Thursday, April 24th, 2008

Cynopsis: DIGITAL


Good morning, it’s Thursday, April 24, 2008, and this is your first early morning digital briefing.
So much for the quadruple play. Comcast, Time Warner Cable and Cox pulled the plug on the Pivot mobile phone joint venture with Sprint. The companies have stopped marketing the service but will give current customers the option of keeping their phones and switching to a regular Sprint calling plan, without incurring one of those nasty termination fees.
Premiering tonight in HD:
MTV’s MHD: Scissor Sisters: Live at the O2 Arena at 8 p, courtesy of Logo


Oxygen unveiled a new logo, a new tagline, Oxygen: Live Out Loud, and a new multiplatform branding initiative called Oxygen Everywhere designed to reach young, female trendsetters on whatever platform they choose to inhabit. will undergo a makeover incorporating more content from its NBCU sister properties – including and iVillage. The site will also launch a new video player to deliver outtakes, webisodes and extras. One such feature is called Oxygen’s Sixth Act where a single scene will be taken from Oxygen’s original series and made available only for digital and wireless. The network’s first ever WAP site is also in the works.
To promote its Friday night MovieLand slot, MTV Network’s launched a fun Movie Lover’s Database comprised of nearly 1,000 trailers spanning from the 50’s to the present. The handy interface allows users to browse for trailers by name, genre or decade.
Orange’s Spanish-language starMedia portal launched starMedia EntertaiNEWS, the first in a series of new broadband offerings planned by the ad-supported content service. The new channel, developed together with C3 Entertainment, recaps entertainment news and provides information about concerts, movies, theater and other cultural events of interest to Hispanics.
Call for content: The Academy of Television Arts & Sciences is accepting submissions through May 30 for two interactive-themed Emmys – one for fictional programming (dramas, other scripted stuff) the other for non-fiction (comedy, reality, etc.) This year choices will be more content-based rather than technology-based, but multiple platform extensions will be considered for a single submission. Independently produced fare will be judged right along side studio stuff, so why not give it a shot? It cost $400 to submit for non-members, but established internet producers can join the academy for $150/year, then the submission fee is waived.


Popular podcasting network PodShow, co-founded by former MTV VJ Adam Curry, has officially relaunched as Mevio, adding new features including a tool that allows podcasters to program channels of content to send to other users.
HungryManTV, the home of shows such as Phistophicles, completed a new Flash-powered redesign, improving the interface and adding more social features.
IPTV start-up TidalTV added programming partnerships with NBC News and TV Guide Network.
Germany’s Bertelsmann is setting out to put a collection of popular Wikipedia entries to paper, reports The New York Times.


FCC Chief Kevin Martin is not giving up on his examination of Comcast‘s web traffic managing practices, based on comments he made to the Senate Commerce Committee this week. He has stopped short of endorsing net neutrality legislation, however, which so far seems to fall along party lines with Democrats in favor and Republicans against.
Meanwhile Comcast filed for a restraining order against AT&T in Chicago complaining its U-Verse service is causing problems for its cable modem customers, reports Ars Technica. AT&T says it added 148,000 new U-verse customers this quarter, bringing its IPTV base to 379,000.
Recession–what recession? Apple‘s profit jumped 36% to $1.05 billion and revenues increased 43% on huge sales growth of Mac computers and the successful launch of the iPhones. Apple shipped 2.28 million Macs (up 51%), 10.6 million iPods (up 1%) and 1.7 million iPhones during the quarter. Apple also confirmed it acquired microprocessor designer P.A. Semi Inc., giving the company its first stake in the chip business.
Amazon‘s Q1 numbers also looked good, but maybe not quite as good as Apple’s. The company reported revenue of $4.13 billion, up 37% year-to-year. Amazon refused to break out earnings for its digital media businesses, but then what else is new.


The U.S. Justice Dept. is already investigating possible antitrust implications of Yahoo‘s two-week trial outsourcing search to Google, reports Reuters.
Topps Candy will launch a educative social networking site in May called, allowing kids to learn about U.S. waterways and send virtual “messages in a bottle” to other Topps Baby Bottle Pop fans by uploading a secret code on marked packages. One message can be written and received for each unique UPC code uploaded to the site.
Local ad network Marchex added several new partner sites including Frommers, Priceline, Yelp and


