Sunday, January 17th, 2010

Cynopsis: DIGITAL

 

01/17/11

Good morning, it’s Monday, January 17, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The launch of the much-anticipated digital newspaper designed by News Corp. to be distributed via Apple‘s iPad has been delayed for a number of weeks, according to an AP report. Dubbed The Daily and edited by Abigail Jones, the social networking-infused publication will reportedly charge $1/ week to subscribers, who will be encouraged to interact with its stories via Facebook, Twitter and other popular platforms. Meanwhile, Apple continues to push back the launch of an iPad subscription service for paid app publications and has contacted European publishers to disclose new rules for the service, according to an article in the Flemish newspaper De Volkskrant sourced by CNET. The rules would prohibit publishers from offering free digital editions to subscribers who already pay for a print subscription.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
NBCU’s financial site CBNC.com claimed its best month ever in Dec. in terms of unique audience with 6.3 million unique visitors, citing ComScore – up 54% from Dec. 2009. CNBC’s Mobile division also claimed record months and years, cumulatively crossed the 1 billion-page views mark across its mobile web, iPhone and Android app products.

 
~ INNOVATORS & START-UPS ~

 
Shares of Bellevue, WA-based Coinstar, parent of DVD Kiosk brand Redbox, plummeted on Friday after an announcement that its preliminary Q4 profit would be lower than expected. The company blamed the shortfall on its new delayed-access contracts with Hollywood studios; Redbox has to wait 30 days past the initial release date for new releases.
 
The CEO of Goldman Sachs visited the Chicago headquarters of couponing start-up Groupon to pitch the company on handling its IPO, per Bloomberg. Goldman Sachs participated in a financing round last week in a bid to also win the IPO, reportedly valuing the company at $15 billion.
 
Season 2 of FunnyorDie.com‘s online video sketch show Funny Or Die Presents premiered on HBO on Friday at midnight.
 
From Pacific Rock Productions comes the new 11-part web series Stacks, written and produced by Kathy J. Forti and based on a TV pilot script that won a Slamdance Teleplay Award. The thriller was shot between the stacks of the Beverly Hills Library and plays out across the 6th dimensional “Library of Truth,” controlled by a secret society called Minerva. One new episode will premiere each week on YouTube and stacksTV.com.
 

~ DIGITAL ADVERTISING ~

 
Online video producer Clevver Media struck a deal with ad network Alloy Media + Marketing to handle ad sales and promotions across the company’s teen entertainment properties including its popular YouTube channel ClevverTV.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Wi-Fi solutions provider Boingo Wireless filed an IPO application with the SEC, naming Credit Suisse Securities and Deutsche Bank Securities as co-managers.
 
The National Coalition of African American Owned Media (NCAAOM), which has come out in opposition against the Comcast/NBCU merger, leveled criticism at the FCC, calling the commission “incompetent and unfair” for not filing its triennial report on eliminating market entry barriers to small businesses before vetting the merger proposal.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Yahoo’s share of the search market declined in Dec. after the company’s search technology was integrated with Microsoft, according to ComScore, down .4 percentage points to 16%. Microsoft’s Bing service continues to climb, up from 11.5% in Oct. to 12% in Dec., while Google continues to dominate the search market with a 66.6% share in Dec.
 
comScore Explicit Core Search Share Report Dec. 2010 vs. Nov. 2010
Core Search Entity               Explicit Core Search Share (%)                              
                                           Nov-10    Dec-10    Point Change
Total Explicit Core Search    100.0%    100.0%        N/A
Google Sites                          66.2%     66.6%        0.4
Yahoo! Sites                          16.4%     16.0%       -0.4
Microsoft Sites                       11.8%     12.0%        0.2
Ask Network                            3.6%      3.5%       -0.1
AOL LLC Network                     2.0%      1.9%       -0.1
Source: comScore qSearch. “Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results                                       
 
Microsoft’s Xbox 360, equipped with the new motion controller Kinect, was the clear winner among gaming platforms over the holidays, according to new NPD Group figures. The company has shipped 8 million Kinect units so far and sold 1.86 million Xbox 360 consoles in Dec. alone. The overall U.S. market for physical games (new & used), downloads, social networking games and mobile game apps totaled an estimated $15.4-$15.6 billion in 2010, flat or slightly down from 2009.
 

