Thursday, August 21st, 2008


The Cynopsis Foundation Charity Dinner and Auction would like to thank
the following supporters and sponsors for tonight’s event!

qubo, A&E, Retirement Living TV, Hallmark Channel, Rainbow Media,
BBC America/BBC Worldwide Americas, HBO, GroupM, HT Capital Advisors,
Warner Bros. Domestic Television, Fox Broadcasting, Nancy Glass Productions, Certainly Studio, NBC Universal, The Dovetail Group, Worldwide Biggies, TV One, Sir Groovy, FEARnet

And thanks to those unable to attend, but have sent in donations.  Greatly appreciated!
See you tonight!

Pre-Event Bidding is Now Closed .

Cynopsis: DIGITAL


Good morning, it’s Thursday, August 21, 2008, and this is your first early morning digital briefing.

Comcast has come up with a new remedy for keeping bandwidth hogs from slowing down the network for everyone. The MSO plans to penalize them by slowing down their connections to a crawl for a period of 10 to 15 minutes, according to Bloomberg, after which their connections would return to normal. Only this time the company promises not to discriminate against users based on the application they’re using. (Comcast formerly blocked users from accessing BitTorrent, which got it into trouble with the FCC.) The only problem with this approach is that users watching video from legitimate sites will also be affected, whether they’re streaming free TV episodes from or watching a movie from Netflix. At $59.95/month, is it too much to ask to be able watch video online?


Capitalizing on the family blogging trend Disney’s launched a social networking site exclusively for parents with many of the usual community features including the ability to create profiles, network with other moms and dads and join groups based on shared interests. Innovations here include liberal use of widgets (covering cooking tips, travel destinations, exercise regimes and photo sharing) and little profile stickers parents can use to call attention to traits or hobbies that best describe them.
Bilingual kids entertainment site qubo entered into a partnership with kids non-profit KaBOOM to advance the concept of active play in communities across America. The initiative includes a marketing campaign comprised of on-air and online promos, PSAs, print ads and conferences.
The fourth annual New York Television Festival will feature its first “Digital Day” this year, consisting of screenings, panels and seminars dedicated to emerging media platforms. The festival runs Sept. 12-17 at New World Stages in Midtown Manhattan with Digital Day taking place Tues, Sept. 16.
And a reminder – there will be no editions tomorrow of Cynopsis.  We’ve got a late night tonight at the Cynopsis Foundation Charity Dinner & Auction, and the Cynopsis offices will be closed tomorrow. 


Here are some anthropological stats to describe the YouTube phenomenon, courtesy of Kansas State University professor Michael Wesch, who gave a lecture on the Ethnography of the online video last month at the Library of Congress. He begins with the watershed webcam taping of Numa Numa shortly before YouTube launched. Fascinating stuff!

  • 9,232 hours of video is uploaded to the site/day (equivalent of 385 24/7 TV channels)
  • 200,000 3 minute videos are uploaded on average per day (many getting <100 views)
  • 88% of the content is new and original

Ad supported music video portal Muzu.TV signed a content deal with UK broadcaster ITN giving the site access to 80,000 hours of content from its archive. The deal includes videos from Reuters, Granada, Channel 4 interviews and performances as well as daily music news and interviews from ITN’s multimedia division ITN On.
lowered its up front listing fees for fixed price items by as much as 70% to compete with other online auction sites. Beginning Sept. 16 sellers pay 35 cents to list fixed price items and just 5 cents for “Buy It Now” fixed priced listings in the media category (books, DVDs, video games, music.)


