Cynopsis: DIGITAL
08/25/11

Good morning, it’s Thursday, August 25, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 
 
The following letter was delivered yesterday late in the day to the Apple Board of Directors and to the Apple Community from CEO Steve Jobs:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

Steve

Facebook will be unveiling a massive update this week that tweaks and fixes a slew of issues (including privacy-related) users have had with the social network for years. The centerpiece to the update is the new tagging and privacy system. Specifically, you will now be able to approve all tags, including photo tags, before they show up in your profile. A queue of all pending tags will appear on your profile for you to decide. Furthermore, you will also now have the option of completely de-tagging a picture, or sending a request to your friend via a default message to take the offending photo down. Another major change is Facebook’s complete revamping of their ‘Places’ feature. Instead of mimicking Foursquare-style check-ins, you will now be able to add a location to all updates, regardless of how far away from the location you are. Furthermore, also unlike Foursquare, users who tag a certain location will have deals from nearby businesses pushed to them. Minor tweaks include a more direct access to your privacy settings and the Google+ style of disseminating statuses and content to different groups with Facebook, you can direct your updates to all your friends, the public, or “custom.”

Vizio’s tablet is the first Android tablet to offer Hulu Plus. The app is available for download immediately.

PMC and ION Television announced the launch of Entertainment News Television, a breaking news service that merges PMC’s entertainment news publications with ION Television’s viewership. ENTV will cull content from all of PMC’s entertainment brands, including deadline.com, HollywoodLife.com, TVLine.com and MovieLine.com, to deliver daily content on ION Television and the web at the same time.

Lunch Money, a mobile gaming company, unveiled a set of monetization and distribution tools for mobile game developers via the launch of their game, “Recess,” according to an article in TechCrunch. The game will offer a token system similar to those of arcade games. While the game will be free to download and will come with a set number of tokens, players will have to buy additional tokens once they run out. Co-founder Ari Mir also said that players will be able to transfer tokens across all Lunch Money games.

Google will write a check for $500 million to settle with U.S. lawmakers over charges that it displayed illegal ads for online Canadian pharmacies in the United States. The ads resulted in unregulated prescription drugs being imported into the U.S., said the Justice Department. According to the New York Times, Google has said that regulating these pharmacies on its site is akin to a cat-and-mouse game as these pharmacies routinely find ways to work around Google’s attempts to block their advertisements. However, websites are responsible for all ads on their sites. Google had set aside $500 million for a potential settlement of a Department of Justice investigation into its advertising practices, but the move decreased the company’s quarterly profit by 22%.

CityPockets, a digital storage service for vouchers and daily deals, has acquired DealBurner, a text messaging-based service that notifies users who check-in to Foursquare and Facebook Places of daily deals collected from popular deal sites such as Groupon Now and LivingSocial Instant. Current users will remain unaffected as the plan is, for now, to keep DealBurner on as a separate product. As part of the deal, Jason Fertel, founder of DealBurner, will become Chief Product Officer.

The Spanish-language network, MEXICANAL, has expanded its carriage deal to include viewers in New York. The network will be digitally broadcasted on WDVB 23.2.

Empire Film Group is partnering up with HotCloud Mobile, Inc. to develop a subscription-based mobile app. The agreement would enable Empire to use HotCloud’s FanMaxx app platform, which monetizes the fan bases for celebrities and entertainment companies, in an attempt to add value to their brand.

Grande Communications, a Texas-based TV and broadband service provider, announced an agreement with TiVo Inc. to promote the TiVo Premiere as the DVR-of-choice for Grande’s advanced television service. Slated to be launched later this year, the TiVo Premiere from Grande will integrate traditional TV, internet video, interactive apps and Grande’s VOD service into a single user interface.

Inergize Digital has signed up Intermountain West Communications Company for its Inergize Web CMS and News Synergy Mobile Apps. The deal will bring Intermountain West Communications Company’s local NBC-affiliated television stations in Nevada and Idaho new websites and mobile apps using Inergize’s platforms. The station’s websites on the Inergize Web CMS are available immediately while the mobile apps are in development.

