Quintesse has launched as an advanced contextual intelligence platform, aimed at meeting the need for pro-privacy targeting solutions in a CCPA, GDPR world. The new business from Vibrant Media offer brands and agencies transparency into the contextual suitability and safety of their campaigns and customized targeting tools to optimize and scale without the need for […]
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How Should the NFL Deal With “Swelce”?
The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of...Amazon: Obsessed with the Consumer Experience
“Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke,...Why Separating CTV from DOOH Matters
Given the challenges in the media sector, distinguishing between CTV and DOOH is key to...
