State Farm’s Woj policy

Yahoo formally launched The Vertical with Woj, its new basketball-centric digital destination run by Yahoo NBA insider, Adrian Wojnarowski. State Farm signed on to serve as one of the first brands as a premier sponsor of The Vertical. “We are excited to launch this project with Woj and a powerhouse group of writers, editors, analysts, producers and contributors,” said Bob Condor, Vice President for Yahoo Sports Media. “Fans will quickly regard it as essential to following their favorite NBA teams and players.” “State Farm has used storytelling to tell its brand story through advertising and to shine a spotlight on the amazing people we encounter in the communities in which we live and work,” said Ed Gold, State Farm Advertising Director. “With an all-star editorial team and a unique take on sports storytelling, The Vertical offers a chance for us to continue great brand storytelling through effective advertising that’s relevant for this audience.”

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