Telemundo has tapped Fan Appz, a Facebook-preferred developer consultant, to help drive further engagement with the television network’s 2.5 million plus fans. The network will use Fan Appz’ publishing tools for their social media engagement campaigns that will include publishing custom content, interactive quizzes and polls and even sweepstakes.

The July Mobile Mix Report from Millennial Media revealed a 15% growth in mobile ad impression share for Android phones month-over-month. The result was a 61% overall share of smartphone impressions making it the eighth straight month Android has bested iOS. Other findings included:

• Since March 2009, Apple, HTC and HUAWEI have more than doubled their share of impressions.
• Windows 7 Phone impressions increased 71% month-over-month.
• Broken down, 48% of ad spends came from Android phones versus 43% from iOS apps.
• Gaming apps made up 29% of app impressions on the Millennial ad network.
• Samsung grew 28% month-over-month as a manufacturer and was also the second-leading manufacturer after Apple.
• Motorola was the 5^th leading manufacturer and boasted 3 of the top 11 mobile phones.

In their U.S. Multiscreen Video Database study, In-Stat, a Scottsdale, Arizona-based researcher, estimates that 65% of the U.S. population will own a smartphone or tablet by 2015. The study further elaborates that it expects 86% of smartphone/tablet users will watch videos on their mobile devices while 60% will also view content from over-the-top (OTT) services at home.

P2 Games brings you the “My 1st JCB” App designed for children aged 1-5 to enjoy learning while interacting with popular JCB characters via nine games and activities that include painting, jigsaw puzzles, a memory game, sorting game, racing game and even a game that lets players build their own vehicles. The app is available for $2.99 from iTunes and the App Store on the iPhone, iPad and iPod Touch.

Richard Beattie has signed on with Vitrue for the newly created position of Vice President, EMEA. Directly reporting to CEO & Founder Reggie Bradford, he will oversee Vitrue’s international business growth, channel development and continuing support of current global clients. The appointment also coincides with the opening of Vitrue’s London offices.

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A CYNOPSIS MESSAGE

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By now you know, and most likely have played, “Words with Friends.” Now, meet its incredibly addicting sister game, “ Hangin’ with Friends” by Zynga and available as an App on iTunes. The set-up is similar in that you bring your encyclopedic knowledge of obscure words to school some unsuspecting friend or fool with a less-than-stellar vocabulary. However, instead of playing a game of Scrabble, this time you play hangman. The biggest difference, and the reason the game is so addictive, is in the features that you get that are unavailable with a Scrabble-type game. Specifically, each player chooses their own avatar. You, and your visual representative, are given five blown-up balloons. Every time you fail at guessing your opponent’s word correctly, a balloon pops, sending your avatar, who for some reason is hanging from these five balloons, closer to the abyss. The name of the game, then, is simple: kill or be killed, with words! And did I mention that you get to watch a replay of your opponent attempting to solve your word? Trust me, you’ll squeal when they get down to the last strike and need only one letter. Well, at least I do.

Later – Sahil
Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital
08.25.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here  .

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JOB OPENING: DIGITAL AE/CHICAGO: Sell A+E Networks suite of dig advertising opportunities within assigned territory to agencies/clients https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=106995 (9/1)

JOB OPENING:  ACCOUNT SALES MGR/KGTV, the McGraw-Hill owned ABC affiliate in San Diego: Resp for existing bus & generating new bus.  Exp brdcst ind. Please apply online at www.mcgraw-hill.com/careers (9/1)

JOB OPENING:  ACCT EXECUTIVE/TV Guide.com/Chicago: AE w/ 2+ yrs digital ad sales exp a must. Consumer exp preferred. Competitive salary commensurate w/ exp & excellent benefits prgm. [email protected] (9/1)

