Following a year of sports that saw new partnerships, viewership milestones, and an influx of new technology and data, Nielsen released its State of the Media: 2015 Year in Sports Media Report as the newest chapter dissecting the evolution of the industry. The year saw over 127,000 hours of sports programming available on broadcast and […]
Turner’s coverage of the 2016 NBA All-Star Game presented by Kia on TNT and TBS handed the company with 7.6 million total viewers, for a markup of 6% over the 2015 game, according to Nielsen Fast Nationals. Ranking as the most-viewed program of the night in primetime across all of cable television, based on metered […]
The PGA TOUR hooked up another tech partnership, announcing a deal with Yahoo to offer fans free, live, and on-demand video content from its tournaments to fans around the world, sans cable subscription or authentication The deal began yesterday with the AT&T Pebble Beach Pro-Am with viewers able to stream Featured Holes coverage from PGA […]
UFC Fight Pass will now serve as the home of the GLORY SuperFight Series and Eddie Bravo Invitational events thanks to a new deal announced yesterday. The deal launches with GLORY SuperFight Series Chicago on Feb. 26 with a five-fight event headlined by Joe Schilling/Mike Lemaire. Meanwhile, EBI will be offered for customers starting in […]
The WNBA has a new chief with the league tapping the services of Lisa Borders as its new President. Borders most recently served as Chair of The Coca-Cola Foundation and Vice President, Global Community Affairs at The Coca-Cola Company and, starting March 21, will oversee the league as it heads into its 20th season on […]
FOX staple The Simpsons is anchoring the newest promo blitz for FOX Sports. The company released Homer, Marge, Bart, Lisa and Maggie racing fellow Springfield residents on the way to Daytona International Speedway as marketing support for the channel’s upcoming coverage of the Daytona 500 on Feb. 21. “Being able to tap into such a […]
NASCAR detailed its Charter system plans, courtesy of a nine-year agreement with Sprint Cup Series team owners, which an eye to bolster participation, governance and economics to a move to “promote a more predictable, sustainable and valuable team business model.” Overall, 36 teams will be given the charters that guarantee entry into the field of […]
With NBA All-Star on the cusp of tipoff, the league unveiled its partner activations for the festivities, with over 25 partners on deck. Among rookies activating for the first time will be Mountain Dew, which is serving as presenting partner of both the All-Star Celebrity Game and the NBA All-Star DJ Platform and will debut […]
Dissecting the numbers for Super Bowl 50, the Broncos’ victory for the game served up an estimated average of 111.9 million viewers to CBS, according to Nielsen Fast Nationals, with a record amount of audiences also streaming the event. That number is off pace from last year’s mark, although CBS did claim the record for […]
NASCAR is expected to formally unveil a charter system today. The “major NASCAR announcement” should see details of a new system designed to offer owners a deeper financial position in the sport with early reports suggesting that 36 charters would be guaranteed a spot in each race. More details tomorrow. Speaking of NASCAR, FOX Sports […]
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