New Report Looks at Influencer Fraud

Ninety percent of influencers reach less than half of their audience and 30 percent of influencers showed fraud levels for engagement purchasing in 4Q19 campaigns, according to research from Sylo that analyzed over 5000 influencers’ social media accounts. Among the highlights of the report, “Growing Levels of Influencer Fraud Swindling Ad Dollars”:   Metrics produced through […]