The Anatomy of a Video Experience, a study conducted by MAGNA, IPG Media Lab and Vevo, explores the ways consumers view video across OTT, linear TV, PC and mobile, and what motivates their viewing habits. The study found that viewers have no true “go-to” device to watch video – instead, device selections are made in the […]
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AI Won’t Save You From Your Bad Data
By Brian Silver, EVP of Global Marketing Solutions at TransUnion At CES this year, AI...Has CTV measurement Truly Caught Up to the Sophistication of Digital Advertising?
Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions,...CTV’s Supply Chain Isn’t Broken — It’s Misunderstood
The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer...
