With less than a week before Super Bowl 50, CBS is preparing to come off of the highest-rated AFC Championship in 29 years with for what will likely be the most-viewed telecast of all time on Feb. 7. The network’s 19th Super Bowl has already delivered the channel with all-time highs in ad pricing, up […]
Yahoo formally launched The Vertical with Woj, its new basketball-centric digital destination run by Yahoo NBA insider, Adrian Wojnarowski. State Farm signed on to serve as one of the first brands as a premier sponsor of The Vertical. “We are excited to launch this project with Woj and a powerhouse group of writers, editors, analysts, […]
Turner Sports’ upcoming esport entry ELeague has landed its dates. The Turner and WME/IMG partnership will debut on May 24 at 10p on TBS with live event coverage featuring Valve’s Counter-Strike: Global Offensive from Turner Studios in Atlanta. Tournament coverage will run three hours each evening and run 10 weeks, including a six-week regular season […]
After all this time, Sting is set to anchor the halftime show at the NBA All-Star Game on Feb. 14 in Toronto. The former frontman of The Police will perform a compilation of his biggest hits during the halftime event. Before the game, Cirque du Soleil will tip off the evening with a performance illustrating […]
A year after launching American Sports Network, Sinclair Broadcast Group is going deeper into the biz, nabbing Tennis Channel for $350 million. With its new acquisition boasting rights to 90% of all the televised tennis in the US, the company has already locked in agreements with MVPDs that will boost carriage of Tennis Channel from […]
With Super Bowl 50 set for the Bay Area, Visa is leveraging its home-court advantage with a slate of activations throughout the week designed to play up its offerings as a technology company with long ties to the NFL. “Visa has been a long-time partner of the NFL, having the Super Bowl in our backyard […]
NBC Sports Group lined up its NASCAR programming plans for the 2016 season with races getting the green flag on Independence Day weekend, starting July 1 and 2 from Daytona. The company’s Sprint Cup 20-week slate will feature seven races on NBC, 12 races on NBCSN, with one race on USA Network (Aug. 7) thanks […]
Meanwhile, the NHL also announced a deal with the NHLPA and GoPro to extend their ties, with plans that include NHL After Dark, an 11-part series filmed and produced by GoPro that will offer hockey fans a look at what happens on the ice during after-hours training sessions. The series will be distributed on the […]
The latest round of Brady/Manning was a win for CBS Sports, as Sunday’s coverage of the AFC Championship game scored the highest rating for the AFC Championship game on any network in 30 years and was the second most-watched AFC Championship game on any network in 39 years. The matchup generated 53.3 million viewers, according […]
FOX Sports is revving up for the 58th running of the Daytona 500 on Feb. 21 with a rolling marketing campaign targeting the social aspect of celebrating the race with family and friends. The campaign features a “Happy Daytona Day” anthem that premiered on Sunday, while an LA “Police Chase” spot featuring company rookie Jeff […]
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