Thursday, April 26th, 2007


TV, Print, Radio, & Online

  • Launching the first 24-hour online “KEWL Cartoon” Community in Summer ’07 with free VOD, safe chatting, games and more.
  • Debuting the first TWEEN targeted music & fan magazine “KEWL.”  Available at retailers nationwide!
  • Targeting girls & boys this year with “KEWL TV” on CBS Saturday Mornings.
  • Stay tuned for the launch of “KEWL” Radio in 2008


Contact: Karl Kuechenmeister or Dave Danowski at (212) 239-4437

Cynopsis: Kids!



Good morning. It’s Thursday, April 26, 2007 and this is your first early morning briefing.

While kids/teens across the US are headed for the freedom of summer vacation, MTV is addressing the nationwide issue of high school dropouts with a special.  The new documentary The Dropout Chronicles will premiere May 9, 2007 at 8:30p on MTV2, with a sneak peek slated for earlier that day on MTV at 2p.  The Dropout Chronicles follows the stories of three high school students, all facing various obstacles and all on the verge of walking away from school entirely, and the different choices they make.  Simultaneously, MTV along with Time, the Bill & Melinda Gates Foundation, Civic Enterprises and the National Governors Association will host the National Summit on America’s Silent Epidemic in Washington DC on May 9.

Tomorrow morning NBC’s Today show will launch Al’s Book Club For Kids, a summer-long program during which Al Roker hopes to keep kids reading skills sharp.  Al’s Book Club For Kids will invite K9-11 to read and discuss four books.  Roker will meet with a group of kids four times over the summer to discuss the book they are currently reading hosts the initiative.  Oh, the first book will be announced on-air tomorrow morning with the introduction of the club.

Elsewhere in the fight against the “summer slide,” Scholastic is hosting its Summer Reading Buzz campaign that aims to help get kids reading four or more books during their summer vacation.  Additionally, Scholastic’s reading effort also underlines how important parents, educators and librarians are in helping kids find books they might like and enjoy reading.  While I’m all for both efforts, I can tell you that to this day when the librarians from my school see me, they start kicking me out of wherever I am.  I wasn’t very good at being quiet in the library.

BabyUniverse, Inc. has entered into a content agreement to broadcast Real Savvy Moms content on  Under the deal will feature 31 episodes of Real Savvy Moms, the weekly PBS series targeted to parents/caregivers and parents-to-be.

The second season of Hikayat Simsim, the local Jordanian adaptation of Sesame Street, will premiere on JTV on May 1, 2007.  In addition to underlining the underlining literacy and other early learning skills, Hikayat Simsim features messaging about the importance of girls’ education. The new season of the Arabic language series features two new Muppet duo, Tonton, an enthusiastic 4-year-old and Juljul, a patient and very neat 6-year old, along with Grandpa Sesame, a grandfather-like mentor.

Author Kelly Link has signed on with Viking Children’s Books to write a young adult collection of short stories, per Publishers Weekly.  Link’s anthology will be comprised of stories previously published in other collections and anthologies as well as a new story.  According to the report David Kirschner Productions has optioned the movie rights to two of the stories that are to be included in the new book; The Wizards of Perfil and The Faery Handbag.

It’s finally here! The Cyn opsis Weekender College Edition sponsored by Greek, A New ABC Family Original Series coming in July. The edition will be sent out later on this morning and will include editorials on television chosen from the 150+ essays submitted by college students all around the world.  The edition will also include a special section of Situation Wanted ads sent in by college students all looking to be hired into our industry.  Be sure to pay particular attention to these ads!

Watch the trailer for GREEK A New ABC Family Original Series, Coming This July
Check out the two minute trailer in Today’s Cynopsis Video Showcase


Whyville, the tween/teen targeted online social network, has partnered with kajeet, the new tween-aimed pay-as-you-go mobile phone service, to offer its members the ability to use customizable chats functions through kajeet Chat Factory.  Additionally, kajeet is offering an online Friend Finder service that Whyville members can use to contact one another with a personal invitation to meet and hang out at a destination within Whyville.

Jakks Pacific has re-upped its long-term TV games licensing pact with Namco Bandai Games America.  Under this deal Jakks will continue to develop plug and play TV Games products based on Pac-Man and other Namco arcade video games.

GoCityKids, the online city guide for kid/family activities and services, expands with the addition of two new feature cities, Las Vegas and St. Louis, for a total of 22 cities.  This summer GoCityKids will introduce a new design a number of new features including allowing users to add their favorite local restaurants, events, stores etc, in all cities/ towns/rural areas across the country.  GoCityKids will run the Best of My City sweepstakes, April 27-May21, 2007.  Nickelodeon acquired GoCityKids last year.  ( ).

Lots of theme park related news for you….

