A CYNOPSIS MESSAGE FROM DIRECTV

Cynopsis: DIGITAL

08/12/10

Good morning, it’s Thursday, August 12, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

The iPhone will face its toughest test to date as Motorola‘s hotly anticipated Droid 2 ($200 w/ a 2 year Verizon contract) hits stores on Thursday, the first phone to run on Google’s new Android 2.2 operating system and the first to ship with the ability to play Adobe Flash 10.1. This means that users will be able to go to any broadcast website and view full episodes of TV shows, and enjoy all the requisite sharing features. It also sports a 5-megapixel camera and a 1 Ghz processor, making DVD-quality video capture possible. The launch represents a moment of truth of sorts for Adobe’s Flash technology, which has been unceremoniously booted off all Apple products. It is the first of several upcoming handsets that will support the Flash 10 player, including the HTC Incredible, the Samsung Galaxy S, Motorola Milestone, Droid X.
 

 
The PBS WORLD 24/7 multicast channel featuring documentary, nonfiction and news programming announced it is expanding its content and audience platforms with two grants from the Corporation for Public Broadcasting (CPB). The grants, totaling $2.5 million, funded a recently completed research and development project focused on increasing access and inclusion for the WORLD service, implementation of a web presence and the fourth year of the WORLD television channel.
 

 
Mobile phone image recognition technology developed by Pongr will be featured in the Sept. issue of Marie Claire magazine presented as the “Snap to Buy” program. Users will be able use their handsets to snap a picture of products to pull up more information, access offers or to purchase products directly from more than 200 luxury brands.
 
LGBT publisher Echelon Magazine has launched its first two digital magazines, providing sharing features and links additional information from advertisers.
 

 
Leading U.S. satellite TV broadcaster DirecTV, the second largest multichannel video distributor in the U.S. behind only Comcast, has signed a deal with Google to sell commercial time on a selection of lower-rated channels including Bloomberg, G4, Fox Business and TV Guide. The auction-based Google TV ads system will resell commercial time on the platform, as it has been doing on Dish Network. When combining the two, marketers – who can use the system to target specific demos – will be able to reach 33 million homes in all. Google announced a deal with Dish last spring to integrate the upcoming Google TV platform with Dish Network’s set top boxes, but no such deal with DirecTV has been yet been reached.
 
Interactive video technology provider Qoof is introducing an in-video advertising app platform this morning, allowing advertisers to easily insert custom apps into existing rich media assets that can then be distributed across third-party players and multi-screen advertising platforms – including websites, affiliate networks, ad networks, social media outlets and social gaming locations. The platform provides historical and real-time reporting capabilities that can monitor each app independently to help clients determine which app is best moving the needle. Qoof offers a pre-existing library of apps including photo viewers, customer reviews, product and pricing information, store availability and in-player checkout.
 

 
Comcast EVP David L. Cohen suggested that the company has no incentive to withhold NBC programming from Pay TV competitors online and noted that placing government restrictions now on new online business models before they have time to develop would have a detrimental affect on the Comcast/NBCU merger, reports the Philadelphia Inquirer. Comcast has begun taking out full page ads in several D.C.-focused publications to plead its case to government officials and has already spent an estimated $90 million on the merger.
 
Apple‘s Japan subsidiary has agreed to replace first generation iPod nano MP3 players that have overheating problems, per Reuters.
 
Online video platform provider Ooyala unveiled an iPhone app that allows publishers upload and publish video directly from the iPhone 3GS or iPhone 4.
 

 
U.S. Broadband penetration improved only slightly from a year ago, from 63% to 66% of American adults, according to a new Pew Internet & American Life study conducted among a sample of 2,252 adults. African Americans represented one bright spot, growing from 46% last year to 56% penetration – a 22% increase, with the gap between whites and blacks shrinking to 11 points. But 29% of U.S. adults still aren’t broadband-connected and don’t seem to be in a hurry to do so. The 21% of the Americans who don’t use the internet at all say they’re “just not interested” (31%), don’t have a computer (12%) or find it “too expensive” (10%). When asked if they know enough about computers and technology to start using the internet on their own, just one in five non-users (21%) say that they do while six in ten (61%) say that they would need someone to help them.
 
