Quintesse has launched as an advanced contextual intelligence platform, aimed at meeting the need for pro-privacy targeting solutions in a CCPA, GDPR world. The new business from Vibrant Media offer brands and agencies transparency into the contextual suitability and safety of their campaigns and customized targeting tools to optimize and scale without the need for […]
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TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Walton...How Streaming Is Democratizing the Biggest Ad Stage in America
By Philip Inghelbrecht CEO & Co-founder, Tatari TV The Super Bowl has evolved beyond a...Is the Super Bowl Still Worth It?
The Super Bowl was once the ultimate advertising mic drop. Today, it’s less a standalone...