Thursday, April 27th, 2006


Powerful Advertising Vehicle


From the Distributors of Hit Procedural Drama “Da Vinci’s Inquest”
Proven Appeal To Young Adults, Engaged, Informed News Viewers
Already Cleared in Over 80% of the U.S.





Good Morning. It’s Thursday, April 27, 2006, and this is your first early morning briefing, and welcome to the first day of the May Sweeps.

We knew NFL Network was dangling the carrot, and now we know both Bryant Gumbel and Cris Collinsworth grabbed it.  The pair will call NFL Network’s Thursday/Saturday primetime football games beginning this fall. Collinsworth will provide the analysis for six games (an analyst for the other 2 is still up in the air), while Gumbel will do the play-by-play. Their first pairing will be on Thanksgiving Day for the game between Kansas City Chiefs and the Denver Broncos. Both gentlemen will keep their current day jobs – Gumbel as host of HBO’s Real Sports with Bryant Gumbel, and Collinsworth as an analyst for NBC’s Sunday night games and HBO’s Inside the NFL.

* MORE GOOD STUFF * Law & Order will undergo yet another cast change.  Leaving the series will be Assistant District Attorney Alexandra Borgia, played by Annie Parisse.  No other new yet on a new ADA (boy, McCoy sure goes thru ADA’s fast these days), or how writers will engineer the current ADA’s departure.

BBC America and the BBC will co-produce a new conspiracy thriller, State Within. The six-episode one-hour drama stars Jason Isaacs as Mark Brydon, British Ambassador to the U.S. and Sharon Gless as Lynne Warner, U.S. Secretary of Defense. The action takes place over 17 days, following a major diplomatic situation in Washington DC. Production begins in July in Canada and D.C.
Comic Kathy Griffin is “baaaaack” on the Bravo series Kathy Griffin: My Life on the D-List. The second season of unscripted one-hour episodes begins June 6 at 9p. Among this season’s antics include Kathy auctioning herself on e-Bay, attending a gay prom, baby sitting her niece and nephew and touring the Red States.
VH1 Classic is growing up.  On Monday, the classic music channel will expand its programming from 12-hours to a full 24-hour cycle.  To deliver more of the concerts, videos and music specials, the channel has inked an exclusive programming deal with the BBC.  As of September 2006, BBC’s The Old Grey Whistle Test anthology series and concert footage from artists such as Tom Petty, The Police and Lynyrd Skynyrd will begin airing on the network.  They will be part of its Classic in Concert original series.  New VH1 Classic franchises set to debut soon include the weekly Rock and Roll Picture Show (May 6), the monthly Class Of … (June), the 27-episode Classic Albums (Fall 2006) and the Classic Artists documentary series (Fall 2006).
MTV will premiere The Hills, the anticipated spinoff of Laguna Beach, on May 31 at 10p. Starring Lauren Conrad, this new show picks up where Laguna Beach left off with her moving to L.A. to attend fashion school and having to juggle that plus an internship at Teen Vogue, a new apartment and roommate.
AT&T Inc. and Starz Entertainment Group LLC (SEG) have a new agreement to offer SEG’s Vongo Internet movie-delivery service to AT&T’s high speed internet consumers. Vongo, introduced earlier this year, delivers movies and other content via the internet to Windows-based PCs, laptops, some portable media devices and TV. A free 14-day trial offer will be available to AT&T High Speed Internet subscribers.
MyNetworkTV has signed on four new affiliates owned by the LIN TV Corporation, taking its clearances to 68% of the U.S. in 109 markets. The new stations are:
        WCTX/Hartford-New Haven
        WXSP/Grand Rapids-Kalamazoo-Battle Creek

A Cynopsis housekeeping note:  By now you know we’re moving to a new server on Monday and will be re-launching our website.  You’ve probably also by now added [email protected] to your address book to help assure there is no interruption of the timely daily delivery to your inbox.  However, in the event there is a problem and you don’t receive it on Monday morning, your first line of defense is to go to, click on the subscribe tab, and resubscribe.  To read Monday’s edition, or any from the archive (which we are populating as quickly as possible), you’ll go to the archive tab, or click the link on the home page for today’s edition.  This should work like a charm, but you know where to holler if something goes awry!