The web is abuzz and even The New York Times is reporting that Universal is in the midst of negotiations with J.K. Rowling create a Harry Potter theme park.  So far there has been no official word.  That said, the story goes that the Potter park would be built at Universal Studios Orlando’s Islands of Adventure theme park and could be up in running within 18 months.

Universal Studios has confirmed it will open The Simpsons ride at its Orlando and Hollywood theme parks in spring 2008.  The ride is part of the overall Simpsons attraction concept, which is a fantasy park as envisioned by Krusty the Clown.  The ride will take over the buildings that were previously home to the Back to the Future ride in each park.  I’m guessing there won’t be a Homer’s Beer Belly Slide, but I’d bet there’d park guests who’d wait in line in the middle of a hot day to nap on Homer’s couch, while the kids make their way through the labyrinth in Marge’s hair.

If you have been to Disney World you no doubt have your own strategies about how to beat the lines, eat decent food and avoid the dreaded transportation center.  The Zagat Survey has published its first Walt Disney World Insider’s Guide, which features information on six of Disney’s Orlando theme parks, including ratings, reviews and age recommendations for everything from rides to hotels and to nightlife and shopping.  My favorite thing in the guide has to be in the Attractions section where there is a list of Animatronics.  Like its other guides the new Zagat Disney World Insider Guide is based on consumer surveys, in this case 4,841 “avid Disney-goers.”  Sorry, you’ll now get sharing from me, well, maybe if you are really nice.

The Danger Rangers Safety Rules! Live Show begins its second season this weekend at Dutch Wonderland Family Amusement Park.  Co-produced by Educational Adventures and RWS & Associates Entertainment, the live 20-minute show is based on the Danger Ranger series that airs on public television.  Dutch Wonderland is located in Lancaster, PA.


Marc Grossman joins Taffy Entertainment as Director/Public Relations.  Grossmann is responsible for worldwide publicity, advertising and special events for Taffy Entertainment, in addition to similar responsibilities with other MoonScoop Group partners including Mike Young Productions, MoonScoop Productions, Kabillion, and Queen Bee.  He will report to Cynthia Money, President/Worldwide Consumer Products and Marketing.  Most recently Grossmann was a TV consultant, managing launch campaigns for The Tennis Channel and Anime Network and consumer campaigns for a range of TV, sports and entertainment organizations.  Previously, he was Sr. Press Manager, NBC and Director/Publicity, Hanna-Barbera Cartoons studio.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, April 24, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1059; K6-11 483; TWEENS 9-14 337
DISNEY CHANNEL:     K2-11   672; K6-11 411; TWEENS 9-14 335
CARTOON NETWORK: K2-11   558; K6-11 335; TWEENS 9-14 226
TOON DISNEY:           K2-11   121; K6-11   64; TWEENS 9-14   33
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: Swiper the Fox, is a bandit from what TV show? DORA THE EXPLORER.   Kudos to: Dana Lambros Stott-The Betesh Group/NY; Amrita Sooklall-MTV Networks/NY; Lynn Kestin Sessler-Show & Tell Productions/Edison, NJ; Jim Brown-WWE Enterprises/Stamford CT;  Dan Minton-New Amsterdam Consulting Inc./Scottsdale; Fran Grauman-kidsmusic/Dallas; Julie Syers-Briggs & Caldwell/Houston; Scott Rabe-Central G&P/Milwaukee, WI; Ratana Therakulsathit-Warner Home Video/Burbank; Jeannine Silberstein-Lions Gate Family Entertainment/Santa Monica, CA; Lynn Costello-Hawthorne Direct/Phoenix; Lee Williams-Boomstone Animation Inc./Ottawa, ON; Brenda Nietupski-Corus™ Entertainment Inc./ Treehouse TV & Discovery Kids Canada/Toronto, ON

Today’s Trivia Question:  They are characters Polly Ester, Big Cheese, Gerri Atric and Al Dente. What series are they from? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MKTNG DEP/NAT SALES STAFF: Execute promotional prgrms for advrtsrs. Proactive, orgz’d, creative thinker. Exc written/verbal skills. Knwldg PP, Microsoft Word, Excel. 2-3 yrs exp. [email protected]   EOE/M/F/D/AAP (5/3)

JOB OPENING: DIR CREATIVE SVCS/Miramax Films/NY: Responsible for coord’g and producing select A/V Projects (trailers, TV spots) from inception through finishing. Advertising prod and ent exp a must. [email protected] (5/3)

JOB OPENING: DIRECTOR, MEDIA/Miramax Films/NY: Responsible for sprvsng & coord’g TV/Radio buying/planning.Oversee media based promotions. 3+ yrs of TV/Radio buying/planning exp for film a must. [email protected] (5/3)