Palm unveiled the Treo Pro yesterday running on the Windows Mobile 6.1 platform with built in WiFi and GPS capabilities. It’s the thinnest Treo to date, despite boasting a 400 MHz processor and a 2 megapixel camera. What’s really remarkable about it, though is that it’s shipping in the U.S. unlocked, compatible with the AT&T broadband network. That said, don’t expect any carrier subsidies. The Treo Pro is expected to ship in September for $550.
A new live real time scoring app on Turner Sports’ tracks each individual golf shot made by individual players on tour. The visual interface allows you to see where each player is on the hole in set pairings or in customized alignments selected by the user. Pull it up on your desktop to track how your favorite player is faring this weekend at the Barclays, the first tourney of the FedExCup Tour Playoffs.


Hot gaming console maker Nintendo faces a patent challenge from Rockville, MD-based B2B software maker Hillcrest Labs. Hillcrest filed a complaint with the U.S. International Trade Commission alleging the Wii’s differentiating motion-sensing controller infringes on four of its patents relating to a handheld three-dimensional pointing device and a system it designed that graphically organizes content for display on television. The company is hoping to force Nintendo to pay for use of the technology.
Move Networks completed an upgrade of its media player optimized for use on mobile internet devices powered by Intel Atom Z5 processors based on the Moblin Linux operating system. The integration will allow device manufactures to build in support for the popular Move Player, used to stream HD quality video for clients such as ABC, Discovery and Fox.
Hollywood film processing company Deluxe Digital Studios has chosen Signiant‘s digital media distribution technology to automate, accelerate and secure the distribution of post-production materials for motion pictures. The digital file-based technology will allow Deluxe to implement an automated and secure global transmission process over existing internet connections, ultimately providing studios with more flexibility in an era of last-minute release date changes and simultaneous domestic and international releases.


Online publisher Broadband Enterprises introduced new contextual and behavioral ad targeting capabilities to its Vindico video platform powered by start-up Digital Element. DE’s  “geolocation” technology improves audience segmentation capabilities and targeting based on parameters including geographic location (country, region, state, city and zip code); connection speed; Internet Service Provider; language; domain name; and demographics.
Viral marketing specialist Feed Company made hay (or honey) with a recent viral marketing campaign for Haagen-Dazs launched to raise awareness about the dwindling population of honey bees. Feed helped promote a viral video produced by agency Goodby, Silverstein & Partners that generated over 2 million aggregate views and was “buzzed” about in more than 150 blog posts and 11,000 forum discussions. Not since the first season of Saturday Night Live have people in bee costumes made such an impact.


The Olympic marathon being run over web traffic is being won down the stretch by Yahoo not NBC, according to the latest Nielsen online data. More than halfway through the games Yahoo has steadily picked up steam to average 4.7 million unique visitors vs. NBC’s 4.2 million, through Monday. Data shows that traffic to peaks at noon (during workers lunch break, when folks are normally watching episodes of The Office.)
Table 1: Unique Audience (000) to Olympics-related Sites, ranked by average daily UA Name
                              Aug. 8       Aug. 13          Aug. 18      Daily Average