~ GADGETS & APPS ~
 

 
You’re never too young to get addicted to digital gadgets. Toddler-targeted video producers BabyFirst Mobile has launched a $3.99 video-streaming app for the iPad featuring content created by educational and developmental experts. The app is available in seven languages: American and British English, Latin American and Castilian Spanish, French, Portuguese and Mandarin.
 

~ EXECUTIVE MOVES ~

 
Meredith Corporation named Rick Straface as Associate Publisher of Special Interest Media and Home Solutions for the Meredith National Media Group. He will be responsible for overseeing multiplatform ad sales and marketing for Meredith’s Special Interest Media publications as well as its Home Solutions ad sales efforts. Rick will report to Stephen Levinson, VP, Group Publisher, Meredith National Media Group.
 


~ WEBSITE OF THE DAY ~

 
Despite concerns of jeopardizing the golden goose of (industry highest) cable subscription fees, a pleasant surprise in Disney’s digital empire has proved to be ESPN.com and its family of properties, superserving sports fans when they don’t have time to plant themselves on the couch. The site finished the year with a flourish, according to ComScore tracking, claiming a 29% share of the sports category in Dec. and setting records for total minutes (up 38%) and unique audience (43 million.) ESPN says monthly uniques and total viewing on its live sports broadband video site ESPN3.com were also up 150% and 180% respectively this year over 2009, as the site was picked up by additional ISPs and became available on Microsoft’s Xbox 360 platform (with built-in Kinect controller support.) It will be interesting to watch how ESPN continues to balance the desire to expand its audience on digital platforms with the need to protect its cash cow, as live sports is often cited by cable subscribers as the content genre that prevents them from “cutting the cord.” Fantasy-themed content has proved to be a sweet spot that is complementary to the core games; look for non-sports networks to apply similar models this year to build communities around their shows.
 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
1.17.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: MGR SALES PLANNING/New York: Work w/ Planners & sales mgmnt to maximize revenue thru inventory mgmnt, pricing & stewardship. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=84955 (1/22)

JOB OPENING: LEGAL ASST/NYC: Provide admin support to Dep GC & assigned Directors/functions. 5+yrs legal admin, TV background pref’d. Strong writing & communication & MS Office skills req’d. www.aetn.com/careers.html (1/22)

JOB OPENING: NATIONAL SALES EXEC/CT1 Media/Hartford, CT: Sell TV, DIGITAL, PRINT, EVENTS, MOBILE, DIRECT MKTG solutions to national, travel-related clients. Hunt, create and close new business. EOE. Apply: [email protected] (1/22)

JOB OPENING: Writer, OnAir Creative/Nickelodeon/NYC: 3+ yrs copywriting/brand communication. Relate to a preschooler mindset & develop level. Excellent promo writing/org/comm skills. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (1/22)

JOB OPENING: STANDARDS & PRACTICES MGR & COORD-Disney Jr/2 OPENINGS/LA: familiarity with Children’s Television Act. Compliance with FCC. Process promo/synergy spots.TV experience needed. Disneycareers.com REQ 264027/264028 (1/21)

JOB OPENING: BROADCAST OPS COORD/STAMFORD COORD BROADCAST OPERATIONS/Stamford, CT AETN: https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=87054 (1/21)

JOB OPENING: DIGITAL MEDIA/CONTENT & PROGRAMMING COORDINATOR/MTV, NY: 2 yrs exp, Day to day coordination of programming, rights & clearances for Internl content, Strong Excel & database mngt. www.mtvcareers.com (1/21)

JOB OPENING: NATIONAL BROADCAST BUYER/GSD&M/Chicago: To handle the effective and efficient execution of media buys based on the client’s needs and objectives. Please apply at http://bit.ly/fnOWI6 (1/20)

JOB OPENING: LINE PRODUCER/Logo/NYC: 5+ yrs broadcast, commercial and/or promo production management required; EP/Movie Magic budgeting & Excel exp., EOE/M/F/D/AAP www.mtvnetworkscareers.com (1/20)

JOB OPENING: MANAGER, AD SLS RESEARCH/Vh1/LOGO/NY: 5+yrs rsch exp, proficient in Nielsen systems, MRI, Lake 5, Support P&I needs, Develop unique rsch metrics & methods of measurement, EOE/M/F/D/AAP. www.mtvnetworkscareers.com (1/20)

JOB OPENING: SUPERVISING PRODUCER/VH1/NYC: 7+ yrs exp reality TV production: BOTH competition-elimination & docudrama is a must; Reality Supervising Producer credits req; EOE/M/F/D/AAP www.mtvnetworkscareers.com (1/20)

