Thursday, April 30th, 2009



Iron Man: Armored Adventures premiere sets records

and helps Nicktoons Network win with boys!

Iron Man soars, the best B6-11 + K6-11 ratings for a Nicktoons original series premiere ever!
Nicktoons beats Cartoon Network and Disney XD with B6-11 at 7:30p!

Q1, 09 is Nicktoons highest rated Q1 ever!

Source:The Nielsen Company.Live Cvrg AA%. NKTN’s original series premieres, M-SU 6A-6A,9/27/04-04/24/09.NKTN, TOON, DXD7:30P-8:00P, 4/24/09. NKTN, M-SU 6A-6A,Q1 comparison04-09. M6-11 & P6-11.Subject to qualifications.

Cynopsis: Kids!


Good morning. It’s Thursday, April 30, 2009, and this is your first early morning Kids briefing.

The Muppets of Plaza Sesamo and Mexican celebrities are addressing the new flu emergency in a series of pubic service announcements (PSA) aimed at kids.  Sesame Workshop and Mexico’s Grupo Televisa have produced four PSAs featuring the Plaza Sesamo Muppet’s Pancho and Lola as well as celebrities Lucero, Jorge Poza and Adrian Uribe, which empower kids with things they can do during this period.  The PSAs, which have already begun airing on Televisa, encourage kids to tell a parent if you feel sick, and if you are sick don’t go to school or outside, cover your mouth with a tissue or arm if you sneeze or cough and throw away that tissue in a covered trash can, and of course, wash your hands with soap and water several times a day for at least 20 second.  Plaza Sesamo’s Education and Research team worked with Mexico’s Ministry of Health to develop the PSA scripts.  The PSAs are being offered to several government organizations to extend the message in Mexico including the Ministry of Health, the Ministry of Education, the Government Workers’ Social Security and Services Institute (el ISSSTE) and Mexico City’s public transit system.

Cookie Jar Entertainment launches a new primetime label, The Jar, and names Tom Mazza as EVP and Head/Worldwide TV.  Mazza will run The Jar and also manage the company’s development and production departments as well as sales and distribution, program acquisition and international co-productions.  Mazza previously served as President, Columbia TriStar Network Television, and toiled for 12 years at Paramount Network Television, the latter where he was responsible for all primetime TV development as well as its roster of writers and on-air talent.  Under The Jar, Cookie Jar is developing a primetime-targeted network shows, including more than a dozen scripted series including those from writers such as Steven de Souza (Die Hard, 48 Hours), Alan Zweibel (Saturday Night Live, It’s Garry Shandling’s Show), Tony Blake and Paul Jackson (Charmed) and Steven L. Sears (Xena: Warrior Princess).


Comedian/author/producer Ricky Gervais‘s kids book series Flanimals is headed to the big screen, Variety.  Chris Meledandri’s Universal-based production banner Illumination Entertainment will produce a 3D animated feature film based on the Flanimals books, which are illustrated by Rob Steen.  Gervais is lending his voice to the lead character in the movie, which will be penned by Matt Selman (The Simpsons).  The voice-over cast also features Steve Carell, Jason Segel, Danny McBride, Will Arnett, Kristen Wiig and Julie Andrews.  Set for release on July 9, 2010, the movie will be produced by Meledandri, with Gervais executive producing.


Radio Disney hosts the world premiere of I Wanna Know You, a new duet by Miley Cyrus as Hannah Montana and David Archuleta of American Idol fame, on Saturday, May 2 at 6p, during its Planet Premiere feature.  I Wanna Know You will be featured in a new episode of Hannah Montana on Sunday, May 3 at 8p on Disney Channel.

Decode Enterprises signs further broadcast deals for its live-action teen-targeted series, The Latest Buzz.   Family Channel (Canada) recently ordered a third season of The Latest Buzz and will premiere the new episodes in fall 2009.  Turner Broadcasting picks up season three for Boomerang in UK, seasons one and two for Cartoon Network in Scandinavia and season two for Cartoon Network in Germany. Nickelodeon Spain acquires seasons one and two, while Super RTL (Germany) picks up season two and MBC (Middle East) takes series three.  Decode Enterprises represents worldwide rights to The Latest Buzz (65×22).