HGTV plans a total of 1,100 hours of new and original programming for the 2006-07 season. Highlights of its new series include:

  • HGTV Design Star – premieres July 23 at 9p, with ten aspiring designers competing to impress a panel of judges and viewers with their expertise and bubbly personalities. The prize? Their own show on HGTV.
  • I Want That! Tech Toys – premieres third quarter 2006, the magazine format show about the latest in high-tech gizmos.
  • Hidden Potential – premieres fourth quarter 2006, utilizing the latest in digital imagery, home buyers will get to see what their dream house would look like prior to buying and after renovations have been made. 
  • House Movers (working title) – premieres fourth quarter 2006, home owners are on a quest to save their homes by moving them across town or across the street. Once the house is dangling in mid-air, the home owner will pay almost anything to get the task completed.
  • Over Your Head – premieres fourth quarter 2006, home owners, their neighbors and friends are interviewed about what went wrong in their home improvement makeover. New plans are created and a team of experts come in, along with the culprits who did the job wrong in the first place, to correct the mess.


The SCI FI Channel has unveiled a full development slate of original programming. In addition, SCI FI will launch its new online broadband channel, SCI FI Pulse on May 8. Pulse will feature complete episodes of select SCI FI original series, original movies, behind-the-scenes footage, deleted scenes and more. Over the summer, Pulse will premiere its original content including a weekly news show, the return of the online film festival Exposure, webisode spinoffs of popular series, and user-generated programming.

The scripted series currently in development include:

  • Caprica – set 50 years before the events in Battlestar Galactica, the people of this society are dealing with a technology breakthrough that marries artificial intelligence with a mechanical body to create the first living robot, a Cylon.
  • Snap – a one-hour thriller about a Federal agent who uncovers a deep, growing conspiracy about the internet infiltrating every aspect of our lives manipulating humans toward some large unknown agenda.
  • Persons Unknown – several strangers find themselves in a deserted town with no recollection on how they arrived there with no escape.
  • The Bishop – a young slacker leading a charmed life discovers he has a supernatural power rooted in his lineage and his unknown father.
  • Blink – A group of Afterlife investigators try to help those about to make a terrible choice before their destiny is sealed forever.


  • Chariots of the Gods – six-hour miniseries based on the novel by Erich von Daniken, Raiders of the Lost Ark meets The Da Vinci Code in this tale of extraterrestrial intervention of human evolution.

Reality Series:

  • Destination Truth – one man’s search for the truth of the unexplained travels the globe. Each week host Josh Gates will visit a different mysterious destination, such as Fire Worm of Mongolia or he may be on domestic soil in search of Big Foot.

Late Night Series:

  • Ground Control – half-hour, news/talk show explores human interest and news stories relating to the world of science fiction and the unexplained, the paranormal and the supernatural.
  • Untitled Ministry of Unknown Science Sketch Comedy Series – a magazine show format that features mockumentary segments, commercial parodies and other comedy sketches.

 * EXECUTIVE MOVES *Warner Bros. Television has re-upped Peter Roth as President for an additional four year contract, and simultaneously has expanded his reach by creating a new division called Warner Horizon Television. The new division will create less expensive reality and scripted series for both broadcast and cable delivery, as well as targeting alternative platforms including broadband. The two units will operate separately, but both be headed up by Peter.

World Wrestling Entertainment (WWE) has promoted David Cohn to VP/Digital Media Sales. David will manage ad sales, client and agency relations along the East Coast, the WWE Digital Media Sales team and support staff, as well as many strategic national key partner accounts. He reports to Tom Barreca, EVP/WWE Enterprises.
FreemantleMedia has appointed Christian Schneider-Sickert as Director/Operations and Strategy. In this new position, Christian will be responsible for the company’s global strategy, investment policy and central operations. He will also attend to the company’s core business diversification activities, and will immediately become a member of the FreemantleMedia Operating Board.
Shane McGrath is the new Director/Business Development for Full Circle Entertainment. He will work directly with clients and build content for wireless, VOD and the internet.
Tal Rabinowitz and Jason Clodfelter are both hired as VP/Development for Sony Pictures Television. Tal will focus on comedy development and Jason will focus on drama development. Both will supervise new concepts as well as be the liaison between writers and creative talent.
Britt Bensen has been upped to Senior Director/Affiliate Marketing and VOD for the Sundance Channel. Britt will be the primary contact for all VOD initiatives, reporting to Kirk Iwanowski, SVP/Marketing.
The Outdoor Channel has advanced Denise Conroy-Galley to the new position of VP/Marketing and Research.
Bruce Goldfeder has joined CBS Sports as Director/Engineering where he will be responsible for field and broadcast center engineering and new and special technologies for CBS Sports. He will report to Ken Aagaard, SVP/Operations and Production Services.
 * RATINGS *Tuesday – A18-49 Analysis: FOX captured Tuesday night once again with a 10.5/27 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS was second with 3.4/9; followed by NBC 2.4/6, ABC 2.2/6, UNIV 1.5/4, WB 1.4/4, UPN 0.9/2 and TELE 0.5/1. Is there any doubt which show took the 8p hour last night? FOX’s American Idol blew away the competition delivering an 11.2/30. House kept the A18-49 viewers glued to FOX with a 9.9/24; The Unit on CBS was a distant #2 with 3.9/9. The repeat of Law & Order: SVU on NBC took over the lead at 10p with a 3.4/9; while ABC’s Boston Legal and CBS’ CSI: Miami tied for second place, each posting a 3.0/8.
Live + Same Day Ratings:
Tuesday, April 25, 2006
– time period averages. Source: Nielsen Media Research

