Thursday, April 28th, 2011

Cynopsis: DIGITAL


Good morning, it’s Thursday, April 28, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Neither Comcast nor YouTube are going to let Netflix keep growing without putting up a fight. The cabler inked deals with ABC and Fox to add popular show like Glee and Grey’s Anatomy to its video-on-demand and Xfinity lineup for the first time. Also, YouTube is said to be close to announcing deals for film rentals from Sony Pictures Entertainment, Warner Bros and Universal Pictures, which would make YouTube more competitive with the likes of Netflix, Amazon and iTunes. The YouTube movie service is said to be following an ala carte model, making it more similar to iTunes than Netflix. Meanwhile, the Comcast-ABC-Fox deal rounds out Comcast’s VOD lineup with the addition of the two new networks, joining shows from CBS and NBC already offered on VOD. Comcast said it’s the only pay TV service provider with shows from the four major English-language broadcast networks  CBS, ABC, FOX and NBC  on VOD. The Comcast deal also underscores that VOD continues to be an important platform for viewing shows. Comcast said the added shows nearly doubles the number of hit TV series from major broadcasters on its VOD service. The shows are also available via Comcast’s Xfinity TV service. More than 20 ABC and Fox shows are slated to be added and will appear the day after the show’s live broadcast and with fast forward disabled. The programs include Cougar Town, Desperate Housewives and Grey’s Anatomy from ABC, with The Simpsons, Bones and Glee among the Fox shows.


Sony Computer Entertainment confirms that after almost a week its PlayStation Network and Qriocity services being down there has been a major security breached.  Sony explained to its registered users in a blog post letting them know “… certain PlayStation Network and Qriocity service user account information was compromised in connection with an illegal and unauthorized intrusion into our network.” Sony said that hackers accessed data including users real names, birthdates, physical and email addresses associated with their PlayStation Network and Qriocity accounts. Sony has hired a security company to conduct an investigation into what happened, and they have “taken steps to enhance security and strengthen our network infrastructure.”

Keynote Systems Inc., a global company specializing in internet and mobile cloud monitoring, released its quarterly financials for its second fiscal quarter ending March 31, 2011.  Overall, Keynote Systems’ total revenue increased by +25% to $24.1 million for second fiscal quarter 2011 compared to $19.4 million for second fiscal quarter 2010.  Specifically, Keynote’s mobile revenue was boosted by +37% year-over-year (or +26% after the accounting change) and the company’s internet revenue jumped by +15% year-over-year.  Keynote has experienced an uptick in mobile subscriptions as well as increased web subscriptions including acquiring five major internet companies as customers: Facebook, Groupon, LinkedIn, Twitter and Zynga.  Keynote is additionally seeing growth in its internet business in Europe, the Middle East and Africa (EMEA).  For the quarter, Keynote’s EMEA internet revenue grew by 20% year-over-year.

Univision linked up with mobile TV provider MobiTV to bring telenovela episodes as well as sports and entertainment clips to MobiTV’s users. The mobile TV service is on smartphones and tablets from carriers including AT&T, Verizon, Sprint and T-Mobile. The mobile market is a fast-growing one for all media companies and is of particular importance for Spanish-language networks given the growth in the Spanish-speaking population in the U.S. The 2010 census reported more than 50 million Hispanics in the U.S.

Via its partnership with Tribeca Film, programming distributor New Video launched a promotion for this year’s film festival to include movies exclusively on digital platforms such as iTunes, Xbox, PlayStation, CinemaNow and Amazon Instant Video. The promotion runs through June via the streaming platforms; New Video will release all titles on DVD in August.


Social media startup Klout launched its new site this week ( with added features that let users compare their online “klout” with others. New features also give users better control of their profile, Klout said.

National online classified ads site, Geebo is teaming with service provider that specializes in onsite inspections of items, properties and dates in an effort to help online consumers avoid fraud and misrepresentation.  The two entities have entered into a non-exclusive partnership where Geebo will spotlight WeGoLook’s services in their ads giving customers the chance to have items inspected before completing online transactions.


