Digital advertising technology company Amobee announced an agreement with Univision Communications to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data. The partnership will allow Univision to provide a data-optimized linear television offering that applies the same principles of […]
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Amobee Announces Integration of Nielsen Data
Digital advertising technology company Amobee struck an agreement with Nielsen to provide Amobee with access to television viewing and online media consumption data to create and activate strategic audiences across linear and connected TV, digital video, and other programmatic media. “With consumers moving seamlessly between screens and devices, the technology needs to follow them, from […]
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