A CYNOPSIS MESSAGE FROM GOLTV

Cynopsis: Sports
04/05/12

Good morning. It’s Thursday, April 05, 2012, and this is your first early morning Sports briefing.

NBC Sports Group is giving the 2012 U.S. Olympic Team Trials a primetime showcase. The United States Olympic Committee and the NBC Sports Group announced that the television schedule for the Trials will score a record 67.5 hours of event coverage, including 43 on NBC Sports Network and 24.5 on NBC. Broadcasts will spotlight 10 sports, including live primetime coverage of trials for diving, swimming, gymnastics and track & field, as well as events for water polo and field hockey. Coverage begins on Sunday, April 22, on NBC Sports Network with wrestling competition from Iowa City, Iowa, and wraps up on Sunday, July 8, with the U.S Women’s Water Polo Olympic Team taking on the Chinese Olympic Team. In addition, NBC Sports Network and Universal Sports will re-air a combined 117 hours of trials coverage.

On the Air

The NFL released its preseason schedule, with notable games that include Manning’s new team, Tebow, and, in all likelihood Andrew Luck. Of course, NFL Network kicks things off with the previously announced Cardinals/Saints Hall of Fame Game on Aug. 5.

CBS, which will host Super Bowl XLVII, is offering two preseason games this season, including a Bears/Giants matchup on Friday, Aug. 24 at 8p before wrapping up with the Texans and Saints the next night on Aug. 25 at 8p

ESPN will televise four games as part of its preseason schedule beginning Thursday, August 9 with a Packers/Chargers game at 8p. Other contests include Cowboys/Raiders on Aug. 13, Eagles/Patriots on Aug. 20 and Cardinals/Titans on Aug. 23. All of the games will run at 8p. In addition, ESPN Deportes will once again offer a Spanish-language production of MNF preseason and regular season games in 2012.

FOX gets the ball for three preseason games. The action starts on Thursday, Aug. 16 at 8p featuring the Bengals/Falcons. The next night finds the Lions/Ravens. FOX’s preseason wraps up on Aug. 26 with the 49ers/Broncos.

On NBC, the SNF preseason kicks off on Sunday, August 19 with the Steelers hosting the Colts, who own the first pick in the upcoming NFL Draft. The second matchup showcases the Jets and Panthers on Aug. 26. Both games will run at 8p.

ESPN’s telecast of Baylor beating Notre Dame for the 2012 NCAA Women’s Basketball Championship, handed the channel with 3.2 rating, 3,137,000 households and 4,244,000 viewers, according to Nielsen. That score marks the network’s highest-rated and most-viewed NCAA Women’s Basketball Championship since 2004, with year-to-year increases of 14%, 12% and 11% percent respectively. ESPN’s three-game Final Four coverage also marked the network’s most-viewed Final Four average since 2004, averaging a 2.6 rating, 2,600,000 households and 3,635,000 viewers. ESPN’s digital platforms, ESPN3 and WatchESPN, posted double-digit growth with a 16% bump in viewership on ESPN3 compared to 2011.

On Sunday, MLB on TBS returns for a fifth consecutive season on Sunday, with the Rays hosting the Yankees at 1:30p. Ernie Johnson calls the game with analyst John Smoltz. Overall, play-by-play commentators for the 2012 season will include Johnson, veteran TBS announcer Brian Anderson and long-time broadcaster Dick Stockton. They will be paired with a combination of returning TBS analysts Ron Darling, Dennis Eckersley, Smoltz and David Wells.

Saturday’s Grand-Am Rolex Sports Car Series race on SPEED saw a 13% jump in households over year-ago numbers with a .34 score over the equivalent race in 2011. The race also scored a 77% increase among M35-54 (.46 vs. .26) and 64% climb among M18-49 (.23 vs. .14).

Vin Scully will be part of MLB Network’s Opening Day game tomorrow night, with the network featuring a simulcast of his call of the Los Angeles Dodgers at the San Diego Padres tomorrow at 7p. The game, which is the only scheduled prime time matchup on Opening Day, marks the return of the channel’s package of 30 Games, 30 Clubs, 30 Days to start the season. MLB Network’s simulcast, which is subject to local blackouts, will televise Prime Ticket’s feed of the game.

Dial Global reportedly announced that 20.6 million people tuned in to hear the radio broadcast of the NCAA Men’s Basketball Final Four. The games aired on 512 radio stations nationally with Dial Global commissioning the study via Edison Research.

New speakers announced for the Cynopsis Sports Business Summit. John S. Brody, President, Partnership and Business Development at Wasserman Media Group and Vince Thompson, President/CEO of MELT will both be joining the discussion set for Tuesday April 24 in New York. Join us for some terrific discussions! Register now at this site: http://www.cynopsissportssummit.com/

A CYNOPSIS MESSAGE

New Dodgers owner Earvin “Magic” Johnson will hold a talkback with ticket holders following the performance of Broadway play Magic/Bird on Friday, April 13th. The discussion will take place at the show’s Longacre Theater where the basketball great will speak with the audience and give his thoughts in the show. Magic/Bird will officially open with a 7p performance on Wednesday April 11th.

