Thursday, April 26th, 2012


WE tv takes charge of the women in charge

She’s the primary DECISION MAKER for expected categories.
Now she’s taking responsibility for financial, auto and technology too!
 Making choices for the family. Splurging on herself.

WE tv’s BREADWINNER VIEWERSHIP are spending without hesitation on
quality brands. Talk to us at
And talk to the BREADWINNER VIEWERSHIP at WE tv!

Source: WE tv Engagement Advantage Study, Dec 2011.


Good morning. It’s Thursday, April 26, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
Bravo: Don’t Be Tardy for the Wedding at 9p
Lifetime: 7 Days of Sex at 10p; Conversation with Amanda de Cadenet at 11p

Tonight’s Finale:
Investigation Discovery: Sins & Secrets at 10p



We Feed Their Curiosity, Creativity and Inventiveness
We Create Content & Experiences Specifically with Igniters in Mind

Connect with IGNITERS & Harness the Strength of Your Most Powerful Brand Marketers


Source:  Simmons NCS Spring 11 2 Year Study.


Katie Couric, currently a special correspondent for ABC News and host of her upcoming syndicated daytime talk show Katie, is set to host a weekly original digital video series titled Katie’s Take from ABC News and Yahoo! beginning May 1.  Couric will delve into topics and issues that affect her viewers such as health, nutrition, parenting and wellness.  Each episode will include interviews with top experts along with Couric’s own personal perspective.

A fourth season of Drop Dead Diva premieres on Lifetime with 13 new episodes starting June 3 at 9p.  The one-hour comedic drama’s ensemble cast is headlined by Brooke Elliott and for the new season Kim Kardashian will begin her multi-episode run in the season opener playing relationship guru, Nikki LePree.  The upcoming new season is currently in production in Atlanta and is produced by Sony Pictures Television.

Also on June 3, Animal Planet debuts a new season of Call of the Wildman at 10p.  The new season has 16 new half-hour episodes featuring Kentuckian “Turtleman” as he rids homes and businesses of a variety of critters including muskrats, river otters, beavers, squirrels and even wild coyotes.  Call of the Wildman is produced by Sharp Entertainment for Animal Planet.

The original Whale Wars series will open its fifth season on Animal Planet June 1 at 9p.  Over eight new episodes and a one-hour recap special, the series will follow the Sea Shepherds’ annual whale defense campaign in the Southern Ocean.  In this upcoming new season, the Sea Shepherds will face tougher challenges as the Japanese whalers are more aggressive and the crew is taking on more inexperienced rookies.  The Lizard Trading Company produces Whale Wars as well as the new companion series, Whale Wars: Viking Shores which debuts on Animal Planet this Friday at 9p.

UPFRONT 2012: Oxygen

Yesterday, at Oxygen’s Upfront event the network announced a 50% increase in original programming is on the horizon including five new series for the 2012 schedule.  The new series include:

  • Girlfriend Confidential: NY  This series is part of a new franchise for the network centered on beautiful, well-dressed, high-powered female friends in NYC.  Produced by Discovery Studios.
  • Girlfriend Confidential: LA – The Los Angeles version of the new franchise focuses on four beautiful and successful best friends who help each other through love travails, celebrity life and the entertainment industry.  Produced by Ish Entertainment.
  • All the Right Moves – Highlights choreographer Travis Wall (So You Think You Can Dance) and his longtime friends and roommates, Teddy Forance, Nick Lazzarini and Kyle Robinson and together they are launching their own dance company, Shaping Sound.  Produced by World of Wonder Productions.
  • My Shopping Addiction – Series features shoppers who love the thrill of finding that perfect item.  The series will also explore the addiction and obsession related to shopping that leads to financial woes.  Screaming Flea Productions is producing.
  • I’m Having Their Baby – Series follows soon-to-be moms as they make the difficult decision to keep their baby or put the baby up for adoption.  Produced by Hud:sun Media.

Oxygen is also bringing back a second season of The Glee Project from Ryan Murphy Television and Embassy Row premiering June 5 at 10p as well as The Next Big Thing: NY from BBC Worldwide Productions and Omelette Bar Productions premiering June 12 at 11p.