1.Yahoo Olympics 1,477         7,087             5,264           4,726
2.NBC Olympics    2,664         4,908             4,869           4,269
3.AOL Olympics       395         1,615                898           1,321
4.SI Olympics          293         1,014                502             704
5.ESPN Olympics      273            765               678             676      429            552                345            515
7.NY Times Olympics341            801                314            461
8.USA Today Olym.  280            299                167            239
 Source: Nielsen Online, NetView Custom Analysis
*Daily data may fluctuate because of smaller sample sizes used to project daily audience sizes
Panel-based research firm Hitwise created a new category to measure top visits to the top 30 U.S. cable network TV show websites. As with broadcast show sites, the list is broken down by market share and excludes sports and pay sites. And because young users dominate much of the traffic on the web (5 of the top 10 sites were Cartoon Network shows), Hitwise created a separate list eliminating children’s programming from the equation.
Top Visited US Cable Network TV Show Sites (Week ending Aug. 16, 2008)
Rank   Network                   Website                        Market Share of Visits
 1     Cartoon Network      Drama Island                                17.67%
 2     Cartoon Network      Ben 10: Alien Force                         4.49%
 3     Nickelodeon            Spongebob                                     4.02%
 4     ABC Family             Secret Life of the Am. Teen               3.97%
 5     Comedy Central       South Park                                     3.35%
 6     Cartoon Network      Chowder                                        2.70%
 7     MTV                      America’s Best Dance Crew                2.46%
 8     Cartoon Network      Foster’s Home for Im. Friends             2.36%
 9     BET                       106 & Park                                      2.14%                
10    Cartoon Network      Flapjack                                          2.10%
Source: Custom report from Hitwise
Top Visited US Cable Network TV Show Sites – Excluding Children’s Programming (Week ending Aug. 16, 2008)
Rank   Network                Website                             Market Share of Visits
 1     ABC Family              Secret Life of the Am. Teen             7.84%
 2     Comedy Central        South Park                                   6.62%
 3     MTV                       America’s Best Dance Crew             4.87%
 4     BET                        106 & Park                                   4.22%
 5     CNN                        Lou Dobbs Tonight                        2.28%
 6     Fox News                O’Reilly Factor                               2.16%
 7     USA Network            Monk                                           2.12%
 8     Fox News                On the Record with Greta                 2.07%
 9     A&E                       Intervention                                   2.06%
10    BET                        Baldwin Hills                                   2.05%
Source: Custom report from Hitwise


The Mommy blogosphere officially grew by one yesterday when iVillage’s Momtourage got its own URL. Right now Momtourage is a cleanly organized collection of features geared toward giving practical advice to Moms. It’s meant to be a welcoming haven for mothers to turn to for a sense of community and belonging, says the site’s editor Marissa Rothkops-Bates. Momtourage will rely on staff members from iVillage and a pool of freelancers (including well-known guest bloggers) to fill out the content on the site. iVillage will need to leverage more of its NBCU assets to compete in the competitive Mommy blog space. The overall woman’s category has grown like gangbusters during the last year – up 35% according to comScore, hotter than any other vertical besides politics. And corporate media concerns will always have trouble standing out against unique voices like Heather B. Armstrong’s Dooce, known for her brutal frankness and gleeful political incorrectness.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: V.P. STRATEGIC ADVERTISING/NYC/MTV Networks: Support Strat, Dev. and Execution of new vertical ad network/ 7+yrs Dig. Mktg and Media Exp./Apply on-line (8/29)

JOB OPENING: DIR MARKETING GREEN IS UNIVERSAL/NBCU/NY: 7+ yrs TV mktg exp, inc pro-social/cause and ad sales mktg. Resp for strategic and creative oversight of all mktg and promotions. Apply to , job 838131 (8/28)

JOB OPENING: COMMUNICATIONS POSITIONS/OWN (Oprah Winfrey Network/LA: Please visit our website to view several communications positions at OWN. Apply: (8/28)

JOB OPENING: TRAINER, AD SALES/AETN, NY: Train Ad Sales staff. Ad Sales exp req w/ extensive system knowledge. Strong comm skills. Work well under pressure. Apply: (8/28)

JOB OPENING: MGR, NEW MEDIA RSRCH: Analyze Perf. of E! Online/ Monitor brdbnd streams, downloads, pod casts, VOD. Exp. w/Net Ratings/Hitwise/ or COMScore etc. Res to: [email protected] (8/28)

JOB OPENING: MGR, NEW MEDIA RSRCH: Analyze Perf. of E! Online/ Monitor brdbnd streams, downloads, pod casts, VOD. Exp. w/Net Ratings/Hitwise/ or COMScore etc. Res to: [email protected] (8/28)

JOB OPENING: SALES ASSISTANT/NY/Hallmark Channel: Assist AE’s & Planners to service/maintain clients & agencies. Great entry level job. See full posting and apply at (8/28)