After a 10% Q1 spike, E-Commerce sales again crept up 9% during Q2 from a year ago to reach $32.9 billion, according to ComScore, a cause for cautious optimism going forward. Consumer Electronics (excluding peripherals), Computer Software, Computers/Peripherals/PDAs, and Books & Magazines were among the best selling categories.
 
U.S. Retail E-Commerce (Non-Travel) Growth Rates
Excludes Auctions, Autos and Large Corporate Purchases
Quarter    E-Commerce          Y/Y % Change
          Spending ($ Millions)______________
­­­­­Q1 2007         $27,970                  17%
Q2 2007         $27,176                  23%
Q3 2007         $28,441                  23%
Q4 2007         $39,132                  19%
Q1 2008         $31,178                  11%
Q2 2008         $30,581                  13%
Q3 2008         $30,274                   6%
Q4 2008         $38,071                  -3%
Q1 2009         $31,031                   0%
Q2 2009         $30,169                  -1%
Q3 2009         $29,552                  -2%
Q4 2009         $39,045                   3%
Q1 2010         $33,984                  10%
Q2 2010         $32,942                   9%
Source: comScore, Inc.                                 
 

 
Encouraged by the 3 million+ sales of the iPad, Dell will begin taking presale orders for its Streak tablet today and begin selling it in stores on Friday. Previewed at CES in Jan., the 5″ touchscreen Streak adds the ability to actually make calls (it sells for $300 with a 2 year AT&T contract and $549 without one), but it does not run on the new Android OS (it runs on an older version) and does not as of yet support Flash.
 
Nintendo says it has now sold more than 30 million Wii’s in the U.S. in just 45 months, making it the fastest selling gaming console ever.
 
Just in time for the PGA Championship, Comcast’s Golf Channel has upgraded its mobile apps for the iPhone and Android and launched an enhanced mobile WAP site targeting BlackBerry smartphone users. New content includes instructional video tips (how do you hit the ball straight when it’s above your feet?), equipment info., golf course profiles and the ability to create customize leaderboards to follow only the players you are interested in.
 

 
Multiplatform horror hub FEARNet has hired Lionsgate’s Peter Block to serve as President and GM of the company, a joint venture between Sony Pictures Television, Lionsgate and Comcast. Peter oversaw the production of a slew or horror features at the studio including the lucrative “Saw” franchise. He replaces Diane Robina, who served as the President of FEARNet while also working at the TV Guide Network. Diane will remain with FEARNet through the fall, before turning her full attention to Lionsgate’s TV Guide Network as EVP/Programming, Production and Marketing.
 
Former head of digital for Michael Eisner’s Topps division Steve Grimes has been tapped as SVP/Digital Media for MTV Network’s Comedy Central. He reports to Erik Flannigan, EVP of the division, in the network’s New York City office.
 
Rob Ellis has been appointed Managing Director of UK interactive media services company Telecom Express.

A CYNOPSIS MESSAGE FROM WESTDOC

 
Elektra Records has launched elektra60.com, an interactive website powered by Cisco’s Eos media platform to celebrate Elektra’s 60 years in the music business. (Wait for it, it takes a while to load.) The site revolves around a timeline that allows you to scroll all the way back to 1950 and pull up sample tracks and album profiles of previous Elektra releases, or filter your selection by artist or media. For instance, click on The Doors to find biographical info, a few tracks and a couple of live grainy videos from back in the day (such as renditions of “Roadhouse Blues” and “Light My Fire.”) Or check out this live footage of Bob Dylan contemporary Phil Ochs, singing I Ain’t Marching Anymore, one of the gone but not forgotten artists signed by Electra Founder and Chairman Jac Holzman. Elektra’s use of the Eos platform (the Timeline interface was designed by the digital agency Rokkan) builds on a growing partnership between Cisco and Warner Music, Elektra’s parent company, to create interactive, immersive sites to help fans reconnect with old favorites and perhaps stumble upon something new.
 
