Digital advertising technology company Amobee announced an agreement with Univision Communications to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data. The partnership will allow Univision to provide a data-optimized linear television offering that applies the same principles of […]
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To Better Address Challenges, Look To The Consumer
By Bill Livek, Co–Founder, Tenetic NAB 2025 is highlighting the impact of AI in...It’s Not Linear Vs. Streaming
It’s not either/or for linear TV and CTV. As the media ecosystem evolves, Viamedia CEO David...What We Learned at CTV Connect
The Coresight Research team attended the second annual CTV Connect conference, which was held in...