Addressing concerns about Apple’s location-sharing features in its iPhones, the company’s CEO Steve Jobs said in an interview with reporter Ina Fried at Mobilized that Apple is not keeping track of its users’ whereabouts. The technology giant has been under fire lately after researchers found data on iPhones with the locations and of cell towers and Wi-Fi hotspots users had connected to. Jobs said in the Mobilized interview that the files found on iPhones were “crowdsourced” and “anonymous” data. In addition, Apple also issued a statement that it is not tracking user locations.

Dutch cable operator Kabel Noord has tapped Agama Technologies to provide a future proof head-end monitoring solution for its digital cable television service. The deal is designed to incorporate the Agama Analyzer H-E, which will help the cable company detect audio and video content conditions as well as provide complete syntactic and semantic verification of all levels of the TV service.

Media services firm Halogen Media Group merged with social advertising and technology firm YouCast. The combined company will aim to help marketers and media agencies reach influential people via paid and earned media.

Advanced digital media technology firm Digitalsmiths landed $12.5 million in new funding in a series C round led by production and distribution company Technicolor. Digitalsmiths existing investors, including .406 Ventures, Aurora Funds, Chrysalis Ventures, Capitol Broadcasting and Cisco, also re-upped their investments in the company. Digitalsmiths will use the cash infusion to further innovate on video search and discovery products, the company said.


Yahoo attracted 86.6 million unique visitors in March, making it the most viewed site in the news category, Yahoo said. The search giant also reported that Yahoo Sports led the sports category with more than 47 million unique visitors, citing figures from comScore.

IPad owners aren’t buying up the popular tablets to read books, according to a new survey. Simba Information found in a study that about 40% of iPad owners have not used their iPad tablet to read an eBook. Simba said the device is primarily used for games and other media.

A new white paper from Rhythm NewMedia looks at ways to extend mobile video advertising beyond consumers who happen to be watching video on their mobile devices. The mobile ad serving firm says that advertisers can deliver video experiences when a consumer launches an application or beats a level of a game, in addition to more traditional delivery streams. The company also says that video advertising is an effective way to increase brand awareness and favorability because it “evokes emotional responses to brands.” The top industries using video ads, according to Rhythm, are entertainment, telecom and CPG. The report also noted that there has been huge growth in mobile video advertising, with 36% quarter over quarter growth from Q4 2010 to Q1 2011, and that in-stream video ads outperform all other video units, with an average completion rate of 87%.  Other best practices noted in the report include combining video ad units for maximum effectiveness, and that interactive pre-roll is more effective between screens.


The National Hockey League rolled out an online community aimed for young fans, age 6 to 12. Dubbed “Rinksters,” the virtual world lets kids play hockey-themed games, collect virtual money and chat with friends. The NHL hopes to groom a new generation of hockey fans.

Discovery introduced a new Facebook app ( for the new season of its Dual Survival show, that encourages fans to get involved by uploading pictures of their feet. One of the show’s hosts is regularly barefoot. The Discovery Facebook page has logged 3.2 million likes so far.

YouTube co-founded Chad Hurley and Steve Chen are purchasing Delicious from Yahoo. The Web bookmarking site will be owned by AVOS, a new company of which Hurley is now CEO. Yahoo has owned Delicious since 2005.


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The NFL Draft is upon us, hopefully to be followed by a football season. Want to be prepared for Thursday night’s start, check out  . The site, run by Scott Wright, has mock drafts, detailed rankings of every player, every position. Articles about the drafting procedure, Senior Bowl Highlights, what players help themselves the most throughout the 2010 college football season and why. The site also has forums so members,(free membership) can discuss and argue who should be the top pick for their favorite team. The site also includes scores of links, all related to college and professional football. So is Cam Newton going to the Carolina Panthers? See what the experts think on .

