A new Pro for the PGA TOUR

GoPro has another heavyweight in the bag, announcing a deal with the PGA TOUR and SkratchTV to offer “never-before-seen perspectives and episodic video content to golf fans around the world.” The alliance debuts this week at the Waste Management Phoenix Open with broadcast integrations using GoPro cameras as the PGA TOUR streams the pro-am from the 16th hole at TPC Scottsdale’s Stadium Course. The new pro-am show will be hosted by Erik Anders Lang from SkratchTV and see PGA TOUR Entertainment tap GoPro’s HEROCast technology to broadcast unique coverage of the Pro-Am, including on-course interviews leveraging live GoPro cameras on talent, player-worn perspectives, and in-stadium fan-cams. GoPro will also produce episodic videos that bring fans inside-the-ropes at PGA TOUR events and use their spherical capture technology for a virtual reality experience from some locations.

“This partnership with the PGA TOUR and SkratchTV will enable our team to capture unique views of the game and to tell the stories from the TOUR, and about golf lifestyle, in a whole new way,” said Todd Ballard, vice president of global sports entertainment marketing for GoPro. “The Waste Management Phoenix Open will serve as a starting point to collect content for our upcoming, season-long initiatives, and it will be a great opportunity to showcase our integrated broadcast technology.”

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