Major League Baseball Properties announced a multi-year extension of their sponsorship agreement with The Scotts Company that will keep Scotts as the “Official Lawn Care Company of Major League Baseball.” Scotts will launch a new platform dubbed “Take The Field” during Opening Week designed to celebrate the return of the sport and feature new, MLB-themed advertising, a social media program linked to a donation to Boys & Girls Clubs of America and a presence at the MLB Fan Cave in New York.

Imagine a sports fan tool designed to keep audiences away from their team’s information. Heineken is launching a new app, Keep it Legendary, that will offer a set of tools (accessed through the Heineken Facebook page) designed to block game spoilers for fans through the app’s Fever Keeper, including news, scores, goals scored by players, etc., until users are ready to access them later.

Olympic partner Procter & Gamble announced its sponsorship of 28 U.S. Olympic and Paralympic hopefuls for the London 2012 Olympic and Paralympic Games. The athletes will subsequently represent 13 P&G brands, including Tide, Crest, Duracell, Gillette, Pampers and others at the London 2012 Games. Overall, the company will sponsor more than 150 athletes around the world.

Digital Fields

ESPNRadio.com announced that the site logged its best month ever in March since it first launched 11 years ago, with nearly 1.51 million page views from users listening between 30-60 minutes of digital audio through the ESPN Audio NOW Player. That marks an increase of more than six times (up 511%) over the same month last year. The site also generated more than 3.22 million unique visitors (up 11%) and nearly 27 million total page views (up 36%).

Bloomberg Sports is creating new sports applications for fantasy players — delivering both the “MLB Front Office” Draft Kit 2012 as well as the Front Office Trade Analyzer 2012 (live in April) for Windows Phone in time for the 2012 baseball season. The Draft Kit and Trade Analyzer will seek to allow users to quickly manage their draft lists, pin Live Tiles for individual player cards to the phone’s Start Screen, which offers a direct link to the player’s stats, projections, and news. Bloomberg Sports will also be developing a product for fantasy football for Windows Phone to be released in the early fall.

Online voting for the Madden NFL 13 cover athlete continues, with 16 million votes so far, already besting last year’s tally of 13 million votes. Voting continues through April 25 when the next Madden NFL 13 cover athlete will be announced on ESPN’s SportsNation at 5p.

The Main Event

Opening Day of MLB with games on ESPN2, MLB Network and WGN. Also, the NHL’s Rangers/Penguins matchup looks sweet on NBC Sports Network.

 A CYNOPSIS MESSAGE

ON THIS DAY in 1896: The first modern Olympic Games officially opens in Athens.

Answer to Our Last Sports Trivia Question: With what team did Bo Jackson make his MLB debut? The Kansas City Royals. Kudos: Steve Posnock-Nielsen/NY; Barry McMullin-Professional Bull Riders/NY; Larry Novenstern-Orion Trading/NY; Deborah Kapetanakis-Universal McCann/NY; Larry Kahn-Golf Channel/Orlando; Pete Gautieri-A&E Networks/Stamford; James Taguchi-WTVR/Richmond; Patty Youngross-GroupM Matrix/Atlanta; David Perlmutter- Mediaocean/Chicago; Scott Wallace-Showtime Networks/Overland Park; Kevin Micklo-Initiative Media/Chicago; Candice O’Connor-GreenLeaf Media Services/Flower Mound; Roman Saienni-FOX Sports/LA; Larry Hutchings-Retired/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City; Willie Price-American Forces Network/Riverside.

In The Know: What player holds the record for best overall score at the Masters? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
04.05.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: DIR PRIC’G/PLAN’G/Fox Cable Ntwks/NY: Dirct daily anlysis of profits of ad rev for portfolio ntwks. BS/BA req. + 3-5 yrs ad sales or media buy’g exp. More info: www.foxcareers.com FNG0001096 (4/12)

JOB OPENING: MANAGER, RESEARCH/OWN/Oprah Winfrey Network/LA: Must have show testing, survey development, ratings analysis, Star & Npower exp. Apply at http://careers.own.tv (4/12)

JOB OPENING: BUYING ASSISTANT/OFFICE ADMIN/SADLER STRATEGIC MEDIA/STUDIO CITY, CA: Sm political media shop needs right-hand assistant. Strata exp a plus. Be my apprentice, great opportunity. Apply: [email protected] (4/12)

JOB OPENING: DIGITAL SALES RESEARCH MGR/NBCUniversal/NY: 3-5 years exp for CNBC Digital Sales/Research role. Manage research across digital properties; present to management & clients. Apply: nbcunicareers.com Job#5109BR (4/12)

JOB OPENING:  MGR, PRICING/PLNN’G/Fox Cable Ntwks-NY: Resp for daily components of Sales Plann’g function incl. short term tactical report’g & inv. mgmt. BS/BA req. + 3-5 yrs ad sales or media buy’g exp. www.foxcareers.com FNG0001086 (4/11)

