Thursday, August 19th, 2010

Cynopsis: DIGITAL



Good morning, it’s Thursday, August 19, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Google’s forthcoming Google TV product, which will once and for all provide a simple interface from which to access IP video through your television, may be striking fear into the hearts of the networks. The company has met with ABC, CBS, NBC and Fox and so far none have agreed to support the platform because they are skeptical its business model (auction-style ads) could make up for the cannibalization of the networks’ broadcast business, according to a report in the WSJ. Of course, there’s also plenty of concern on the part of the cable and satellite companies, who worry that Google TV could become a ubiquitous over-the-top platform that will encourage their subscribers to unplug their expensive pay TV packages. On the other hand, there’s also the very palpable fear that the Pandora’s Box is going to be opened whether the networks partner with Google or not.


Social gaming giant Zynga announced the beta launch of its first internationally localized game, Zynga Texas Poker, in traditional Chinese. Based on the company’s first game launched in July 2007, the top Facebook poker game is now available on Facebook in Hong Kong and Taiwan.
Online and VOD service ExerciseTV has partnered with founder Mallika Chopra, daughter of Deepak Chopra, to add a new meditation themed channel. Ommm.


Digital advertising technology start-up Oggifinogi secured its series A funding led by Greycroft Partners, with participation from iNovia Capital and Contour Venture Partners, among others.  The Bellevue, WA and New York, NY-based company, which recently hired former Babelgum EVP Michael Rosen as President, builds tools for marketers who buy audience-based media through advertising exchanges, demand side platforms, agency trading desks, ad networks and branded publishers.


Gail Berman and Lloyd Braun’s Berman Braun Productions penned a deal with Starcom MediaVest Group giving the agency’s clients a first-look sponsorship option for all of the producer’s online content, per AllThingsD. The deal, involving brands such as Wal-Mart, P&G and Coke, could be worth north of $100 million.
Video ad platform ShortTail Media has partnered with web video network TidalTV agreeing to cross-market each other’s video ad products. ShortTail, who works with sites such as, is known for its D:30 video ad interstitial unit while TidalTV, a partner in WPP’s GroupM advanced television initiative, sells in-stream video ads for clients including McClatchy newspaper sites.
The IAB unveiled the 16 member companies that are the first to commit to comprehensive self-certification against the IAB Networks & Exchanges Quality Assurance Guidelines, designed to enable the industry to police itself and ward off government regulation of contextual ads. The companies who have agreed to complete the process by early 2011 include: 24/7 Real Media, Adify, AOL/, AudienceScience, Burst Media, Casale Media, ContextWeb, Inc. / ADSDAQ Exchange, CPX Interactive, Fox Audience Network, Google, ScanScout, Specific Media, Traffic Marketplace, Tremor Media, Yahoo and ValueClick Media.
Discovery’s is partnering with Volkswagen to promote the Routan minivan in a multifaceted campaign, with the automaker exclusively sponsoring family travel content on the site and the van being featured in an original web series dubbed “ The Great Getaway.”


Time’s People magazine’s upcoming iPad app is being delayed because of a licensing dispute with paparazzi, reports THR. The notoriously cutthroat community, or rather the agencies that represent it, are banding together to try and secure additional compensation for photos that appear on the app, which People plans to charge $5 to purchase.
The success of leading 3D projection and viewing vendor RealD depends upon Hollywood continuing to produce 3D movies but the higher cost of doing so may lead to studios to pare back their 3D slates, per the WSJ. One of the stumbling blocks continues to be the lack of screens – there is currently about 6,000 3D screens in North America, double the amount from last year.
Wearable display maker Microvision announced it has secured an equity-financing facility, enabling the company to sell up to $60 million of its shares of common stock to Azimuth Opportunity Ltd.


Google’s share of search in the U.S. fell slightly from 66.2% in June to 65.8% in July, with Yahoo (up from 16.7% to 17.1%) picking up the slack, according to comScore. The figures represent a change in methodology by the company, which is mining data based on “explicit core searches” to highlight the impact of contextually driven searches. Google’s share also fell on Total Core searches.
Hitwise‘s panel-based search measurement had Google’s share also declining in July, but by a much smaller margin. Google enjoyed 71.43% of U.S. searches, (down from 71.65%).
The Android OS continued its rapid growth in July on the Millennial Media ad network expanding by another 47% month-over-month to account for 39% of the platform’s usage – second only to Apple devices at 49%. Android, which has grown 690% since Jan. on the network, also officially became the number two OS on the Millennial network, surpassing RIM. The iPad also began to pick up steam as an ad device, with iPad requests growing by 327% month-over-month.