Internet Broadcasting says it got a huge boost from its new partnership with, posting record unique visitors (UV) during the first three months of 2008. UVs grew each month with 17.7 million uniques in January, 19.6 million in February and 17 million in March, compared to 13.8MM, 15.4MM, and 13.9MM during the first three months of 2007. IB attributes the gain to election coverage, weather franchises and ongoing distribution increases. The company says 36 of its partner station sites hit records as well in terms of unique visitors and/or page views during Q1.
Here are some interesting facts about broadband consumption attributed to IP network management firm Arbor Networks, courtesy of GigaOM. On fixed and mobile consumer-focused broadband networks:

  • 10 percent of subscribers consume 80% of bandwidth
  • 0.5% of subscribers consume about 40 percent of total bandwidth
  • 80% of subscribers use less than 10 % of bandwidth

This supports ISP’s argument that only a few heavy users are taxing the network for everyone. But it turns out peer-to-peer networks aren’t the real culprit. According to Arbor:

  • Only 20% of traffic is P2P applications
  • During peak-load times, 70% of subscribers use http, while 20% use P2P
  • Http still makes up the majority of the total traffic, of which 45% is conventional text & images
  • Streaming video and audio content from services like YouTube accounts for nearly 50% of the http traffic



IFC upped Christine Lubrano to VP/Non-Fiction Programming to spearhead the development and production of IFC non-fiction series, documentary features and news for multiplatform use. In addition, Rachel Smith was promoted to VP/Fiction Programming, and will oversee IFC scripted series for multiplatform use.
Blain Cook, Lead Architect of micro blogging service Twitter, has left the company to pursue other interests. The company’s latest achievement came yesterday with the launch of a Japanese version of the service.
CG animator Image Metrics named Michael Starkenburg to the position of COO, overseeing operations in the United States and United Kingdom.


Betting nostalgia will attract users and ultimately dollars, a new digital storefront called launched in beta yesterday, organizing streaming radio and video content as it relates to iconic moments in history. Click on one of the thumbnails at the top of the page to be taken back to a moment in time such as 1982 when Kareem’s Lakers beat Dr. J’s Sixers and Pat Benatar & Loverboy topped the charts. Songs can be sampled before purchasing single tracks or full albums. Content suppliers include Universal Music and Warner Music, Getty Images, Netflix and Hulu.
Clarification: Sony’s digital Groundlings content is not ready to premiere this week. The company has yet to announce a start date.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: TV MUSIC PUBLISHING MGR/A&E Television: 4 yrs exp reviewing cue sheets, licenses, royalty reports for freelance project.  Send resume to: w/’Music Publishing Mgr’ in subject (5/1)

JOB OPENING: AD SALES MARKETING MGR/DIR/LIME NETWORK, NYC, LA, SF, Chi: RFP response & execution of adv supported programs. Self-starter, creative thinker & team player. Strong ppt skills req. E-mail [email protected] (5/1)

JOB OPENING: DIRECTOR NETWORK DISTRIBUTION & SERVICE/Hallmark Channel/NYC: Develop & implement strategies to increase distribution. Min 5 yrs exp. See full posting and apply at  (5/1)

JOB OPENING: RESEARCH DIR/Screenvision Cinema/NY: 5-8yrs; Run sales research, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req. Apply: (5/1)

JOB OPENING: MGR OFFICE SVCS /A&E TV/NY: Manage office svc areas staff/outsourced svcs/projects/equipment/facilities/purchasing/communications.  BA + 5 yrs facility & office svc mgmt.  Res w/salary: (5/1)

JOB OPENING: SEVERAL POSITIONS/Online Sales/Comcast Networks/ NY/Chicago: visit for more information and to apply.  EEO/AA/Drug Free (5/1)

JOB OPENING: ACCT EXEC/Comcast Networks/NY:  3+ yrs exp in cable/broadcast media buying/sales req’d. For more info and to apply: 63451BR EEO/AA/Drug Free (5/1)

JOB OPENING: FOOD NETWORK/FREELANCE ASSIGNMENT/NY: Support National Ad Sales to develop &implement sales promotions for National Advertisers. Full details & Apply: (5/1)

JOB OPENING: SCHEDULING ADMIN/LIFETIME/LA:   Maintain prgrm schdles/revsn, draft grid & deal memos, schdles, & various reprts. Detail oriented, Multi-task.Exp. MS Offc&2-4 yrs Cable or Brdcst. Resumes: [email protected]   (5/1)

JOB OPENING:    SR. INFORMATION ARCHITECT/ 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, webite traffic stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply (5/1)

JOB OPENING: SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev&Implement, Strng knowldge MTV Brand&Youthculture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply (5/1)

JOB OPENING: RESEARCH ANALYST/NBC UNIVERSAL/NYC: Support USA Network with ratings analysis and tracking. Passion for TV req. Knowledge of Nielsen data a plus. Excel/PPT. Apply online at #816574 (4/30)

