Thursday, August 26th, 2010

Cynopsis: DIGITAL



Good morning, it’s Thursday, August 26, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

American literary agent Andrew Wylie announced he is backing off a deal he signed with Amazon last month to give the Kindle a two-year exclusive eBook window to his authors’ works including John Updike, Normal Mailer and V.S. Naipaul, per the WSJ. Bertelsmann AG’ Random House, which publishes many of agent’s authors, boycotted the deal. Separately, Amazon announced that its newest generation of Kindles released 4 weeks ago, including the $139 Wi-Fi only model, are the fastest selling Kindles to date. (Faster by how much, we’ll never know because Amazon doesn’t disclose such things.) Topping the summer reading lists for Kindle owners are Stieg Larsson’s Millennium trilogy, Star Island by Carl Hiaasen and The Rembrandt Affair by Daniel Silva.

~ MULTIPLATFORM CONTENT NEWS ~, which added live video clips to the offering last year, is enhancing its to its NFL Fantasy Football platform once again this year, making video a more prominent feature. (To celebrate, the NFL is hosting its 5th annual Media Agency Fantasy Football Draft in New York tonight, a league which Carat won last year.) In addition to game highlights and video analysis, videos of significant fantasy scoring plays will be integrated into the platform as part of the site’s “Activity Feed” of breaking news. A new integration with EA Sports’ Madden NFL 11 game will also tie Madden Player rakings to’s player projections. (Note: Drew Brees is the cover boy of Madden 11 this year, so those who believe in “the curse” should plan accordingly.)
NBC Universal Digital Studio‘s new comedy, FCU: Fact Checker Unit, based on a short of the same name that generated a lot of buzz at Sundance in Jan. of 2008, will be distributed across multiple territories this fall as it progresses through its first season. NBCU cable network Syfy will feature it on its digital platforms in the UK, on Syfy Universal throughout Asia/Pacific, via Sci Fi Channel in Australia and through the Syfy US iTunes storefront in the U.S. Like the original, which featured a cameo by Bill Murray, the webisodes feature lots of celebrity guest bits.
Multiplatform service Universal Sports will broadcast more than 176 hours of live coverage of each stage of the Vuelta a Espana beginning this Saturday, the season’s third and final Grand Tours of Cycling event. Live streaming on will be offered for $14.99 for the entire event.
Ah yes, beautiful girls. Coverage of the 2010 Miss Universe Pageant broke traffic records for Video-streaming jumped an astounding +7,548% as 846,000 total videos were streamed on the day of the show. Domestic page views were up 33% and unique visitors increased by 12%.


NBC and will collaborate to stream a live companion show during the 62nd Primetime Emmy Award show, a first for the Academy of Television Arts & Sciences. Seven cameras will provide a backstage perspective, including a live “thank you” camera that will capture award winners as they walk off the stage. “Backstage Live @ the Emmys” will stream from 5-8 pm PT at, and live streaming partner site
Digital Casting Call: Alloy Entertainment is asking girls between the ages of 16 and 24 to upload their singing audition to now through Sept. 28 for a chance to be considered for the reality web show “Talent: The Casting Call.” The winner of that show will appear on another Allow web series, “Talent,” to be featured on AlloyTV in early 2011.
Another recent online casting call for the exclusive Sony PlayStation network show – The Tester, produced by 51 Minds – attracted 30,000 registrants and 400,000 votes, according to casting site


Find out what your consumers will be watching… playing…and more!


September 13-15, 2010 – Hollywood, CA

For 13 years, the hottest entertainment properties have been introduced at RoadShow. Companies like ConAgra, Mazda, Fandango, Clairol, Lifesavers, Sprint, Virgin, Vitamin Water, 7-Eleven, Wendy’s, and Southwest credit RoadShow for introducing them to some of their most successful marketing programs.

Call 310 275-2088 or visit to see attendees, presenter and registration information.