JOB OPENING: SR INTERACTIVE PROJECT MGR/Celebrity’s Websites/NY, NY: Design, develop & lead implementation of a holistic strategy for online properties. HTML CSS & SEO a must. 5+yrs related exp. Res to: [email protected] (5/3)

JOB OPENING: ACCT MGR MEDIA AD SALES/The New York Times: Min 3 yrs media and/or online exp, print & online ad sales, agency exp. ok. Please apply to: [email protected] (5/3)

JOB OPENING: RESEARCH MANAGER/The New York Times/NY: 3-5 yrs research. exp, design & conduct res. projects, support sales team with research data, strong presen. & analytical skills, BA req., please apply to: [email protected] (5/3)

JOB OPENING: COORD RIGHTS & CLRNCS/BBCWWA/NY: Coord/calc TV prog rights & clrnc info/costs for intl TV prog sales/dist. 4yr dgre, strng math, att to detl & fllow through; 1+ yrs exp. RE: Cvr ltr & res [email protected]. EOE (5/3)

JOB OPENING: DIRECTOR, AFFILIATE MARKETING/Hallmark Channel LA: 5 years exp. in Affiliate Marketing. See full posting & apply at (5/2)

JOB OPENING: DEVELOPMENT COORD/LA: Seeking creative, organized individual with passion for reality TV and ability to develop, write and pitch unscripted TV formats. Some admin work expected. Apply to: [email protected] (5/2)

JOB OPENING: MARKETING COMMUNICATIONS MANAGER/Context Web, Inc./New York/NY: Support the sales group of a growing ad network. Individual w/ comm, rsrch & analytics skills. 2-3 yrs online exp. Apply: [email protected]. (5/2)

JOB OPENING: SALES PLANNER/Fox Cable/New York, NY: day-to-day management of accounts; assist in RFPs & proposal development; 2-3 yrs sales/agency experience; strong communication skills & attention to details; (5/2)

JOB OPENING: ASSOCIATE CREATIVE DIR TRADE & NEW MEDIA/NBC UNI,CA: Responsible for creative concept & management of all Ad Sales Marketing & New Media On-Air/Video projects Min. 5 yrs related exp. search job#567496 (5/2)

JOB OPENING: PRODUCERS/ASSOCIATE PRODUCERS/Chicago: Must be able to book real people & work well in fast-paced environment. Talk or Court TV exp. a plus. Send resume to: [email protected] (5/2)

JOB OPENING: PUBLICIST/ Turner Broadcasting/NY: Execute public relations campaigns for ad sales & marketing partnerships at the Turner nets. 4+ yrs PR exp. Digital contacts/exp. a plus. Resumes to: [email protected] (5/1)

JOB OPENING: RESEARCH ANALYST/Cablevision, NY, NY: 1 + yrs media research exp. Nielsen systems exp. req. MRI/Scarborough know. a plus . Strong presentation/analytical skills. Visit apply to req ID 3149 (5/1)

JOB OPENING: DIR OF PRODUCTION/SF, CA: 5+ yrs as Prod Mgr w/ TV PRODUCTION CO/hi-profile series for TV. Hi-level mgmt position, juggles concurrent series, detail/trouble-shooting, big-picture vision. Res: [email protected] (5/1)

JOB OPENING: DIR, BUS DEV/VERSUS/Stamford, CT: Source/develop/execute new bus around ntwrk’s niche genres. 5+yrs exp, strong fin’l bckgrd,knwldg/contacts w/in sports media req’d. Apply: EEO (5/1)

JOB OPENING: DEVELOPMENT EXEC/MTV NETWORKS/SANTA MONICA: For youth prgrmng ntwrk The N. Oversee dvlpmnt of scripted live-action drama/comedy & reality properties across mult platforms. (5/1)

JOB OPENING: ACCOUNT EXECUTIVE/Fox Sports en Espanol/ NY: Sell Spanish language ad time; manage established accounts; develop new business; 3+ yrs sales experience; strong communication & presentation skills; (5/1)

JOB OPENING: DIR INTL. RESEARCH-NBCUNI/CA: responsible for audience research & analysis in support of the distribution unit’s TV licensing activities worldwide. Degree w/ min. 5 yrs related exp. keyword job#591119 (5/1)

JOB OPENING: DEVELOPMENT EXEC/NYC: Conceptualize, fully develop and sell new series/shows for cable/similar. Experience a must. Self starter. Salary based on exp. Small company, fun environment. Email: [email protected] (5/1)

JOB OPENING: ACCOUNT EXECUTIVE ONLINE/LIFETIME NY: Sales Account Manager responsible for growing and managing media sales for and Apply at: (5/1)

JOB OPENING: MGR. ONLINE AD SALES OPERATIONS/LIFETIME NY: Develop, evaluate and approve deals to maximize the gross profit generated by online inventory Apply at: (5/1)