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital


Upcoming Upfront 2011 Special Editions:
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent ;5+yrs exp progressive HR generalist. #3506 (5/5)

JOB OPENING: VP DEVELOPMENT/LA: LA reality company looking for devt exec with real track record of getting multiple shows on air. Competitive salary. 5+yrs exp. Resume with references: to [email protected] (5/5)

JOB OPENING: DIRECTOR, DEVELOPMENT & PRODUCTION/SABAN BRANDS/LA: 5+yrs TV Animation & Live Action series Development & Current Production experience. Apply: [email protected]  (5/5)

JOB OPENING: PRODUCT DEVELOPER, NICK DIGITAL/Nickelodeon/NYC built interactive digital products previously in the Entertain/publishing arena. Knowledge of presentation layer tech EOE/M/F/D/AAP. Apply (5/5)

JOB OPENING: DIR PROMO & ACTIVATION/AMC/NY: 8+yr exp devlopg/executng strtegic promo prtnrshps/campgns & licnsng for TV/Cble or Agncy. Exp findng/pitchng/closng natnl prtnershp deals to deliver rating goals. [email protected] (5/5)

JOB OPENING: DIGITAL MEDIA PLANNER/Fox Hispanic Media/NY: Build digital media plans that support online & mobile sales. 2+ yrs exp in digital ad sales or agency exp. Must be bilingual Spanish/English.   ref FNG0000385 (5/5)

JOB OPENING: ACCT MANAGER, DISTRIBUTION/TV Guide Network/NYC; Directly impact the distribution of a long-standing network working with cable/sat partners. Reports to VP. Fwd resumes to [email protected] (5/5)

JOB OPENING: AUDIENCE DVLPMT MGR/NYC: Be key consumer mktg lead for, helping to drive site’s audience growth while mktg new/enhanced dig. products. 2+yrs Dig. Exp/1+ yr social media mktg exp. Apply:  (5/5)

JOB OPENING: MARKETING COORDINATOR  DIGITAL MEDIA/Disney ABC Television Group/Burbank, CA: Project mgmt & execution of various digital marketing initiatives Min 1 yr of Marketing support exp. Apply:  REQ 295613 (5/4)

JOB OPENING: DIGITAL RESEARCH/NEW YORK: Entry level. submit/analyze quant digital reports to support online brands. comScore/Omniture exp pref (5/4)

JOB OPENING: DIR, LEGAL & BUS AFFAIRS/AETN/NY: 8+ yrs. exp. Handle licensing & transactions for int’l. syndication & channel businesses. Apply to: (5/4)

JOB OPENING: DIR, PRGRMNG & RSRCH/WGN AMERICA/NYC: Analyze prgrmng audience delivery, demogrphcs & psychogrphcs. 6+ yrs cable sales & rsrch w/ expert understanding in cable rating systms. Apply online: (5/4)

JOB OPENING: SR. WEB PRODUCT MANAGER/Nickelodeon/NYC: 5+yrs exp as web product manager, 7+ yrs professional exp in internet space. Exp with community-oriented and content rich sites EOE/M/F/D/AAP.Apply (5/3)

JOB OPENING: SR. BUYER LOCAL TV & RADIO/Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market.TV & Radio buying exp. req’d. Resumes to: [email protected] or call 845-732-8943 (4/30)

JOB OPENING: SUPERVISING PRODUCER/NYC: For top-rated property series. Long contract. Oversee planning & realization of stories &deliverables. Strong leadership, orgnztn’l & narrative skills. Min. 7 yrs exp. [email protected] (4/30)

JOB OPENING: MANAGER, AD STANDARDS IN RSRCH ADVERTISING STANDARDS GROUP/NBCUniversal/NYC: Please visit www.nbcunicareers.comm for more information and go to Req# 1540BR (4/30)

JOB OPENING: MGR, PRODUCT STRAT: MOBILE/Disney ABC TV/Burbank, CA: Will lead dvlpmnt of ABC Digital products for emerging platforms. Min 5 yrs exp in Digital Media space; 3 yrs product dvlpmnt exp. Apply REQ 294774 (4/30)

