favorite teams located outside their home markets. Defendants would also include Comcast, DIRECTV, Madison Square Garden Co. as well as certain regional sports networks.

On the Air

ESPN laid out plans for its coverage of 34 bowl games, including all five of the BCS matchups. Schedule highlights include: at least one game a day for 16 out of the 19 days from Dec. 20 to Jan. 7 on an ESPN platform; as well as six games on New Year’s Day, including the Rose Bowl at 5p and the Orange Bowl at 8:30p. ESPN 3D, will televise five bowl games, highlighted by the Allstate Sugar Bowl and Discover BCS National Championship, while ESPN Radio will broadcast 24 bowl games, including all five BCS matchups. Brent Musburger and Kirk Herbstreit will call their sixth consecutive BCS National Championship game for the company on Jan. 7 at 8:30p.

Meanwhile, the ESPN will is set for Saturday’s exclusive telecast of the 78th annual Heisman Trophy Presentation presented by Nissan at 8p. The three finalists are senior quarterback Collin Klein (Kansas State), red-shirt freshman quarterback Johnny Manziel (Texas A&M) and senior linebacker Manti Te’o (Notre Dame). Chris Fowler hosts and will be joined by Kirk Herbstreit, Desmond Howard and Tom Rinaldi and Notre Dame alum Regis Philbin will narrate a tribute to the former Fighting Irish Heisman winners.

NFL games have topped the ratings in local markets for the week ending Dec. 2, with New Orleans landing at the top spot for the Saints/Falcons matchup last Thursday, drawing a 49.0 rating and 64 share. Rounding out the top five were Pittsburgh, Milwaukee, Baltimore and Denver.

FOX will bring the famed FOX Phantom Cam to Saturday’s UFC on FOX 5 event, set to run on the network at 8p. The cameras will be mounted on the truss frame near the ring and during an indoor UFC event are capable of shooting up to 5,000 frames per second.

ESPN is offering a bevy of Pacquiao heading into Saturday night’s HBO PPV featuring the Manny’s fourth bout against Juan Manuel Marquez. ESPN announcing multi-platform pre- and post-fight coverage that is set to include post-fight, in-ring interviews, HBO’s behind-the-scenes four-part series 24/7 Pacquiao-Marquez 4, and Marquez-Pacquiao non-televised undercard fights on ESPN3.

Continuing the weekend’s fight theme, mun2 is set to broadcast the Bellator Fighting Championships Featherweight division finals on Friday, December 7 at 11p featuring Rad Martines and Shahbulat Shamhalaev. Ringside commentary will come from host George X and former MMA champion Manny Rodriguez.

Iowa State is getting its own sports channel. Local reports state that the university has signed a five-year partnership with Mediacom to distribute programming from across Iowa and bordering states via a fully-dedicated university sports channel on Mediacom’s cable television network. The channel would then televise around 75 university games a year, including a football game and 5-10 men’s basketball contests.
World Fishing Network announced a distribution boost, adding more than 300,000 Optimum West digital cable customers in Colorado, Montana, Wyoming and Utah in addition to 140,000 Grande Communications broadband subscribers throughout Texas.


 2013 Cynopsis Sports Media Awards
Honoring Top Sports Programs, Campaigns and People.

Entry Deadline: February 1, 2013
Late Submissions: February 8, 2013
Awards Event: April 2013 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQ’s.

Sponsorship & Promotion

Many thanks to our guests from yesterday’s sponsorship webinar-Stephen Master, SVP Head of Nielsen’s Global Sports Practice; Jeff Mirman, VP Marketing, Turner Sports; and Adam Zimmerman, President, Marketing, CSE-for all their insights and observations in their presentations on a rapidly changing marketplace!

Cynopsis Sports held its webinar, Sports Sponsorships: How to Activate Effective Partnerships and Tap Into Fan Loyalty this past Wednesday and good news in case you missed it, you can still register.  The audio as well as downloadable presentations are available.  Click here for more info.  For just one price, your entire team/office can watch and learn how to grow sponsorship revenue and hear shared secrets and tactics from the executives behind some of the sports world’s most effective and memorable campaigns.

Anheuser-Busch made some changes in its marketing brass, naming Mike Sundet as Vice President of Sports and Entertainment Marketing and Ad Production Services for the company. Meanwhile, current Budweiser VP Rob McCarthy will shift over to Sundet’s old gig as VP at Bud Light, according to the St. Louis Business Journal.

Pac-12 Enterprises named Ann Wells Crandall to the position of Senior Vice President of Business Development for the company. Crandall will manage corporate relationships, sponsorship revenue and services for Pac-12 Enterprises. She joins the organization after a 12-year run with the New York Road Runners, including the last two as the Executive Vice President of Business Development and Strategic Partnerships.

DHL locked in a deal to serve as the full primary sponsor of IZOD IndyCar Series champion Ryan Hunter-Reay for the 2013 racing season. The deal includes DHL image and advertising rights as well as VIP hospitality platforms for DHL customers at races in major U.S., Canadian, Asian and Latin American markets. The No. 1 DHL Chevrolet will make its debut at the season opener – the Grand Prix of St. Petersburg on Sunday, March 24.

Digital Fields

Sports social media platform LockerDome announced that it has surpassed three million monthly unique visitors. The site reports that it has delivered 47% average growth across Facebook and Twitter for its properties (average 4.3 month span, 109,018 to 144,746 followers).

Check out the Nielsen and NM Incite Social Media Report for 2012, detailing how social media is impacting marketing across the entertainment spectrum. Click here to see the report.

The Main Event

Knicks/Heat on TNT at 8p.


Social Media Webinar: 1 Week Away!
Thursday, December 13 || 1:30-3:00pm ET || $295/site

Social Media 3.0 for TV Programmers: Beyond Facebook + Twitter REGISTER TODAY!

Expert speakers include:
Jessica Chow, Associate Media Director
MTV Networks: Tom Fishman, Director Social Media
Discovery Communication: Pamela Russo, VP, Digital Media
Bluefin: Tom Thai, VP, Marketing

ON THIS DAY in 1992: San Francisco 49ers’ wide receiver Jerry Rice sets a new NFL-record by nabbing his 101st touchdown.

Answer to Our Last Sports Trivia Question: With what team did Marcus Allen end his NFL playing career? Answer: The Chiefs. Kudos:  Ben Sturner-Leverage Agency/NY; Rob Thompson-North American Sports Group/NY; Michael Brown-IMG Worldwide, Inc./NY; Bob Melvin-NBC Sports Group/NY; Jon Clateman-Clato Prods/Port Washington; RT Harris-WideOrbit/Detroit; James Taguchi-WTVR/Richmond; Mike Schwartz-WJBF/WAGT/Augusta; Chuck Gordon-WABM-TV/Birmingham; Mary Ryan-Raycom Media/Dallas; John Kukla-KDFW/Dallas; Bill Adusei-Comcast SportsNet/Houston; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Michael Madnick-Saban Brands/LA; Jack Simmons-Fox Sports/LA; Miriam Aardahl-OMD/LA; Stephen Rodgers-PRO- Peter Rodgers Organization/Hollywood.

In The Know: The Sacramento Kings retired the number 4 in honor of what player? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Later — Chris
Chris Pursell for Cynopsis | Sports

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: RSRCH MGR/AMAZON STUDIOS/LA: Act as a strategic bus. partner to internal teams, leveraging rsrch to provide recommendations/analyses on film & series projects in dvlpmnt. 5+ yrs mkt rsch ind exp. [email protected] (12/13)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

INTERNSHIP CREDITS ONLY: SALES INTERN/Woodbury, LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to req 15503BR (12/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

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E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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