Editions

Verizon Launches Customized Pricing for Fios TV

Verizon chose CES week to launch a more customized pricing model for Fios TV. The new structure enables customers to select channels and services they want in their TV package, and eliminates expenses including regional sports fees and video franchise fees. All packages in the new Mix & Match plan, which evolves the service closer […]

Verizon and NFL Team for Innovation Partnership

Verizon and the NFL teamed up for a two-year innovation partnership to jointly develop new products and services that utilize 5G and other future technologies to enhance NFL games and the overall fan experience. Initial three pillars include: ● In-Stadium Experience – Verizon and the NFL will develop new in-stadium mobile features designed to enhance […]

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Cynsiders

  • A New Era of Kids TV

    Kids programming has not escaped the massive impact of changes in the media landscape. Guillermo...
  • Super Bowl Strategy

    Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and...
  • Ahead of the Game

    How have Super Bowl advertising strategies evolved over the years, and what makes a winning campaign...