Harry Potter: The Exhibition makes its world debut at the Museum of Science and Industry in Chicago ( today, running there through September 7, 2009.  The Exhibit offers fans an up-close look at the costumes and props from the HP movies in settings based on those in the movies.  The tour kicks off with a montage of all the HP movies, followed by the sounding of the Hogwarts Express on the arrival platform and then the tour, where fans can pull a Mandrake from its pot in the Herbology section, toss a Quaffle in the Quidditch area, and tour Hagrid’s hut, as well as visit the Gryffindor common room and the Great Hall.  Exhibitgroup/Giltspur created the 10,000-square-foot exhibition in partnership in partnership with Warner Bros. Consumer Products.  Tickets are available online now.  Following its run at the MSI, the exhibit will make its way to other venues across the US and internationally.  FYI  MSI is offering extended hours to accommodate HP fans!


Chris Waldron is upped to VP/Gaming Operations, Cartoon Network Digital.  In his new role, Waldron is responsible for overseeing Cartoon Network’s game development studio, game production, and overall games strategy for Cartoon Network Digital.  Based in Atlanta, Waldron reports directly to Paul Condolora, SVP/Digital, Turner’s Animation, Young Adults & Kids Media group.  Waldron will continue to serve as executive producer of the massively multi-player online game (MMOG), Cartoon Network Universe: FusionFall.

9 Story Entertainment names Liliana Vogt as VP/Development.  Vogt will report to CEO, Vince Commisso.  She most recently was co-Executive Producer of the animated series Chilly Beach.  Vogt also served as Supervising Executive of the animated shorts series Maple Shorts CBC, and Creative Executive of The Very Good Adventures of Yam Roll In Happy Kingdom.  Previously Vogt held senior roles with Salter Street Films (Bowling For Columbine, This Hour Has 22 Minutes), Sullivan Entertainment (Anne Of Green Gables, Road To Avonlea) and Norstar Entertainment.

David Levithan is upped to VP/Editorial Director, Scholastic Trade Publishing.  Over the last 18-months, Levithan led the editorial team behind The 39 Clues series.  He also published Suzanne Collins’ The Hunger Games, and edited books by authors such as Blue Balliett, Gordon Korman, Coe Booth, Patrick Carman, Anthony Horowitz, Blake Nelson, and Patricia Wrede among others.  Levithan was previously Executive Director, Scholastic press Fiction, Multimedia Publishing, and the PUSH imprint, the latter which he founded in 2002.


Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 28, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 935; K6-11 406; TWEENS 9-14 301
DISNEY CHANNEL:     K2-11 716; K6-11 446; TWEENS 9-14 357
CARTOON NETWORK: K2-11 422; K6-11 247; TWEENS 9-14 161
DISNEY XD:               K2-11 106; K6-11   57; TWEENS 9-14   46
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:
  He rode a tricycle in a yellow raincoat and hat.  Who is he?   ARTE JOHNSON on LAUGH-IN  Kudos to: Ellen Donahue-Fisher-Price/East Aurora, NY; Christopher; Tom Boyd-WGN TV/Chicago

Today’s Trivia Question:  What was the club house of the Get Along Gang?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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JOB OPENING: NATIONAL SALES MANAGER/WTIC/WTXX/Hartford: Seeking NSM with at least 5+ yrs media sales exp; broadcast TV, cable or radio exp. preferred; excellent negotiation skills; strong work ethic; Resume: [email protected] (5/7)

JOB OPENING: MANAGER, COMMUNICATIONS/Nickelodeon/NYC: 5+yrs exp TV programming PR relations, Strg writing skills, Strat/Creative Comm plans, Strng Press Relationships, Knwlg of TV Ind. EOE/M/F/D/AAP. Apply (5/6)

