By Charlene Weisler The availability of location data through mobile has become a boon to marketers who are interested in tracking the consumer journey to purchase. Verve, a programmatic mobile display firm located in NYC, recently released their latest findings on the state of location data. The Value of Location Data In a world that […]
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How CTV Became the Smartest Buy in Media
By Justin Fromm, Head of Insights, Samsung Ads Performance marketers are rethinking what drives conversion....Why 2026 Will End the Battle Between TV and Digital
By Chris Hogg, Chief Revenue Officer, Lotame In 2026, the way consumers watch video won’t...Lean Luxury and the New Creative Economy
Audiences are growing increasingly resistant to work that feels over-produced, impersonal, or disconnected from real...