News Corp.
confirmed plans to consolidate its online ad network the Fox Audience Network in with its MySpace social networking ad platform following the departure of FAN President Adam Bain to Twitter, per Dow Jones. Fox has inked deals with large agency groups WPP and Omnicom Group during the past year, expanding its reach to over 150 million unique users – more than double the size of MySpace’s audience.
Online video ad platform unveiled a new partnership with Affine Systems to launch a new video targeting technology that analyzes in-stream video content frame-by-frame. The system is being marketed as a way to allow brand marketers to avoid placing their ads next to unseemly content.’s “Brand Impact” offering provides ratings based on obscenity, production quality and violence and will leverage Vizu‘s “Ad Catalyst” product to offer real-time measurement and optimization for brand ad campaigns.


Attorneys General from 18 states penned a letter to Craigslist insisting the classified site should remove ads from its Adult Services section because it cannot effectively block or police users utilizing the site for prostitution and child trafficking. The site reached an agreement with 40 states’ Attorneys general in Nov. 2008 to implement new filtering and verification tools (deployed in May ’09) in an effort to weed out illegal ads. But Connecticut Attorney General Richard Blumenthal, who has led both efforts, has complained vociferously about Craigslist’s lack of follow through.


African Americans talk or text on their cellphones more than any other ethnic group in the U.S. averaging more than 1,300 total voice minutes and 780 text messages per month, according to a Nielsen analysis of data from more than 60,000 mobile subscribers from April ’09 – March ’10. Hispanics are next in both categories, averaging 826 minutes/month and 767 SMS messages. Women also talk more than men, some 22% more or 856.3 minutes/month compared to 666.7 minutes/month for men. Teens send and receive far more text messages – an astounding 2,779/month, while the 18-24 demo use the most voice minutes (981 min./month). In terms of geographic location, Southerners are the most talkative. But while Florida (one of the oldest skewing states) ranks high in terms of monthly voice minutes used, it ranks very low for text messaging. Mississippi, on the other hand, ranks high for both talking and texting.


is rolling out a new Voice-Over-IP calling feature to its free Gmail email service, launching initially for free U.S. and Canada calling. A new button in the Gmail interface, “Call Phones,” pulls up a keypad with a box where you can search your address book for names. Calls to other countries will be billed at Google’s posted international rates.
is planning to release a line of 3 “autostereoscopic” 3D televisions in time for the holidays that don’t require special glasses, according to the Yomirui Shimbun. Toshiba has developed a system that emits rays of light at various angles to create the illusion of dimension and depth, according to the report. Sales of 3D sets have been modest at best so far, and many contribute lack of consumer interest to those silly glasses.


One shortcoming mentioned with Dish Network’s new TV Everywhere site is the lack of a recommendation engine. New York-based web start-up Taboola provides tools for publishers to enhance or replace their recommendation technology to get viewers to stick around longer and watch more videos. Taboola’s Video2Video product analyzes a site’s video content and users’ behavior then lays out five videos in an overlay appearing at the bottom of the screen. (Make that 4 videos – the 5th is a behaviorally targeted ad that monetizes the technology.) Tech-themed entertainment site Revision3 has been using the system and says its viewers are now 90% more likely to chain-view (click on another video after they finish watching one) than before they deployed the technology. Although the system relies on a publisher’s metadata to make its selections, the behavioral science that goes into the algorithmic formula is really what makes it successful because recommending another video a user might like isn’t always so obvious, according to Liz Hughes, VP of Biz Dev for Taboola. “People are complicated. But our system is learning all the time and every time a new publisher comes on board, they get the benefit of that learning,” she says.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

 JOB OPENING: NEW BIZ DEV/NY: Strategize/sell branded projects in all formats (TV, online, mobile, gaming) for a top non-fiction prod company. Sales, branded exp & rolodex of contacts a must. Mktg a +. Resumes: [email protected] (9/2)

