Speakers
Lisa Abramson
Sr. Director/Marketing
Rhythm NewMedia
JoAnna Foyle Abel
VP, Marketing
FreeWheel
Charlie Echeverry
EVP Sales for Univision Interactive
Univision Communications Inc.
Marcus Startzel
General Manager, North America
Millennial Media
Moderator
Sahil Patel
Associate Editor, Cynopsis Digital
Cynopsis Media
Cynopsis: Digital Webinar -
Capitalizing on Mobile Video: Strategies & Tactics to Drive Revenue
Date: Thursday, January 24, 2013
Time: 1:30 - 3:00pm ET
Cost: $295 per site
CD's available for purchase (Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)
Register for this outstanding training session for you and your team!
Join Cynopsis Digital and our panel of experts for an intensive and insightful Webinar on Thursday, January 24, that will help you make sense of the shifting landscape in mobile video advertising, as well as provide you with the best practices and strategies to reach, engage and potentially even convert consumers wherever they are.
It’s easy to make the argument that -- in our industry -- mobile video is truly the final frontier. Whether you’re a programmer, advertiser, cable or satellite provider, portal, independent content creator, or yes even a consumer, the prospects of delivering and consuming video content on an ever-increasing number of mobile devices is exciting. So don’t miss this opportunity to learn how you can leverage the growing consumer desire for accessing content and services from a multiplicity of devices to boost your existing marketing efforts and increase sales and ROI.
At this January 24th Webinar, you will learn how to:
- Learn about the devices and operating systems that are dominating the mobile video landscape, and which ones are on the rise.
- Access the latest data and research on the growth of mobile video consumption -- who is watching, what/when/how are they watching -- to properly allocate ad dollars and build out a mobile video ad buy.
- Identify mobile’s place in your marketing budgets. Should mobile video advertising be viewed on its own or as a supplement to your TV and online video ad buys? How much should you invest in mobile?
- Harness the power of social media in mobile and discover which social networks -- Facebook, Twitter, YouTube, Pinterest, Tumblr, or others -- actually matter when it comes to the growth of mobile video content consumption and advertising.
- Target and optimize mobile ad formats and mobile video measurement. Our experts will share insights and case studies on what is working, why it is working, and what can be done to help marketers better understand the viewer.
- Discover how targeting audiences via mobile devices can improve your ability to increase engagement and boost both brand affinity and sales.
Plus, Q&A during the Webinar will allow you to get your specific questions answered!
Who should attend? If you are involved in any of these capacities, this Webinar's for you:
- Advertising
- Marketing
- Media Buying
- Media Planning
- Business Development
- Management
- Social Media
- Branding
- Product Launches
- Financial Management
- Communications
- Research
- Programming
How does the webinar work?
The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) Internet connection to the seminar.
What equipment do I need?
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported)
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
- Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
- Display set at 1024 x 768
Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Downloads
If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player