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
08.12.10

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ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: NEWS DIRECTOR WANTED SW medium market. 5 yrs minimum News management. Successful ratings growth, budget & new media exp; hiring & teaching skills. Resume, philosophy, refs & salary to [email protected] (8/19)

JOB OPENING: SR. DIGITAL RESEARCH ANALYST/VH1/NYC: 1+ yrs media research; Exp w/web analytics such as Omniture, comScore, Media Metrix, Nielsen//NetRatings, @Plan, Forrester, eMarketer; EOE/M/F/D/AAP www.mtvnetworkscareers.com (8/19)

JOB OPENING:  WEB PRODUCER/Eco science non-profit org/NYC-area:  Edit, post multimedia content to Web; 7+ yrs online prod, reporting. Exp w/social media outreach, SEO, site traffic analysis. Apply: [email protected] (8/19)

JOB OPENING: DIR, OXYGEN NEW MEDIA RSRCH/NY: NEW RSRCH POSITION. The Rsrch team for Oxygen is growing! Produce insights to help drive new media decisions & overall content & rev. strategies.Apply: www.nbcunicareers.com job #1239782 (8/19)

JOB OPENING: SR. ANALYST, OXYGEN NEW MEDIA RSRCH/NY: NEW RESEARCH POSITION. The Rsrch team for Oxygen is growing! Handle prod/analysis of web, mobile, social & interactive consumer data.  Apply:  www.nbcunicareers.com job #1195467 (8/19)

JOB OPENING: SR. RSRCH ANALYST, WOMEN @NBCU/NY: NEW RSRCH POSITION FOR NEW VERTICAL! Support VP & SVP generating new insights to engage NBCU advertisers & their agencies. Apply @ www.nbcunicareers.com job # 1242719 (8/19)

JOB OPENING:  DIGITAL MEDIA/Sesame Workshop/NY: Seeking freelance game producers, production assistants,and a QA manager to work on various digital platform projects. [email protected] (8/19)

JOB OPENING: SR ACCT EXEC(5)/Disney Interactive/SF/Chi/LA/NY/ATL: Online media, branded ent & mobile sales. Over 20 sites incl. Disney.com & Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp a must. [email protected] (8/19)

JOB OPENING:  NEWS DIRECTOR/San Diego: 6 News seeks qualified candidate to oversee all aspects of News programming. Previous experience at medium-small market CW, IND or Fox affiliate preferred. Email [email protected] (8/19)

JOB OPENING: SR COUNSEL/MTVN Bus. & Legal Affairs/NYC: Working w/ BALA team to support Content Dist & Mktg. Advise on variety legal buz matters.  4-7 yrs  relevant in-house or law firm exp req’d. Apply: www.mtvnetworkscareers.com (8/18)

JOB OPENING: FORMAT PRODUCER/AETN/Stamford, CT:  www.aetn.com 3 mon project  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=77230 (8/18)

JOB OPENING: SALES PLAN’R/BET/NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must.Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (8/18)

JOB OPENING: MANAGER, DIGITAL BRAND/National Geographic/NY:  to sell nationalgeographic.com as well as all NG global media assets. To apply, go to www.nationalgeographic.com/jobs . EOE (8/18)

JOB OPENING: MEDIA ASST/NYC:  Fast growing Media Dept of Global Corp: Seeking a detail-oriented, resp person to work on various media accts. Strong PC, comm & mathematical skills are a +. B.A. req’d. Res to: [email protected] (8/18)

JOB OPENING: ACCOUNT SUPERVISOR/Dynamic Logic/NYC: 5+ yrs exp digital advertising research. Acct leadership. Build/maintain client relationships. Analyze/interpret data. Apply: www.dynamiclogic.com Dynamic Logic is an EEO Employer (8/18)

JOB OPENING: SYNDICATION DIST EXECS: Resourceful, self-starting, exp regional sales execs to join estab. syndie sales team. Strong negotiating skills. Nielsen data analytical skills a must. Resume: [email protected] (8/17)

JOB OPENING: DIR, DIGITAL MEDIA/Sí TV/LA: www.sitv.com/sitv-jobs: 5+yrs exp.Manage all online content. Provide social network strategy, best practices & tactics to grow online fan base & on-air viewership. Network exp req EOE (8/17)

JOB OPENING: SR. DEVELOPMENT EXECUTIVE/Hoff Productions/NY-DC: Celebrated global producer of factual television seeks a talented, smart, well-connected, creative development leader. Frequent travel required http://bit.ly/bNHemn (8/17)