Oxygen further has three series in development:

  • #VideoStar (wt) – Project highlights the best of amateur videos featuring performers hoping for a chance to get noticed and to perhaps star in their own music video directed by Erik White.  Produced by Embassy Row.
  • Propos’d – Series is a hidden camera reality show following a team of expert pranksters who help grooms come up with over-the-top and funny proposals for their girlfriends.  Produced by 11 Television.
  • Longest.Date.Ever – In this series, cameras follow two women each episode and sets them up with a date that lasts an entire week.  At the end of the longest date ever, the couple will know if they are made for each other or not.  Produced by Electus and Five by Five Media.


The daily talk show Bethenny starring reality star and entrepreneur Bethenny Frankel will begin a test run on June 11 on six Fox-owned TV stations.  If the test is successful, the Fox stations will likely launch the new talk show in national syndication perhaps as early as this fall.  The test run could last six weeks, though could be longer or shorter depending on the results.  The Fox stations participating in the test run include WNYW/New York (11a); KTTV/Los Angeles (2p); WTXF/Philadelphia (11a); KDFW/Dallas (1p); KSAZ/Phoenix (11a); and KMSP/Minneapolis (10a).  Bethenny will be based from the studios of Warner Bros. and Telepictures Productions in Burbank.  Telepictures Productions is producing. 


Production on the series pilot Defiance, launching in spring 2013 on Syfy and Trion Worlds has begun production in Toronto.  Definance is the first-ever convergence of television and Massive Multiplayer Online gaming.  Universal Cable Productions is producing.


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Top 10 M-F Syndicated Strip Series for the week of 4/9-4/13/12 ranked in order by HH Rtg
The Big Bang Theory (WB)                               7.1 AA
Judge Judy (CTD)                                           6.7 AA
Wheel of Fortune (CTD)                                   6.6 AA
Two and a Half Men (WB)                                 5.8 AA
Jeopardy (CTD)                                              5.5 AA
Family Guy (2/T)                                            4.3 AA
Entertainment Tonight (CTD)                            3.5 AA
Dr. Phil Show (CTD)                                        3.0 AA
Inside Edition (CTD)                                        3.0 AA
Family Feud (2/T)                                           2.9 AA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 4/9-4/13/12 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                               4.1 AA
Two and a Half Men (WB)                                2.8 AA
Family Guy (2/T)                                            2.8 AA
Judge Judy (CTD)                                           1.8 AA
How I Met Your Mother (2/T)                            1.8 AA
Wheel of Fortune (CTD)                                   1.4 AA
King of the Hill (2/T)                                        1.3 AA
Jeopardy (CTD)                                              1.2 AA
Seinfeld (SPT)                                                1.2 AA
Friends (WB)                                                  1.2 AA
Source: NSS Galaxy Explorer, Live+SD

Tuesday A18-49 Analysis: For Tuesday, April 24  Primetime National Ratings were not available for this date and will be included in the next edition.


Kevin Ivey was tapped as VP/Program Research at Syfy and Chiller where he reports to Ted A’Zary, SVP/Research.  In his new position, Kevin will manage all facets of Syfy and Chiller’s programming ratings via various metrics in addition to interacting with departments such as scheduling, development, marketing, press and finance.  Before this, Kevin served as VP/Multiplatform Research at OWN Network. 

TV One hired Jeff Meza as VP/Integrated Marketing in charge of strategic development and creative implementation of multi-platform, integrated marketing solutions involving the TV One brand.  Jeff will work in tandem with the Ad Sales group to create marketing programs for the network’s clients utilizing on air, online, mobile and social media.  Based in New York, Jeff reports to Linda Finney, SVP/Marketing, TV One.

Turner Broadcasting System, Inc. tagged Raghunadh Polavarapu as VP/Digital Operations for TNT, TBS and Turner Classic Movies (TCM).  In this newly-minted role, Raghunadh will spearhead the networks’ digital goals.  Based in Atlanta, Raghunadh reports to Dennis Adamovich, SVP/Brand and Digital Activation for TBS, TNT and TCM. 

Marketing and research consulting company, Rubinson Partners, Inc. added Judah Phillips to its advisory team. Prior to this appointment, Judah headed global analytics for Monster Worldwide and Reed Elsevier among other organizations.


Upcoming Specials Editions for Cynopsis Media

Daytime Emmy® Awards: Before the Ballots: Talk Show [April 24]

Digital NewFronts Wrap-Up [May 7]

Upfront 2012: Spanish Language [May 9]

 Upfront 2012: Sports [May 15]

Space is limited. To reserve your ad space, contact Mike Farina | 203.218.6480

This day in History: 1993 – NBC announces Conan O’Brien to replace David Letterman.