JOB OPENING: WRITER/PRODUCER/USA/NY: is responsible to conceptualize, write, edit and produce on-air promos for original series, mini-series, and movies creating promos and campaigns for USA Network. #1546 (4/30)

JOB OPENING: MANAGER, STRAT PLANNING/USA NETWORK/NY: responsible for tracking, managing and disseminating competitive research information. #1579 (4/30)

JOB OPENING: MGR DIG P & INV/AETN New York: Maximize Dig Ad Sales revenue thru pricing, inventory mgmnt & yield optimization across all properties (4/30)

JOB OPENING: DIR, DIGITAL RSRCH/AETN/NY:Direct Dig Rsch initiatives for AETN Strategic Insights. Expert online quant rsch; knwlg of comScore, Nielsen Online, Omniture prefd. 8+ yrs exp, pref Ad Sales. (4/30)

JOB OPENING: EDITORIAL WEB PRODUCER/TV Land/NYC: TV Land Digital ( has an amaz opportunity for a digital producer (5+yrs) w/ writing, social media & video production exp. EOE/M/F/D/AAP Apply (4/29)

JOB OPENING: VICE PRESIDENT, FP&A /Crown Media Networks/LA: 5+ yrs Financial Planning and Analysis exp in Media/Entertainment. See full posting and apply @ (4/29)

JOB OPENING: SALES ADMINISTRATOR/New York: Sales project work. Database management. Spanish Language. 1-3 years TV Program sales experience. (4/29)

JOB OPENING: PROG. RESEARCH MGR/Nickelodeon/NYC: 4+ yrs TV ratings research; expertise Nielsen (Startrak, Npower, Aud Watch), Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP. Apply (4/29)

JOB OPENING:  RESEARCH ANALYST/ESPN/CT: Resp for reporting, tracking, forecasting national & local data for ESPN Deportes. Proficiency in MS Office/Nielsen data preferred. Apply: espncareers .com / [email protected] (4/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/5)

SUMMER INTERNSHIPS CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “internship” in subject). (5/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE SERVICES – 20+yrs exp in radio news and TV promotion, plus automotive aftermarket and national nonprofit marketing. Seeking gig in AZ. More on LinkedIn or contact [email protected] (5/5)

SITUATION WANTED:  SEEKING RESEARCH ANALYST/NYC: 2 yrs @ media agency, TV, sports, biz IQ. Nielsen, syndicated research, MS Office, et. al. Social media exp. via sports media. Business bachelor’s & MBA [email protected] (5/5)

SITUATION WANTED:  Creative, PR/Marketing or PA job in Children’s or Creative Media. 3+ years in freelance media production, script, e-learning, game ideas. Also a voice talent/singer. Imaginative hard worker. [email protected] (5/4)

SITUATION WANTED SHOOTER/DIR/PROD/CREATIVE EDITOR NY/BOS/LA:17+ yrs, worldwide exp: PBS Kids, CBS, BBC, Oxfam, MINI, History Channel, iPhone Apps. reel & website: iPhone +1 (617) 216-7554 [email protected] (5/4)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (5/3)

SITUATION WANTED: RESEARCH DIR Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/3)

SITUATION WANTED: SALES, MARKETING SPECIALIST: 10+yrs exp w/studios, media, high level clients, promo materials, cross marketing interfacing with all aspects of business development, strategic alliances, pub/rsch/contact: [email protected] (5/3)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/30)

SITUATION WANTED: MARKETING/COMMUNITY– Exp in TV Entertainment, Project Manager, Marketer, Developing Consumer Products, Community Involvement. Knowledge of Kid and Adult demos. Track record of success. MBA Email: [email protected] (4/30)

SITUATION WANTED: HIRED PEN (MA/NY) will write new words or make old ones prettier. Written for travel guides, textbooks, blogs, and job ads.Two Harvard degrees. Rates vary by coolness of project. Google me. [email protected] (4/30)

SITUATION WANTED: Ultra creative Tv producer with 20 years in reality, live talk, news and longform seeks position as producer or developer. New York based. Immediate. [email protected] (4/29)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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