JOB OPENING: ONLINE SALES COORDINATOR/tvguide.com/ NY: support team w/campaign & creative mgmnt. Liaison btwn agency & Ad Ops, assist w/billing discrepancies/process invoices, support planners w/day to day. [email protected] (8/17)

JOB OPENING: JUNIOR WEB DESIGNER/Nickelodeon Digital/NYC: 2+yrs exp. web pg desgn, contnt desgn, & concpt devlpmnt, Strng knwldge Photoshp, Flash, Illustrtor, Dreamwver, Strng design skils. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/17)

JOB OPENING: SNR DIRECTOR, DIGITAL MARKETING/Nickelodeon/NYC: 12+yrs digi mkting exp. in mkting/ad agency or w/in Ent/Media, Exp in emrging media, Innovator, Strng strategic & analytc ablty EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/17)

JOB OPENING: MANAGER, DIGITAL MARKETING/Nickelodeon/NYC: 5+yrs digital mrkting exp. in Ent/Media/Ad space, Strng knwldge of online display, Strng presentation & analytic skils. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (8/17)

JOB OPENING: DIRECTOR, DIGITAL CUSTOMER RELATIONSHIP MANAGEMENT/Nickelodeon/NYC: 10+yrs tactical mangmnt or similr exp., Strng knwldge of database & direct mrkting/advrtising. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (8/17)

JOB OPENING: INTGRTED MRKTNG COORD/fuse/NY: Asst strat mrktng manger w dev & execution of revenue genratng multipltfrm intgrted mrktng opp.2+yrs mrkting w/in netwrk, media, agency enviro. Send rez to [email protected] “MC” in subj (8/17)

JOB OPENING: DIRECTOR, PROMOTIONS & MERCHANDISING/PRN/Sherman Oaks CA: Identify/execute merchandising & promo opportunities across all Premiere platforms. EOE Cover/resume: [email protected] More info: www.Premiereradio.com (8/17)

JOB OPENING: SENIOR RESEARCH MANAGER/ NYC: 7+ yrs. Primary/Consumer research (a must). TV and/or Agency experience required. More info at: www.canoe-ventures.com/careers. Canoe voted “1 of the Top 10 places to work in Cable” (8/17)

JOB OPENING: LOG SUPERVISOR/SIRIUS XM RADIO/NYC: Supervision of Log Assembly. 5+ yrs traffic exp. 2-3 yrs supervisory exp. Well versed in traffic systems. EOE/M/F/D/AAP. Apply http://www.sirius.com/careers (8/17)

JOB OPENING: SR DIR, ALT & RLTY PROG/AETN/LA: Resp edtrl ovrsght crrnt n/w sries & progs; dev nw edtrl contnt fr LT. 5-10 yrs prog/prod exp cble n/w. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=77202 (8/17)

JOB OPENING: DIR RESPONSE/ACCT EXEC/IPG AD SALES/NYC: Sell ads/listings to Short & Long form Direct Response advertisers.3-5 yrs of media selling exp TV and/or interactive ad sales. Track rec of success. www.rovicorp.co m job 8780 (8/17)

JOB OPENING: SUPR, PROG INVENT/Rainbow/NYC: Mng projs related to inventory admin for cable nets. Anlyz/review contracts & inv data. Exp in invent admin, Fam w/contracts & solid analytical skills a mus. www.cablevision.jobs #11403BR (8/14)

JOB OPENING: LICENSING MGR, LATIN AMERICA (NYC): Leads retail strategy & drives profitability 5+ yrs. exp. Excellent organizational skills & ability to multi-task in fast-paced environment BA/BS deg. req. [email protected] (8/14)

JOB OPENING: AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision NYC:  Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing, Spanish fluent a + EOE Resumes: [email protected]   (8/13)
        
JOB OPENING:  DEPUTY ENT EDITOR/New York, NY:  Conceiving, writing and editing online content, including frequent blog posts, slide shows, special features. Apply: nbcunicareers.com Job #1242079 (8/13)