JOB OPENING: MANAGER, BUSINESS DEVELOPMENT/LOGO/NYC: 4+yrs wk exp w/n mngmt firm/investmt bnking/bus dev field. Prvn financial/org skills. Knwldg of LGBT ent and MBA A+. Apply EOE/M/F/D/AAP (8/27)

JOB OPENING: DESIGNER/ VH1.Com/NYC: 3+yrs flash design/animation skills. Prvn knwldg of VH1/design sftware & standards. Strng multi task/time mgmt skills. Create web sites/ exp dir to flash dev. EOE/M/F/D/AAP (8/27)

JOB OPENING: AD SLS TRAINER/Fox/NY: Create, document & train Sales Asst/Planners and P&P on business process curriculum and user information. BA/BS, 1-2 yrs exp in cable ad sales or P&P. . (FNG13510) (8/27)

JOB OPENING: LICENSING ASSOC MGR/Classic Media/NYC: 2-4 yrs brand, character, ent lic exp; Manage licensee relationships & facilitate prod dev; Solicit new biz & close deals; Up on consumer trends; apply: [email protected] (8/27)

JOB OPENING: SR FINANCE ANALYST/IFC Entertainment/NYC: Budget, forecasting, analysis and planning. 5+ yrs finance exp in cable/TV/ent pref’d. BS/BA req’d. Apply to req ID 6590BR at (8/27)

JOB OPENING: AUCTION OPS MGR/Auction Network/Tulsa-OK: Managing & coordinating of live auction event broadcasts. 50% travel. 2-5 yrs’ PM exp + deg. Rez to: [email protected] (8/27)

JOB OPENING: DIR. AUCTION OPS/Auction Network/Tulsa-OK: Manage auction ops resources/staff; create/execute ops plans for live on-air events. 50% travel; deg + 5 yrs mgt exp/equiv ind. exp. Rez to: [email protected] (8/27)

JOB OPENING: ONLINE CLERK/Auction Network/Tulsa-OK: Clerical/technical suppt of online auctions, incl bidders; synch online w/live auctions; reporting. 50% travel; deg + 2-5 yrs ind. Exp. Rez to: [email protected] (8/27)

JOB OPENING: VIDEO EDITOR/Auction Network/Tulsa-OK: need 3 yrs prev exp, + extensive exp w/Final Cut Pro. Rez & demo reel to: [email protected] (8/27)

JOB OPENING: POST-PROD SUPVSR/Auction Network/Tulsa OK: Solid exp mngng entire output to 35mm, incl Digital Intermed; fluent in Final Cut Pro. 5 yrs+ exp in film/HD post-prod in mgmt role. Rez & any reels to: [email protected] (8/27)

JOB OPENING: OPERATIONS SPECIALIST/Nabet Daily Hire/NBCU/NY: Command integration of mult feeds from around country into new media services. 3 yrs exp. On-Air brdcst or streaming media envir. Apply: #809725 (8/26)

JOB OPENING: RELATIONS MANAGER/iN DEMAND/NYC: Secure carriage, manage accts & relationships. Marketing bkgnd & min 4 yrs cable exp. 40% travel. Reply: [email protected] (8/26)

JOB OPENING: RESEARCH POSITIONS/TLC/SILVER SPRING: Please visit our website to view several research positions at TLC. Apply: (8/26)

JOB OPENING: PT BOOKKEEPER/Fast growing TV Prod Co/Phila: Strong knwlg of Quick Books. MS Excel/Word, strong acct reconciliation skills req’d. Solid refs. Ent. ind know how pref’d. Email: [email protected] (8/26)

JOB OPENING: MGR BIZ DEV/Fuse/NY: Research, analyze dvlp new biz opps to max rev & brand awareness. 5-7 yrs exp in music/media biz dev & strategy strong financial analysis & due diligence. Rez to [email protected] “MBD” in sub (8/26)

JOB OPENING: VICE PRESIDENT, ANIMATION MARKETING/Marvel/LA: support strategic & creative multi-platform brand management to further the success of Marvel’s animated TV/Film/Online/Digital efforts. Apply [email protected] (8/25)

