Thursday, April 21st, 2011


Thanks, YouTube

… for showing the world that double rainbows really do exist.

Even more awesome is how we deliver the
double rainbow experience for brands.

The proof is in the pot of gold we call engagement.

Tremor Media

Cynopsis: DIGITAL


Good morning, it’s Thursday, April 21, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here
Another quarter, another iPhone record for Apple. The company benefited from the sales of 18.65 million iPhones around the globe during its FY second quarter (adding Verizon as a new partner in the U.S. in Feb.), boosting profits by 95% y/y to $6 billion or $6.40/share. Apple also sold 3.76 million Macs, (+28% y/y), 9.02 million iPods (-17% y/y) and 4.69 million iPads during the quarter.


announced a new partnership with library digital content distributor OverDrive to establish a lending library for Kindle users later this year. The network will allow Kindle customers to borrow Kindle books from over 11,000 libraries in the United States. The news comes about a month after Amazon blocked access to Lendle, a start-up that enabled Kindle users to lend eBooks to one another through an online database, and follows upon HarperCollins’ imposed rule of limiting library eBook checkouts to 26 per book.


Facebook appears to making a concerted effort to improve its ties with the Obama administration, ramping up a modest lobbying operation and looking to hire former Obama press secretary Robert Gibbs to guide the company’s communications strategy, per the WSJ. An interview with the paper, conducted before President Obama traveled to FB headquarters to give his town hall meeting yesterday, revealed that the social network is considering playing by “China’s rules” to gain a foothold there, a move that could rankle members of Congress.
A day before the President’s visit, Facebook unveiled new security and privacy features to help give families more control and tracking capabilities. One is a new social reporting tool allowing people to notify a member of their community, in addition to Facebook, when they see something they don’t like. The site also introduced a two-step authentication process and expanded secure web browsing protocols.
UK gaming firm Two Way Media announced a new funding deal from Ingenious covering a slate of new games to be released by Two Way over the next two years. The games will focus on Two Way’s social gaming and connected TV projects.
LA-based geo-location service provider HipGeo has completed a $500k initial round of financing led by Morado Venture Partners, a seed-stage fund run by former Yahoo executives Ash Patel and Michael Marquez. The platform, which automatically creates a record of the places users go and how they get there, includes smartphone apps, a website and an API.


Video syndication platform 5 Min Media announced a new partnership with women-targeted video network Sugar to distribute original lifestyle, celebrity news and fashion content across 5 min’s network. A bulk of Sugar’s library of 2k videos will also reside on 5 Min. Media’s website.
The Reader’s Digest Association, Inc. (RDA) has acquired online vertical network Haven Home Media to increase its footprint in the Home & DIY video market. RDA will use the network to build upon its foothold in the Food & Entertaining space, where its brands include and Every Day With Rachael Ray.


A who’s who of leading directors including James Cameron, Peter Jackson and Kathryn Bigelow signed an open letter from the National Association of Theater Owners (NATO) opposing DirecTV‘s new studio-supplied Premium VOD service.
The loss of exclusivity of the iPhone hasn’t yet hurt AT&T‘s fortunes in the short term as the company reported a 39% jump in Q1 profit. The telco actually added 2 million wireless subscribers during the quarter – up from 1.9 million new customers Q1 2010 – helping to drive earnings of $3.41 billion, up from $2.45 billion a year earlier. However one trend was troubling – net additions of contract customers, the bread-and-butter of any carrier, fell by 88% to only 62,000 from a year ago.
Simon Fuller’s XIX Entertainment announced the acquisition of San Francisco-based mobile app start-up, BlueHaze, the first step in the building of XIX Digital – a resource that will focus on talent-to-fan interaction in the online and mobile space. BlueHaze operates a suite of mobile app platforms for the music and entertainment industries, with a client base including Interscope Records, Warner Music, Ticketmaster and Madison Square Garden.
UK-based telco Virgin Media is trialing a public Wi-Fi network in Kent that would give its subscribers access to TV services on the go, reports paidcontent. (Rival BSkyB acquired The Cloud, Europe’s largest public Wi-Fi network with 50,000 hotspots, this past Jan. to power a TV Everywhere service it calls “Sky Anywhere.”) Virgin Media added 20,200 Cable subscribers during Q1 to bring its total cable subscriber base to 4.82 million, up 1.2% year over year. Some 65,000 customers have already registered for Virgin Media’s next-generation TV platform developed with TiVo Inc.


‘s iPhone 5, due out sometime this fall, will look similar to the previous model but will sport a faster processor, possibly a bigger screen and a more robust 8 megapixel camera, according to a Reuters report.
Two LA-based technology firms, Sample Digital and Technicolor, have introduced applications that enable production and studio executives to view and comment on dailies from movie and TV shoots on their iPads, per the LA Times.