JOB OPENING: AD SALES SPECIALIST/Discovery/NY: 4+ yrs. Exp. in analytical/quantative role Attn. to detail, prof in Excel, self-starter. Apply here:  (4/30)

JOB OPENING: DIR DEVELOPMENT/ TRUTV PRIMETIME ENTERTAINMENT /NYC: 5 yrs network development & production experience.Must have strong relationships w/pkging agents & industry mgrs. Apply to req#99743. EOE (4/30)

JOB OPENING: SALES EXEC/NeuLion/LI: ( ) new media sales experience preferred. Must be able to prospect, qualify and close new opportunities. Content Delivery Network (CDN) exp a plus. Email Res to:  [email protected] (4/30)

JOB OPENING: RESEARCH JR ANALYST/SCRIPPS NETS/INTERACTIVE/NY: Support Research team w/all websites to fulfill research initiatives w/ interactive media. 1-2 yr media research exp. Full details & apply: (4/30)

JOB OPENING: SERIES PRODUCER/LA or SAN FRAN:  Show runner with documentary AND reality show experience in cable. Starts May 1. Apply to: [email protected]   (4/30)

JOB OPENING: SALES ASST/Fuse/NY: Asst w/daily sales & srvcng of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills. BA req’d. Rez: [email protected]. “SANY” in Subj  (4/30)

JOB OPENING:  PRGRMNG MGR/TLC/LA: Provide support on range of projects in dev & prod for primetime. 5 yrs exp. brdcst/cable. Apply here:  (4/29)

JOB OPENING:  MKTG MGR/DISCOVERY/MD: Planet Green. Int in envir a must. Proj mgmt. skills. Self-starter, det oriented. 3-5 yrs exp. in mkt’g/advrtsng. Apply here:   (4/29)

JOB OPENING:  ON-AIR PROD/DISCOVERY/MD: Planet Green. Int in environ a must. Avid Media Composter a +, detail oriented. 4 yrs exp. writing/prod. Apply here:  discovery. jobs     (4/29)

JOB OPENING:  LINE PRODUCER/LOGO: Assist w/ all aspects of production mgmt for Logo. Apply: under Prod. Mgmnt. EOE   (4/29)

JOB OPENING:  MGR. DEV & ORIG SERIES/Fuse/LA: Create, dvlp & execute new concepts, record prod deliverables. Manage dept data/trackers. 3-5 yrs exp at cable ntwrk or prod co in devlpmnt or prod. Rez: [email protected] “MDO” in sub (4/29)

JOB OPENING:  DIR DEV & ORIG SERIES/Fuse/LA: 7-10 yrs exp at cable ntwrk or production co in devlpmnt, prod & prgrm’ing. Exp in prgrm devlpmnt, strategy, contract neg & prgrm deliverables mgmt. Rez: [email protected] “DDO” in sub (4/29)

JOB OPENING:  VP DEV & ORIG SERIES/Fuse/LA: Oversee devlpmnt & prod of prgms. 10+ yrs exp-producing & managing production & devlpmnt of studio, documentary, reality and clip based TV prgms. Rez to: [email protected] “VPDO” in sub (4/29)

JOB OPENING:  PROD/DIR/Cablevision/Oakland, NJ:  Min. 3 yrs exp in tv prod. Prod/dir. digital commercials for local sales ops. Must know AVID/ Final Cut Pro.  See full posting and apply to req id 5977BR (4/29)

JOB OPENING:   DIRECTOR, AD SALES RESEARCH/At Comedy Central/Spike: seeking 8 yrs related media field. /EOE/M/F/D/AAP   (4/29)

JOB OPENING: TRAFFIC SUPERVISOR/Cablevision/Oakland, NJ:   Min. 3 yrs Traffic experience. Direct knowledge of NOVAR. Oversee day to day ops in dept.  View full posting and apply to req id #5790  (4/26)

JOB OPENING: MGR, ADV & BRAND/WE TV/NYC: 3+ yrs cons/promo mktg in TV network. Exp’d in campaign execution. Highly org & motivated, with good writing skills. Strong Office skills. res: ref# 5891BR (4/26)

JOB OPENING: MANAGING EDITOR/WE tv/NYC: 2 – 4yrs web/tv editorial mgmt. Exp writing for web, copywriting and articles. Resp for editorial planning for websites. PC and Mac. res: ref # 5909BR (4/26)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Fishkill NY: Seeks AE for local ad sales. 1+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 5216BR (4/26)

