Thursday, December 20th, 2012


From Our Family to Yours

Hallmark Channel
thanks you for supporting us this holiday season

We wish you and your family a happy & healthy holiday


Good morning. It’s Thursday, December 20, 2012, and this is your first early morning briefing.

Tonight’s Premiere:
Cooking Channel: Hook, Line, & Dinner at 8p

Tonight’s Finales:
FOX: The X Factor (season finale, part 2) at 8p
Bravo: The Real Housewives of Miami at 9p
USA Network: Burn Notice at 9p
FX: It’s Always Sunny in Philadelphia at 10p; The League at 11p; Unsupervised at 1130p
MTV: Jersey Shore (series finale) at 10p


Discovery and TLC hit the mother lode.
What a beautimous year!

In 2012, Discovery and TLC each aired MORE ORIGINAL HITS
averaging at least one million viewers (P2+)
than ANY OTHER cable network.

From Shiners to Miners, from Mediums to the Amish,
these powerhouse networks
have captured the eyes and hearts of America.


National Geographic Channel, in celebration of the National Geographic Society’s 125th anniversary, is launching a Night of Exploration programming block starting January 11.  Each Friday night from 8 to 10p, the network will feature world premieres and special encores that chronicle the lives of explorers and groundbreaking discoveries.  The programming block kicks off on January 11 at 8p with A New Age of Exploration: National Geographic at 125, an anniversary world premiere special followed by an encore of Titanic: The Final Word with James Cameron at 9p.  Subsequent Fridays will feature The Human Family Tree on January 18 and Stonehenge Decoded on January 25 at 8p followed by Easter Island Underworld at 9p among other programs.  For more programming information, please visit

BBC America ordered a full season of the comedy-variety talk show The Nerdist based on comedian/writer and web pundit Chris Hardwick’s Nerdist podcast.  The network will roll out the ten-episode, one-hour show in spring 2013 as part of its Supernatural Saturday programming block which is home to Doctor Who, Being Human and new original series Orphan Black.  In addition to The Nerdist series, Hardwick will host the Supernatural Saturday programming block starting this spring.  The series will continue to be produced by Nerdist Industries and Comcast Entertainment Studios. 

The premiere date for HISTORY’S new nine-part scripted series Vikings has been set for March 3 at 10p.  The drama, starring Gabriel Byrne and Travis Fimmel tells about the lives and epic adventures of Viking warriors through the eyes of their own society.  Vikings is written and created by Michael Hirst and is an international Irish/Canadian co-production between World 2000 and Take 5 Productions.  HISTORY will broadcast the series in the US while MGM Television is the international distributor outside of Ireland, Canada and the US.  Vikings is also produced in association with Shaw Media and the series will air on HISOTRY in Canada.

MTV picked up a second season of its series Catfish: The TV Show the series that tackles the complexities of dating in a digital world.  The one-hour series first debuted on November 12 and became MTV’s highest rated series premiere in the 11p time period in the network’s history by averaging a 2.3 P12-34 rating through six episodes. 

A seventh season of Bizarre Foods America with Andrew Zimmern is back on Travel Channel beginning February 11 at 9p.  In the new episodes, Zimmern samples baked muskrat in Baltimore to fermented fish eggs in Alaska.  Prior to the season launch, Travel Channel will air the special Bizarre Foods America  Fan Favorites at 8p.  Bizarre Foods America with Andrew Zimmern is produced by Tremendous! Entertainment, Inc. 

The live season two finale of Ink Master on Spike attracted 2.4 million viewers Tuesday night at 1001p, making it the most-watched episode in the series’ history.  The finale episode also posted a 2.1 rating with M18-34 and a 1.7 rating with A18-34.

Programming Note: This Sunday starting at 9p Travel Channel airs the two-part program Magic Man that may end up as a series.  Magic Man is produced by JUMA Entertainment.

Program Call:  Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis subscribers on Thursday, January 24, 2013, a few days before NATPE Market and Conference 2013 opens at the Fontainebleau Resort in Miami Beach. If your company is an official exhibitor at NATPE 2013, please send us only the following info for your top 5 shows:  title, availability date, number of episodes, length, type (i.e. series, special, movie, etc.), genre (comedy, drama, lifestyle, etc.) and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, January 17, 2013.  A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Sony Pictures Television has sold the cable syndication rights to CBS’ comedy series Rules of Engagement to Turner Broadcasting’s TBS for a January 2 debut.  The series is presently airing in broadcast syndication in 96% of the US on stations in major markets such as New York (Tribune), Los Angeles (KCAL9/CBS) and Chicago (WCIU/Weigel).  Rules of Engagement has been on CBS for five seasons and recently shot its 100th episode.  The series is produced by Happy Madison Productions and CBS Television Studios in association with Sony Pictures Television.