Listen up Music Fans – major label music video venture Vevo has launched its first free iPhone/iPod Touch app, providing unlimited access to some 20,000 videos from 7,000 different artists. Navigate among Top, Premiere or New videos, build playlists or search by artists or song title. There’s even a cool feature allowing you to see what videos are being watched around your location. Many of the videos aren’t available through the YouTube app that comes pre-installed on the phone. The app won’t work on the iPad but Vevo says it is working on a native iPad app for later this year.
Sony announced it is introducing its Wii-like motion-based PlayStation Move controller next month as part of a new PS3 bundle that includes an updated version of the console and a suite of new Move-controlled sports games. The Move 320 GB bundle is shipping on Sept. 17 for $399.
Microsoft revealed plans to tie its Windows 7 mobile operating system to the Xbox 360 platform, enabling Windows 7 users to connect to their Xbox Live accounts from their phones. The integration will begin with 50 Xbox titles but will expand to further casual and hardcore games in the future, according to MocoNews.


Walker Jacobs has been upped to EVP of Turner/SI Digital Ad Sales. A Turner veteran since ’07, he will continue to oversee ad sales and integrated marketing solutions across the web, VOD and mobile platforms. Walker will also continue to report to David Levy, President of Sales, Distribution and Sports for Turner Broadcasting Systems, in New York.


Video sharing site Vimeo, a subsidiary of IAC, launched a new hybrid version of its embeddable video player that can support either Flash or the Apple-preferred HTML5. The player also added a feature allowing you to save videos for later viewing. YouTube has reportedly been working on a similar solution but haven’t gotten there yet, so kudos to Vimeo for recognizing that the Flash/HTML5 war will not be decided for years. Finally, New York-based Vimeo completed an integration with Roku to allow users to view their videos on their broadband-connected televisions. 
Note: Foursquare, the breakout location-based mobile app that captured the media industry’s attention at the SXSW conference a year ago, is being utilized by local businesses and TV networks alike (such as Bravo and MTV) to generate buzz and reward loyal viewers. It’s grown so quickly that it has been the envy of Silicon Valley for months, and reportedly the target of a takeover by Facebook. It’s also been an open secret that Facebook is working on a location-based component of its own and the company called a press conference late yesterday afternoon to announce it, broadcasting it live on the new Facebook Live streaming channel, of course. However the broadcast was horribly delayed past my deadline, but click on the link and I assume you’ll find an archived version of the event.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

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Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: VP, SALES STRATEGY & PLANNING/ABC Family/NY: 10+yrs exp in cable industry, strong media math skills, research knowledge and great technical skills. Apply online req ID 260010 (8/26)

JOB OPENING: MANAGER OF BROADCAST SYSTEMS/NYC: perm. Exp w/Video Encoding, Master Control, Transmission and Automation systems required. Pro-Bel, Omneon and AutoCad exp. a plus.Resume to: [email protected] (8/26)

JOB OPENING: RSRCH DIR/MSNBC/NYC: 6+ yrs exp, TV rsrch. Nielsen systems essential. Strong analytical skills & spreadsheet, written & presentation skills. Interest in news prgrmng. Apply @ req# 1240888 (8/26)

JOB OPENING: SR MANAGER AD SALES RESEARCH/DIRECTV NYC: 5+ yrs in national TV research working w/ sales, pricing & planning. Strong relationship with Nielsen. Apply online search for req#1001150 (8/26)

JOB OPENING: MGR, STANDRD PRACTICES/RADIO DISNEY/BURBANK: Revw commercial copy & audio for policy compliance. review lyrics, video, sweepstakes, online. Knwldg kids issues, COPPA, CARU, FCC, radio Req 257993 (8/26)

JOB OPENING: DIGITAL PRODUCER/NY, MTVNI: Produce content & services for websites, wap, mobile & social media. Project mgmt and digital exp req.  Apply: An EOE/M/F/D/AAP  (8/26)

JOB OPENING: FREELANCE DIGITAL PRODUCER/NY:  European Music Award Show (MTVNI). Req: website content dev and prod, prod & project mgmt exp, site documentation. Apply: [email protected] . An EOE/M/F/D/AAP (8/26)

JOB OPENING: VP PROG & DEV/SUNDANCE CHANNEL-NYC/NY: To create, produce & mng groundbreaking new prgrms & genres (scripted & unscripted); needs 8+ yrs exp & successful track record on national level. Apply: [email protected] (8/26)

JOB OPENING:   SR MANAGER AD SALES RESEARCH/DIRECTV NYC:  5+ yrs in national TV research working w/ sales, pricing & planning. Strong relationship with Nielsen. Apply online search for req#1001150  (8/26)

JOB OPENING:  PRODUCTION COORD/Gameshow Network/Santa Monica:  Production Coord. 3+ yrs exp in Production, Finance, Studio and Field operations. Send Res & CL to [email protected] (8/25)

JOB OPENING:  MGR, SPONSORSHIP SOLUTIONS/TBS/TNT/ATL: Manages strategic dev of innovative, custom, multi-platform sponsorships. Excellent mktg skills/communication/proj mgmt required. Resumes: [email protected] (8/25)

JOB OPENING:  ASST. DRTV MEDIA BUYER/Lockard & Wechsler, Irvington , NY:  Entry level, data entry, self motivated , must like numbers. DRTV agency or sales experience a major plus. Send resume to [email protected] (8/25)