JOB OPENING: MGR, PPV SCHEDULING/iN DEMAND/NYC: Execute strategy & create monthly ppv schedule. BA, plus 3yrs exp in network scheduling/software required. Apply: [email protected] (5/6)

JOB OPENING: SR MGR PROMOTIONS: 8+yrs , 20-25hrs/wk Dvlp/mng strategic promotions & mktg prgrms for cable clients. Oversee creative dvlpmnt, web prod, campaign support elements & prod. For complete job info: [email protected] (5/6)

JOB OPENING: DIR, OXYGEN PRGRM RSRCH/NY: Mng all top line & detailed analyses/ratings reporting, audience profiling, presentations & highlights covering Oxygen & its competitors. Visit: using job# 1019442 (5/5)

JOB OPENING: DIR, BRAND MKTG/SPEED/NC: 10+ yrs exp in mktg/adv/social ntwrkg/brand pos/strategic initiatives. Must have exp with trad and nontrad media platforms. Resumes to: ref: FNG15901 (5/5)

JOB OPENING: ASSOCIATE ACCOUNT EXECUTIVE/MARATHON VENTURES, NY: Sale of short/long form direct response inventory. DR exp req. Sales or Buying exp req. Apply: [email protected] (5/5)

JOB OPENING: DIRECTOR, ND&S/Hallmark Channel/Studio City: Increase distribution for Hallmark Channel & Movie Channel SD/HD. Min. 5 yrs. sales exp. See full posting & apply @ (5/2)

JOB OPENING: SALES COORDINATOR/LA/Ent-Media research co: Complete admin support to bus devel team. Strong multi-tasking/project mgmt skills a must.  Sales Force exp a plus. (5/2)

JOB OPENING: SR MGR, INTEGRATED MKTG /DISCOVERY/LA: TLC: Dvlp, execute integrated on-air ad sales partnerships. Mng relationships w/clients & agencies. Must have 7+ yrs on-air mkt exp. Apply: #8919 (4/30)

JOB OPENING: DIRECTOR MKTG/The Sportsman Channel/NY, NY: Lead mktg team’s consumer awareness efforts & affiliate mktg. 5+ yrs exp in TV or digital media. Apply: [email protected] (4/30)

JOB OPENING: VP AFFILIATE SALES/MKTG/The Sportsman Channel/Denver, CO: Lead sales & retention efforts in Western territory. 5+ yrs exp in cable television industry. Apply: [email protected] (4/30)

JOB OPENING: DIR, OPERATIONS/TLC/LA: Strat/Ops/bus planning, dev. new business, partner w/CFO & execs., 5+ yrs bus. dev./tv prod. exp., MBA desired. Apply: #8836 (4/30)

JOB OPENING: SVP AD SALES (1) /NY-CGO-LA/ TV Network: 10+ Yrs Sales & Mgmt. Oversee all aspects of new, fast growing TV ntwrk ad sales effort. Emphasis on mgmt, new biz dev, growing existing biz. Med travel. [email protected] (4/30)

JOB OPENING: MGR, INTL MKTG/PROGRAMMING/RCN CORP./Herndon, VA: Mng/execute Int’l mktg strategy initiatives; negotiate Int’l mktg plans; 5+yrs exp /Int’l mktg exp. Pref’d. Apply & send resume to: [email protected] (4/30)

JOB OPENING: INTERNET SALES DIR: Mng fast growing websites, mobile platforms. Train AE’s aspects of int. & dvlpmnt of results mktg campaigns. Proven track rec of int sales success media, mktg/sales. Ltr/res: [email protected] EOE (4/30)


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SUMMER INTERNSHIP CREDIT ONLY: PROD ASST/Zoo Productions: Asst with TV production, creative dvlpmnt rsrch, & general office tasks. College SO, JR, SR interested in TV Prod. Available May 12 – August 1 for 16-40 hrs/wk [email protected] (5/5)

SUMMER INTERNSHIP CREDITS ONLY: DESIGN INTERN/NYC:  Opp to design branded apparel for an exciting, new on-demand website.  Strong Photoshop and Illustrator Skills req’d. Contact: [email protected] (5/2)