FOX     15.6/24   American Idol 16.4/25, House 14.8/22

CBS      8.6/13   NCIS 10.1/16, The Unit 8.9/13, CSI: Miami [r] 6.8/11

ABC    4.5/7   According to Jim [r] 3.1/5, Hope & Faith 3.1/5, Hope & Faith 3.9/6, Less Than Perfect 3.6/5, Boston Legal 6.7/11

NBC     4.1/6   TV’s Most Outrageous Moments 3.0/5, Scrubs [r] 2.1/3, Scrubs 3.8/6, Teachers 3.1/5, Law & Order: SVU [r] 6.3/10

WB       2.5/4   Gilmore Girls 3.3/5, Pepper Dennis 1.7/3

UNIV   2.0/3    La Fea Mas Bella 2.4/4, Barrera de Amor 2.1/3, Ver para Creer 1.5/3

UPN     1.4/2   America’s Next Top Model [r] 1.4/2, Veronica Mars 1.4/2

TELE   0.6/1   Tierra de Pasiones 0.6/1, Corazon Partido 0.5/1, Decisiones 0.7/1

A18-49:  FOX 10.5/27, CBS 3.4/9, NBC 2.4/6, ABC 2.2/6, UNIV 1.5/4, WB 1.4/4, UPN 0.9/2, TELE 0.5/1



The elusive young male…What does he want?

Want a hint – SPIKE TV’s high octane programming!

Spike knows what guys want – Action! And we’re giving it to them. With a fresh look and new GET MORE ACTION tagline, Spike’s the place to find the male audience aggregating. We hit ’em with what they’ve been waiting for – from THE ULTIMATE FIGHTER, to the original drama – BLADE: THE SERIES, to CSI, THE SHIELD and more BOND movies than should be allowed, SPIKE delivers the entertainment men crave.

This season, get more sales action with Spike!

The History Channel presents This Day in History:
Birthday of Mary Shelly Wollstonecraft (1759), early women’s rights advocate and mother of Frankenstein author Mary Shelly.

 Answer to Yesterday’s Trivia Question:  In the 1988 film Working Girl, Tess McGill’s co-workers set her up with a potential new boss.  What actor portrayed Bob, the crazy boss in the limousine?    KEVIN SPACEY   Kudos to:  Andrew M. Hunn-Rainbow Networks/NY; Mike Doyle-Time Warner/Stamford; Tess Gill-KittyKind/Brooklyn; Doug Hochstadt-ABC Television/NY;  Margaret Branshaw-WFAA/Dallas; Daniel Radman-Starlink/Chicago; Roz Seibold-Tucson Hearing Clinics/Tucson AZ; Renee Moffitt-Fairway Media/Scottsdale AZ; Ryan Hedlund-CESD Talent; Beth Tepper-Premiere Radio Networks/Sherman Oaks; Sarah Quinine-KCPQ/Seattle; Debbi Gourley-Olympic Promotions/Sacramento; Stephen Gallagher/UK

Today’s Trivia Question: On what show did Hawk assist the PI from Boston?( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Superstation WGN deals audiences the NEW original,
The Great American Poker Run”

The Great American Poker Run takes reality on the road! America’s biggest chopper enthusiasts and their celebrity
guests take to the highway in a cross-country poker tour like no other!
Contact your Sales Rep to learn more about the great marketing opportunities available.
[email protected]

Later  — Cyn
04.27.06 – 4:56a
Ad Sales – Barbara Shapiro – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak – 203.926.9878 (new number!) / [email protected]

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Copyright Cynthia Turner 2006


JOB OPENING: DIR AFFILIATE MKTG/LI/Rainbow: Dir develop & exec of all affil mktg for IFC &VOD srvcs. 7+ ind exp. res to [email protected] (5/4)