Jose Rios has been promoted to VP/Digital News Applications for FOX Television Stations (FTS), reporting to Jack Abernethy, CEO of FTS beginning June 1. Jose will coordinate all digital news applications for FTS, including mobile applications and will work with the stations to develop news talent and identify social media opportunities.
Former SVP of Digital Marketing for Playboy Enterprises Daniel Smith has been tapped by global deals site Kgbdeals to serve as Chief Marketing Officer. He will be based in the company’s New York office.
Sonia Figueroa Martinez, most recently Director, Digital Sales at BE Interactive/Earl G. Graves, LTD, has joined Mochila as Regional Sales Director, a new position.
Sean Bennington has been named Director of Distribution for Crown Media Networks, the newly designated umbrella division housing Hallmark Channel and Hallmark Movie Channel under parent company Crown Media Holdings Inc. Sean is based in the company’s Studio City office and reports to Lisa Barroso, VP/Distribution.
has hired Jay Jay Nesheim as Director, Communications, ESPN Films & Content Development. She will be responsible for all communications and press activities related to ESPN Content Development and Films initiatives including documentaries, theatrical releases, film festivals and the ESPY Awards, and will be based in ESPN’s New York office.


Stiff upper lip or not, the Royal Family is diving into the social media space head first for the wedding of Prince William and Kate Middleton. YouTube has set up an official channel to stream the royal wedding on April 29 from Clarence House and St James’s Palace, complete with Twitter feeds and a live blog – a first for the video sharing site, according to Reuters. An interactive “Wedding Book” will invite visitors to post video congratulations to the couple. (You can also send well wishes via Twitter using the hashtag #rw2011.) Photographs will be published via photo-sharing site Flickr, and announcements on the day itself will be published on the official wedding site. There’s even a Facebook page to turn to for the latest wedding related news and announcements.


Upcoming Upfront 2011 Special Editions:
Spanish Language (5/3), Broadcast (5/16)

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Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: PUBLICIST, ACCT SPRVSR/DKC/NYC: Exp’d Sr level for Sports/Ent Group. 5+yrs est PR exp w/specific. knwlg of kids, family and licensed properties space. General video game industry knwldg a + [email protected] (4/28)

JOB OPENING: SR. DIR OF TRAFF/TV One/NYC: operational logistics & train, eval & supp sales operation, devlop strategies/process, manage inventory, Ad Sales/Sales exp required, Broadway exp a+; Sal DOE Visit: (4/28)

JOB OPENING: FT/PRGRM HOST/QVC/W CHESTER PA: Background in hosting TV, internet brdcsts, radio or live events. Energetic /upbeat a must & passion/drive for sales. Res/photo/previous links to on air work: [email protected] (4/28)

JOB OPENING: VP, DIG.RSRCH/A&E TV/NY: Manage all digital research for the AETN portfolio inc primary & quantitative. 10+ yrs in digital research.Apply: (4/28)

JOB OPENING:  MANAGER, RETAIL DEVELOPMENT/Nickelodeon/NYC: 3+yrs exp in retail sales/development, promo mktg or buying. Execute successful promo opps at retail. Strng analytical skills EOE/M/F/D/AAP.Apply (4/27)

JOB OPENING:  WRITER, NICK CREATIVE RESOURCES/Nickelodeon/NYC: 4+yrs exp writing ad campaign concepts. Strong knowledge of relation b/w script & visual. Knowledge of pop-culture EOE/M/F/D/AAP.Apply (4/27)

JOB OPENING:  SR. DIR, DIGITAL CONTENT/ PBS Kids Sprout/PHL PA: Mng dvlpmnt/exec of dig. content for Sprout, incl content for preschoolers & their families. Mng website ( Reply: [email protected] (4/27)

JOB OPENING:  PARALEGAL/CONTRACTS ADMNSTR/Atty’s On-Site Rep @ TV Prog/HLWD: Orgnzd/exp’d indv’l who can work under pressure w/ grt people skills! 4 days/wk, 27 of 30 wks, starts May. Resume/Stmnt of Int/Sal Req [email protected] (4/27)

JOB OPENING:  EXEC DIR, OPS/ABCNews/NY: Oversee all tech ops associated with ABC News bureaus. Oversee all field ENG, logistics, bureau technical personnel, & the News Acquisition Center. Apply @ ID# 293025 (4/27)

JOB OPENING:  SR MGR DIGITAL SALES OPS/ABC Fam/NY: Manage dig acc mgmt team & responsible for digital campaign execution, full campaign delivery, deal optimization, & client communication. Apply @ ID# 294583 (4/27)
JOB OPENING: ACCOUNT MGR/BLUE SKY AGENCY/ATLANTA: Hiring talented acct mgr to grow/manage cable biz. 3-5+ yrs exp, superb project mngmnt/communication skills and exp working on/in cable industry. Send res: [email protected] (4/26)

JOB OPENING: COORDINATOR, REVENUE PLANNING/ABC FAM/NY: Works with team to compile & distribute important ad sales revenue data. Primary functions are financial reporting / forecasting. Apply @ ID# 294638.;232289579;60595525;x? (4/26)

JOB OPENING: DIR, PRGRM PLAN’G & ACQUISITIONS/TBS, Inc/ATL: 4yr Degree req’d. 2+ yrs buying and selling in TV ind. Exp at studios, cable ntwrks, or cable sales as an AE desired. Exc presentation skills. Apply (4/26)