NBCUniversal and Mediacom Communications yesterday announced a multi-year affiliate deal to offer NBCUniversal’s entire roster of broadcast and cable content via Mediacom’s customers.  This deal encompasses the rights to carry the Olympic Games, on-demand content from NBCU’s cable and broadcast networks and access to live channels across multiple platforms, in and out of the home across the US.  To access the TV Everywhere online programming, Mediacom’s customers must subscribe to the Family TV package. 

Showtime Networks revealed DIRECTV customers who subscribe to the network can now access SHOWTIME ANYTIME.  DIRECTV customers can watch the network’s series, box office movies, specials, documentaries and sports programming anywhere in the US with an internet-connected computer and via mobile devices such as iPads, iPhones and Android smartphones.  SHOWTIME ANYTIME is additionally available now nationwide to AT&T U-verse, Cablevision’s Optimum TV and Verizon FiOS customers.  More cable and satellite providers will be announced in 2013.


Cynopsis: Digital Webinar
Thursday * January 24, 2013 * 1:30-3:00 p.m. ET

Hosted by
Sahil Patel, Associate Editor, Cynopsis Digital
JoAnna Foyle Abel
– VP, Marketing, FreeWheel
Charlie Echeverry
– EVPSales for Univision Interactive, Univision Communications
Marcus Startzel
– General Manager, North America, Millennial Media


Pipeline 39, Entertainment was commissioned to produce the new six-episode series Breaking Ice for The Weather Channel.  The series goes aboard two giant icebreakers, one in the Arctic and one in the Antarctic.  Filming cuts back and forth between both sides of the planet to show the weather extremes and to take viewers aboard both icebreakers.  The half-hour series will tentatively premiere on TWC in late April 2013.

MTV2 has commenced production on a reality series featuring musician and entrepreneur Mac Miller and his four best friends as they depart from their hometown of Pittsburgh, PA and move to L.A.  The series will star Mac and his “Most Dope” crew as the rapper/producer puts the final touches on his new album, Watching Movies with the Sound Off.  The six-part series will premiere during first quarter 2013 on MTV2.   The network also set the season three premiere date of MTV2’s Guy Code for January 15 at 11p.



Cynopsis: Sports Media Awards
Entry Deadline: February 1
Late Submission Deadline: February 8
Awards Event: April 2013 (NYC)

Click here to learn about the Awards program & enter online!


Top 10 M-F Syndicated Strip Series for the week of 12/3-12-7/12 ranked in order by HH Rtg
The Big Bang Theory (WB)                               7.3 AA
Wheel of Fortune (CTD)                                   7.2 AA
Judge Judy (CTD)                                             6.7 AA
Jeopardy (CTD)                                                6.5 AA
Two and a Half Men (WB)                                 5.2 AA
Family Feud (2/T)                                             4.6 AA
Entertainment Tonight (CTD)                            3.8 AA
Family Guy (2/T)                                               3.7 AA
Law & Order: CI (NBU)                                     3.1 AA
Inside Edition (CTD)                                         3.1 AA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 12/3-12/7/12 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                               4.1 AA
Family Guy (2/T)                                               2.6 AA
Two and a Half Men (WB)                                 2.3 AA
Judge Judy (CTD)                                             1.9 AA
How I Met Your Mother (2/T)                            1.9 AA
Family Feud (2/T)                                             1.7 AA
Wheel of Fortune (CTD)                                   1.6 AA
Jeopardy (CTD)                                                1.5 AA
Seinfeld (SPT)                                                  1.3 AA
King of the Hill (2/T)                                         1.3 AA
Source: NSS Galaxy Explorer, Live+SD

Tuesday A18-49 Analysis:  NBC was the victor Tuesday by delivering a 4.1/11 A18-49, according to final primetime national ratings from Nielsen.  CBS opened the night at 8p a winner with NCIS at 3.3/10 followed by an encore episode of The Voice on NBC at 2.4/7.  At 9p, NBC’s live season finale of The Voice won with a 4.8/13 and CBS moved back to second place with NCIS: Los Angeles at 3.0/8. NBC remained in first place during 10p with The Voice’s finale and the ratings boosted to a 5.0/14 and CBS’ Vegas was a distant #2 at 1.6/4 and Univision’s Amor Bravio was a close third at 1.5/4.

