Samsung Ads Reveals Insights and Opportunities for Advertisers Based on How U.S. Households Really Watch TV Today there are nearly as many households watching TV via streaming platforms as through traditional means such as cable or satellite (clocking in at 68 percent and 70 percent of households, respectively). While many in the industry have tried […]
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A New Era of Kids TV
Kids programming has not escaped the massive impact of changes in the media landscape. Guillermo...Super Bowl Strategy
Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and...Ahead of the Game
How have Super Bowl advertising strategies evolved over the years, and what makes a winning campaign...