Digital advertising technology company Amobee announced an agreement with Univision Communications to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data. The partnership will allow Univision to provide a data-optimized linear television offering that applies the same principles of […]
Editions
Amobee Announces Integration of Nielsen Data
Digital advertising technology company Amobee struck an agreement with Nielsen to provide Amobee with access to television viewing and online media consumption data to create and activate strategic audiences across linear and connected TV, digital video, and other programmatic media. “With consumers moving seamlessly between screens and devices, the technology needs to follow them, from […]
CynCity
Cynsiders
Weigel Networks Get in the Holiday Spirit
Weigel networks have a robust holiday slate, with programming ranging from “Meet Me in St....Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...
