Thursday, August 8th, 2013


Live from Oak Hill Country Club

pre-round and post-round coverage

Today 8:30 AM ET & 8 PM ET

24-hour home of CBS Sports.

Cynopsis: Sports

Good morning. It’s Thursday, August 8, 2013, and this is your first early morning Sports briefing. 

In a big move, the United States Golf Association entered a 12-year deal to shift to FOX Sports. Included in the new agreement will be rights to the USGA and the U.S. Open, U.S. Women’s Open and U.S. Senior Open Championships, as well as the USGA’s national amateur championships. The multi-media deal runs through 2026 and brings premier major championship golf for the first time ever to the FOX broadcast network. Of course, with the deal NBC, Golf Channel and ESPN will now lose longtime programming staples for their networks.

The agreement will see the USGA and FOX Sports deliver a total of 146 hours of championship golf, including a minimum of 70 cumulative hours of live event coverage of the three Opens. FOX Sports will also be home to the USGA’s national amateur championships and international team competitions, delivering a minimum of 76 hours of live broadcast coverage across its sports platforms, including FOX Sports 1.

On the Air

ESPN has its lineup for this season’s Big Monday presented by Bud Light men’s college basketball slate, which will include the debut of the Atlantic Coast Conference as well as the return of the Big 12 into the fold. Games will run every Monday during conference play from January 13 to March 3, with the ACC will making its debut in ESPN’s weekly series in the 7p, with the Big 12 matchup set for 9p beginning with Virginia/Duke and Kansas/Iowa State. Other programming highlights will include all three new league members Notre Dame, Pitt and Syracuse featured at least once in the series, while North Carolina and Virginia get three spots and Duke and Maryland get two. For the Big 12 slate,  Kansas and Oklahoma State will play four times on the schedule.

Last week (spanning July 29-August 4) marked MLB Network’s second-most watched regular season week ever based on total day viewership, with an average of 114,000 viewers according to Nielsen. That score is up 50% from the same week in 2012 and also ranked as MLB Network’s fifth-most watched regular season week ever in prime time with an average of 239,000 viewers, an increase of 59% over the same week in 2012.

ESPN is bring back its My Wish series for SportsCenter, which will feature the likes of NFL quarterbacks Robert Griffin III and Russell Wilson, tennis champion Roger Federer, NASCAR driver Kasey Kahne and the Arizona Diamondbacks this year. The summer series chronicles sports-themed wishes by Make-A-Wishfor children with life-threatening medical conditions and will return Saturday, August 17, during the 11p edition of the show. Chris Connelly returns to reprise his hosting duties.

The ACC locked in the league’s bowl lineup for the 2014-19 seasons, with the AP reporting that the league will ship teams to the Military and AdvoCareV100 as well as the new, unnamed bowl in Detroit. The ACC will place teams in the Beef ‘O’ Brady’s Bowl in 2014 and 2016, joining the previously announced deals with the Orange, Russell Athletic, Capital One, Sun, Belk, Music City, Gator and Pinstripe bowls.

CBS Sports’ revs up for the new college football season with Gary Danielson, Tim Brando, Spencer Tillman and Brian Jones previewing expectations on CBS Sports’ College Football Preview Show. The special airs Sunday at 1p. 

Speaking of CBS, CBS Sports Network carries its extended coverage of this weekend’s action with the PGA Championship Clubhouse Report starting tonight at 8p and running through Sunday. PGA Championship on the Range returns for its sophomore years on the network today as well, starting at 8:30a.

Golf Channel is set to carry over 27 hours of the Solheim Cup from Aug. 16-18. Coverage of the match-play competition will be anchored by two teams, with play-by-play host Terry Gannon joined by Judy Rankin, while Whit Watson and Curt Byrum will comprise the other team. The network’s planning themed coverage throughout the week including an expanded Morning Drive and wrap-around Golf Central shows.

Golf Channel will also see none other than Larry David join David Feherty for the season finale of Feherty on Monday, Aug. 12 at 9p.  David will discuss his addiction to golf, his obsession with golf training aids, his inability to see Europe as America’s Ryder Cup foe, as well as golf’s unique capacity to leave him humiliated and miserable. 

Warning, only a few spots left. From NHL Commissioner Gary Bettman to the launch of FS1 to Turner’s David Levy to a league CMO Roundtable and more, don’t miss the action! Get your tickets to the Cynopsis Sports Business Summit before they are all gone. Register now at


Cynopsis Future TV: Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC
**More Info/Website Coming Soon**

This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483.