JOB OPENING: EDITORIAL ASST/NYC: PT Assisting with on-boarding writers, organizing contracts and managing invoices. College graduate with major in Journalism, English or related field. Email: [email protected] (8/31)

JOB OPENING: PHOTO EDITOR/NYC: Research and edit compelling photography for humorous articles and photo-driven features. 1-2 years of online photo editing experience required. Email: [email protected] (8/31)

JOB OPENING: VP PRGM ACQUISITIONS/Lifetime/NY: Mng the acq process for all Lifetime nets, incl off-net, first run series, formats, co-prod. 7+ yrs exp buying /selling prgmng within TV industry. Apply: www.aetn.com/careers.html (8/31)

JOB OPENING:  MGR, DIGITAL MARKETING & PROMO/ABC/NY: Work w/AEs, Ad Ops,Integrated mktg, pre & post-sale dev of digital ad custom solutions;4-5 yrs digital mktg & sales support exp Please apply: www.disneyabcjobs.com Req #319007 (8/31)

JOB OPENING: PST/PROD TECH 2nd Shift/MD: Mng videotap/MPEG QC, Avid ditgitizing, encoding, duplication,& DVD author, knwlg sign flow, video scope. 2+yrs exp, broadcast tape/acq format +, traf log exp + Visit: www.tvoneline.com (8/31)

JOB OPENING: OPS CONTENT COOR/Captioning/MD: Mng daily caption schd, prog log, mng work tapes/caption files to/fm vend; meet deadlines; verify billing, scheding process, bck-up to Netwk Ops log, 2+yrs exp Visit: www.tvoneline.com (8/31)

JOB OPENING: DIR PRGM RESEARCH/REELZCHANNEL/Albuquerque, NM: Provide rsrch-based analysis & trends to Sr Mgmt & Prgmng in support of prgm strategy. 7+ yrs exp in TV Rsrch. Proficient w/ all apps. Apply: [email protected] (8/31)

JOB OPENING: DIR AD SALES RESEARCH/REELZCHANNEL/NYC: Analyze data, support Ad Sales, develop decks. Creativity a must. 7+ yrs exp in TV Research. Proficient with all applications. Apply: [email protected] (8/31)

JOB OPENING: MGR, DIGITAL MKTG/TV Land: Mng overall dig mktg plns/ deliverables, help dev strategy/ exec tactics. Str knwldg anlyzng/optimizing SEM,mobile, social ntwks. TV mktg exp a plus EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (8/28)

JOB OPENING: DIR, SOCIAL MEDIA/USA/NYC: Lead and develop the Network’s social media strategy. Min 5 years exp in digital media marketing, some experience in the social media space. BA/BS Req. Apply: www.nbcunicareers.com (REQ#2234) (8/28)

JOB OPENING: PROGRAM DIR/VeriaTV/NY: Looking for a program content leader w/ exp running multiple long-form shows. Lifestyle genre exp pref. 5+yr TV Production at a network. http://www…veria.com/careers/Veria_Program_Director.pdf (8/28)

JOB OPENING: INTERACTIVE PROD/MD: Act as lead prod/PM for digital ad campaigns; effectively applying digital campaign dvlpmnt production & traffic process from start to finish; Strong digital prod mgmt exp www.discovery.com # 4405 (8/28)

JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC:Support USA Digital Rsrch team. Knowledge of Omniture, Hitwise, Quantcast, Nielsen NetRatings & comScore Media Metrix. Apply online at www.nbcunicareers.com (#2620BR) (8/28)

JOB OPENING: Dir-Dvlpmnt/Animal Planet/NY: Create/Conceptualize series/specials/stunts/franchises/properties/etc for AP domestic & international; +7yrs exp broadcast/cable industry in production/dvlpmnt www.discovery.com # 4368 (8/28)

JOB OPENING: ACCT DIR/Health Club Media Network/CHI: Drive ad sales for emerging health club ntwrk. Creative media sales professional w/ strong work ethic & est’d agency/client relationships pref’d. Apply: [email protected] (8/28)