JOB OPENING: SENIOR DIRECTOR, DIGITAL MARKETING/Nickelodeon/NYC: 8+yrs MKTG focus on digital, thorough knowledge of online mktg including Social media, CRM, traffic driving, SEO, SEM. EOE/M/F/D/AAP.Apply (4/26)

JOB OPENING: DIRECTOR, DIGITAL CREATIVE ADVERTISING Movies & Video Games/Nickelodeon/NYC: 7+yrs exp in studio, agency or entertain field. Present at high-level clients/agency mtgs. EOE/M/F/D/AAP.Apply (4/26)

JOB OPENING: MGR, MKTG/MARVEL ANIMATION/LA: Support mtkg animation dept: interfacing w/ licensees & promotional partners, comm w/ brdcst & home video partners, handling internal brand approval processe. Res: [email protected] (4/26)

JOB OPENING: ACCT MGR/ChaCha/NYC: Resp 4 mgt and exec of campaigns. Own sls process/invtry/rsrch/supt/client intrctn – 3-5 yrs exp w/online or mobile/gr8 cust svc skills/fast pace/team envmt.Snd Rsme [email protected] (4/26)

JOB OPENING: MARKETING DIRECTOR/FOOD NETWORK & COOKING CH/NY: Resp for marketing of Networks’ brand, talent & prgrmng priorities as a means to drive revenue & ratings. 6-8 yrs ent and/or mktg exp req. #2004 (4/26)

JOB OPENING: INTERACTIVE TV PRODUCER/Showtime Networks/NYC: Exp w/ software devel., TV and web prod, project mgmt skills, strong Photoshop, creativity a must. Exp w/ ITV & evolving video technologies a +. Apply at (4/23)

JOB OPENING: DEVELOPMENT PRODUCER/Discovery/FL: 7+yrs exp. Resp for mngng & expanding dev slate for DSC LATAM Networks, seeking new factual, lifestyle prog ideas, talents & formats, Speak Eng/Sp a must. #3458 (4/23)

JOB OPENING: WRITER/PRODUCER, CREATIVE SERVICES/HGTV/Knoxville, TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d. Apply online: , job #2276 (4/23)

JOB OPENING: EXECUTIVE ASSISTANT/Hallmark Channel/NY: 5+ yrs exp supporting multiple senior execs. MS Office proficiency + advanced PowerPoint exp a must. See full posting and apply @ (4/23)

JOB OPENING: MGR, AD SALES MKTG/Food Network & Cooking Channel/NY: 5+ yrs exp. On- air Activation team that works w/ Ad Sales on 360 programs, integrations & short form. Full details, www., req. 2313 (4/23)

JOB OPENING: ACCOUNT EXECUTIVE/CNN LA: College Degree, 3+ yrs sales exp., proven track of acquiring new biz & bldg/maintaining client relationships. Meet & exceed budget. Apply: (#123422BR) (4/23)

JOB OPENING: AD SALES ASST/GMC/NY: Seeking a recent grad w/ previous ad sales/advertising internship exp to asst ad sales dept. Strong Excel & multi-tasking a +. Apply: [email protected] (4/22)

JOB OPENING: SOCIAL MEDIA ANALYST/NY: Social media and content analysis, synthesize & data for entertainment and fashion client reporting, work w/account team to make actionable recommendations. Apply: [email protected] (4/22)

JOB OPENING: SR MGR CONTENT INTEGRATION/ESPN/Bristol CT: BA deg/6+yrs Dig Exp. Media req: develop SEO and biz dev strategy for ESPN3. Apply: & email: [email protected] w/posting  (4/22)

JOB OPENING: RESEARCH ANALYST/NBCUniversal/NY: cutting edge opportunity for Research Analyst in area of alternative metrics across all NBCU media properties. To apply, please visit job #1598BR (4/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA MARKETING/CHEER CHANNEL/LA/AUSTIN: Ideal opp to learn and manage social media platforms increase traffic, syndicate video content. 2-3 days per wk; Stipend. info: [email protected] (4/22)

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject) (4/28)

SUMMER INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (4/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA BUYER/PA: 20 years experience in (network & Spot) TV, radio, print & Cable. Seeking Freelance media buying position working from home  [email protected] (4/28)

SITUATION WANTED: ASSISTANT/ASSOCIATE PRODUCER, COORDINATOR/LA: 6yrs creative & management. Segment produced, transcribed, pre-pro, live, taped, & post experience. Recent credits: OWN TV & BET. Contact [email protected] (4/28)

SITUATION WANTED: CREATIVE MEDIA MIND/BRONX RIVERDALE NY: Seeking to asst, Entry- Jr level positions, B.A. & Comm/Media background, 3-5 yrs of exp domestically & internationally. NY based. Please contact, [email protected] (4/28)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/26)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (4/23)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/22)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English & Film, 2+ years publishing industry experience w/ literary agents. Contact [email protected] (4/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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