The Marvel Universe is heating up in the podcast realm. Marvel Entertainment and SiriusXM inked a multiyear deal to create original podcasts for SiriusXM and Pandora. Agreement includes multiple podcasts including original scripted series based around established Marvel characters plus unscripted original shows and themed live events slated to bow in 2020. Among characters to […]
Editions
Vice News and Spotify Partner for Podcast
Vice News and Spotify are partnering on three original podcast series. Comprising long-form narrative, talk and investigative audio across a breadth of international stories, the shows are: Uncommitted: Iowa 2020 (bows November 12), a 12-ep series that probes the idiosyncratic process and history behind the Iowa Caucuses; an untitled series about the opioid crisis (bows in […]
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Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...