Sponsorship & Promotion

Kudos to DIRECTV for its Eli and Peyton Manning rap video going viral. The famed brothers created a three-minute rap pushing Football on Your Phone for DIRECTV which has now drawn nearly three million views on YouTube. The act was filmed in one day in New Orleans.

All 32 NFL teams will be thanking fans this preseason via a Fan Appreciation Program that will see each club pick 90 fans to receive a personalized Nike team jersey from players, coaches and owners on the field ahead of the first preseason game.

CBS went on the offensive yesterday in its battle with Time Warner Cable, releasing a case study of the MSO’s cable and rights fees. The study pointed to the cable company’s recent deals with the Lakers and Dodgers, noting that half of Lakers games used to be on free over-the-air TV before “TWC outbid everyone for the rights for $3 billion” and “then created a Lakers channel charging subscribers $4/month whether they watch the games or not.” They also noted that neither the Lakers nor Dodgers TWC channels will be available to consumers on an a la carte basis. The report also noted that TWC is charging $20/month for “broadcast” television, 54% higher than two years ago.

Meanwhile, Time Warner Cable retaliated in a statement to The Wrap, noting “We partnered directly with the Lakers and Dodgers to cut out the expensive middleman and save our customers money in the long run. Since CBS O&O KCAL was, in fact, that middleman, it’s no surprise they disagree with our actions. We do find it ironic, however, that CBS would question moving sports off of broadcast, when they themselves announced in May that they were moving the Final Four to cable.”

Digital & Technology

ESPN revealed the winner of the ESPN and EA SPORTS NCAA Football 14 Ultimate Team tournament, with Nebraska emerging as the final victor, besting Florida State by 4,000 votes. The final vote was the strongest overall week of the entire campaign, averaging 122,000 votes per team. Through four weeks, a total of more than half a million  625,000 votes were submitted online

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms
PGA Championship
all-day beginning at 7:10a. Thuuz rating: 85
Last three Majors winners – Scott, Rose and Mickelson – tee off at 1:45p. On TNT.


How to (Really) Increase Kid Brand Revenue through Licensing
August 27, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site

Hosted by: Cathy Applefeld Olson – Editor, Cynopsis Kids

Daisy Kline – VP, Marketing & Brand Management (Scholastic)
Pete Yoder – VP, U.S. Consumer Products (Cartoon Network Enterprises)
Melissa Segal – EVP, Global Consumer Products (The Jim Henson Company)
Sean Gorman – President (American Greetings Properties)

ON THIS DAY in 1988: The Cubs host their first ever night game at Wrigley Field.

In The Know: The Webb Ellis Cup is awarded to the winner of what event? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: With what two teams did Chris Chelios win his three Stanley Cups? Answer: Montreal and Detroit. Kudos: Leopold Myrie-OMD/Sydney; David Stern-BARD Entertainment/Edinburgh; Phyllis McQuillan-MSG Media/NY; Anthony Sedita-Dish Media Sales/NY; Denis Barry-CBS Television Station Sales/NY; Jeff Garrant-GroupM ESP/NY; Chris Faulds-Bell Media Digital/Toronto; Lisa Fikeys-Zimmerman/Chicago; Derrick Stasica-KHOU/Houston; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Steve Morrow-Eclipse Television/Mill Valley; Tom Moore-Kalt Productions/LA; Adam Deverell-Cox Reps/LA.


Cynopsis: Sports Business Summit Exclusive…

The Launching of FOX Sports 1

FOX executives will detail the strategy that gave birth to FS1 just days before it launches, break down how the company is looking to create a new voice to sports and review how they plan to bring America more live sports, original programming and studio shows such as FOX Football Daily, FOX College Saturday, Crowd Goes Wild and FOX Sports LIVE.


Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIR, PARTICP & RESIDS/AMC/NY or LA: Serve as internal contact for resids & particip obligations and royalties for AMC Studios Owned prgrmmng. 7+yrs exp. Submit res (8/15)

JOB OPENING: LIFESTYLE FREELANCE PROD/TV 25/Baltimore area: Passionate! Specialize Food/Entertaining/Home Decor/Real Estate. Dvlp prgrmng & show ideas; has strong writing skills; professn’l producing background for dig. or TV. Reel/res: HERE (8/15) 

JOB OPENING: DIR-ONLINE DEVELOPMENT/AMCN/NYC: responsible for all website & mobile development across all networks, 10+ yrs. exp. architecting & designing Linux, Apache, MySQL, PHP CLICK HERE (8/15)
JOB OPENING:  TRAFFIC COORD/Al Jazeera America/NY: 1-3 years traffic or commercial Ops exp./edit commercial logs, rotation of commercial spots, & understanding of Ad-Sales process. Resume/apply HERE (8/15)   

