TV may be increasingly fragmented, but we are also witnessing a move on the ad side toward simplification, as emerging solutions like addressability allow advertisers to more efficiently reach desired audiences at scale. That’s according to FreeWheel’s Q4 2019 U.S. Video Marketplace Report, “Reaching Premium Video Audiences in a Hyper-Fragmented World.” Key Takeaways include: The […]
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Xandr’s Rick Welday Addresses the Future of Addressable
By Charlene Weisler Rick Welday, President, Xandr Media is on the forefront of addressable advertising for his company. He spoke at the ARF conference this week about what it is, how it is defined and its future prospects. The media industry is grappling with a changing and transformative marketplace where consumer consumption behavior is controlling […]
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