JOB OPENING: MNGNG DIR, ORIG PRGRMG/DALLAS: Oversee orig prgrmng Vertical Div. BA deg; 10+ yrs ind exp w/ emphasis on prod/creative project mngmnt. 4yrs mngmnt exp. Info/apply: (9/2)

JOB OPENING:  ACCOUNT EXECUTIVE/NBC/NYC:  NBC Local Integrated Media oversees the digital efforts including 10 city websites and new franchise. Must have digital sales exp. Apply@ Job#1249972 (9/2)

JOB OPENING: MARKETING ADMINISTRATIVE ASSISTANT/Hallmark Channel/New York: 3 yrs exp supporting senior execs w MS Office proficiency. See full posting and apply @ (8/31)

JOB OPENING: BROADCAST OPERATIONS COORDINATOR – TEMPORARY/Hallmark Channel/Studio City: 3 yrs exp in broadcast network operations w MS Office proficiency. See full posting and apply @ (8/31)

JOB OPENING: DIRECTOR-OFFICE of PRES/DISNEY CHANNEL WW/BURBANK: Facilitates Pres vision/priorities via coord of info, comms, resources. Bridge btwn Pres & bus leaders. Min 5 yrs media exp; MA/MBA+ Req 259638 (8/31)

JOB OPENING: PROMO SCHEDULING SUPERVISOR (E!/STYLE): Job respons. include overseeing scheduling of promo inventory for networks & managing two schedulers. Proficiency in VCI & GRiP-it is desired. Apply  [email protected] (8/31)

JOB OPENING: DIRECTOR COMM/Discovery Communications/SS: dvlp comm strtgy & oversee comm outreach & prgm publicity for Science Channel; 7+yrs media exp & mng high profile talent & execs, Req#9914 (8/28)

JOB OPENING: INV ANALYST/BET, NY: Manage inventory and pricing.Detailed-oriented, org’d, multitasker, exc comm &knowledge of excel, BA req. Email resume: [email protected] (8/28)

JOB OPENING: MGR, DIST. STRATEGIES/Game Show Network/Santa Monica: 3+ yrs exp in Finance, Management & Analysis. BA req. Send Res & CL to [email protected]. (8/28)

JOB OPENING: BUSINESS AFFAIRS EXEC/Fuse/LA: Negotiate terms & deals for development & prod. 7+ yrs biz/legal affairs in entertainment, plus media rights/licensing, digital rights exp. Rez to: [email protected] “BAE” in subj (8/28)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Hearst/NYC: 5+ yrs exp in media ad sales. Digital exp required. Must us Dart Sales Manager and Sales Force. (8/28)

JOB OPENING: INTERNAT’L LICENSING MGR/Brand Mgmt. & Prod Co/ W. LA: Int’l Licensing Mgr. 5yrs+ exp wkng for brand owner or studio or prod co w/ lg amt of global mgmt of rights & partners Email: [email protected] (8/28)

JOB OPENING: ACCOUNT MANAGER/Hearst/Chicago: 3+ yrs interactive media ad sales exp. Must know DART, Media Visor. (8/28)

JOB OPENING: ONLINE SALES ACCT DIR/Hearst/Chicago: 7+ yrs exp in media ad sales, digital exp a must. Strong leadership and agency/client contacts. Use Media Metrix, Comscore, @ Plan, Omniture (8/28)

JOB OPENING: SR. TELEVISION PUBLICIST/LA: Seeking an Experienced P.R. Practitioner to Handle Day-To-Day Publicity for High-Rated Syndicated Television Shows in LA office.6+ Years Exp in TV Publicity. Resume: [email protected]  (8/28)

JOB OPENING:  DIRECTOR, RESEARCH/PBS KIDS Sprout/Philly, PA: will manage the creation and implementation of all Nielsen television ratings activities to support the channel (8/27)