JOB OPENING: DIRECTOR PROGRAMMING/ DIY Network /Knoxville: Strong knwldg in all phases of TV production and development. 7 yrs of competitive network experience preferred. Resume: [email protected] ref job# 6104-U (4/28)

JOB OPENING: MGR DIGITAL ASSET/CONTENT MGMT/Starz Media/NY: Mng content assets (encoding/storage, schdlng, QC, metadata database, asset trffckng). Orgnzd & det. oriented. [email protected] (4/28)

JOB OPENING: MGR DIGITAL TRAFFIC & MERCH/Starz Media/NY: Manage online merchandising of digital content (placement/promo on services + developing/executing online campaigns). [email protected] (4/28)

JOB OPENING: SR MGR RETAIL DEVEL/LA: Assist licensees sell-in retail accts; devel/execute retail progs/promos; hi impact present’ns; key buyer/merch mgr relations. Min 3 yrs exp. Travel. Apply: [email protected] (4/28)

JOB OPENING: ONLINE/INTERACTIVE MEDIA COORDINATOR Fast Paced Automotive Aftermarket Agency! Orange Cnty/CA:1-3 yrs exp. in online ad-serving,ad traffic, optimizing and Microsoft Office a plus. Email: [email protected] (4/28)

JOB OPENING: RESEARCH ANALYST/Carat USA/NY: Seeking bright, curious individual to join our Insight team. Must have at least one year exp in media research, media planning or consumer research. Send resume to: [email protected] ( 4/28)

JOB OPENING: CREATIVE DIRECTOR/ Direct and develop creative process and principles. Lead a team of web designers. 6 yrs exp: multimedia, internet design. Full job description @ Apply: [email protected] (4/28)

JOB OPENING: CLIENT SVC MGR/AWARD-WINNING NYC GRAPHIC DESGN/MKTG FIRM: Mng timelines/budgets. Organization, communication, diplomacy skills, mrktg. BA+3-5yrs exp. Cover, resume, salary range to [email protected] (4/28)

JOB OPENING: WEB PRODUCER/Sesame Workshop/NY: B is for Business. Sesame Street Digital seeks producers experienced with interactive content production, marketing, e-comm and publishing. Apply [email protected] (4/28)

JOB OPENING: MARKETING SOLUTIONS COORDINATOR/Comcast/CT: Support Comcast Network Sales w/custom advertiser driven initiatives. BS req’d. 2yrs Mktg exp. Cable background pref. Apply: Req#40343BR (4/27)

JOB OPENING: STRATEGIC MKTNG MGR/NBC Universal/SciFi: 5+ yrs in client-focused business, creating and fulfilling strategic sponsorship prgrms. FT position. Online B2B Mktng exp desired.Resumes to: Charlene [email protected] (4/27)

JOB OPENING: TRAFFIC MANAGER/qubo/NY: Oversee commercial operations, copy continuity, log preparation. Detailed, well organized, 3+ yrs. exp., Dealmaker exp a plus. apply: jobs@ (4/27)

JOB OPENING: MEDIA PROMOTIONS MANAGER/BURBANK CA: Responsible for coordination and execution of broadcast sponsorships. Traffic creative materials via client to media partners. Email resume: mediacomvp (4/27)

JOB OPENING: INVENTORY & TRAFFIC ADMINISTRATOR/Ovation/NY: 3-5 yrs exp. in ad sales inventory & traffic process/Working knowledge of media math/Paradigm a +/Excel Send resume and salary requirement to: [email protected] (4/27)

JOB OPENING: EXEC PROD/WASH DC: Ability to mng team & explain complex scientific ideas thru TV, keep up w/ science developments to build & oversee world-class unit. BS + 10 yrs solid doc exp. apply @ (4/27)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP CREDITS ONLY: INTERN / Firebrand/NYC: Media start up /fast paced production environment. Opportunity to work in various depts. Sales/Marketing/Web/Programming & Editorial. Could lead to perm position. Apply to [email protected] (4/26)


SITUATION WANTED: SR DIGITAL MEDIA EXEC: 15+ years in Digital Media, Video, Music. Hands on programming, distribution, licensing and bus Dev; focus on New Media platforms. Startup & large company experience: [email protected] (5/2)

SITUATION WANTED: NYC’s PREMIERE ENTERTAINMENT INDUSTRY LIFE COACH. Clients in comedy, docs, PR. Be the writer-producer-director of your life. Entertain Possibilities. [email protected]. Call for a free consultation. (5/2)

SITUATION WANTED: ONLINE MKTG/PR/PROMO EXPERT/NY: 13+Yrs Online exp Mktg/PR/Viral/Promo/Strategy/Soc Ntwrk/Content/Mgmt/for entertainment/consumer brnd. Cross-Platform exp.Creative/strategic. Email: onlineexp (4/27)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.


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