JOB OPENING: MARKETING MGR/Mun2/Universal City, CA:  Exp in affiliate, consumer mktg & cable distribution req & understanding of US Hispanic and/or Multicultural/Ethnic consumer. Apply: nbcunicareers.com Job # 1219561 (8/13)

JOB OPENING:  DIR OF FINANCE/Multi platform kids ent.co /Burbank:  Needs  P/T 3days a wk.  Understanding of children’s properties & cross media platforms. Expert fin’l modeling & hands on attitude req’d. [email protected] (8/13)

JOB OPENING:    INTEGRATED MKTG MGR/fuse:  Dvlp/execute revenue generating multi-platform integrated mktg opps 4 potential/existing Ad Sls clients. Dvlp promo/spnsrshps 4 dig pltfrm. Apply: www.thegarden.com employment @bott #2010-503
 (8/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  AD SALES, MARKETING/Rainbow/Woodbury, NY: Unpaid, must be able to get College credit, 2 openings. See full posting and apply to www.cablevision.jobs req id 10523 (8/18)
 
FALL INTERNSHIP CREDITS ONLY:  FEARnet WEB PRODUCTION INTERN wanted to prepare text, images & video for publication online. Experience w/ Photoshop & blogging software. Passion for horror genre a must. Email resumes to [email protected]  (8/18)

FALL INTERNSHIP CREDITS ONLY:  FEARnet WEB VIDEO INTERN: Experience w/ on-set equipment, Final Cut Pro, digitizing & encoding media. Passion for the horror genre a must. Email link to your demo reel & resume to [email protected]  (8/18)

FALL INTERNSHIP CREDITS ONLY:  FEARnet GRAPHIC DESIGN INTERN wanted to help Mktg Team in designing online graphics. Experience w/ Photoshop, Illustrator, Flash. Passion for the horror genre a must. Email portfolio & resume to [email protected]  (8/18)

FALL INTERNSHIP CREDITS ONLY:  A/V MARKETING INTERN wanted to help prepare LIONSGATE trailer & TV spot submissions. Familiarity w/ A/V formats, Quicktime, Handbrake, Final Cut & DVD Studio Pro a plus. Email resume to [email protected]  (8/18)

FALL INTERNSHIP CREDITS ONLY: PROGRAMMING RESEARCH/Oxygen Media/NYC: Learn about tv from the inside out. Intern will increase analytical skills and learn Nielsen tools. Skills: Excel, PowerPoint, Passion for tv. Contact [email protected] (8/17)

FALL INTERNSHIP CREDITS ONLY:  Oxygen Media/NBCU/NY/ SOCIAL MEDIA INTERN: Must be eligible to earn college credit, able towork2-3 full days during fall semester, passionate about TV & social media. Resume to [email protected] (8/13)

FALL INTERNSHIP CREDITS ONLY:  TV PROD INTERN/NY: handle fast-paced position for a min of 10 hrs per wk. Addt’l hours may be banked. Must have basic knwldg of Excel & Word. Prior office exp is a +. Please contact [email protected] (8/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  SALES/BIZ DEV EXECUTIVE w/10+ years experience is looking for position in sales, biz development, licensing, project management, and media sales/planning.Contact: [email protected] (8/19)

SITUATION WANTED:  NYC – MARKETER . Brand advocate and protector. NBC Universal & Warner Bros. experience. Holds M.B.A. in Marketing and Brand Management. Contact [email protected] (8/19)

SITUATION WANTED: MEDIA, TV & FILM SALES. 6+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and strong Rolodex of clients, email [email protected] (8/18)

SITUATION WANTED:  ASSOCIATE PRODUCER/RESEARCH & LICENSING:looking for short-term freelance projects. 7+ yrs. experience in television/film/online. Good rates. Great with deadlines. Contact: [email protected] (8/18)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable.  Seeking FT/PT or Temp-to-Perm position: [email protected] (8/17)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/17)

SITUATION WANTED: ASSOCIATE PRODUCER/RESEARCH & LICENSING: looking for short-term freelance projects. 7+ yrs. experience in television/film/online. Good rates. Great with deadlines. Contact: [email protected] (8/17)

SITUATION WANTED: Executive Assistant position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/14)

SITUATION WANTED: Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected]   (8/13)
 
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