NBA All-Star finishes pumped

Turner’s coverage of the 2016 NBA All-Star Game presented by Kia on TNT and TBS handed the company with 7.6 million total viewers, for a markup of 6% over the 2015 game, according to Nielsen Fast Nationals. Ranking as the most-viewed program of the night in primetime across all of cable television, based on metered market numbers, content also delivered 162 million impressions across NBA on TNT and NBA TV Facebook and Twitter channels. Additionally, Turner’s TV Everywhere platforms handed the company with triple-digit growth as uniques swelled 295%, while minutes consumed grew by 135% and live streams were up 112% over 2015. Overall, social media content published across Turner’s NBA on TNT & NBA TV accounts via Facebook and Twitter (Friday-Sunday) generated more than 390 million social impressions. Overall, the league’s social media platforms netted a record 326 million video views for NBA All-Star 2016. Meanwhile, TNT’s presentation of the State Farm All-Star Saturday Night averaged 5.6 million total viewers, combining with the NBA All-Star Game to deliver the top two sports programs of the week across all of television.

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