IPG Mediabrands is the first agency client to subscribe to the Nielsen Podcast Buyer Listening service. IPG agencies Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix will have access to podcast insights for planning and buying. “IPG Mediabrands is redefining how media, technology and data power our client’s marketing in today’s […]
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Drew Lachey Brings it Home in “Date My House”
From pop sensation to DIY inspiration, Drew Lachey is bringing his creative talents to a...The Hidden Influence: How Emotions Drive our Choices
Mediaprobe’s database of emotional reactions to televised content offers insights into viewer engagement. MediaProbe CEO...Weigel Networks Get in the Holiday Spirit
Weigel networks have a robust holiday slate, with programming ranging from “Meet Me in St....
