Programmatic marketing software provider dataxu announced its TotalTV™ Marketplace, the largest curated advanced TV inventory marketplace available. Agencies and marketers can now reach any strategic audience at scale and identify key viewers on a one-to-one basis across channels and platforms on dataxu’s self-service DSP TouchPoint™. As part of the TotalTV Marketplace, dataxu sees more than […]
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To Better Address Challenges, Look To The Consumer
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