Setting the Super Bowl stage through teases, taunts and Tweets, a slate of sponsors joined the Broncos as winners on CBS last night. We’ll serve up more stats tomorrow, but early winners, according to iSpot.tv, which measured overall social media activity and online views of the slate of commercials, found that despite the dozens of […]
Bolstered with the likes of Caroline Wozniacki, Candace Parker, Karlie Kloss, Ana Ivanovic, Morgan Brian, DJ Hannah Bronfman, Robin Arzon, Nicole Winhoffer, adidas launched it Sports16 initiative, a campaign designed to showcase the brand’s “leadership and passion for sports.” The marketing maneuver opens the first chapter of films with “I’m Here to Create,” featuring the […]
The NFL is looking to shore up diversity in its executive ranks through a version of the Rooney Rule that will mandate that at least one female be interviewed for executive positions. Commissioner Roger Goodell made the announcement as part of his opening comments at the NFL Women’s Summit, stating that “our commitment is we […]
Turner Sports’ is tapping the talents of Charles Barkley to anchor a new promotional campaign for the upcoming 2016 NCAA Division I Men’s Basketball Championship. The spot sees Barkley performs his rendition of “One Shining Moment” as this year’s National Championship Game will hit TBS for the first time. The campaign will be featured during […]
FOX Sports nabbed English-language rights to the Mexican National Team in the US via a deal that runs through the 2018 FIFA World Cup. The deal comes between Fox Sports and Univision Deportes, and will see FS1 now carry all El Tricolor home matches, including the qualifier between Mexico and the US from the Azteca […]
Facebook revealed that – in a move to “better understand the connection between TV tune-in and activity” on the platform – it tapped the services of Nielsen to examine the relationship between social activity on Facebook during NFL games and live TV ratings. Looking into nine, nationally-broadcast, regular season games in Oct. and Nov., the […]
GoPro has another heavyweight in the bag, announcing a deal with the PGA TOUR and SkratchTV to offer “never-before-seen perspectives and episodic video content to golf fans around the world.” The alliance debuts this week at the Waste Management Phoenix Open with broadcast integrations using GoPro cameras as the PGA TOUR streams the pro-am from […]
Cinco de Mayo weekend will see Canelo Alvarez battle Amir “King” Khan on May 7 in a battle produced and distributed by HBO PPV. Golden Boy Promotions will promote the fight, which is expected to take place at the new T-Mobile Arena in Las Vegas. “We are committed to putting on the biggest and best […]
On the cusp of Super Bowl 50, the NFL is already set to enter its next era courtesy of a new deal with CBS and NBC, which locked in Thursday Night Football for a cool $225 million from each channel. The NFL will expand the franchise in 2016 and 17 with the two networks each […]
Hyundai is tackling Super Bowl 50, in its first year as an official NFL sponsor, with plans for four ads set to run on Sunday. The auto brand will run a 60-second ad in the pre-kick time slot, as well as two 30-second ads during the game and a 60-second spot during the pre-game show. […]
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