Live + Same Day Household Ratings: Tuesday, December 18, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 9.5/15            NCIS 12.3/19, NCIS: Los Angeles 9.7/15, Vegas 6.5/11

NBC: 7.2/11              The Voice [r] 4.9/8, The Voice 8.3/13

ABC: 2.6/4                A Charlie Brown Christmas [r] 3.2/5, Happy Endings 2.0/3, Don’t Trust the B—- in Apt. 23 1.7/3, Private Practice 2.8/5

UNIV: 2.1/3              Por Ella Soy Eva 2.1/3, Amores Verdaderos 2.4/4, Amor Bravio 1.9/3

FOX: 1.2/2                Raising Hope [r] 1.6/3, Ben & Kate [r] 1.2/2, New Girl [r] 1.1/2, The Mindy Project [r] 1.0/2

ION: 1.1/2               Criminal Minds 8P 1.0/2, Criminal Minds 9P 1.1/2, Criminal Minds 10P 1.1/2

CW: 0.9/1                It’s a Very Merry Muppet Christmas Movie 0.9/1

TELE: 0.7/1             Rosa Diamante 0.8/1, Corazon Valiente 0.7/1, Pablo Escobar: El Patron del Mal 0.9/1, El Rostro de la Venganza 0.5/1

TF: 0.3/1                 Cineplex TUE [7p start r] 0.4/1, Cineplex 2 TUE [r] 0.3/1

A18-49:  NBC 4.1/11, CBS 2.6/7, UNIV 1.7/5, ABC 1.4/4, FOX 0.8/2, TELE 0.6/2, CW 0.5/1, ION 0.5/1, TF 0.3/1


Showtime Networks Inc. (SNI) promoted Tom Christie to the newly-minted role as President/Distribution, Business Development and Network Operations.  Tom has been with Showtime for nearly 25 years and he will continue to supervise SNI’s affiliate sales team.  Next year, though, Tom will add the responsibility of planning and execution of future strategies and new business ventures as well as business operations to his duties.  Under his leadership, SNI has grown subscribers by 80 percent in the last nine years to the current tally of 22 million subscribers.

Starting in January Andrew Marcus advances to the newly-created role of COO at RelativityREAL.   The announcement was made by Tom Forman, CEO of RelativityREAL to whom Andrew will report.  Andrew previously was President/Corporate Development and Strategy for Relativity Media and will now concentrate on expanding RelativityREAL’s international finance and distribution practices.

Nathalie Lubensky was appointed SVP/Marketing, Networks for Sony Pictures Television (SPT).  In her new role, Nathalie will oversee global marketing and branding efforts for SPT’s networks portfolio that spans 159 countries and reaches more than 800 million homes.  In addition, Tom Keeter expands his role at SPT to that of SVP/Marketing, International Distribution and International Production.  Tom’s scope will now include oversight of all marketing efforts that support SPT’s international distribution and international production outside the US and for the US Hispanic marketing. 

The Hollywood Reporter upped Jonathon Aubry to VP/Consumer where he manages advertising and partnerships and also Debra Fink was named Executive Director/Independent Film and Talent.

AMC Networks Inc. added Kari-Michele Hauge as VP/Digital Sales and Marketing.  Kari will daily manage the electronic sell-through and subscription VOD partnerships across the company and its divisions: AMC, IFC, Sundance Channel and WE tv.  Kari is based in New York and reports to Paul Rehrig, SVP/Business Development.


Happy Holidays | Merry Christmas | Happy New Year

Cynopsis Media will not publish from December 21, 2012 – January 2, 2013.

Past editions, classifieds, & industry calendar of events can always be found on our website.

This day in History: 1963  –The Berlin Wall was opened for the first time.

Answer to Our Last Trivia Question: In the classic TV special Rudolph the Red-Nosed Reindeer, whose voice is Sam the Snowman’s? Burl Ives. Kudos to: Rusty Wolfe-The M Network/Miami; Carl Schellenberger-VCA/NYC; Glen Freyer-Atlas Media/NYC; Meredith Rusu-Scholastic/NYC; Barb Throm-Smart Media Partners/St. Louis; Sally Sluss-Charter Communications/St. Louis; Tom Boyd-WGN-TV/Chicago; Eric Litt-WGN-TV/Chicago; Julie Houston-Tom Scott Communications Shop/Boise; Betsy Samuel-OpenTV/Golden, CO; Squirrel Rippley-Dark Horse Media/Tucson; Jaime Klein-Consultant/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Richard Quan-BSSP/San Francisco; David Westberg-SAG-AFTRA/LA.

Today’s Trivia Question: Holiday Specials We Grew Up With Theme Week: In the cartoon special Cricket on the Hearth (1967) based on Charles Dickens’s tale, name the real-life father and daughter who voiced the poor toymaker and his daughter.  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Hear ye, hear ye… Call for Entries

CableFAX’s BEST of WEB Awards
The cable industry’s top digital honor!