JOB OPENING:  SR ACCT EXEC, STRAT. ALLIANCE MKTG/Bottle Rocket Mktg/NY: Mng client relations; solicit prtnrshps; neg deals; execute promo campaigns. 5 yrs related mktg exp & Bach deg. a must. Res: [email protected] (8/27)

JOB OPENING:    DIR BRAND MKT/noise/NYC: Manage brand marketing for top brands, develop strategic insights, more. Creative, inventive, and entrepreneurial environment. Mainly digital. Apply: (8/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: A fast-paced boutique ent PR firm/NYC: Seeks smart, hard-working & reliable self starter. Starts Sept thru fall semester &, possibly, beyond. Jr/Sr only. Resume/cover letter: [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY: mPRm Public Relations /LA: Opportunity to learn film, TV, digital media, event and social media PR at fast-paced agency. Able to work 2-3 full days/week. Email: [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: Internship availability at Indie Record Label. We currently have internships in Marketing, New Media, Press, Children’s Media and Production.Email resume to [email protected]  (8/27)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNS/Martha Stewart Productions/NYC: Students MUST receive college credit; position is 5 days a week/ 3pm til 8pm. Contact [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: INSIDE EDITION/WEB INTERN/NYC: Tasks include: resizing photos, writing/editing photo captions, site content updates, previewing/logging footage for videos, blogs with correspondents. Email [email protected] (8/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRODUCTION MANAGER:  20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote-Casual strng style hands-on-gr8 at bld/guide team.Cap & op bdgt/rept/ fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] (9/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/2)

SITUATION WANTED: PRODUCTION MANAGER, 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (9/2)

SITUATION WANTED: BRAND MARKETER/Chicago: 6+ years bilingual MBA experienced in brand, research, media, sales, Hispanic and consulting  Categories include CPG, HBA, Financial, QSR, Retail  will relocate [email protected] (8/31)

SITUATION WANTED: HIGHLY SKILLED PR PRACTITIONER AVAILABLE: 10+ yrs ent/consumer w/high-profile franchises/properties. Avail for freelance, projects or FT. Strategy, execution, press materials, outreach, etc. Contact [email protected] (8/31)

SITUATION WANTED: TALENT ASSISTANT to provide office and project support in Talent Relations department. Available for scheduling, database management, coordination, and special events support. Skerlee(at) hotmail (dot) com (8/31)

SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (8/28)

SITUATION WANTED: NON-FICTION MAGICIAN. PRODUCER/WRITER/DIR. NBC/CMT/Disc/TLC/VH1/E!; 3 Emmy noms; LA based, will travel. *also shoots. [email protected] (8/27)

SITUATION WANTED: CONTENT WRITER/PRODUCT NAMER/BRAINSTORMER: (LA): 15+ years in toy, kid products and licensing. Emphasis on healthy living. Let’s work! [email protected] (8/27)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/27)

SITUATION WANTED:  POWERHOUSE VP of SALES in MEDIA, TV & FILM. 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and strong Rolodex of clients, email [email protected] (8/27)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

Related Stories

Cynopsis 06/13/24: USA Network goes Grisham

USA Network goes Grisham

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ owned or partner stations in 117 markets. 220M Americans reached every […]

Cynopsis Digital Out of Home 06/12/24: OUTFRONT takes Pride in June campaign; Las Vegas gets even brighter; Talon appoints new North America CEO

Wednesday June 12, 2024 OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or […]

06/12/24: Cynopsis Jobs

Jobs Clads

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 06/12/24: “The Boys” to wrap with “gory” season five

"The Boys" to end with "gory" season five

Wednesday June 12, 2024 Today’s Premieres Apple TV+: Presumed Innocent Fyi: Real Estate King at 9p Netflix: King of Collectibles: The Goldin Touch; My Next Guest Needs No Introduction With David Letterman IN THE NEWS Deal or no deal? National Amusements has ended merger discussions with David Ellison’s Skydance Media. The proposed deal called for […]