JOB OPENING:  APC OPERATOR/NBCU/SOUTHEAST/SOUTHWEST: Owned Television station in the Dallas/Fort Worth area, KXTX TV, has a rare opportunity for a detailed oriented, multi-skilled, full-time APC Operator  Apply HERE (8/15)   

JOB OPENING:  SALES PLANNER-ACCT MNGR/PEARSON/POPTROPICA/NYC: Int’l pub of major kids’ brand w/leading ad prgm seeks team player to asst w/RFPs and acct mng nat’l campaigns. 2-3 yrs dig exp, knwlg of metrics/tools. Apply HERE (8/15)

JOB OPENING: SALES PLANNER/OVATION/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 1+ yrs ad sales  dealmaker, media math. BA/BS req’d send resume to [email protected] (8/14)

JOB OPENING: AD SALES PLANNER/NUVOtv/NYC: Exp’d sales plnr to dvlp customized plans/presentations for Ad Sales clients. Great opp for someone looking to join fast growing bus w/future growth opps. Res/salary history: [email protected] (8/14)

JOB OPENING: EXEC ADMIN ASST, PRGMNG/Crown Media/Studio City: Support EVP, Prgrming/VP, Sched & Acquisitions/VP, Prgrmng for Hallmark Channel & Hallmark Movie Channel. 3 yrs exp supporting Sr execs/prior exp TV/Prod. Info/apply HERE (8/14)

JOB OPENING: DIR ACCT MNGMNT/Origin Digital, an Accenture Co./NYC: Worldwide leader in enabling LIVE events on 2nd screens, seeking star to build revenues. New media/sports/sale/tech. background. [email protected] (8/14)

JOB OPENING: DIR. DIGITAL PRODUCTION OPS/Hub/LA: Resp: planning, dev/design strategic thinker, attn. to detail. 7 + yrs web editorial 4 + yrs mgt. role Exp. Apply at: (8/14)

JOB OPENING: INTERACTIVE PRODUCER/Hub/LA: Resp: concept, build, launch & mgr’ing entertaining content exp. on hubworld & various dig. platforms 5+ yrs online content. Apply at: (8/14)

JOB OPENING: DEV EXECS/Magnetic LA: Fast-growing TV prodco looking for dvlpment execs. Strong writers, knwldg of current prgrmng/trends, dvlpmnt casting, sizzle reel production, format dvlpmnt, Photoshop, AVID. Send resume HERE (8/13) 

JOB OPENING: SR ACCT EXEC AD SALES/NY: Expanding Ad Dept. 70m+ Sports Net. 10+ yrs. TV ad sales exp. Excellent agency relationships. Send resume and cov ltr ATTN: ROSE: [email protected] (8/13)

JOB OPENING: CREATIVE DIRECTOR/PROMO PRODUCER/NY: Min 10 yrs TV Network exp. TV Promo & Avid/AE exp req. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING: EDITOR/NY: Min 10 yrs TV Network exp. Post production, Avid, Adobe AE exp. req. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING: GRAPHIC DESIGNER/NY: Design/animate graphics for TV network. Digital exp. a plus. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING: SALES REP/TRICK3D/ATL: Animation Studio seeks experienced sales person w/contacts in kids brdcst & media to manage and create client relationships. Send resume to [email protected] (8/13)

JOB OPENING: DIRECTOR, RESEARCH/Fusion, ABC/Univision JV, Miami: oversee all research functions for new network. Min 5 yrs exp incl primary, Nielsen, digital, ad sales. Min 3 yrs cable experience. Apply: HERE (8/13) 

JOB OPENING: SALES PLANNER/UNIVISION NTWK/NY: Create Sales Proposals, monitor/steward accts. Media planning exp pref’d. Knowledge of dealmaker a+. APPLY [email protected] (8/13)

JOB OPENING: SALES PLANNER/NYC: 1 yr exp in dig sales/plnng/trafficking. Generates dig media plans under AE & VP Sales. Ensures campaign delivey, makes adjustments, optimizations, & makes recs when approp. Assiss w/RFP’s & new biz. Apply HERE (8/10) 

JOB OPENING: RESEARCH ANALYST/E! NY: TV Research Analyst for E! Ent for report requests, viewership interpretation, study design. Nielsen Media Research, Star Media, MRI, Simmons preferred. 1-2 yrs experience. APPLY HERE (8/10) 

JOB OPENING: DIGITAL RESEARCH ANALYST/Freelance for E! and Esquire Network/LA: Ad hoc reporting. KPI measurements across VOD, mobile & cross platform. Rentrak, comScore, Omniture tools ideal. Apply HERE (8/10)

