By Charlene Weisler Attention is one of those measurement metrics that is important but difficult to quantify. What is attention? How is it measured? “Attention is more elusive than people realize,” noted Duane Varan, CEO, MediaScience, “similar to how we use the term engagement, which is often misused.” His firm recently partnered with Google to […]
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To Better Address Challenges, Look To The Consumer
By Bill Livek, Co–Founder, Tenetic NAB 2025 is highlighting the impact of AI in...It’s Not Linear Vs. Streaming
It’s not either/or for linear TV and CTV. As the media ecosystem evolves, Viamedia CEO David...What We Learned at CTV Connect
The Coresight Research team attended the second annual CTV Connect conference, which was held in...
