Editions

Boomers. Are Advertisers Missing Out?

Measure Up
By: Lynn Leahey
March 12, 2019

By Charlene Weisler Are Boomers a missed opportunity? Youth has always been a desired target demographic group for advertisers. But the genus of this attraction started in the 1960s when the youth oriented ABC network decided to shift the conversation from strictly male and female audience targeting to age and gender. In other words, […]

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Digital Media Planner/Buyer

February 18, 2025

BEACON MEDIA GROUP

Lyndhurst, NJ

Overseeing all aspects of multiple campaigns, from plan development to reporting, ensuring that client needs and expectations are fulfilled. I have expertise in digital channels and media planning and am excited about the future of digital marketing!

Category: Media Buying; General; Consumer Brands
Vice President, Business Affairs

January 21, 2025

Hearst Media Production Group

Charlotte, NC

Overview Hearst Media Production Group (HMPG) is seeking a VP, Business Affairs to join our team. This position will primarily focus on compliance with FCC-mandated rules for Educational/Informational (E/I) television production and distribution and oversight of rights, clearances, and general production documentation in addition to business issues surrounding HMPG’s General Market entertainment and news and information programming. Works with management [...]

Category: Sales/Business Development; Vice President; Media Entertainment Company
Sales Lead – Agency Partnerships

December 18, 2024

Upwave

New York, NY (Hybrid)

Upwave is the only company entirely focused on measuring and optimizing the brand lift driven by advertising. The world’s leading advertisers, agencies, and media partners trust Upwave’s robust, AI-driven, SaaS platform. With Upwave, marketers can bring science to top-of-funnel–maximizing the effectiveness of brand spend. Upwave measures Brand Lift, validates Brand Reach, and surfaces Brand Optimization [...]

Category: Sales/Business Development; General; Tech

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All TOGETHXR Now
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Upfront: Hot Topic
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Have a Little Faith
Wonder Project’s upcoming biblical drama series, House of David, will premiere February 27 on Prime Video. ...

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