Get recognized for your outstanding digital and social media campaigns and initiatives.  Enter the CableFAX Best of Web Award, open to all networks, operators, industry partners. We will also salute the professionals who make these digital initiatives shine.

FINAL Deadline: December 28, 2012
Awards ceremony and event: March 21, 2013

Find out more details and enter online at

Later —
Lisa Ball

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIR ACCT MNGMNT/Origin Digital, an Accenture Co./NYC: As worldwide leader in enabling LIVE events on 2nd screens, we’re seeking a star to build our revenues. New media/sports/sale/ tech. background. [email protected] (1/8)

JOB OPENING: AD SLS MKTG MGR/Discovery/NY: Dvlp & execute multi-platform ad sls sponsorships; 5+ yrs ad agency, media sls/mktg, client mktg exp; prod exp preferred; (1/8)

JOB OPENING: RSRCH DIR/NFL/NY: Develop & design meas svcs for NFL spons & ad partners. Identify renwls & ROI of activations. 5-10 yrs  spons rsrch exp. More info/apply: NFL – Sponsorship Research Director (1/5)

JOB OPENING: SUPVSR, TECH OPS DIGITAL AD SALES/Sony Pictures TV/NY or LA: Implement & manage tech infrastructure to support PS3, Dr. Oz & FEARnet digital business. Full job desc. & apply: (1/5)
JOB OPENING: MGR PRICING/NY: Update/analyze models. Provide sales metric updates. Must be detailed/analytical/able to multi-task. Exp. in media req. Excel a must. Apply- [email protected] (1/5)

JOB OPENING: NETWORK INVENTORY COOR/ION/WPB: Max inventory & control oversell. Insures spots have separation & rotation. Coor placement of vignettes & billboard. Proof logs. Reqd 2 yrs in related field. EOE Apply [email protected] (1/4)

JOB OPENING: ACCT EXEC/Turner/NYC: 5+ yrs sales exp required. Support TBS, TNT. Create, present proposals to secure business. Develop & maintain client & agency relationships. Daily supervision of ASRs & Planners. Resume click here. (1/4)

JOB OPENING: WRITER/PRODUCER/CBS SPORTS NETWORK/NYC: Conceptualize, write, produce & direct on-air promo campaigns. 5-7yrsTV promoexp;sports knowledge a must. Apply: (1/4)

JOB OPENING: ASSOC MEDI DIR/SUMMIT NJ MEDIA AGENCY: Min 5+ yrs cross platform media plan’g/buying, with exp in nat’l brdcst/cable. Seeking smart, motivated thinker. Resume/salary requirements to [email protected] (12/22)

JOB OPENING: IPTV ACCOUNT EXEC/selling AT&T Adworks/NYC: selling TV advertising-U-verse Platform. Manage ad agencies/clients-gen. mkt/adv TV inventory. BA/BS, 5+ yrs sales exp./3+ nat’l TV sales Apply: (12/22)

JOB OPENING: AD SALES ACCT EXEC’S/PAC-12/SF, AZ, WA: AE’s for multimedia ad sales. 3+ yrs sales exp. See full posting/apply to: (12/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER INTERNSHIP CREDITS ONLY: GWIST (NYC) ASSIST IN PRODUCTION & DEVELOPMENT: at new gay YouTube premium channel. 10-15 hours per week. Must be a social media and YouTube junkie! Send resume to [email protected] (12/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUSINESS AFFAIRS ATTORNEY: Multi-platform cable, sat, mobile, Internet, IPTV experience w/ Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. Consult or FT. [email protected] (1/5)

SITUATION WANTED:  Leading Hollywood Nutrition Expert, Dietitian & Host looking for opportunities. Natural & high energy on camera, quoted in over 90 media outlets. See for reels! Contact [email protected] (1/5)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: I Want a Dog for Christmas, Charlie Brown!, CMA Country Christmas
CBS: The Big Bang Theory [r], Two and a Half Men [r], Person of Interest [r], Elementary [r]
CW: The Vampire Diaries [r], Beauty and the Beast [r]
FOX: The X Factor (Season Finale, Part Two, Live)
ION: House, House, Criminal Minds
MyTV: White Collar, White Collar
NBC: A White House Christmas: First Families Remember, The Office [r], Parks and Recreation [r], Rock Center with Brian Williams
PBS: The This Old House Hour, The Iranian Americans, Antiques Roadshow
TeleFutura: Heroe, Peleador Callejero
Telemundo: Rosa Diamante, Corazon, Valiente, Pablo Escobar: El Patron del Mal, El Rostro de la Venganza
Univision: Por Ella Soy Eva, Amores Verdaderos, Amor Bravio

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