JOB OPENING: ACCOUNT EXECUTIVE/Piscataway, NJ AE for local ad sales.Exp.in cable tv/radio/e-media adv. sales. Must have e-mail mktg exp. Valid NJ DL See full posting and apply to www.cablevision.jobs req 14533BR (8/28)

JOB OPENING: PROG SCHED/NY: Scheduling, dissemination, track all scheduling info & program records for Lifetime Movie Network (LMN) https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=106867 (8/28)

JOB OPENING: VP SCHED & PLNG/Lifetime/NY:Plan & direct all long & short term strategic plng & sched for Lifetime & Lifetime Real Women. 10+ yrs sched exp in cable or brdct tv. Apply: www.aetn.com/careers.html (8/28)

JOB OPENING: MANAGER OF PRICING AND PLANNING/Fox Cable Networks/NY: Daily comp Sales Planning func., reporting, inventory mgmt. BA/BS & 3+ yrs exp in P&P or sales planning, Adv Excel req. www.foxcareers.com FNG0000614 (8/26)

JOB OPENING: INT’L SR MGR DIGITAL MEDIA/MTV Networks/NYC: BS Acct/Fin; 6 yrs of Acct/Fin corp exper. Knwldge intl business a plus. Exp w/online, mobile, and/or technology a plus. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected]   (8/31)

FALL INTERNSHIP CREDITS ONLY:  GSN SM Creative Services Fall Internship. Unpaid School Credit Only. Learn creative process, print design and prod. Send Resume and CL to [email protected] (8/31)

FALL INTERNSHIP CREDITS ONLY: GRAPHICS ON AIR PROMO FALL INTERNSHIP/GSN/SM: Unpaid School Credit Only. Design and Graphics Projects. Send Resume and CL to [email protected] (8/28)

FALL INTERNSHIP CREDITS ONLY: iN DEMAND/NYC: seeks self-starter supporting DIGITAL MEDIA/PR/MARKETING PROMOTIONS/RESEARCH. Familiarity w/social networks. Apply to: [email protected] (8/28)

FALL INTERNSHIP CREDITS ONLY: GSN NY Digital & Aff Sales Distribution Fall Internship. Unpaid School Credit Only. Learn client partnerships, industry research and analysis. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Marketing & Promotions Digital Video Fall Internship. Unpaid School Credit Only. Development and Prod of short form digital video content. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Distribution & Affiliate Marketing Fall Internship. Unpaid School Credit Only. Learn tools and tactics used in developing promos to drive value with affiliates. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Programming Fall Internship. Unpaid School Credit Only. Learn Programming department goals towards network identity. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Marketing & Promotions Fall Internship. Unpaid School Credit Only. Strategic partnerships, promotions, digital marketing. Send Resume and CL to [email protected] (8/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  ASSISTANT POSITION/LA:  Executive, writer, or creative producer with a comedy focus preferred. I have 1 year related experience, a B.A. and great references. Hard working with a reliable car. [email protected] (9/1)

SITUATION WANTED: MANAGER/DIRECTOR/CONSULTANT, PROGRAMMING/SCHEDULING/LA. Exp at broadcast/cable nets. Extensive knowledge of programming/scheduling strategies. Exp in short/long term scheduling. Please contact: [email protected] (9/1)

SITUATION WANTED: DIGITAL WRITER & PRODUCER/social media, experience in producing web series, ARGs, digital content, 360 integration. [email protected] (9/1)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/31)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, http://jburns.voices.com , www.allegro-music.com , [email protected], Cell: 845-721-9681. Specializes in unique character voices for various animated productions. (8/31)

SITUATION WANTED: SALES PLANNER/ASST-LA: 2+ yrs Sales Ntwrk exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact [email protected] (8/31)

SITUATION WANTED: Recent college grad with internship experience in music and film production/post-production industries seeks full-time or part-time position in ANYTHING related to these fields. B.A in English. [email protected] (8/28)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (8/28)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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