JOB OPENING: VP, INTEGRATED SALES & MKTG/Fox Cable/NYC: Seek Ad Sls thru intgrtd mktg techs, result in media commits, dvlps branded cont opps & enhanced valu promos, 5+ yrs in mktg & ad sales in bcast/cbl env, (5/4)

JOB OPENING: ACCOUNT SUPERVISOR/Carat USA/NY: Manage prep, development and execution of media plans. Establish strong partnership with brand marketing team and client. Manage Planner and Asst Planner. Apply: [email protected] (5/4)

JOB OPENING: MEDIA SUPERVISOR/LA/Mendelsohn Zien Advertising: Independent, strategic thinker with a passion for media to play a vital role in developing media plans for several new accounts.  E-mail resumes to [email protected] (5/3)

JOB OPENING: SALES COORD/TV One/NY: Maintain sales agreements; prepare/deliver mthly flowcharts; mng wkly allocations; maintain added value campaigns; negotiate make goods. 2yrs exp. Ad Sales Traffic. Apply: [email protected] (5/3)

JOB OPENING: ASSOC PRODUCER/Current TV/SF: Program Development/Field Production/Post-Prod of 18-34 yrs demo-specific nonfiction content for on-air. Strong preditor skill set essential. Full-time commitment. [email protected] EOE (5/3)

JOB OPENING: DIR, BUSINESS AFFAIRS/ HBO/ NYC: Negotiate distribution & program deals (pay TV &rights acq, home video,licensing). JD&5 yrs. exp. in pay TV or top law firm req’d.Apply at (5/3)

JOB OPENING: STRATEGIC PLAN’G AND MKTG/G4TV/LA: Oversee promotion & media planning & allocation of promo’s, & interface w/ depts to ensure priorities are met. Go to for full job desc. & submit resumes [email protected] (5/3)

JOB OPENING:  VP RETAIL, CONS PROD/DIC ENTERTAINMENT/BURBANK, CA: Oversee all retail activities/distrib channels/prod cats. Know buyers key cats esp Walmart Target. Brand retail strtgy/devlp mktg/promo ops. Apply [email protected] (5/2)

JOB OPENING: LICENSING  DIR, INTL CONS PROD/DIC ENTERTAINMENT/BURBANK, CA: Manage strtgc cons prod lic & promo deals with ptnrs in Eur, Can, Asia. 5-7 yrs intl cons prod w strong K of players in E,C&A. Apply [email protected] (5/2)

JOB OPENING: ACCOUNT EXECUTIVE/Tribune WLVI Boston. 1-3 yrs radio or TV sales exp; solid communication skills. Resp for generating local ad sales rev, dev/maintain relationships with agencies/clients. Fax resume: 617- 474-5334 (5/2)

JOB OPENING: MTVN MGR, AFFIL MRKTNG/CMT/NY: Oversee/devel/execute multi-platform mkting &ad sales initiatives for channel priorities. Support creation &comm of materials for channel’s biz agendas.  Apply: EOE (5/2)

JOB OPENING: OPS/ANALYTICAL POSITION, STRATEGIC SALES SERVICES/ Discovery/ NY: Support nat’l cable TV Ad Sales effort. Media buy/plan’g, TV research, analytical/data mgmt background pref. Apply: , Job req#3724 (4/29)

JOB OPENING: ART DIRECTOR/LA: New Age Co looking for someone w/strong exp designing content & consumer driven websites. Email res: [email protected] (4/29)

JOB OPENING: DIR OF SALES/Latin America & Canada, Ent Rights Plc./NY: Responsible for sales across TV, Video/DVD, licensing/merchandising.3-5 yrs sales exp in territories, Spanish speaking. [email protected] (4/29)

JOB OPENING: WRITER-PRODUCER /SPIKE TV/NY: Full-time freelance for Spike On-Air promo¹s. Creativity a must. Writing, producing, editing spots. Strong reel and experience required. Resume to [email protected] (4/29)

JOB OPENING: DIR ADVERTISING & MKTG/Chicago: Exp Chicago media buy pro to adv/mkt local TV stations/implement mktg plans/develop & maintain all mktg efforts incl vendor/syndicator/network co-op. Resume: [email protected] (4/29)

JOB OPENING: FINANCE MANAGER/Cablevision’s IFC channel /NYC: BS/BA req’d, MBA a plus. 4+ yrs exp, pref in entertainment industry. Send res to [email protected] w/JobID 0423CYN16896MRK in subject. (4/29)

JOB OPENING: ASST TO CEO/Animation Collective/NY: Asst w/ 1-3 yrs industry exp. Strong communicator w/ exc organization, follow-through. Asst w/ scheduling, mktg/pr, spec projects. Apply:  [email protected] (4/28)