Answer to Our Last Trivia Question: What TV show finale showed the MTM cat in a hospital bed pulling the plug on itself? St. Elswhere. Kudos to: Brian Turnet-ADM Productions/NYC; Terrence Sekel-RFD-TV/NYC; Scott Collins-AMC Networks; Michael Braff-BBC America/NYC; Patti Rodriguez-KXRM Fox21 / KXTU CW57/Colorado; Tom Boyd-WGN-TV/Chicago; Keith Paxton-KDFW KDFI/Dallas; Jill Moray-Village Filmworks/LA; Richard G. Murphy-Manor Productions/W. Toluca Lake, CA; Darlene Lieblich Tipton-Fox Cable Networks/LA; Jerry Jones-A La Carte Comm/SF; Stephen Kelley-9 Story Entertainment/Toronto; Patrick Loomer-Fulcrum TV/London.

Today’s Trivia Question: Who does pseudo attorney Mike Ross work for? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn & Lisa

Cynthia Turner – Founder and Publisher / [email protected]
Lisa Ball – Contributing Editor / [email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MGR AD SLS RSRCH/Discovery/NY: Have a strong understanding of Nielsen, MRI & Simmons and proven exp. developing sales positioning materials; 7+ yrs of TV research exp; #5769 (5/3)

JOB OPENING: PR MANAGER/MULTIMEDIA COMPANY/NYC & WHITEPLAINS: Seeking PR pro with excellent writing & project management skills, experience working with media and managing agencies. 8-10yrs exp. Resume: [email protected] (5/3)

JOB OPENING: ACCOUNT EXEC/Smithsonian Channel/NYC: Negotiate and sell ad/mktg solutions for cable TV network. 7+ yrs. general advertising sales exp. pref. in cable TV. Submit resume at (5/3)

JOB OPENING: ADVANCED MEDIA ACCT EXEC/COMCAST SPOTLIGHT/LA: Maint customer & prospect records as instructed & participates in dvlpmnt of sales forecasts. BA deg. 3-5yr exp. Info/apply: (5/3)

JOB OPENING: DIRECTOR, SALES/NBCU/NJ: Distbrib & Development group. Lead Distrib deals across NBCU properties, across platforms. 8-10 yrs similar exp. Apply: Job# 5062 (5/3)

JOB OPENING: DIGITAL ACCT. EXEC/NBCU/NYC: Devlp. 360 ad sales prgm. for dig. and on-air, ID new clients, 5+yrs. dig. sales exp. Apply: Job# 5244BR (5/2)

JOB OPENING: SR AD SALES EXEC/Captivate Network/LA or SF: Need 5+yrs client+agency (planning side) contacts. Strategic solutions+consultative sales+passion. Excel $ pkg to cre8 new DOOH biz w/THE leader. Apply: [email protected] (5/2)

JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC: Support USA Digital Research team. Knowledge of Omniture, comScore, Nielsen, and Hitwise. Apply online at (#5413BR) (5/2)

JOB OPENING: AFFIL MKTG MGR/Ultimate Fighting Championship/Las Vegas: Mng aff. mktg. partnerships w/digi & new media partners. 5yrs exp affil mktg & exp digital or new media envir. strongly desired. Apply: (5/1)

JOB OPENING: SR. RESEARCH ANALYST/ESPN/Miami: Provide local ad sales team with the research support to help grow LatAm business, via regular reporting and requests. 3+ yrs exp. pref’d. Send resume to: [email protected] (5/1)

JOB OPENING: MKT DIRECTOR/NYC: Lead ad sales & aff. sales mkt/promo efforts. Generate & execute brand part. ideas. Min. 10 yrs. mkt/sales/promo exp in cable/TV. Strong leader. Some travel. Send resume: [email protected] (5/1)

JOB OPENING: DIR RECRUITMENT RESRCH/NBCU/NYC: 6+yrs Sourcing exp., 2yrs Mgmt exp, Direct exp w/Exec-levels, Social media/Boolean/Name Gen/Talent Mapping, Ind. Knwldg A+ Apply: Job# 5299BR, EOE/M/F/D/AAP (5/1)