JOB OPENING: DIR, PROD. OPERATIONS/City Lights Media/NY: FT staff position. Sprvs all phases of prod for mult TV & Digital prod’s. Create/mng budgets for all projects. 2+ yrs exp. as Line Prod. Res/sal req’s: [email protected] (4/26)

JOB OPENING: DIGITAL AD SALES MKTG MGR/AETN/NY:Blend of proj mgmt and creativity. Manage post-sell prod process, & interact with sales mgmt/clients to dev orig digital ideas for Fortune500s. Apply: (4/26)

JOB OPENING: PROMO WRITER PRODUCER/PBS KIDS SPROUT/PHIL, PA: 2-5 yrs exp specifically in children’s television. Creativity a must.  Write, produce, oversee graphics & edits of on-air promotion and stunts. [email protected] (4/26)

JOB OPENING: ASSOC RESEARCHER/WGBH/Boston: Assisting in Gathering and analyzing research.  BA in Communications, Business or Marketing. Job Req # 4362 (4/26)

JOB OPENING:  COORD, AFFILIATE SALES/AETN, NY: Support NE & Canadian Affiliate groups. Maintain budgets, contracts, premium program. Str communication & MS Office skills, cable industry exp. Apply: (4/26)

JOB OPENING: SALES PLNR/The Hotel Networks/Chi:BA pref. 1+ yrs exp nat’l advrtsng/buying/plan’g. Exp brdcst/cbl/natl o-o-h companies a +. MS knwlg. Exc media math, verbal/written comm skills. Res/cvr: [email protected] (4/26)

JOB OPENING: ACCT MGR/The Hotel Networks/Chi/LA:Aggressive & creative. 3+yrs nat’l media sales exp. Exc media math, verbal/written comm skills, Exp travel/finance/auto/hospitality ind. a + Res/cover  [email protected] (4/26)

JOB OPENING: ACCT MGR/The Hotel Networks/NY:Aggressive & creative. 3+yrs nat’l media sales exp. Exc media math, verbal & written comm skills, Exp in travel/finance/auto/hospitality ind. a + Res/cover:  [email protected] (4/26)

JOB OPENING: SR MGR MKTG/ Casual Games/Disney/N. Hollywood: Dvlp/mng/exec acquisition & retention strats for gaming incl’g downloadable games & Disney Game Kingdom Online. 7 yrs mktg & 3 yrs+ online gaming exp. [email protected] (4/26)

JOB OPENING: SR. PROD, Franchise Web sites & Games/Disney/N. Hollywood: Previous Sr-level Prod exp w/ website & content dvlpmnt req’d. 7+ yrs exp  in website prod req’d & exp in online gaming or ent pref’d.  [email protected] (4/26)

JOB OPENING:  BROADCAST & CABLE TV BUSINESS ANALYSTS/NYC: -Multiple- Ad Sales system experience: Gap analysis, software vendor assessment, requirement gathering all plusses. [email protected] 860 632 3707   (4/26)

JOB OPENING: ACCOUNT EXEC/Long Island: print & OOH adv/marketing agency needs energetic talent.  3-5 yrs exp. Responsibilities include lead generation, increase sales, service clients, work w/ creative talent. Apply: [email protected] (4/25)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: LA Intern/Banyan Productions: Asst prod. team in ofc & in field w/2nd season of 1 hr docu-drama series DELIVER ME. Asst w/rsrch, releases, casting, coord & more.FT or PT, begin asap, work thru summer. [email protected] (5/1)

SUMMER INTERNSHIP CREDITS ONLY: COMMUNICATIONS INTERN/ WLIW21/NYC: Publicity/marketing/promotion to local media & PBS stations. Must commit 30-40 hrs/wk. Majors: PR/Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. [email protected] (5/1)

SUMMER INTERNSHIP CREDITS ONLY: UPP ENT MKT seeks INTERNS to asst depts.Clean driving record, be comfortable driving high-end vehicles, knwldg of MS Office & basic PC skills. Knwlg of LA area a +  Res to: [email protected]  Mktg intern/subject line (5/1)

SUMMER INTERNSHIP CREDITS ONLY:  RESEARCH INTERN/SCRIPPS NETWORKS/NY: Intern will gain exp. w/ TV/Online research methodology, terminology, various TV/Online research measurement tools, audience & market research. Apply at (4/30)

SUMMER INTERNSHIP CREDITS ONLY: MKTG/ON-AIR/Fox Reality Channel-LA – summer intern for mktg & on-air production. 30-40 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected]  (4/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Freelance web writer/blogger. 4 years exp; smart, sharp voice;web 2.0-savvy. Email [email protected] (4/25)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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