SUMMER INTERNSHIP CREDIT ONLY: MARKETING INTERN/truTV, NY: Support marketing department (consumer, affiliate, & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: – Requisition # 112159BR (4/30)

SUMMER INTERNSHIP CREDIT ONLY: here! Networks ( and Regent Studios ( Westwood office. Qualified applicants will have a strong interest in Development for Film & TV. Email: [email protected] (4/30)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Eco-consultant experienced in media/entertainment available to help you implement green changes at your company or office. One-on-one or group. NYC-based. Contact [email protected] (5/7)

SITUATION WANTED: International FORMAT CONSULTANT – Willing to travel anywhere in the world to consult, produce, or represent your formats, specializing in Asia,Australia,Europe, Middle East, North and South America and Africa. Mail to: [email protected] (5/7)

SITUATION WANTED: AVAILABLE NOW: 15-year veteran LOS ANGELES Audio Post supervisor/editor/sound-designer/mixer CREATIVE with ProTools and series television, national radio, corporate and feature film credits. [email protected] (5/7)

SITUATION WANTED: COLLEGE STUDENT/NYC/DC: Seeking exciting summer internship (paid or unpaid). Drama & Psyc major at Vassar College, particularly interested in film and TV. Enthusiastic and hardworking. [email protected] (5/7)

SITUATION WANTED: WRITER, PROD. ASST., RSCH, CREATIVE CONSULTANT: (PBS, MTV, GSUSA, Columbia) Script/story dvlpmt TV, theatre; educa & corp dvlpmt. Music, children’s media. Good sense of humor! [email protected] (5/7)

SITUATION WANTED: SR MEDIA BUYER (FL): Exp’d Sr Buyer w/25 yrs exp, worked w/ major nat’l clients across all dayparts for TV, Radio & Cable. Team player, det. oriented, FT or freelance. [email protected] or (954) 328-5136 (5/6)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA): Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (5/6)

SITUATION WANTED: ART DIRECTOR / DESIGNER/ILLUSTRATOR (NY): Children’s market highly desired, permanent or freelance. 20 years experience working concept through completion. Portfolio: Email: [email protected] (5/6)

SITUATION WANTED: PRODUCTION MANAGER (DC metro)-seasoned professional with experience on docs, corporate and commercial video-studio & remote production and post; available immediately for freelance or FT work. [email protected] (5/5)

SITUATION WANTED: REALITY PRODUCER/WRITER/DIR: NBC, TLC, CMT, CNN, E!, Discovery, pilots, sales tapes, internet; I’ll write your reality show treatment and develop your ideas. LA Based; travels well; [email protected] (5/5)

SITUATION WANTED: INTERACTIVE MEDIA SPECIALIST: LA: 18 yrs of media expertise & MBA. Research, plan, neg. & execute online campaigns; Can integrate w/non-traditional media. Avail F/P or freelance. [email protected] (5/5)

SITUATION WANTED: Audience Warm-up Artist; AP/RESEARCHER. Network-level warm-up,all types of shows; Also have clip shows, pdcn & development bkgd w/ 6 projects in hands of major prod co.. LA/NY. Contact: Steve @ [email protected] (4/30)

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in INTERNATIONAL BUS at Sacred Heart University, CT. Diligent; hard working; open to all industries. [email protected] (4/30)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact [email protected] (4/30)

SITUATION WANTED: SENIOR MEDIA BUYER (NYC): Experienced National Broadcast Senior Buyer, worked with diverse blue chip clients across all dayparts. Team player, organized and detail oriented. Contact at: [email protected] (4/30)

SITUATION WANTED: PA/COORD (NY) Prod/Admin experience. Team player, highly organized, detail oriented. Natural multi-tasker seeks FT, PT, freelance work in TV/Film prod. Email: [email protected] (4/30)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/30)

SITUATION WANTED: MARKETING EXECUTIVE in NYC area. View my web folio for resume and accomplishments: (4/30)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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