JOB OPENING: SALES ASSISTANT/Crown Media/ New York City: Work with AE & Planners to service and maintain agencies and clients on daily basis. More info & apply: (4/28)

JOB OPENING: ACCOUNT EXECUTIVE/Sportsman Channel/NY or WI: AE w/ 3+ yrs national ad sales AE exp a must. Sports/outdoor sales preferred. Excellent agency relationships & proven track record. Apply: (4/28)

JOB OPENING: MGR, ADVNC’D PLATFORM ASSET PROD/AMCN/NYC: Mnge production/delivery of assets associated w/prog on Adv Platforms: DSTB OnDemand, IPTV, EST, TV Everywhere, Social Media,etc. Apply at (4/28)

JOB OPENING: DIR OF COMM/Universal Sports/West Lake Village CA: Generate awareness of the network. 6-8yrs PR/Media Rel exp. Exc PR, comm, writing skills & social media skills. Res: [email protected] (4/28)

JOB OPENING: DIR LEGAL AFFAIRS/SCRIPPS/TN: Provide legal counsel for prgrmng, neg.agreements across SNI brands. Intellectual property matters, mainly copyright & trademark exp a must. Apply: Req. 2953 (4/27)

JOB OPENING: DIR, NEWS & LOCAL PRGRMNG/So. Cali: Mng news/prog content. Responsible for overall plan’g, dvlpmnt & prod for news/prog. News/TV mgmt exp. + 5-10 yr exp.  industry req. #134478BR (4/27)

JOB OPENING: ACCOUNT DIR/GSTV/NEW YORK: Largest nat’l away from home TV network at the pump seeks an account director with strong exp in media sales. Apply at: (4/27)

JOB OPENING: RESEARCH EDITOR AD STANDARDS/NBCUniversal/NY: Will focus on prescription/OTC drug ads for broadcast. 2 yrs exp with clinical and consumer related research. Apply at: Job#5369BR (4/27)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng rsch proj to support Ent prgmng for TBS. BA/BS deg. 5+yrs mktg/media rsrch exp req’d. Prof in basic statistics/analysis, Nielsen media rsrch suite of software. Res & C/L: [email protected] (4/27)

JOB OPENING: MGR NBC SPORTS NETWORKS SALES PLANNER/NYC: Work across NBC Sports Ntwrk sales teams to oversee inv yield mngmnt, sales plan review, pre/post sales analysis. More info: 5159BR (4/27)

JOB OPENING: RSRCH ANALYST/CBS Television Distribution/NYC: CTD barter prgrmng using Nielsen NPower, Galaxy Explorer and Market Breaks as well as WRAP sweep. BA Deg pref’d.  [email protected]  Apply: (4/27)

JOB OPENING: SALES PLANNER/DIRECTV/NYC: Client acct mngmnt & sales support including dvlpng sales proposals, planning costs, buy/sales reports, billing, scheduling & inventory QC. Req’d 2 yrs exp. Resume to:, (4/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: TV Program Development, Production & Distribution Executive with national and international factual programming and marketing expertise in US and 100+ countries. East coast based. [email protected] (5/3)

SITUATION WANTED: iPhone/iPad APPLICATION DEVELOPER: 12+ years interactive prod – will work project-project basis, can dvlp for personal or organizations – email for list of current apps in iTunes store. [email protected] (5/2)

SITUATION WANTED: NEGOTIATION & NEW MEDIA COUNSEL/DIR/CA: 7+yrs exp. in negotiation, drafting, deal mngmnt & execution. Extensive exp compliance, new media, new gTLD’s, Internet & Intellectual Property enforcement. [email protected] (5/2)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (5/1)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Missing, Grey’s Anatomy, Scandal
AZTECA: Lo Que la Gente Cuenta, Al Extremo, Buenos Noches America,
CBS: Big Bang Theory, Rules of Engagement, Person of Interest, The Mentalist
CW: Vampire Diaries, The Secret Circle
FOX: American Idol, Touch
ION: Cold Case, Cold Case, Criminal Minds
NBC: Community, 30 Rock, The Office, Parks and Recreation, Awake
PBS: This Old House Hour, Powering the Planet–Earth: The Operator’s Manual, Independent Lens
TELE: Premios Billboard de la Musica Latina
UNIV: Una Familia con Suerte; Abismo de Pasion, La Que No Podia Amar

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