JOB OPENING:  ASSOC MGR/MARVEL ENTERTAINMENT/NYC: Work w/ Consumer Products team, providing business support to category Dirs. 3+ yrs exp.  Excellent communication and analytic skills.  E-mail resumes to [email protected]  (8/25)

JOB OPENING:  EXEC PRODUCER, MKTG, CREATIVE SERVICE/NAT GEO CHANNEL/DC: Creates, produces mktg & promo campaigns. Strong conceptual ideas & mgmt exp. 7+ yrs creative svs exp. Apply: FNG20613 (8/25)

JOB OPENING:  MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (8/25)

JOB OPENING: DEVELOPMENT PRODUCER/DC: Develop, research, and write concepts and treatments for Event Series & Specials programming to be produced by NGT. Apply: . Search job ID #4301. EOE (8/24)

JOB OPENING: EXECUTIVE EDITOR/NYC: Mng licensing editorial staff. 5 yr + editorial & licensing experience. Leadership qualifications, excellent editorial skills a must. Cover letter and resume to: [email protected] (8/24)

JOB OPENING: VP, MVIE PROG/AETN/Los Angeles: VP to dev/execute orig prog fr LT mvies; ptchs/rvw subs/dev projects; 8+ yrs TV network/stdio/cbl prgmr/exp. (8/24)

JOB OPENING: MERCHANDISER /MH USA/NY: Mngs negotiations w/ Creative Agencies, Adv & Promo co’s, Events firms, PR co’s. Also source POS material, VAP pckgng for luxury wines & spirits co. 5yrs+ rel. exp. Rez to [email protected] (8/21)

JOB OPENING: INTEGRATED SALES & MKTG PLNR/FOX HISPANIC MEDIA GROUP/NY: Design, create & execute Integrated Sales proposals for Ad Sales dept utilizing TV, on-line, wireless & print. 2+ yrs exp. Apply: ref FNG20612 (8/21)

JOB OPENING: SVP, SALES/FOX Sports Interactive/NY: Be an integral player who will drive high-growth sales & build high-level relationships. View job/apply: (8/21)

JOB OPENING:  RES ANALYST/Comcast Networks/NYC: Provide support to Advertising Sales, prior exp in media pref. MRI, Simmons, Nielsen, strong computer & interpersonal skills req.|5 (8/20)

JOB OPENING:  3D ANIMATOR/DESIGNER & GRAPHIC ARTIST/CHICAGO: Tribune’s groundbreaking show “Eye Candy” has FT/graveyard shift positions in Chicago.Send us a link w/ your reel. Apply: (8/20)

JOB OPENING:   FREELANCE REPORTERS:  New TV mag. show seeks reporters nationwide to produce original stories. Req. 5+ years exp. producing for television. Energy, science exp. essential. Send resumes, links to [email protected] (8/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled. Clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (8/26)

SITUATION WANTED: FREE PRODUCTION EXEC +10 yrs exp  made the mistake of visiting family in LA for 3 weeks. I’ll be your hard working PA for my last week Aug 23  27, for on-set experience on a dramatic series. [email protected] (8/26)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (8/25)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (8/24)

SITUATION WANTED: VO TALENT Rebecca Michaels available for freelance and in-house projects. Delivers high-quality VO from home studio for all lengths of corporate and commercial gigs. Visit for complete info (8/24)

SITUATION WANTED: ART DIRECTOR & ILLUSTRATOR (NYC) -Outstanding from concept to final. Portfolio: Email: [email protected] (8/24)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – Nielsen, Hisp, Research, Sales, and Presentation experience. Any assignments? Email: [email protected] (8/24)

SITUATION WANTED: FREELANCE TALENT ESCORT/TALENT PRODUCTION ASSISTANT: available for celebrity events, red carpet, award shows, film premieres, etc. Experience greeting and escorting A-list celebrities. Contact [email protected] (8/24)

SITUATION WANTED: ADVERTISING/BRAND MARKETING EXECUTIVE: 20+ years experience in media, entertainment, technology & CPG on both client & agency side looking for full-time or freelance projects. [email protected] (8/24)

SITUATION WANTED:  NYC MARKETER : Brand advocate and protector. NBC Universal & Warner Bros. experience. Holds M.B.A. in Marketing and Brand Management. Contact [email protected] (8/21)

SITUATION WANTED: PRODUCTION MANAGER: 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (8/21)

SITUATION WANTED: FIELD/STORY PRODUCER  Exceptional and fast writer. Diplomatic producer. Skilled at creating emotional stories from set thru post. Budget conscious, client-friendly. Fun. 10+ years exp. [email protected] (8/21)

SITUATION WANTED: FORMER CAA AGT (10 yrs.) Deep rolodex. Repped A list music & tv talent. Negotiated multi-million $ contracts worldwide & entertainment marketing support/business dev to Fortune 500 companies. [email protected] (8/21)

SITUATION WANTED: WRITER’S ASSISTANT – FILM/TV (LA). 6+ yrs. experience as an Executive/Legal Assistant. Former Feature Development Intern at Participant Media. Final Cut Pro. MFA, MA, and BA degrees. [email protected] (8/21)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY: -5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display,video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (8/21)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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