JOB OPENING: ANALYST, RESEARCH/VH1/CMT/Logo/NYC: Up to 1 yr exp in TV Research; Knowledge of Nielsen systems StarTrak, N-Power, Navigator, MyEvents; B.A. req. EOE/M/F/D/AAP www.mtvnetworkscareers.com (1/20)

JOB OPENING: VIDEO SEEDING & SOCIAL MEDIA COORDINATOR/Dailymotion/NYC: Execute viral video seeding, social video campaigns, blog outreach. 1-2yrs related exp, web savvy, A+ writing req. Res to [email protected] (1/20)

JOB OPENING: DIR SALES & PRTNSHPS/IFC & SUNDANCE/NY: Sell multi-platform packages. Pitch, negotiate, build relatnshps. Devlp new opportunities to meet mktplace needs. 7+ year media/agency exp. Rez to: [email protected] (1/20)

JOB OPENING: MGR, SALES OPS/NYC: Create & manage sales operational strategies & procedures for TV & new media platforms for offices around the U.S. Apply @ [email protected] (1/20)

JOB OPENING: DIGITAL MKTG MGR/SABAN BRANDS/LA: Grow online/social media/mobile presence and assist strategy/development/execution/testing for Power Rangers, Paul Frank and future acquisitions: [email protected] (1/19)

JOB OPENING: WRITER, CREATIVE AD/Nickelodeon/NYC: 4+ yrs copyright/ad writing. Analyze creative briefs.Prep mktg presentation. Client service exp.Knowledge of kids culture/television EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (1/19)

JOB OPENING: MANAGER, SOCIAL EXPRESSIONS/Nickelodeon/NYC: 3+yrs licensing. Strong organization/presentation/communication skills. Exp. in paper goods. Digital design knowledge a plus EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (1/19)

JOB OPENING: MANAGER TOYS/Nickelodeon/NYC: 4+years MKTG or licensing @toy manufacturer or media company, Strong pitch/negotiation skills. Knowledge of NICK brand/consumer products. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (1/19)

JOB OPENING: MR. INTEGRATED MARKETING//MTV/NYC: 4+ yrs Ad Sales Marketing exp. at a Cable/Broadcast network; Strong digital marketing exp. a must; BA req. EOE/M/F/D/AAP www.mtvnetworkscareers.com (1/19)

JOB OPENING:  DIRECTOR, PROGRAM SCHEDULING/Nickelodeon/NYC:7+yrs Prog Sked exp in TV, Exp w/Research & Ops, Mgmt Exp, Strng Analytical & Strat, Knwlge NICK brand, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/19)

JOB OPENING: DIRECTOR OF PRICING AND PLANNING/GMC Cable/NY: 8+yrs Price/Plan exp + mgmt exp. Analysis of inventory/pricing. Expert w/Dealmaker/ Excel. Apply: [email protected] (1/18)

JOB OPENING: DIRECTOR OF AD SALES MARKETING/AccuWeather/NYC: 6+yrs of marketing experience, to create & lead the creation of the campaigns and materials. Full info/apply: http://hire.jobvite.com/j/?cj=oilzVfwR&s=Cynopsis (1/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: PRODUCTION INTERN/MIAMI: Public Television station seeks interns for shooting/editing video segments for website. Contact: [email protected] (1/22)

WINTER/SPRING INTERNSHIP CREDITS ONLY: PUBLIC RELATIONS INTERN/West Hollywood: Entertainment PR Firm seeks intern for office work, events and drafting bios/press releases/pitches. MUST have reliable transportation. Contact: [email protected] (1/21)

SPRING/SUMMER  INTERN SHIP CREDITS ONLY: NEW MEDIA/DIGITAL MKTG INTERN/GSN/Santa Monica. Please send resume and CL to [email protected] (1/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES PLANNER/SUPPORT/NYC or NJ: 10 yrs planning exp. Looking for a position in a sales support dept. Planning, research, traffic, etc. [email protected] (1/20)

SITUATION WANTED: EXPERIENCED TV PRODUCER with MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (1/20)

SITUATION WANTED: PERSONAL ASSISTANT/LA: Experienced, honest, loyal. Experienced EA/PA. Strong Management, Accounting & technical background. Computer savvy, Microsoft Office, reliable car & clean record. Email [email protected] (1/20)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/20)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/20)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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