JOB OPENING: SR. WRITER PRODUCER/SOAPNet/LA: Conceptualize, write/produce On-Air promos; 5+ yrs experience at network/cable in episodic drama promos; celeb news/gossip a plus. Apply: Req ID 135332 (8/25)

JOB OPENING: DIR, ON-AIR SPECIAL PROJECTS/ABC Daytime/SOAPNet/LA: Devl hi-concept promos/image campaigns, On/Off air; BA degree + 6-8yrs exp cabl/netwk; current w/pop culture ages 18-39. Apply Req ID 174260 (8/25)

JOB OPENING: BROADCAST OPERATIONS/NBCU/NY: Responsible for continuity and flawless execution of NBC network distribution. 5yrs exp. or BA/BS in related field Apply: #823168 (8/25)

JOB OPENING: MANAGER/INTERNAL CONSULTANT/NBCU/NY: Responsible for continuity and flawless execution of NBC network distribution. 5yrs exp. or BA/BS in related field Apply: #823168 (8/25)

JOB OPENING: MGR, STANDRD PRACTICES/DISNEY/BURBANK: Suprvs S&P edits by int’l channels. Manage int’l training, corresp, update policy. Revw orgnl and acquired program. Knwldg kids prog & S&P needed. REQ 174261 (8/25)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: PT Intern – CityListen Audio Tours. Online marketing, digital word of mouth. Flexible schedule/Work remotely. Passion for travel, enthusiastic, creative, web savvy; your own computer/access. Contact: [email protected]m (8/29)

FALL INTERNSHIP CREDITS ONLY: Bravo Communications seeks smart, enthusiastic students with a passion for entertainment television. Email resume with a cover letter including availability to [email protected] (8/28)

FALL INTERNSHIP CREDITS ONLY: AD SALES, MKTG & BUS./FINANCE INTERNS/V-me (Nat’l Spanish-language ntwrk): Students send letters of interest/resumes: [email protected]. Pref given to bi-lingual candidates w/a working knwldg of Spanish. (8/27)

FALL INTERNSHIP CREDITS ONLY: seeks energetic, proactive intern for rotating role with Production, Distribution, Sales, Mkting, & Ops. Great opp in digital media entertainment company. Send res.&cover letter to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: Katz Media Group seeks MEDIA SALES/RESEARCH/MARKETING INTERNS for NY, LA, Dallas,&Boston offices. Exposure and valuable hands on experience in media rep industry. Send resumes to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: PROD INTERNS (4)/Worldwide Biggies/Digital Ent Studio: Passion for Ent TV & Internet a must. Opp to work on projs ind or in group setting asst’g prod team. Res/cover telling us a little about you to: [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: IFC Films seeks smart, energetic students to intern in its Marketing & Publicity Dept. You MUST be able to receive college credit. Email resume with a cover letter including availability to [email protected] (8/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED:  Need creative, effective traditional/nontraditional visibility? Indie PR/marketing company available for print, broadcast, online campaigns. Budget, brand conscious. 323.467.7633 or [email protected]  (8/29)

SITUATION WANTED:  PRODUCER (L.A.): 10+ yrs MTV VH1 Fuse. Expertise: celebrity, lifestyle, entertainment news, bio, clip, doc, reality. Strong creative, field, showrunning, pop culture bkgrd.   [email protected] (8/29)

SITUATION WANTED: MARKETING CONSULTANT/DIRECTOR: Right- and left-brained with significant cpg background in new products and brand rejuvenation. [email protected] (8/28)

SITUATION WANTED: RESEARCHER, WRITER w/ 20 yrs. of promo & marketing exp. seeks part/FT projects. Former researcher for ENTERTAINMENT TONIGHT & WARNER BROS. Excellent communications, organization & people skills. [email protected] (8/27)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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