Less than two weeks out from Super Bowl 50, its host committee is asking fans to “Play Your Part,” an initiative designed to serve up a Net Positive celebration that activates fans to help the environment. Launched in collaboration with in/PACT and Citizen Group, the campaign will focus on reducing impact on climate change by […]
Bud Light made its Super Bowl festivities official, unveiling a new marketing campaign “with a mission to unite modern beer drinkers” that features Amy Schumer and Seth Rogen as the faces of the promotion. The campaign launched with its Super Bowl spot and will continue throughout the year under the moniker Raise One to Right […]
Facebook bulked up its role as a prominent player in the sports media space, launching its first-ever sports product, entitled Facebook Sports Stadium. The platform will look to harness its 650 million sports fans with a real-time experience that will blend comments from friends; posts and commentary from experts, including teams, leagues and journalists; live […]
Winter’s whiplash is rejiggering a slate of games on the east coast as teams look to dodge the expected snowstorm about to hit the mid-Atlantic. The NHL already announced that tonight’s Ducks/Capitals game was been swapped to 5p due to the weather, while the team’s matchup with the Penguins on Sunday (which is set to […]
A new chapter for Rachel Nichols will debut on Feb. 18, when she hosts a new, daily series entitled The Jump for ESPN. The program premieres at 3:30p and come from ESPN’s Los Angeles studios with regular appearances by current and former NBA players, as well as ESPN analysts, reporters and insiders. In addition to […]
Tennis Channel is extending its Australian tour, announcing a multi-year rights deal with Tennis Australia that will include all domestic media rights to five annual events leading up to the first Grand Slam of the year, along with access to historical matches from the Australian Open library and ongoing collaboration on original programs. Included in […]
Major League Baseball settled its blackout-driven antitrust lawsuit just ahead of its date in a Manhattan federal court, announcing a deal with fans that will allow them access to pay less to stream games from their favorite team. The proposed agreement would see the league offer its MLB.TV streaming package for $84.99 per year for […]
The NBA is once again going all-in for the Chinese New Year, Feb. 3-21 slating a slate of promotion around the festivities. Included in the marketing is a new NBA Chinese New Year television spot, entitled “Dining Table,” featuring Stephen Curry, James Harden and Jeremy Lin sharing a Chinese New Year reunion meal with a […]
On the day of the College Football Playoff Championship game, Learfield Sports, which happened to have both Clemson and Alabama as clients, also added a key, new face to its umbrella, announcing that Keisha Taylor would be coming aboard as Senior VP -Integrated Marketing for the company, which now boasts 120+ collegiate programs in its […]
CBS saw gains with the weekend’s NFL Playoff action, with Sunday’s Steelers/Broncos game reeling in a 26.2/44 to become the highest-rated Sunday AFC Divisional Playoff game in 21 years on any network in the metered markets. Nielsen numbers also topped last year equitable game by 3%. The matchup was seen by an average of 43 […]
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