Technology is constantly evolving, and with each upgrade or update comes new terms. Keeping pace with the tech talk is challenging, but vital to today’s media execs. Here are ten tech terms you should know, from Augmented Analytics to the Zettabyte Era. Augmented Analytics – Think of Augmented Analytics as a combination of […]
CynCity
Cynsiders
Getting Ad Frequency Right in the Era of Streaming Overload
By Michael Scott, VP of Ad Sales & Operations, Samsung Ads In an increasingly...Beyond the Boards: How Billups is Transforming Out-of-Home Advertising
By E.B. Moss Out-of-home advertising has evolved beyond traditional billboards. Thanks to data-driven targeting, creative...Going Global with DAZN
Global sports streamer DAZN offers NFL Game Pass, FIFA Club World Cup and more. Zander...