JOB OPENING: BUSINESS COORD/Animation Collective/NY: Biz coord to asst w/ personnel mgmt/recruit/accts payable/ops/spec projects.Strong comm, organization, int in business/finance. Apply to: [email protected] (4/28)

JOB OPENING: VP, ONL/MAGAZ PROMOS MKTG/NICK/NYC: Dvlp promos prgms, sales evnts 4 Nick brnds onl/mag, strng intrpsl, psn 4 mktg, 10 yrs ad sales mktg, entrtmt ind, 7 yrs mag/publ, onl exp. EOE/M/F/D/AAP. Apply (4/28)

JOB OPENING: PRODUCERS AND ASSOCIATE PRODUCERS/NYC: Successful, syndicated talk show looking for talk show Producers and APs.  Applicants need 2 yrs experience on a national talk show.  Send resumes to: [email protected] (4/28)

JOB OPENING: INT’L SALES EXEC/Videofashion/NYC: Driven, team player. License niche lifestyle pgrms all media. Prospect new deals/svc clients. Dev proposals/mrktng matl’s. Foreign lang a+. Cover ltr/Res: [email protected]       (4/28)

JOB OPENING: SUPERVISOR /SPOT TV GROUP/Pearl River NY (15 miles from NYC): Lead/train Media Buyers & Assistants. 5 yrs+ supervisor Spot TV & 10 yrs+ buying exp a must; Resumes: [email protected] or call 845-732-8943 (4/28)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: PRODUCTION INTERN/Studio City-based prod company seeks non-paid interns to start immediately.  In post on a feature film, and prepping to shoot again in the Fall.  Web skills a plus. Resume to:
[email protected] (5/2)

SUMMER INTERNSHIP CREDITS ONLY: Life Balance Media/NY seeks a Credit-Only Intern for PROGRAMMING DEPT to assist in re-launch of wellness cable channel. Duties incl researching potential films & series for the channel. Respond: [email protected] (5/2)

SUMMER INTERNSHIP CREDITS ONLY: Life Balance Media (NY) seeks a Credit-Only Intern for the SALES & MARKETING Department to assist in re-launch of wellness cable channel. Duties incl database building/maintenance & mrkt res. Respond: [email protected] (5/2)


SITUATION WANTED: RESEARCH DIRECTOR–10 yrs extensive exp in television markets; film; youth media. Expert in developing proactive client relations; research methods textbook author; Ph.D./Communication. Contact: [email protected] (5/04)

SITUATION WANTED: FIELD/STORY PRODUCER-4 years experience working for major cable and network shows. writing, directing crews, conducting celebrity interviews and producing field segments are my expertise. [email protected] (5/4)

SITUATION WANTED: MARKETING PROFESSIONAL. 10 years experience in Affiliate Sales and Marketing, Sports Branding, Mobile Marketing and New Business Development. Managed staff and multi-million dollar budget. Contact: [email protected] (5/3)

SITUATION WANTED: ASSOC PRODUCER 2 Yrs experience at major cable news channel for #1 show. Field, studio, graphics, tape, editing,research,writing,office management and booking are my expertise. Passion forTV [email protected]  (5/3)

SITUATION WANTED: ENTERTAINMENT & NEWS PUBLICITY CONSULTANT Experienced specialist in media campaigns & strategic publicity (for HBO/NBC). Will formulate strategic publicity campaigns as needs dictate. E-mail [email protected] (5/2)

SITUATION WANTED: MEDIA/TECHNOLOGY PUBLIC RELATIONS: Strategic communications services for media and technology companies and associations. For more information visit or email [email protected] (5/2)

SITUATION WANTED: DIGITAL MEDIA STRATEGIST/BUSINESS DEVELOPER 15 yrs experience in TV, Internet & wireless from U.S. & Europe, exec level, full P&L responsibility, 9 yrs at CNN, Emmy Award winner. [email protected]. (4/28)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

WHAT’S ON TONIGHT: Thursday, April 27, 2006

ABC             American Inventor [2 hours], Commander in Chief
CBS             Survivor Panama: Exile Island, CSI, Without a Trace
FOX             That ’70s Show, That ’70s Show, The OC
NBC             Will & Grace, My Name is Earl [r], My Name is Earl, The Office, ER
i               Sue Thomas F.B. Eye, Portrait of Courage, It’s a Miracle
UPN             Everybody Hates Chris, Love, Inc., Eve, Cuts
WB              Smallville, Supernatural
TELE            Los Premios Billboard Live SP
UNIV            La Fea Mas Bella, Barrera de Amor,  Aqui y Ahora        

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