JOB OPENING: SERIES PRODUCERS, APs, PAs/NYC: for multiple web series. Previous exp in talk, studio shows. Smart, easy-going, must be extremely detail oriented & calm under pressure. No crying! [email protected] (4/10)

JOB OPENING: MGR SALES PLANNING/ESPN/NY: set digital pricing for Sales, manage team of Digital Planners, strategize new digital ad opportunities; 2+ years in digital media; mgmt. experience preferred-http://espncareers.com ID 33660BR (4/10)

JOB OPENING: DIR, OAP/Fox Movie Channel/LA: Resp. for all OAP, incl. the creation of promos, menus, snipes, billboards, sales reels, etc. Supv OAP team. Create/track budget. BA/BS, 5-7 yrs OAP exp. www.foxcareers.com. FNG0001069 (4/10)

JOB OPENING: DIRECTOR, SALES RESEARCH (TEMP) CW/NY: Prod tracks & trending rprts on ntwk/Assess chnges in vwr engmt/Nielsen, Rentrak, TRA, Kantar, MRI/Dgre pref/6+ yrs natl rsrch exp. App to www.warnerbroscareers.com #130346BR (4/7)

JOB OPENING: MGR, INTEGRATED SLS/MKTG/Fox Networks/NY: Create, design & dev. integrated sls & mktg sponsorship opps for FOX Soccer & Fuel TV Ad sales. BA/BS req. 3-5 yrs exp mktg/adv in TV/media sales. www.foxcareers.com. FNG0001059 (4/7)

JOB OPENING: DIRECTOR OF SALES/REELZ/LA: Build & maintain relationships in the LA market. 4-6 yrs exp in selling advertising, media or cable. Send resume to: [email protected] (4/7)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1 yr DR/TV Sales Plner exp. Pref’d/BA req’d. Dir resp Agency Buying/Plan exp. a +. Faml w/ rsrch tools MRI, Nielsen. Full desc at www.tv-one.tv (4/7)

JOB OPENING: TALENT EXECUTIVE BOOKER/NYC: National Daytime Talk Show looking for experienced Talent Executive/Booker. Please send resumes to [email protected] (4/6)

JOB OPENING: VP/DIRECTOR OF YIELD MANAGEMENT/NYC: The VP/Director of Yield Management (NYC) is a critical role in maximizing yield and revenue for VEVO. MBA and 5+ years of yield management experience preferred. Apply @ http://www.vevo.com/About/Careers (4/6)

JOB OPENING: DIG SALES PLANNER/NYC: Dvlp strong, creative media plans for THR 1-2 years digital planning exp req’d, strong xls, ppt kwdg, exp w/3rd party ad server i.e. dart req’d. Resume to: [email protected] (4/6)

JOB OPENING: INTEGRATED MKTG MGR/Fuse/NY: Asst in dvlp of multi-pltfrm mktg. Dvlp spons. for dgtl pltfrms, meets advrtr & ntwrk needs. BA & 5 yrs mktg exp in ntwrk/cable TV, ent, media, or ad agency. Apply: http://bit.ly/HljSG0 (4/6)

JOB OPENING: WRITER/PROD/CROWN MEDIA/Studio City: Oversee high volume of On-Air Promo creative material from inception to delivery. More info & apply: http://www.hallmarkchannel.com/jobs (4/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: CHILDREN’S MEDIA/Located in LA: Willing to relocate. tv seg producer with Child Ed and journalism background, and over 12 yrs working with children. email: [email protected] (4/12)

SITUATION WANTED: RIGHTS CLEARANCES PROFESSIONAL/(NY): 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (4/12)

SITUATION WANTED: DP/Editor/LA: 15+ years exp. Reality, Corporate, Music Video, News, Live, New Media. ABC, CBS, CNN, FOX, NBC, ESPN; Full Pkg. Mobile FC Edit System. [email protected] (travels) (4/11)

SITUATION WANTED: PRODUCER/LA: 10+ years exp. Field & Story; Shooter; Casting; Discovery, NBC, VH1, E!, CMT, Disney, History, CNN, etc. LA based, can work local in NY. [email protected] (4/11)

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w/strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (4/11)

SITUATION WANTED: PRODUCER’S REP/SHOW DISTRIBUTOR: Successful media entrepreneur & sales vet seeks to rep sales for produced content in a variety of genres to domestic & intl. outlets. Email [email protected] for info.  (4/11)

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w/strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (4/10)

SITUATION WANTED: MBA SUMMER INTERN (NYC, SF, LA): MarCom Specialist; focus in Strategy, Social Media Mgmt & Analytics; Ad Agency & Int’l exp; strong interest in technology + media space: http://about.me/jfchang (4/10)

SITUATION WANTED: MBA SUMMER INTERN (NYC, SF, LA): MarCom Specialist; focus in Strategy, Social Media Mgmt & Analytics; Ad Agency & Int’l exp; strong interest in technology + media space; http://about.me/jfchang (4/10)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (4/7)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.