JOB OPENING: SALES STRATEGY LEADER/NY or VA: 10+ yrs exp, pref media. Develop sales strategies, implement sales incentive and performance across all Gannett. High Profile! Email: [email protected] (8/10)

JOB OPENING: RIGHTS & CLEARANCES SUPERVISOR/Leftfield/NY: Generates/tracks/compiles net deliverables. Watches down cuts, flags clearance/S&P issues. Estab/facilitate proper depart. workflow. Min 3 yrs exp. Res: [email protected] (8/10)

JOB OPENING: FX Networks/VP BROADCAST DESIGN/LA: Resp for the creative broadcast design, mging the design staff, and the daily maintenance of On-Air graphic. BA/BS, 10yrs exp, AVID/Cinema4 knowledge. (8/10)

JOB OPENING: MGR AD SALES RSRCH & BUS IN/NYC: 4+yrs exp in media rsrch w/brdcst or cble ntwk. Provide insight on sports media & sponsorship industry trends. APPLY HERE (8/10)

JOB OPENING: DIRECTOR, PUBLICITY/A&E/A+E Networks/NY: Develop/implement effective PR strategies, campaigns & execution resulting in positive media For A&E. Full info/Apply: (8/10)

JOB OPENING: SPECIALIST, AD SALES ADMINISTRATION/A+E Networks/NY: Training new employees ranging from Sales Service Rep to Acct Exec. Full Info/Apply: (8/10)

JOB OPENING: PRODUCER/NBCU2013/NYC: Producing content for all SNY Original programming. Apply HERE  (8/10)

JOB OPENING: SR. MGR INTEGRATED MARKETING/ABC FAMILY/BURBANK: Manage creative of integrated mktg for Nat’l Ad Sales and affiliates. 5yrs exp OAP/4yrs exp Wrt/Prod. Include reel/cover letter. Visit REQ 120594 (8/9)

JOB OPENING: ASSOC PROD, ON-AIR PROMO/FOOD NETWORK/NYC: Write and produce on-air promotions, oversee graphics and VO talent. Must demonstrate creative sensibility. 1-2 years of relevant exp required. Apply HERE (8/9) 

JOB OPENING: TV PRGRM HOST/QVC Inc/West Chester PA: Female or male w/background in hosting TV, internet brdcsts, radio or live events. Resume, phone #/headshot &/or current photo/Video links of your hosting work to: HERE [email protected] (8/9)

JOB OPENING: GSN/NY/FRONT DESK/RECEPTIONIST/ASST: Administrative duties; Supporting Ad Sales and Affiliate groups. Knowledge of Microsoft office. Send res + CL to [email protected] (8/9)

JOB OPENING: FREELANCER/Mahwah, NJ: 5+ yrs nat’l media buying exp. needed to steward fall nat’l TV buys. 4-6 mths may lead to perm pos. Strong comm; excel; analytic skills. Resumes to: [email protected] (8/9)

JOB OPENING: MEDIA ASSIST/Mahwah, NJ: Leading kid media buyg/plng agcy looking for media plng assist, inputter, & day-to-day maint of kid buys. EXCEL WIZ A MUST. Great bnfits. Resumes to: [email protected] (8/9)

JOB OPENING: DIR. RESEARCH/REVOLT/LA: Mng resrch dept. Create analysis for prog/sales/digital. Req: Bach deg. 6-9 yrs experience TV/Resrch. Strong kwldge of millennials. Resume to: [email protected] (8/9)

JOB OPENING: DIR. PROG/PROMO SCHED/REVOLT/LA: Plan/execute prog/promo sched. Dev. strategies. Mng day-to-day sched. Mng live ntwk sched. Req: Bach deg. 5-7 yrs experience TV prog. News/music exp a +. Resume to: [email protected] (8/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

Cynopsis 06/13/24: USA Network goes Grisham

USA Network goes Grisham

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ owned or partner stations in 117 markets. 220M Americans reached every […]

Cynopsis Digital Out of Home 06/12/24: OUTFRONT takes Pride in June campaign; Las Vegas gets even brighter; Talon appoints new North America CEO

Wednesday June 12, 2024 OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or […]

06/12/24: Cynopsis Jobs

Jobs Clads

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 06/12/24: “The Boys” to wrap with “gory” season five

"The Boys" to end with "gory" season five

Wednesday June 12, 2024 Today’s Premieres Apple TV+: Presumed Innocent Fyi: Real Estate King at 9p Netflix: King of Collectibles: The Goldin Touch; My Next Guest Needs No Introduction With David Letterman IN THE NEWS Deal or no deal? National Amusements has ended merger discussions with David Ellison’s Skydance Media. The proposed deal called for […]